Marc Herremans is Belgian triathlete who became 6th at the Ironman in 2001, the toughest triathlon competition in the world. With great potential he aimed the next year for 1st place but his dreams fell apart in 2002 when during bike training he fell and broke his back. Like many people, you would expect him to give up his dreams, but in 2006 he was the first man that finished the Ironman in a wheelchair. Now he performs in a commercial of the whiskey brand with the inspiring tagline; “When your reality changes, your dreams don’t have to”. Film advertisement created by BBH, United Kingdom for Johnnie Walker, within the category: Alcoholic Drinks.

Athena, number one seller of men underwear in retail stores across France is launching its brand new line while anouncing its partnership with the French Athletics team. The brand strategy brought by EURO RSCG 360 brings a new playful spirit to the brand. Gone is the idealized image of the muscle man, welcome fun and humor for a campaign as colorful as the new boxers. 4 athletes strip down in the first step of the integrated campaign in a series of outdoor ads and a making of that reveals the naked truth about advertising. Digital advertisement created by Euro RSCG, France for Athena, within the category: Fashion.

A direct mailing for Christmas lovers and haters as well. Just everybody's darling at christmas. Send to friends, partners and clients. Direct advertisement created by Mr Creative Rebel, Germany for Mr Creative Rebel, within the category: Agency Self-Promo.

Last year, National Geographic launched its “Planet or Plastic?” project. This year, we invited 12 young artists from the 12 countries that suffer most from ocean plastic pollution to answer this question trough art and continue to spread the message. Each piece of art highlights the environmental and health impact of plastic waste on their country’s marine ecosystems and all who rely on them. Each one was inspired by real news and is accompanied by a short video explaining the artists' process and testimonial. Design advertisement created by Saatchi & Saatchi, United Arab Emirates for National Geographic, within the category: Media.

São Paulo has a significant number of homeless people on the streets. Even so, many public shelters remain with empty beds every day. Sometimes for a noble reason: they don’t want to abandon their dogs, not accepted in those places before. Now, the new units accept and guarantee space for the pets, but their misinformation left the beds still empty, while hundreds of people continue to sleep on the sidewalks. To change this reality and talk with this so specific target, who don’t have smartphone, social media profile or frequent access to the tradicional media, São Paulo City Hall decided to create a new communication channel, with a direct impact to the homeless people. Inviting 5 different street artists, they transform the roof of viaducts, place that only homeless people can see – and exactly at bedtime –, in a direct and effective media. Each artist (Galo, Randal, Pixote, Thassio and René Muniz) has had complete freedom to impress their own style on their graffiti, once it made clear that the new public shelters were dog friendly and nearby. For that, the agency had studied the best dimensions, position of the drawing, feasibility and all security measures. Like every street artwork, the 5 graffiti will be available indefinitely, depending on external factors independent of the public control. The main goal is that the biggest possible number of people in vulnerable situation and their dogs have the opportunity to sleep and dream with comfort, safety and dignity. Outdoor advertisement created by NovaS/B, Brazil for Sao Paulo City Hall, within the category: Public Interest, NGO.

Film advertisement created by Glow, Germany for Blush, within the category: Fashion.

Film advertisement created by DDB, Netherlands for KLM, within the category: Transport.

Idea / Challenge: Berlin is the place where history was written – and not just in 1989the people were the driving force behind it. They don't like to be left outside. That's why the new Nokia device was the perfect match: it even got them onto the red carpet of the famous film festival Berlinale. Strategy / Implementation: At Berlin's busiest subway station, using the latest Nokia smartphone,a movie was made within seconds that put everyone who wanted on to the red carpet. Ambient advertisement created by JWT, Germany for Nokia, within the category: Electronics, Technology.

Ambient advertisement created by TBWA, France for SNCF, within the category: Transport.

Streaming high definition videos on your phone generates approximately four times more emissions into the atmosphere than necessary. The down-to-earth solution? You know it as standard definition. We call it Earth Definition. A greener, much needed alternative to HD that lets you stream responsibly. Digital advertisement created by Accenture Interactive, Denmark for EarthDay.org, within the category: Public Interest, NGO.

Film advertisement created by Ingenia, Peru for Huawei, within the category: Electronics, Technology.

Director of Digital Strategy + Innovation: Kevin Skobac Digital advertisement created by SS+K, United States for E*TRADE, within the category: Finance.

Digital advertisement created by Brad, Canada for Together Against Bullying, within the category: Public Interest, NGO.

O2 has today launched ‘We’re better, connected,’ the new Christmas campaign designed to promote the UK wide rollout of the National Databank, launched by Virgin Media O2 and Good Things Foundation to help tackle data poverty. O2 worked with UK agency of record, VCCP London, to mastermind a new integrated Christmas campaign which will see mobile data donated to those in need this festive season. For the first time ever, for ‘We’re better, connected,’ O2 has created a loveable Bubl army of reliable and loyal robots on an important mission this Christmas: to connect people across the country. Virgin Media O2 and Good Things Foundation are today rolling out the National Databank across the UK, as O2 pledges to donate even more free mobile data to those who need it. The company has pledged to gift 10GB of O2 data to the National Databank with every plan purchased between 1 November and 31 January and the launch is in response to the data crisis that sees 1.5 million homes in the UK currently without internet access. Integrated advertisement created by O2, United Kingdom for Good Things Foundation, within the category: Public Interest, NGO.

Film advertisement created by BBDO, Brazil for Getty Images, within the category: Professional Services.

Film advertisement created by Havas, United States for Air Wick, within the category: House, Garden.

Film advertisement created by TRY, Norway for Ridderost, within the category: Food.

Inspired by the very normal egg that broke Instagram's world record, Norwegian white meat and egg processing company Prior teamed up with JCDecaux Norway to showcase an egg at a bus shelter in Oslo. Outdoor advertisement created by TRY, Norway for Prior, within the category: Food.