Digital advertisement created by SMFB, Norway for GEOX, within the category: Fashion.

While some may believe, it was hockey that defined us; it was the Canoe that built our economy, discovered our land and connected our people. Its impact on the formation of our Country is the story the Canadian Canoe Museum so eloquently tells. Film advertisement created by BrandHealth, Canada for Canadian Canoe Museum, within the category: Recreation, Leisure.

On the first summer day - June 22 - we set up a bunch of kids singing "Jingle Bells" in the heart of the city. The people passing by were surprised, amazed and started to shoot videos and share on Facebook that strange event. With big smiles on their faces. Happy. Cheerful. Because Christmas always opens their hearts... Truth is - most of the donations for children are made during Christmas. But the kids in need cannot wait for Christmas... So how about becoming a regular donor today? Experiential advertisement created by the Smarts, Bulgaria for For Our Children Foundation, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, China for Coca-Cola, within the category: Non-Alcoholic Drinks.

For McDonald’s line of premium burgers, the digital campaign focuses on how the product looks. And since looking at the product while browsing the internet contributes to digital eye strain why not try to tackle the issue. Digital advertisement created by Isobar, Poland for McDonald's, within the category: Food.

Film advertisement created by DDB, Germany for T-Mobile, within the category: Electronics, Technology.

Outdoor advertisement created by BBH, United States for Google, within the category: Electronics, Technology.

Production House: UPFilms.tv Film advertisement created by Grey, Indonesia for Polident, within the category: Health.

This is the first global brand equity spot in the history of the brand that was designed to work against the core demo while also connecting with an older audience. Film advertisement created by Mistress, United States for Hot Wheels, within the category: Gaming.

Film advertisement created by BBDO, United Kingdom for Department For Transport, within the category: Public Interest, NGO.

Film advertisement created by Infinity Squared, Australia for Kirin Beer, within the category: Alcoholic Drinks.

Thomas Cook India has launched a new travel campaign ‘Travel to Know’, intended to break down cultural perceptions and promote the North Eastern India region as a culturally diverse travel destination for Indians. Unlike the typical travel campaign approach, the travel brand has deliberately steered away from using picturesque imagery. Instead it challenges ethnic stereotypes, questions our need to label places and its communities and implores the audience to travel more and ‘turn what you know around’. Film advertisement created by Saatchi & Saatchi, India for Thomas Cook, within the category: Hospitality, Tourism.

Film advertisement created by Forsman & Bodenfors, Sweden for Unicef, within the category: Public Interest, NGO.

Film advertisement created by McKinney, United States for Columbia, within the category: Fashion.

Sparkasse is Germany’s oldest bank. To get young people excited about its newest product Kwitt we launched an online campaign with an unusual testimonial: a debt collector. Via Facebook Messenger users could hire him for various missions – from collecting money to inviting friends to a party. Behind the concept was the world’s first chatbot to feature creative storytelling. Digital advertisement created by Jung von Matt, Germany for Sparkasse, within the category: Finance.

Ambient advertisement created by BBDO, United Kingdom for Pepsi, within the category: Non-Alcoholic Drinks.

Film advertisement created by DDB, France for National Geographic, within the category: Media.

Seven lives are lost to home fires every day in the US – more than all natural disasters combined. In an effort to change these statistics, the American Red Cross is launching “The Great Escape,” a PSA aimed at educating families on home fire safety. This campaign focuses on preparing families with two simple steps: Practicing a 2-minute fire drill, and Testing smoke alarms monthly. To bring this message to life, the work features a surreal universe where toys have come alive and are practicing a timely evacuation from their dollhouse—a scene which we later realize is a figment of one child’s imagination. Integrated advertisement created by BBDO, United States for American Red Cross, within the category: Public Interest, NGO.

Viasat Nature HD - the favorite broadcasts about the nature and animals in HD resolution. To emphasize the realistic quality of the channels's picture, we will entice the real birds to the image of a billboard. Film advertisement created by Soda, Russia for Viasat Nature, within the category: Media.

They work in the shadows to make football shine ever brighter. Enter backstage and meet the backbone of football with the new Nissan NV300. Through a documentary-like series, People Raising the Game sheds light on the employees of Manchester City FC who accepted to become ambassadors for a day. Moments leading to a match, we meet Lee the gardener, Lewis the handyman, Victoria the photographer and also Brandon the kitman. We discover their lives between passion for football and drive for excellence as they give us the keys to what makes them raise the game everyday. Film advertisement created by Digitas, France for Nissan, within the category: Automotive.