For the first time in the history of modeling clay, a work entirely made by four hands, between a father and his daughter, will be exhibited at the Musuem of Modern Art in Paris, among other renowned artists’ creations, from June 4th to 6th. Through this symbolic campaign, Play-Doh wishes to show that the most beautiful works of art are those that we create together. Starting in September 2021, Play-Doh will support the MAM's educational workshop program for the youth. Throughout the year, these activities will be built around both the permanent collections and the temporary exhibitions. The workshops, adapted to all audiences, are designed for different age groups, in order to share curiosity for art in a playful way. The program can be found on the MAM’s website. By positioning itself as a patron of the Museum of Modern Art, Play Doh gives a new resonance to its institutional message, which is to stimulate the creativity of young people, while supporting the museum in one of its fundamental missions: transmission. Integrated advertisement created by FCB, France for Play-Doh, within the category: Toys.

Film advertisement created by 360i, United States for New Orleans Tourism Marketing Corporation, within the category: Hospitality, Tourism.

Film advertisement created by Grey, Poland for Krajowa Izba Kominiarzy, within the category: Public Interest, NGO.

Digital advertisement created by TKT, Australia for V Energy Drink, within the category: Non-Alcoholic Drinks.

Film advertisement created by Art & Design Academy, Egypt for Save the Children, within the category: Public Interest, NGO.

Film advertisement created by Miami Ad School, Spain for IKEA, within the category: House, Garden.

Digital advertisement created by Buzzman, France for MTV, within the category: Media.

New York Crew: Iceland Crew:

Film advertisement created by TBWA, Finland for Veikkaus, within the category: Gaming.

A trophy made with a pre-salt rock. Ambient advertisement created by Momentum, Brazil for Petrobras, within the category: Industrial, Agriculture.

It’s not easy being a kid in the slums of Mumbai. Life is tough, parents often work day and night but barely make enough to put food on the table. On the other hand, the goons and slum lords seem to have all the time, money and respect a child could want. Unfortunately, without other role models, the criminals are who the children begin to look up to and school falls by the wayside. FCB Interface and Door Step School sought to give these impressionable kids new role models, and while doing so, get them to believe in education and making a better future for themselves. Streets in India are named after famous people but the slums of Mumbai are a maze of hundreds of narrow, crisscrossing streets, many without names. The campaign named streets in Mumbai’s Ambedkar Nagar slum, home of more than 2.4 million people, after the best academic performers in school. The children were celebrated in a road naming ceremony with the community and celebrities in attendance. Ambient advertisement created by FCB, India for Door Step School, within the category: Education.

Micky Coyne and Pete Harvey, two independent creatives, partnered with Hyperloop Transportation Technologies to announce plans for a Hyperloop link between Cleveland and Chicago with a bold new brand film that declares the term “Rust Belt” dead. Billionaires like Elon Musk and Richard Branson have made waves recently by hinting at development of the space-age capsules that fly humans in pneumatic-style tubes at 700 miles an hour around the earth, but it’s Hyperloop Transportation Technologies, the company that launched the movement, that first announced a partnership with Cleveland and Chicago to survey development of what would be America’s first Hyperloop track. And in beating Musk and Branson to the task, they’ve capped it off with a stake-in-the-ground brand film. Titled “Here Lies,” the eulogy evokes the glory days of transportation in the Midwest, then tosses the term Rust Belt aside to make room for the newly-declared “Hyperloop Belt.”

Digital advertisement created by Jung von Matt, Switzerland for Graubünden Tourism, within the category: Transport.

Advertising agency Cactus has created an animated TV campaign aimed at driving awareness and purchases of various Scratch products in the Colorado Lottery’s portfolio. Lottery ads tend to focus on a single product, but the point of “Something for Everyone” is to show there’s a Scratch game for everyone. The four 15-second spots showcase several games, such as Crossword, Bingo and Poker, and inform viewers that Scratch tickets sell at seven price points ranging from $1 to $50 and that prizes span from $50 to $3 million. The work primarily targets light Lottery players who have the most potential for increasing their spending on Scratch tickets. Many people, who don’t normally play the Lottery throughout the year, buy or receive tickets as gifts during the holiday season (November to January). This fact offers the Colorado Lottery a chance to remind infrequent players how much fun they had playing the games and purchasing tickets. Core players are a secondary target. The Colorado Lottery launches 40 to 45 unique games each year and has 24 games available at any given time for quick-match addicts, strategic thinkers, math lovers and casino fans. Film advertisement created by Cactus, United States for Colorado Lottery, within the category: Gambling.

Protest Boardwear and KesselsKramer present The Protest Obstacles Series — a collection of short films featuring riders overcoming the obstacles that stand between them and the slopes. The Protest Obstacles Series brings together a stellar group of upcoming international filmmakers. The result: a funny-bizarre-poetic-twisted-odd-one-of-a-kind set of films that reminds boarders to conquer every obstacle, find fresh powder and, above all else, enjoy the ride. Film advertisement created by KK Outlet, United Kingdom for Protest Boardwear, within the category: Fashion.

Film advertisement created by Publicis, Mexico for DIF Guadalajara, within the category: Public Interest, NGO.

Film advertisement created by 11:21, Brazil for Grã Filé, within the category: Food.