There was one day of the year when only 100% clean was good enough - Yom Kippur. It’s the holiest day of the year and Jewish people repent for their sins and fast for 25 hours. The country shuts down – no traffic, no media, no eating. If you eat anything – even the smallest morsel of food – during that period, you are destined to an early death, according to Jewish law. It’s no wonder that 70% of Israelis observe the fast… just to be on the safe side! And a mouth that’s anything less than 100% clean could mean you accidently swallow some of the food particles lodged between your teeth. We hijacked the day with a 100% clean teeth message. Instead of a boring Dentist ad we've used a true Rabbi instead. We gained backing from Israel’s rabbinical authority and amplified their advice through digital, out-of-home, print and eCommerce. A live demo was conducted, pitting a manual brush against Oral B's, proving our 100% claim. The results – certified by an eminent dentist and Israel’s highest rabbinical authority, proved that only electric brushing could save fasters from sin. Integrated advertisement created by Grey, Israel for Oral-B, within the category: Health.

We needed to do something to get everyone's attention, to tell them "Hey, we're here!". Being disabled with Parkinson's disease is not of interest to anyone, being an ex-werewolf is. Film advertisement created by GettingBetter, Spain for Association of Parkinson's Disease of Alicante, within the category: Public Interest, NGO.

Millennium Bank wanted a way to boost usage of their internet banking. We suggested a fresh way of communication using a fluffy main character that viewers will love. In this first video, the character goes through the trouble of paying his bills the old fashioned way, by standing in line and wasting time, till a wise owl shows him there's a better way. Film advertisement created by Socialab, Greece for Millennium Bank, within the category: Finance.

Film advertisement created by BETC, France for Sixt, within the category: Automotive.

Film advertisement created by 180 Amsterdam, Netherlands for Replay, within the category: Fashion.

Account Supervisor: Michael Henry Film advertisement created by The Martin Agency, United States for Morgan Stanley, within the category: Finance.

Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.

Cadbury Dairy Milk Silk has collaborated with the singing sensation Jasleen Royal as she launches her much awaited music video Sang Rahiyo, for its Heart Pop ‘I Missed You’ campaign. This is a manifestation of ‘How Far Will You Go For Love’, where Cadbury Silk has been encouraging young couples across the country to go above and beyond the norm to express their love, and how Silk is in itself the perfect romantic gesture. The collaboration is brought to life by Wavemaker. Cadbury Silk launched its limited edition ‘I Missed You’ Heart Pop bar – an embodiment of the emotion that numerous couples have felt being away from each other the past few months since the lockdown. In her latest song, Jasleen has beautifully encapsulated the emotions of a young couple during a long distance relationship. The music video features Ranveer Allahbadia (as Jasleen’s partner), as they take various efforts to keep their relationship alive despite the difficulties triggered by long distance due to lockdown. Cadbury Dairy Milk Silk plays a sweet role in their love story - a partner in their good times spent together and a medium to let them know how much they missed each other when apart. Commenting on the collaboration, Karthik Nagarajan, Chief Content Officer, of Wavemaker India said, “We wanted to build an association that would capture the essence of #HowFarWillYouGoForLove messaging seamlessly. Over the years, Cadbury Dairy Milk Silk has been an integral part of expressing love and has evolved to a symbol of love. Known for her soul stirring love songs, Jasleen Royal came across as the ideal choice to bring alive the brand’s messaging”. Content advertisement created by Wavemaker, India for Cadbury, within the category: Confectionery, Snacks.

Since appearing as the first metal-cased G-Shock in 1996, 20 years ago, MR-G has continued to evolve along with G-Shock’s history as the brand’s premier model. Now, to celebrate the series’ 20th anniversary, we unveil “G-SHOCK x BONSAI”—art pieces that embody MR-G’s product concept. The Japanese traditional horticultural craft of bonsai encapsulates the beauty and harshness of nature in a small universe and is able to keep living for centuries. In the same way, with its solar battery and titanium casing, MR-G encapsulates the technologies to keep perpetual time in its small body. What ties them together is the Japanese passion for precision and craftsmanship, and both have been represented inside the watch box. The concept video shows how MR-G continues to keep accurate time within the bonsai as it grows, weathering rain and wind. Over a three-month period, we captured over 70,000 shots in time-lapse photography, which have been edited together into this video. Contained within a diameter of just 50mm is precision technology to keep time in perpetuity. The marriage of state-of-the-art technology and advanced craftsmanship has borne MR-G, the epitome of Japanese watch-making. Film advertisement created by McCann, Japan for G-SHOCK, within the category: Personal Accessories.

