El Cronista Comercial launched its new institutional campaign enabling an audience less specialized in finances to experience economics as never before. The stars in each piece are some of the new followers on El Cronista’s Facebook fanpage. Called to an aerodrome in the outskirts of Buenos Aires, they were invited to partake in flights aboard aerobatic aircrafts 5000 meters AMSL. Stock going up and down, figures, percentages, and interest rates traditionally expressed into charts were reproduced in flights through vertical drops and ascents at 150 kph. At the same time, the participants received earphones over which they were explained what each movement represented, so they would feel the tension caused by numerous crises, namely that of Greece, 2001, and the dot-com crisis, among others. Ambient advertisement created by Grey, Argentina for El Cronista, within the category: Media.

Brief On 25th of August 2010 AIK played a match against Gothenburg. AIK wanted a campaign to promote the match, whilst allowing all Swedish AIK fans to participate. Insight The insight that led to the idea was that football players are often superstitious. Idea Is it possible to affect a football team by using superstition? The idea for a psychological experiment was born, and we involved AIK fans all over Sweden. Campaign The campaign was centered around the site jinxgoteborg.com. Here we asked AIK fans for bad luck symbols; black cats, ladders and mirrors. Fans could lend us their own, or donate symbols via SMS. With trucks full of symbols and voluntary AIK supporters, we travelled to Gothenburg - and set up bad luck-installations around the city. The Gothenburg citizens walked under ladders, broke mirrors and saw black cats crossing the street. Everything was filmed and streamed live to the site. Fans who donated symbols saw their own names tagged on the symbols. And finally, before a training session at Kamratgården we showed the Gothenburg players footage of the project. Ambient advertisement created by Jung von Matt, Sweden for AIK, within the category: Recreation, Leisure.

Digital advertisement created by McCann, United Kingdom for Wimbledon, within the category: Recreation, Leisure.

Film advertisement created by Heimat, Germany for Hornbach, within the category: Retail Services.

Digit, the latest entrant in the insurance scenario, has come up with a social experiment that yielded astounding results: even children can understand their policy documents! A new-age insurance company that is out to revamp the insurance experience, Digit found that consumers think of insurance as something endlessly complicated, and difficult to understand. Not to mention the disingenuity associated with jargon, fine print and deceptive T&C. Digit wants to solve this problem by making policy documents clear, straightforward, and easy – not just for adults, but even kids. Experiential advertisement created by Stirred Creative, India for Digit Insurance, within the category: Finance.

Digital advertisement created by Wunderman, Brazil for São Paulo Soccer Federation, within the category: Recreation, Leisure.

This is the official 2013 summer trailer for Ponton Casa Baraj, from Valiug, Romania. It's a place where people have fun, mostly during weekends. Digital advertisement created by Mots, Romania for Ponton Casa Baraj, within the category: Transport.

Film advertisement created by Sid Lee, France for SKYN Condoms, within the category: Health.

Digital advertisement created by Escola Cuca, Brazil for Coca-Cola, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Lowe, India for Google, within the category: Electronics, Technology.

Film advertisement created by Camp + King, United States for Del Taco, within the category: Food.

Film advertisement created by Godfather, Argentina for Wine On, within the category: Electronics, Technology.

Film advertisement created by Anomaly, Germany for Rimowa, within the category: Personal Accessories.

Ambient advertisement created by Publicis, Brazil for Maggi, within the category: Food.

Film created for "Searching Moms" campaign 2017. In poland is 80k kids without parents. Quarter of them do not rise in families, but in institutional care places. It's possible not all of them find new parents. That's why SOS kids villages launch campaign to find parent for these kids Film advertisement created by Dziadek Do Orzechow, