In Brazil, thousands of children and teenagers are victims of sexual abuse. To raise public awareness on the issue and increase the number of complaints, the True Affection campaign has been launched. And a symbol was chosen to demonstrate people´s engagement: A HUG. Several Brazilian artists have joined the campaign and given their hugs. But we needed an even bigger impact to get people´s attention. We decided to think big. To give this hug we chose the greatest monument of Brazil, one of the seven wonders of the modern world: Christ the Redeemer, at Rio de Janeiro. For two days, the statue´s lights were turned off. Using map projections we have created the illusion that Christ was closing its arms. Ambient advertisement created by Monumenta, Brazil for Conselho Nacional Do Sesi, within the category: Public Interest, NGO.

Film advertisement created by Havas, France for Havas, within the category: Agency Self-Promo.

Film advertisement created by JWT, United States for UN Women, within the category: Public Interest, NGO.

Audio advertisement created by Wasserman, Canada for Return-It, within the category: Professional Services.

The Challenge: V/Line is Australia's major regional train operator. Our task was to encourage family and friends living in the city to visit their loved ones in the country. Execution: Instead of us doing the talking, we recruited those who knew them best and harnessed the most powerful force in the universe- a mother’s guilt. We invented the Guilt Trip. It was a pre-paid ticket that could be purchased by parents and friends. It all started with a microsite. On the microsite abandoned loved ones could create a personalised guilt inducing message, then purchase a ticket. This was then sent directly to the guilty party in the form of an eDM. We also created booklets to help refine their guilty messages, and print, web banners and radio all worked together to drive traffic to the microsite. Tickets wallets and posters in stations reinforced the campaign from a regional perspective. The travel experience as we knew it was completely rebranded. People no longer went home to visit their parents, they went on a Guilt Trip. Results: 
11% increase in ticket sales 400% return on investment. Ambient advertisement created by McCann, Australia for V/Line, within the category: Transport.

The International Day Against Cancer goes unnoticed every year in Peru. Due to this, cancer patients don´t have the opportunity or the means to make themselves be heard and make people get involved with their struggle. So, we gave a voice to child cancer patients from the Peruvian Cancer Foundation, making everyone understand their condition and motivating them to donate by splitting the screen through a double streaming on Instagram combining two faces simultaneously with the new function Go live with a friend.

URL: http://www.MentosFreshNews.com Mentos Fresh News is a Facebook application that creates a personalised News Report all about you. It has been built using the latest technology platforms to deliver an individual experience that embodies Mentos' brand positioning of 'Freshness'. Every News Report uses data available from Facebook and Foursquare in a smart way, matching it against behaviour rules to derive satirical stories all about the user. Our news readers then deliver the stories in a humorous way with added personalisation through the use of text-to-speech software. With 45 minutes of customisable footage behind the site, there are literally millions of possible unique video combinations that can be made using the App, and millions of different videos that people will want to share. Stay Fresh people. Executive Producer:Tessa Christou Film advertisement created by BBH, United Kingdom for Mentos, within the category: Confectionery, Snacks.

Ambient advertisement created by Red Pepper, Russia for Provencal, within the category: Food.

Film advertisement created by Saatchi & Saatchi, Denmark for Teamwork Family, within the category: Public Interest, NGO.

By hacking Kinect motion tracking software and combining it with audio production software, the V Motion Project created a tool that could transform the body's movements into music. Ambient advertisement created by BBDO, New Zealand for V Energy Drink, within the category: Non-Alcoholic Drinks.

Creative Directors: Juan Sevilla, Francisco Cassis, Paulo Areas Agency Producers: Sebastián Arce Romero, Lola Guillamón Outdoor advertisement created by Lowe, Spain for Nomad, within the category: Recreation, Leisure.

Film advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Everybody can be a climate fighter. Simply use public transport systems. Film advertisement created by Traktor, Austria for Wiener Linien, within the category: Transport.

Digital advertisement created by John St, Canada for Miami Ad School Toronto, within the category: Education.

Film advertisement created by M&C Saatchi, Sweden for E.ON, within the category: Industrial, Agriculture.

Spanish cava producer Freixenet has brought Christmas magic to the City Hall square in Vilnius with a customized JCDecaux column. Carried out in cooperation with Media House and Gluk Media, this amazing campaign features a sophisticated combination of mirrors, screens, animation, projections and music.

Only those who know their rights can exercise them: On the occasion of the 30th International Day of Children's Rights on 20 November, the Hamburg Child Protection Association (Kinderschutzbund Hamburg) not only opened the "Square of Children's Rights" in Hamburg, but also the first virtual museum for children's rights. Senators Dr. Melanie Leonhard and Dr. Carsten Brosda, and the president of the Child Protection Society Germany Heinz Hilgers were present to inaugurate. The aim of ’The Secret Sculpture’ is to visualise the UNCRC, and raise awareness of the work of the Child Protection League. There are 54 articles in the United Nations convention on the rights of the child, and St. Elmo’s invited 42 artists to create a virtual artwork for a plinth in the Platz der Kinderrechte. Each virtual sculpture is visible via a new Kinderschutzbund Hamburg app using augmented reality when you hold your phone up to the plinth. Integrated advertisement created by Saint Elmo's, Germany for Hamburg Child Protection Association, within the category: Public Interest, NGO.

One in 2.4 trillion. According to experts, those are the odds of picking the perfect NCAA March Madness bracket. It’s a feat so difficult that Warren Buffet once offered $1 billion to anyone who could pick a perfect bracket in the men’s tournament. Thankfully, picking the perfect March Madness snack is much easier. Film advertisement created by Sterling-Rice Group, United States for Almond Board of California, within the category: Food.

Digital advertisement created by Forsman & Bodenfors, Sweden for Volvo, within the category: Automotive.