You can watch more similar pranks on the official Bic Prank YouTube channel: http://www.youtube.com/bicprank Background: The BIC Cristal is the best selling ballpoint pen in the world, but unfortunately not in Germany. The task was to create more awareness for this BIC Classic. The idea: We noticed that celebrities give autographs without watching what they are actually signing. We used that insight to create a big buzz for BIC: Celebrities give autographs with our BIC pen and they sign stuff that they would normally never sign. We put our prank videos on YouTube and soon other people started to upload their own BIC Pranks. The results: Dozens of involuntary top-class testimonials, thousands of viewers and a lot of awareness for BIC. All for 21 cent - the price of a BIC Cristal. Digital advertisement created by Jung von Matt, Germany for BIC, within the category: Office Equipment.

Film advertisement created by Oneightyº, Puerto Rico for Honda, within the category: Automotive.

Film advertisement created by Siltanen & Partners, United States for Sketchers, within the category: Fashion.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Film advertisement created by BBDO, Argentina for Volkswagen, within the category: Automotive.

Reality Cheque shows exactly how much it will cost if you decide to drive home after a few drinks—by placing the costs on an itemised receipt. This road safety message is delivered at the end of a night out, which is the exact moment when people often make a very costly decision to drive themselves home. Unique point-of-sale software calculated the cost of dinner and drinks, plus the exact dollar amount if caught drink driving, creating a bespoke receipt that was unique to every patron. Ambient advertisement created by BBDO, Australia for Transport Accident Commission, within the category: Public Interest, NGO.

Film advertisement created by Deep Focus, United States for Ubisoft, within the category: Gaming.

How could emerging technologies transform the way we get things done 5-10 years in the future? Watch Kat, a young independent marine biologist, and Lola, a corporate executive, work together in a highly interconnected and information rich future.

Interactive museum " Goodbay to the Middle Ages" (иппп.рф/en) telling about sexually transmitted infections became the next episode of the program INVITRO.Healthy Art. The project allows to learn about the history, danger and prevention of STIs in an interactive form. The project was based on one of the most famous triptych Bosch - "Garden of Earthly Delights." Digital advertisement created by Possible, Russia for Invitro, within the category: Health.

Electric Daisy Carnival crashes into Las Vegas this weekend and the city is ready for 150,000+ partiers to light up the streets and clubs. As a preview to this 72 hour party, we surprised some unsuspecting guests at the MGM Grand Hotel & Casino by turning an elevator into a “vertical nightclub” featuring the global superstar DJ duo Krewella. Ambient advertisement created by R&R Partners, United States for Electric Daisy Carnival, within the category: Recreation, Leisure.

Film advertisement created by Leo Burnett, Portugal for IndieLisboa, within the category: Recreation, Leisure.

Film advertisement created by Trisect, United States for Mike's Hard Lemonade, within the category: Alcoholic Drinks.

Ambient advertisement created by Y&R, Peru for Británico, within the category: Education.

Last year's initiative was the building of a full-sized artificial pitch, and was backed by the UEFA Foundation for Children, the Asian Football Development Project (AFDP), the Jordanian Football Association, the Norwegian Football Federation and Lay’s, who are also a sponsor of the UEFA Champions League. This year, we decided to raise the bar and give girls and women the opportunity to express their passion for sports and for football. We starred Leo Messi for the cause and built a brand new artificial pitch in the Zaatari Camp in Jordan; which houses just over 100,000 refugees will give thousands of children the opportunity to play the game they love, with the best facilities possible. “It’s a wonderful feeling to see how something as simple as a football pitch can bring so much joy and happiness. Football has the ability to inspire, unite and also teach children important life skills and values, such as teamwork and respect,” the UEFA president said. Prince Ali Bin Al Hussein, who is the President of the Jordanian Football Association, mentioned, “powerful mediums such as sport and education have the ability to plant seeds of hope and potentiality even under the most difficult circumstances.” The center has become the hub of sporting life in the camp and allows children to play in a safe environment as well as giving them the chance to engage in sport and football in particular with others. Film advertisement created by TMI, Egypt for Lay's, within the category: Public Interest, NGO.

Film advertisement created by Leo Burnett, United Kingdom for Think!, within the category: Public Interest, NGO.

Film advertisement created by CJ WORX, Thailand for Prudential, within the category: Finance.

Executive Creative Directors: Mike Pierantozzi, Stephen Leps Film advertisement created by Saatchi & Saatchi, United States for Luvs, within the category: House, Garden.

Executive Producer: T.K. Knowles Film advertisement created by Attik, United States for Scion, within the category: Automotive.

Nusa Dua Resort & Villas Bali is an award-winning resort and a home to luxury travellers. Awarta means ‘Treasure’ by the heartfelt desire to make you feel as comfortable as being home, but in a luxury space with bespoke services extended to any of your personal needs. Recently awarded as the World's Best Boutique Hotel in 2018. Life is memories, so they should be your greatest treasure of all, and with Awarta the hope is you make the best memories which last a lifetime.