Film advertisement created by Innocean, United States for Hyundai, within the category: Automotive.

We live in a world where social media has become an integral means of communication. These channels have opened the doors to reunite with old friends and share our updates and happy moments with them. Today, people have taken social media usage to a new level, where they tend to overshare their personal information and details of their daily routine – not realizing how much information is too much. For example, they’ve got a vacation coming up, a new car, a new born child and other moments they’d like to share with everyone - everyone including people they don’t know very well. The problem is, we really don’t know who is monitoring our lives on social media and who might take advantage of the collected information that could harm us. Most of the social media users in the UAE rarely think about the risks involved when sharing sensitive personal details online. Recent statistics reveal that 2 in 5 people in the UAE are victims of cybercrimes. Film advertisement created by Leo Burnett, United Arab Emirates for du, within the category: Electronics, Technology.

Robots are taking over the world, and Artificial Intelligence is taking giant leaps towards becoming more human-like than we ever thought possible. But there is one frontier it has yet to master—comedy. The truth is, nothing beats the real thing. For the launch of the 2017 Melbourne International Comedy Festival, we decided to play a little joke by creating the ‘world’s first A.I. comedian’—or so people thought. Experiential advertisement created by BBDO, Australia for Melbourne International Comedy Festival, within the category: Recreation, Leisure.

Film advertisement created by BBDO, France for Masterkoo, within the category: Retail Services.

Digital advertisement created by Space150, United States for Be The Match, within the category: Public Interest, NGO.

Direct advertisement created by Ogilvy, India for Vodafone, within the category: Electronics, Technology.

To overemphasize the fact that serving frozen chicken is an absolute no go for Popeyes, the brand distributed during a day a product that doesn’t make any sense for the tastebuds: a chicken flavored ice cream! Experiential advertisement created by Hungry and Foolish, France for Popeyes, within the category: Food.

Subaru through a crash show us that the first thing fathers have to think when they are looking for a car, is security. Film advertisement created by Independiente, Panama for Subaru, within the category: Automotive.

Ambient advertisement created by W Comms, United Kingdom for The Berry Company, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Cossette, United States for Cossette Chicago, within the category: Agency Self-Promo.

After Publicis Group's greetings, it’s Publicis Conseil's turn to wish a happy new year to its clients and colleagues. This time the wishes come in the form of a parody of the popular digital cases sent to advertising festivals every year. A smart way to prove Publicis' know-how while kindly making fun of the high-tech displays aimed to impress specialists rather than the general public itself. Digital advertisement created by Publicis, France for Publicis, within the category: Agency Self-Promo.

Film advertisement created by Fabula, United Kingdom for OVO Energy, within the category: Industrial, Agriculture.

Film advertisement created by Publicis, France for Carrefour, within the category: Retail Services.

Film advertisement created by Wieden + Kennedy, United States for Travel Oregon, within the category: Hospitality, Tourism.

Film advertisement created by The Martin Agency, United States for Timberland, within the category: Fashion.