Film advertisement created by DDB, France for McDonald's, within the category: Food.

Digital advertisement created by Isobar, Poland for McDonald's, within the category: Food.

Digital advertisement created by BBH, United Kingdom for Samsung, within the category: Electronics, Technology.

Experiential advertisement created by Zulu Alpha Kilo, Canada for Consonant Skincare, within the category: Beauty.

What happens when you mix a thousand year old craft with modern technology? This was the question the young danish ceramics brand TORTUS COPENHAGEN asked as it seeked new ways to convey the values of hand-made craftsmanship to a broader audience. The Idea: the reinvention of the (potter’s) wheel. We created a short film capturing handwork in a fully new perpective. With the use of modern technology already widely used in the area of x-treme sports, we captured something quite different; a piece of clay being shaped by the hand at hundreds of rotations per minute. The new angle: the world revolves around the growing form like in the eye of a tornado. From a piece of earth to a stunning vase, this created a never before seen and beautiful perspective of the making process that transcend the somewhat antiquated notions about the artform.

Film advertisement created by Anomaly, United Kingdom for Freeview Play, within the category: Media.

In 2006 “Google” became a verb and it was more than evident that internet had become an intrinsic part of our lives. While search engines are flooded with a billion mundane questions, every now and then, things can escalate quite quickly. Roughly 40,000 people search for ways to commit suicide every minute. The automated helpline number that currently pops up has a conversion rate of merely 2.8%. We found that at this vulnerable moment, what people long for, is immediate redressal. Google decided to address this situation with the help of artificial intelligence, chat bots, and voice assistants Idea: Google’s AI based therapist As soon as anyone searches online for ways to commit suicide, an automated chatbot by the name of Zoey (Greek for life) pops up. Thus, eliminating that one step of calling a helpline, which might be the key to saving a life. It offers an understanding, empathic and non-judgmental ear. Furthermore, Zoey checks-in on the person regularly, uses proven methods such as playing music and sharing happy memories to spark a hope in their lives. Experiential advertisement created by Miami Ad School, India for Google, within the category: Electronics, Technology.

This is the official 2013 summer trailer for Ponton Casa Baraj, from Valiug, Romania. It's a place where people have fun, mostly during weekends. Digital advertisement created by Mots, Romania for Ponton Casa Baraj, within the category: Transport.

E-Mart, Korea's No.1 retail brand, is branching out its mobile business. We came up with an idea for customers to experience E-Mart's new mobile technology, "E-Mart Sale Navigation". The concept is to let customers know the location of discounted products in a huge store, through their smart phones. The application which was downloaded to your smartphone is able to communicate with light inside E-mart. Your smart phone receives shopping information; the location of special sale produts. Ambient advertisement created by Cheil, South Korea for E-Mart, within the category: Retail Services.

Skin cancer is easy to avoid and detect. Still, every 54 minutes someone dies from it, because we forget to check our skin. But we do check our Facebook timeline. Constantly. So BBDO developed Skin Memories. Patches, distributed through all Belgian pharmacies. People can get a free patch, put it on a skin mark, take a picture and post it on Facebook. Facebook Memories will automatically show them the same picture again. Year after year. In public or private. Remembering them to check their skin and helping them to measure the growth and evolution of their skin marks. In addition, the #SkinMemories posts themselves will contribute to a strong awareness effect and behavior change. Integrated advertisement created by BBDO, Belgium for Euromelanoma Foundation, within the category: Health.

January in Sydney sees daily summer temperatures rise in excess of 47˚C. To ensure this is not an entirely bad thing, Sydney Beer Co. has created the 'Summer Price Index', a tactical heat-related pricing system for the city’s heat-wave season. In short, when the temperature goes up, the beer price comes down. Digital advertisement created by BD, Australia for Sydney Beer Co., within the category: Alcoholic Drinks.