Synesthesia is the joint assimilation of different senses in the same perceptive act. A person with synesthesia can hear colours, taste words or (even) feel a complete sensory journey through the air on the skin. Film advertisement created by THIS is UMAMI, Spain for Hitachi, within the category: Electronics, Technology.

Digital advertisement created by Publicis, United Kingdom for LG, within the category: Electronics, Technology.

Film advertisement created by Hub, United States for Sega, within the category: Gaming.

Executive Creative Director: Agostino Toscana. Digital advertisement created by Saatchi & Saatchi, Italy for CoorDown, within the category: Public Interest, NGO.

Film advertisement created by Wunderman Thompson, India for Tata Tiscon, within the category: Industrial, Agriculture.

To communicate a drink-driving message to some of the heaviest drinkers on St. Patrick’s Day, we tweaked the karaoke lyrics of famous Irish drinking songs to carry a sobering message. As karaoke always seems like a great idea to people who’ve had a few too many, they unwittingly became the message, singing an SOS to call them a taxi home. Ambient advertisement created by Saatchi & Saatchi, Germany for Your's Irish Bar, within the category: Recreation, Leisure.

Ideas Festival is the biggest intellectual festival in Ukraine. The festival has changed a lot, so organisers wanted to refresh and implement new vision and ideas into the festival’s visual identity. When we started looking for a new symbol of ideas, we didn’t want to use cliche associations like lamps or mind bubbles. We’ve conducted a small research and found-out, that people themselves are the best metaphor for ideas. Because people are those who create, share and implement ideas in real life. Profiles of real people have become the main element of branding: they communicate on a live brand pattern, share their experiences with each other. A Greek-style font resembles the Greek roots of the word “idea”, and peoples’ profiles remind us of pictures of ancient Greek thinkers. Design advertisement created by ONCE, Ukraine for Ideas Festival, within the category: Professional Services.

Digital advertisement created by Heimat, Switzerland for Swisscom, within the category: Electronics, Technology.

Film advertisement created by BBDO, New Zealand for My Dog, within the category: Pets.

Film advertisement created by Selmore, Netherlands for Mona, within the category: Food.

Film advertisement created by Brand Place, Poland for Tiger Energy Drink, within the category: Non-Alcoholic Drinks.

Film advertisement created by TBWA, Ireland for COSC, within the category: Public Interest, NGO.

IKEA’s mission is to get Belgians to fully enjoy their homes, their time and their lives. The living room plays an essential role in this. The new IKEA TV spot shows a couple of older figure skaters once again enjoying ‘skating’ and reliving their passion. They do this by first moving the chairs, sofas and tables aside to create space and then slide around on their socks. This romantic scene takes them back to their glory days. The living room is totally transformed into a real ballroom and easily becomes the ideal setting to express their emotions and have fun. Film advertisement created by DDB, Belgium for IKEA, within the category: House, Garden.

Element Electronics and college football analysts Matt Leinart, Robert Smith, Coach Dave Wannsteadt and Rob Stone have teamed up for a series of commercials airing exclusively on Fox Sports. The first spot, “Pretty Boys”, highlights Element’s amazing picture quality as we see the on-air team taking extra care primping before their live broadcast. In the second spot,“Analyze This,” the team gets focused on the technology of the Element TV – instead of their football commentary. The latest, holiday-focused commercial, “Best. Gift. Ever.” is airing this November and reinforces that Element offers a line of TVs with amazing technology at affordable prices, which make them perfect gift for everyone on your list. Film advertisement created by Griffin Archer, United States for Element Electronics, within the category: Electronics, Technology.

Film advertisement created by Ogilvy, United Kingdom for Boots, within the category: Retail Services.

Film advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Ambient advertisement created by Jung von Matt, Germany for Deutsches Kinderhilfswerk, within the category: Public Interest, NGO.

Film advertisement created by Armando Testa, Italy for Alfa Romeo, within the category: Automotive.

Film advertisement created by Wieden + Kennedy, Netherlands for EA Games, within the category: Gaming.

To promote its sponsorship of the UFC, Gillette Deodorant Brazil launched the "UFSweat: The League of Heavy Smells". The campaign, all made in 3D animation, created an alternative and fictional MMA League with renegade athletes who struggle against smelly armpits. The big prize is a Gillette Deodorant, which eliminates the bad smell and brings the winner back to the UFC. Film advertisement created by Africa, Brazil for Gillette, within the category: Health.