The Coalition for Gun Control has launched a new project to show how gun violence touches every corner of Toronto, the fourth largest city in North America. And one that has seen a major rise in gun violence over the past year. The project, titled Dodge the Bullet, uses geo-location technology to show how many meters away residents of the city of Toronto were from an actual shooting. The project taps into the Toronto Police Services’ API of shootings and homicide data to create an interactive map that shows every user how close they are, or have been, to a shooting. The campaign’s goal is to turn that data into a digital experience that creates a personal connection between every Torontonian and the rise in gun violence in their city. By visiting dodgethebullet.ca, the experience explains to users that even though they “Dodged a Bullet,” they shouldn’t “Dodge the Issue” of gun control in Canada. From there, the web app directs them to sign the Coalition’s most recent petition on the House of Commons website. Digital advertisement created by Zulu Alpha Kilo, Canada for Coalition for Gun Control, within the category: Public Interest, NGO.

Film advertisement created by 10 Advertising, Belgium for Oscare, within the category: Public Interest, NGO.

URL: www.facebook.com/onceagainbangalore Brief: Once Again is a Bangalore-based NGO that follows a unique model where it accepts donations only in the form of old items, not money. and tagged ‘Once Again’ to things worth donating – shoes, toys, clothes, furniture, books, etc. When the friend received the notification of the tagged picture, It gained visibility on social media, received prominent coverage in leading media publications and went on to become Bangalore’s biggest tagging drive. It collects items people don’t use anymore, sells them at a minimal price to the underprivileged and uses this money for the empowerment of their community – supporting a crèche for their children, providing vocational training to women and computer training to young adults. The brief was to make the NGO recognizable and maximize donations to support its activities. The challenge was to accomplish this with no budgets in hand. Strategy: We noticed that the youth were passionate about making a difference to their surroundings, but saw charity as a boring, guilt-driven moral obligation. We used Facebook – a place where they hang out everyday - to involve them in this cause, by making the act of donating fun and engaging. Creative Execution: We created The Tagging Drive, an online donation drive on Facebook. We started with a team of Facebook volunteers, who revisited their friends’ old pictures curiosity prompted them to click on it. It led them to the Once Again Facebook page where they read the message, “You’ve been tagged to remind you that someone, somewhere needs your old stuff more than you. Please donate.” The page also invited them to become Facebook volunteers and spread the word by tagging their friends. The Results: The tags created curiosity and thousands were directed to the Once Again page. The campaign went viral with friends tagging friends. In a matter of a few months, thousands of pictures were tagged and several donation drives initiated. Once Again collected over ten thousand items for sale at their thrift shop, giving the underprivileged an access to goods they couldn’t afford otherwise. The monies generated from the sale of these goods increased by 462%, which is being recycled to support its activities. And it all started with a tag. Production: Foxfilms.in Digital advertisement created by Ogilvy, India for Once Again, within the category: Public Interest, NGO.

Film advertisement created by DDB, Latvia for Air Baltic, within the category: Transport.

Digital advertisement created by Mustache, United States for Netherlands Board of Tourism & Conventions, within the category: Transport.

Film advertisement created by MK, Norway for Mitsubishi, within the category: Automotive.

Film advertisement created by TBWA, France for PlayStation, within the category: Gaming.

Ambient advertisement created by Saatchi & Saatchi, Brazil for Mizuno, within the category: Fashion.

Film advertisement created by Bcube, Italy for BMW, within the category: Automotive.

Film advertisement created by Lucky Generals, United Kingdom for Amazon, within the category: Retail Services.

When fast food-chain Sibylla launched their new Extra Everything Hot Dogs, we were asked to make radio spots to highlight the news. But these weren’t your ordinary hot dogs, so we figured we shouldn’t do ordinary radio spots. Instead, together with professional musicians, we interpreted the three hot dogs in three full songs in three extra everything-genres. The songs were then released on Spotify – A soul version with extra wail, a trap remix with extra bass, and a death metal edition with extra growl. They became the center of a campaign with radio spots on FM-radio and Spotify, and music videos on social media. But what version you got to see or hear, depended on your taste of music. On Spotify and Social media, the dominate genres on your playlists decided what version you would see/hear, and on FM radio we adapted the spots to the genre the stations focused on. Film advertisement created by Volt, Sweden for Sibylla, within the category: Food.

For autistic Enzo, climbing stairs is like climbing Mt Everest. Expressing himself, nearly impossible --- without being able to say simple words. Can not imagine how this little boy or his parents do it. But, they do. Film advertisement created by Herezie, France for VAINCRE L'AUTISME, within the category: Public Interest, NGO.

Years ago, the lovable face/logo of the Arizona Lottery vanished into thin air. Today, he’s making a triumphant return. Windfall Willie, the old gold miner has gotten a makeover as the new Chief Fun Officer of the Arizona Lottery. A complex combination of wisdom and wisecracks, Willie has evolved from a caricature to a character. Life is just one big game for Willie and his only desire is to make sure everyone’s playing and having a good time. Film advertisement created by OH Partners, United States for Arizona Lottery, within the category: Gambling.

Outdoor advertisement created by Leo Burnett, Israel for Samsung, within the category: Electronics, Technology.

International music agency MassiveMusic has teamed up with War Child, In Case of Fire, Sony and Universal to create a timely and powerful new film that highlights the plight of young refugees.

We have worked on a brand ambassador’s campaign for International University of Valencia, in which the dutch artist and engineer Theo Jansen is our protagonist. The main message of the campaign is based on the University's objective of offering the most technological and innovative education to those all over the world. We do it through a piece in documentary format that connects the life and history of Theo Jansen with the values of the University, in the same way the artist and engineer connected art with science to bring it to life. Content advertisement created by Estimado Jose Alfredo, Spain for Universidad Internacional de Valencia, within the category: Education.

Art Series Hotel’s have launched ‘Art in Micro’ an exhibition of micro art - the next big thing in the art world. Guests will be given the opportunity to win a trip for two to Le Louvre, Paris during their stay. On check-in they’ll be handed a magnifying glass, along with a catalogue of the artwork and prompted to find every micro art piece - some of which may prove to be all too tricky to see with just the naked eye. Experiential advertisement created by Thinkerbell, Australia for Art Series Hotels, within the category: Recreation, Leisure.

Tour n’ Cure launched its new campaign, #StopTheWait, to eradicate Hepatitis C from the world. The film is an initiation of a movement to help cure more than 100 million patients who are waiting for a treatment, that is overly expensive and unavailable. Featuring renowned footballed Lionel Messi, it showcases his life in 2 years versus the life of a patient who meanwhile has to wait for a cure, to live life. Messi vs. Melanie, its about time to #StopTheWait. Film advertisement created by BBDO, Egypt for Tour n’ Cure, within the category: Health.