Audio advertisement created by Moma, Brazil for KIA, within the category: Automotive.

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

For the last 10 years, Snicker’s base line campaign has been « you are not yourself when you are hungry ». Today, in collaboration with CLM BBDO, the brand goes to the extreme deliberatly put Bounty bar inside Snickers packagings. Immediately the story spread around on twitter with the hashtag #Snickersgate. Snickers lets the story go around for 24h before revealing the hoax in an ad signed « We're not us when we're hungry ».

A l’occasion de la sortie de sa nouvelle gamme de soupe 100% légumes français, Liebig fait peau neuve et lance sa nouvelle plateforme de communication.
« Il y a de l’amour chez Liebig »

Experiential advertisement created by Will Creative, Canada for Royal Roads University, within the category: Education.

Digital advertisement created by BBDO, Belgium for BBDO, within the category: Agency Self-Promo.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Using voice data from the hate speech of Cory Bernardi and Pauline Hanson to inform the animation of MQFF’s new brand icon, the campaign takes negative messages and turns them into art, telling a visual story of strength and love. The resulting 30 second film launching as a cinema trailer this week, turns the tables on a hostile and conservative political agenda to demonstrate MQFF’s ability to overpower hate with inclusive stories that promote tolerance and diversity. Film advertisement created by JWT, Australia for Melbourne Queer Film Festival, within the categories: Media, Recreation, Leisure.

Ambient advertisement created by BBH, United States for British Airways, within the category: Transport.

Direct advertisement created by FCB, United States for Change the Ref, within the category: Public Interest, NGO.

Digital advertisement created by Ogilvy, China for Visit Britain, within the category: Transport.

To celebrate the arrival of summer, Nespresso and McCann Montreal are launching a vibrant campaign highlighting Nespresso Barista Creations Over Ice iced coffees. And, to capture Canadians’ attention, the team has stirred up some fresh new summertime playlists on Spotify, designed to elevate favourite summer moments through music carefully curated for the time, mood and place. So whether you want to bliss out and relax while you soak up the sun or play some poolside games – there’s a playlist for everyone. The playlists will be live on Spotify starting June 21st to mark the first official day of summer. “Iced coffee is a major, fast-growing trend and has been for a few years now,” said Julie Pomerleau, Vice President of Marketing at Nespresso Canada. “This is Nespresso’s first major campaign behind our iced coffee offering. We wanted to celebrate this blissful and long-awaited coffee moment.” On the B2B front, Nespresso is launching a content series called “Quality Pairings,” developed specifically for Nespresso’s Professional division. Also created by McCann Montreal, the content series features restaurants, cafés and hotels from across Canada whose commitment to quality shines through – including their choice to serve exceptional Nespresso coffee at their establishment. As Canada’s restaurants and cafés are reopening, it’s the perfect time to ensure that Nespresso is top of mind. Content advertisement created by McCann, Canada for Nespresso, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Humanaut, United States for Blowfish, within the category: Pharmaceutical.

A famous Greek chef reveals that he grew up with Mazda cars. Throughout his memories we see that after all these years he is committed to his favorite car brand. Once a Mazda, always a Mazda. Film advertisement created by 365, Greece for Mazda, within the category: Automotive.

Digital advertisement created by Lowe, United Kingdom for Becel, within the category: Food.

Outdoor advertisement created by JWT, Italy for Listerine, within the category: Health.

Film advertisement created by Grey, Kazakhstan for Kaspi Bank, within the category: Finance.

With May the official month of Mental Health Awareness and much of America re-entering the world following the height of the global pandemic, Mayo Clinic Health System is reaffirming its belief that making health a priority is one of the most important things in life. However, despite health being more top of mind than ever, almost 75%* of Americans (18-49) do not have a primary care physician, nor do they see the benefit in having a trusted healthcare partner. Why? Because when it comes to day to day health concerns — like a questionable mole or a painful knee— many people often let others and responsibilities take precedence. Film advertisement created by TBWA, United States for Mayo Clinic Health System, within the category: Health.

Film advertisement created by H-57, Italy for H-57, within the category: Agency Self-Promo.