Experiential advertisement created by Marcel, Brazil for Instituto Homem Pantaneiro, within the category: Public Interest, NGO.

Direct advertisement created by Red Fuse, Brazil for Colgate, within the category: Health.

Digital advertisement created by McCann, Brazil for Cancer Hospital of Barretos, within the category: Public Interest, NGO.

Film advertisement created by FCB, United States for Mollie's Fund, within the category: Public Interest, NGO.

Film advertisement created by la comunidad, Argentina for FilmSuez, within the category: Recreation, Leisure.

Director Kun Chang and the SPB team have transformed Toronto Raptors' Kyle Lowry into an animated character in this bold 2D Illustrative campaign showcased online, in-store and at the Air Canada Center. Film advertisement created by Anomaly, Canada for Sport Chek, within the category: Retail Services.

To honour the man who didn’t play by the book. Direct advertisement created by Africa, Brazil for ESPN, within the category: Media.

Film advertisement created by Caldas Naya, Spain for Carnet Jove, within the category: Finance.

When we don't know the good stories, we don't know who the good people among us are. So don't let these stories be untold. Learn how the good news around us could be more at uspelite.bg – the most positive news site in Bulgaria. Digital advertisement created by Nitram, Bulgaria for Uspelite.bg, within the category: Media.

Ambient advertisement created by Holler, Australia for Holler, within the category: Agency Self-Promo.

Digital advertisement created by McCann, Peru for Entel, within the category: Electronics, Technology.

Society of Grownups is a learning initiative created by MassMutual to help people through the challenges and changes in life that no one likes to talk about -- the hard parts of adulthood that everyone assumes everyone else has figured out. Digital advertisement created by The Fantastical, United States for Society of Grownups, within the category: Education.

The Scratch Poster was created to launch Urban Ears new product Slussen, a mobile DJ mixing system app for iPhone in Denmark. The illustration is engraved with ridges, that produce sound as they are scratched with your fingernail, emulating vinyl record scratch techniques used when mixing. The posters where put up in selected shops, flyposted around town, and used in a big event where people could scratch their hearts out to a thumping beat. Outdoor advertisement created by Grey, Denmark for Urban Ears, within the category: Recreation, Leisure.

Film advertisement created by Grey, Germany for MTV, within the category: Media.

The film starts with inspiring sequences of beautiful landscapes. A woman is alone on her board, facing and waiting for the waves. In a series of cuts plans, we discover other great landscapes of mountains, deserts, foreign cities and cultures. We also discover people, tourists, climbers, adventurers or inhabitants. A female voice-over invites us to discover new horizons, to travel further, to rediscover the world around us. This clearly looks like an invitation to travel, with a deep and inspiring orchestral soundtrack. But at the very end, a voice-over reveals that this is not an advertising for any travel company or country. But a film entirely made from Getty Images’ contents, images and music included. Film advertisement created by La Chose, France for Getty Images, within the category: Professional Services.

Digital advertisement created by Ottoboni, Sweden for Nordic Wellness, within the category: Recreation, Leisure.

Digital advertisement created by NOA, Denmark for Danish Cancer Society, within the category: Health.

Film advertisement created by Meredith Xcelerated Marketing, United States for Sun-Maid, within the category: Food.

A swimming safety campaign which uses WIFI passwords at public swimming pools to encourage parents to watch their children, not their phone. Experiential advertisement created by Lowe, Australia for Royal Life Saving, within the category: Public Interest, NGO.