Watch the boy side of the story too. Film advertisement created by Publicis, Belgium for Mobistar, within the category: Electronics, Technology.

Carlsberg created the only sweatshirt that everyone will want to receive this Christmas. The first sweatshirt you can use.... to get Carlsberg for free. The Sweatercard has contactless technology embedded into its sleeve and it’s the perfect gift to those who want to get in the Christmas spirit and into the bar. You just have to pull the sleeve to the payment terminal and enjoy what is probably the best beer in the world. Easy ain’t it? Direct advertisement created by Nossa, Portugal for Carlsberg, within the category: Alcoholic Drinks.

At the feet of Baux-de-Provence, Opel has entrusted two Sports Tourer version of his Insignia to the French Folks, a collective of French photographers.. Film advertisement created by X-Prime, France for Opel, within the category: Automotive.

Anna lives in a world where innovation and creativity don't exist. As a result, the same song is played every day, the same films are shown in cinemas, and the cars, clothes and everything around her are identical. Tired of this monotonous reality, she decides to go in search of the last original song she remembers.

Film advertisement created by Cheil, Romania for First Bank, within the category: Finance.

When Champions League Final came to Kyiv, we’ve lost our best feature - hospitality. There were only money and profit in minds. Owners of the apartments canceled reservations to resell it more expensive later. B&B prices increased in 50-60 times. The biggest European media wrote about Ukrainian’s greediness. The Liverpool FC officials appealed to UEFA to ask help in dealing with crazy prices for housing in Kyiv. It was a national shame! To earn back our reputation of hospitable nation, gastro-bar “Rebra & Kotlety” decided to lose money. We transformed gastro-bar into a free hostel for European fans and listed it on Airbnb. Day later fans have booked all beds in our Hostel-Bar. On May 26, they arrived in Kyiv. “Rebra & Kotlety” became the headliner of national TV and online media. We received over 100 million impressions. Local bar became the pride of the whole country. Hospitality pushed the greediness away from media titles. Sometimes you should lose in some money to get more valuable thing. “Rebra & Kotlety” became the headliner of national TV and online media. We received over 100 million impressions. Local bar became the pride of the whole country. Hospitality pushed greediness away from media titles. Sometimes you should lose in some money to get more valuable thing. Integrated advertisement created by Saatchi&Saatchi, Ukraine for Rebra&Kotlety, within the category: Hospitality, Tourism.

Digital advertisement created by Åkestam Holst, Sweden for Audi, within the category: Automotive.

Ronseal knows everyone tries to put off DIY as long as possible, especially the less than glamorous job of painting a fence or staining a door. So why would anyone listen to an ad that asks them to get on with it - unless that ad actually hypnotises them. Film advertisement created by BJL, United Kingdom for Ronseal, within the category: House, Garden.

For their customer Mercedes-Benz Vans, Lukas Lindemann Rosinski implemented an interactive outdoor event on Wall AG’s digital advertising displays in Berlin underground station Friedrichstrasse, which blurred the line between classical outdoor advertising and interactive entertainment. Under the slogan “Key to Viano”, passers-by were offered the unprecedented opportunity to control digital advertising displays using their own remote car keys.

Created by HearLife Clinic and FP7/McCann in Dubai, “Lost Frequency” is a series of self-diagnosing radio adverts for hearing loss. With 500,000 people affected with hearing loss in the UAE, the challenge for HearLife was to get the 35% of sufferers unaware they have a problem, to take a hearing test. The early symptoms of hearing loss are difficulties hearing high frequency and low sounds, often only discovered in an audiology exam. In the examination, ranges of sounds tested patients hearing: those unable to hear above 4kHz+ are diagnosed with hearing loss. To make the test something everyone would want to listen to, the team took the science of a hearing test and disguised it as wildlife documentary. Because birds, crickets and dolphins all naturally sing in the 4kHz+, they could use these animals to help self-diagnose hearing loss. In a series of 3 radios, take a quick dive with dolphins, listen to the birds, and join thousands of crickets on a summer’s night. For the first time, those who didn’t know they had a problem were self-diagnosed and offered a solution. Audio advertisement created by FP7, United Arab Emirates for HearLife Clinic, within the category: Health.

To make the new Nissan Micra N-Sport appealing to people who are always on the go, in style, and use technology to keep going, we combined the style of sportswear brands with a car commercial to achieve the attitude that resonates with these ‘urban athletes’. Film advertisement created by Publicis, France for Nissan, within the category: Automotive.

Film advertisement created by Latte, Italy for Solidar, within the category: Public Interest, NGO.

Film advertisement created by BSSP, United States for FootJoy, within the category: Retail Services.

Film advertisement created by McCann, Peru for Domund, within the category: Public Interest, NGO.

Digital advertisement created by Etcetera, Netherlands for Ditzo, within the category: Finance.

We follow the life stages of a boy over his first 20 years and how his parents manage their finances with guidance and help from Nuborrow. Film advertisement created by TAG, Canada for Nuborrow, within the category: Finance.

Due to strict regulation law’s regarding the advertisement of alcoholic beverages, Teperberg winery had to reinvent it’s advertising strategy. Film advertisement created by McCann, Israel for Teperberg, within the category: Alcoholic Drinks.

Digital advertisement created by DDB, Netherlands for KLM, within the category: Transport.

The campaign focuses on what to do when you recognize abuse and how to report it, making the community's role more visible while inspiring action. Film advertisement created by Offspring, United States for Child Abuse Prevention, within the category: Public Interest, NGO.

In Lebanon, a Muslim and Christian cannot marry each other. In order to celebrate creativity for progressive change, this Absolut campaign brought inter-religious civil marriage the closest it has ever been to Lebanon. Only 12 miles off Lebanese shores is international waters where Lebanese marital law no longer applies. As a world-first the Civil Love boat set sail to marry inter-religious couples and celebrate unity & love in a country torn by Civil War. Integrated advertisement created by Interesting Times, Lebanon for Absolut, within the category: Alcoholic Drinks.