Digital advertisement created by ADtomic, Denmark for Oreo, within the category: Confectionery, Snacks.

Film advertisement created by Ogilvy, Romania for Anim'est, within the category: Recreation, Leisure.

In Korea, Snickers has launched a campaign ‘You are not you when you are hungry’ 3 years ago. Koreans have witnessed how Snickers could transform celebrities such as Kara and Sistar, renowned k-pop stars. This December, Snickers tried to expand transforming experience to consumers at the university in Seoul. Hao Li, a professor who was chosen as one of 35 innovators under 35 by MIT Technology Review, led technology development by using real time animation with facial tracking to create magical experiences. Syncing with consumers facial expression and real time animation was a challenge, but it was successful in creating unforgettable experience to consumers and helped them understand the brand message ‘You are not you when you are hungry’ on the spot. Ambient advertisement created by INNORED, South Korea for Snickers, within the category: Confectionery, Snacks.

Film advertisement created by Hype Media Group, United States for Lexus, within the category: Automotive.

Film advertisement created by We Are Social, France for fidh, within the category: Public Interest, NGO.

Digital advertisement created by BBDO, New Zealand for Samsung, within the category: Electronics, Technology.

Ambient advertisement created by Gelia, United States for Independent Health Foundation, within the category: Public Interest, NGO.

Film advertisement created by BIG, United Kingdom for Domino's Pizza, within the category: Food.

Film advertisement created by FCB, Portugal for Fuel TV, within the category: Electronics, Technology.

Pictionary celebrates the joy of getting it wrong in this charming film to combat the post-holiday blues. In the spot, we follow a regular guy, going about his day with a strange accessory, but then he surprises us with a delightful twist. Film advertisement created by LOLA, Spain for Pictionary, within the category: Gaming.

Pretty in Pink and Sixteen Candles…the time-honored high school dramas. But how does the classic teen story translate to a modern social world? On Instagram of course! "The Benzacs" – an engaging teen insta-dramedy, lets you witness the angst, hilarity, romance, and group dynamics of four East Sandalwood High School friends—Ivy, Cam, Oak and Essy— as they strive to be cool while still being true to themselves! The Benzacs focuses on all the fun, friendship and day-to-day teen drama—including the ultimate goal of clearer skin. Digital advertisement created by Deutsch, United States for Benzac, within the category: Pharmaceutical.

As a craft brewery named after an iconic guitar design, SingleCut has just released its most innovative brew yet: Notes IPA. Every detail of the beer’s packaging and user experience has been designed to get consumers to pick up guitar. Even the pull tabs on cans of Notes IPA have been fitted with a custom-made guitar pick that not only opens the beer, but also pops off for you to play guitar with. A four-pack of Notes IPA comes with four distinct beer labels, each displaying a foundational guitar chord: C, D, G or E-minor. So, when you grip a can of Notes IPA, the can mimics a guitar in your hand and teaches you finger positions for one of the chords. Integrated advertisement created by Zulu Alpha Kilo, Canada for SingleCut Beersmiths, within the category: Alcoholic Drinks.

Direct advertisement created by Leavingstone, Georgia for Zoommer, within the category: Electronics, Technology.

"Women Like You" was a campaign close to our hearts because it was inspired by and made for the women who power the world of FinTech. As an innovative industry leader in the business of finance, ZestMoney wanted to celebrate how women in the team drove the business to market success, and the result was this beautiful photography documentary AV. Film advertisement created by Zensciences, India for Zestmoney, within the category: Finance.

Digital advertisement created by Ogilvy, Spain for Ogilvy, within the category: Agency Self-Promo.

Digital advertisement created by Raison D'Être, United States for Lymphoma Research Foundation, within the category: Public Interest, NGO.

Film advertisement created by Arnold, United States for truth, within the category: Public Interest, NGO.

Film advertisement created by Anomaly, Netherlands for Fox Sports, within the category: Media.

Film advertisement created by Leo Burnett, United States for Shriners Hospitals for Children, within the category: Health.