Usually, what you live in a game, stays in the game. But for the launch of The Crew 2, we decided to change that. We invited gamers to download the beta version of the game and we then asked them to ride all over the open world and try to manage their best race and their most incredible stunts.

They then had to simply share their race with us directly, using the “share” button of their video game console, and we selected the most amazing one.

The player’s race was carefully studied and we spent time reproducing the exact map of his track in the real world. We had to pay attention to every background detail, in order to make it as similar as possible, so the player felt like he was living the exact same race. Finally, the chosen player had to face his IRL ride, with world record Red Bull pilot, Bryce Menzies.

The smack, the shake, the roll, or maybe a butter knife? What’s the best way to get Heinz ketchup out of the glass bottle? People have been asking for years, and one search on YouTube will prove that the internet has tried just about everything. Well, our questions have finally been answered, as Heinz has broken its silence and given us the answer we’ve all been waiting for. Introducing the Heinz Pour Perfect Bottle, a limited edition glass bottle with an updated label to guide you to the perfect pouring angle. Finally, our famously slow-moving condiment can be enjoyed a little sooner. Design advertisement created by Rethink, Canada for Heinz, within the category: Food.

Film advertisement created by The&Partnership, United Kingdom for Argos, within the category: Retail Services.

Digital advertisement created by Butter, Denmark for I am vodka, within the category: Alcoholic Drinks.

Just how committed can one company be about telecom cloud migration? A new Amdocs employee is about to find out… Digital advertisement created by McCann, Israel for Amdocs, within the category: Electronics, Technology.

Editorial Company: David Inc. Film advertisement created by Goodby Silverstein & Partners, United States for HP, within the category: Electronics, Technology.

We often see ads focusing on the sacrifice and determination required to be an elite athlete -- however, 99 percent of us are not one. Academy Sports + Outdoors, an American sporting goods discount store, is looking to combat elitism in sports and outdoor activities in the new “For All. For Less” campaign. “For All. For Less” celebrates everyone's passion for sports, regardless of their skill set or body type. Film advertisement created by FCB, United States for Academy Sports + Outdoors, within the category: Retail Services.

Film advertisement created by Saatchi & Saatchi, Hungary for Sportszelet, within the category: Confectionery, Snacks.

Film advertisement created by AJF, Australia for Dare Cold Pressed, within the category: Non-Alcoholic Drinks.

Film advertisement created by Kommunikationsbureauet København, Denmark for Doctors Without Borders, within the category: Public Interest, NGO.

An inspiring journey from being a pavement dweller to a proud independent parent Mrs. Shanthi, now a contract worker for Indian Railways, shares her inspiring story of transformation- a journey towards earning her identity in the society. She is an epitome of resilience and hard work. Film advertisement created by Picture Machine, India for Equitas Small Finance Bank, within the category: Finance.

Brief: Connectivity is key for car brands. But in people's digital routine, BMW is not yet top of mind. How can we change that? Idea: Simply illustrated ads highlight specific features of BMW Connected. In short online videos, we engage our busy target group while browsing. The seamless transition shows them how smoothly BMW Connected fits in to their digital life. In the same style, print ads transform the message to the offline world. Both channels lead to our website where users learn the features through scroll-through storytelling. Digital advertisement created by Miami Ad School, Germany for BMW, within the category: Automotive.

Film advertisement created by Iris, United Kingdom for Adidas, within the category: Sports.

In 2008, Dublin Bus launched the Travel Assistance Scheme to help those with disabilities travel around the city using public transport of their own, proving that all passengers are equal. ROTHCO, part of Accenture Interactive, wanted to show the life-changing impact of the scheme. To do this, they chose to celebrate the employee behind the programme, Roger. In his role, Roger has given freedom of the city to more people than anyone in Dublin’s history, supporting and enabling the disabled community. Integrated advertisement created by Rothco, Ireland for Dublin Bus, within the category: Transport.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Film advertisement created by MullenLowe Group, China for Minute Maid, within the category: Non-Alcoholic Drinks.

Salles / Lobo Group, Patrizia Fanganiello / Lobo