Film advertisement created by Wing, United States for Pickupmydonation.com, within the category: Public Interest, NGO.

Digital advertisement created by Miami Ad School, United States for Apple, within the category: Electronics, Technology.

Ambient advertisement created by DDB, Colombia for EPM, within the category: Industrial, Agriculture.

After a series of controversial big brand mistakes that have recently made headlines around the world, Velocity, the Frequent Flyer program of Virgin Australia, is proving a point about the responsibility brands owe their customers by ‘accidently’ giving away a billion Points, and honouring it. Content advertisement created by CHE Proximity, Australia for Virgin, within the category: Transport.

Digital advertisement created by TMW, United Kingdom for Virgin Trains, within the category: Transport.

X Shore, a brand driving the future of electric boating, has created a unique advertisement that features the 2015 hit song “Sun is Shining,” which reached number one on the music charts, by Axwell (Axel Hedfors) and Ingrosso (Sebastian Ingrosso). Celebrating Midsummer, the music-centric video was created and directed by X Shore’s internal production team and Konrad Bergström, Founder and Head of Creatives, and tells the story of the joyous experience aboard the Eelex 8000, a 100 percent electric boat built to entertain family and friends. “We’re thrilled to showcase X Shore alongside such a great song to celebrate our favorite time of the year, Midsummer, and embrace our Swedish heritage. We know everyone who watches can get a sense of the joyous feeling a high tech, sustainable boat can give to those onboard,” said Bergström. Much like its boats, X Shore has taken an innovative approach to advertising by creating a music video-style advertisement in-house with creative team members, Hedda Hökfelt, Kasper Bröns, Oscar Dieden, Elias Wästberg, and Head of Creatives, Konrad Bergström, complimented by an external team consisting of Hannes Söderström (photography), Pierre Wikberg (videographer), Philip Puljak (editor). The full 4-minute music video has premiered on X Shore’s YouTube channel, and a 20-second version will appear on TV in Scandinavia during the Olympic games this summer, as well. X Shore additionally plans to run five different 15-second versions through paid advertisements on LinkedIn, Facebook, Instagram, YouTube and TikTok in the U.S. X Shore is built on the core values of technology, sustainability and design, and its Eelex 8000 is a fully electric boat that was crafted with all of these core values in mind. Designed for those who aspire to become one with nature, passengers can embrace the natural beauty of the water and all that inhabits it without the harmful noise and fumes typical fossil-fuel engines emit, making the Eelex 8000 the ideal dayboat for every marine activity. Equipped with safety, entertainment and fleet telemetry features, and built with sustainable materials like cork instead of teak, as well as optional Flax fiber instead of fiberglass and carbon fiber, X Shore’s Eelex 8000 offers passengers a unique, seamless boating experience that they have never experienced before.

Digital advertisement created by Walrus, United States for Tiny Toast, within the category: Food.

Film advertisement created by Martpet, Brazil for Hope, within the category: Health.

Film advertisement created by Lowe, Australia for Royal Life Saving, within the category: Finance.

Film advertisement created by JWT, India for Junglee Games, within the category: Gaming.

IKEA is where life happens, whatever happens – and is not afraid to show it like it is. Living in two homes with divorced parents is a reality for many children in Sweden. Thanks to affordable products the parents in this film manages to ease the situation for the child. And IKEA perhaps also eases some bad conscience among single parents and helps acknowledge the children. Film advertisement created by Åkestam Holst, Sweden for IKEA, within the category: House, Garden.

We used the buzz around the #mannequin_challenge to call attention to people who actually can't move - ALS patients. Film advertisement created by Michal Perry, Israel for IsrA.L.S., within the category: Public Interest, NGO.

Film advertisement created by JWT, Argentina for Fabogesic, within the category: Pharmaceutical.

Film advertisement created by BBDO, Turkey for Smart, within the category: Automotive.

Following the launch of ‘Little can be huge’ earlier in August, Spark have come out with the first of many stories extending moments from their launch ad with the help of Colenso BBDO. Dubbed ‘Celebrate Family’, the film is an emotional take on Spark’s ‘Little can be huge’ platform. Colenso CCO, Levi Slavin, says it’s a story about how a little thought, a little online research, and a little effort can make all the difference in the world. The film tells the story of a single mum and her 10-year-old boy in the weeks leading up to Father’s Day. Mum does her best not to show it, but we can tell that this is a particularly difficult time of year. Film advertisement created by BBDO, New Zealand for Spark, within the category: Electronics, Technology.

For this campaign, we encourage people to protest for interest on their bankaccount. SNS Bank is the first big dutch bank where consumers get interest on their normal bankaccounts. Everyone can join the protest with their Facebook or Twitter profile picture. When you’ve joined the protest, you start marching with your social account, to the landingpage and from the landingpage to several rich bannerformats, including a homepage takeover on Telegraaf.nl Digital advertisement created by bone, Netherlands for SNS Bank, within the category: Finance.

It’s not easy being a kid in the slums of Mumbai. Life is tough, parents often work day and night but barely make enough to put food on the table. On the other hand, the goons and slum lords seem to have all the time, money and respect a child could want. Unfortunately, without other role models, the criminals are who the children begin to look up to and school falls by the wayside. FCB Interface and Door Step School sought to give these impressionable kids new role models, and while doing so, get them to believe in education and making a better future for themselves. Streets in India are named after famous people but the slums of Mumbai are a maze of hundreds of narrow, crisscrossing streets, many without names. The campaign named streets in Mumbai’s Ambedkar Nagar slum, home of more than 2.4 million people, after the best academic performers in school. The children were celebrated in a road naming ceremony with the community and celebrities in attendance. Ambient advertisement created by FCB, India for Door Step School, within the category: Education.

Film advertisement created by Caldas Naya, Spain for Carnet Jove, within the category: Finance.

He may have been good with numbers but when it came to LUCKY numbers, things didn't turn out the way he expected. Film advertisement created by Dentsu, India for Aditya Birla Capital Sun life Mutual Funds, within the category: Finance.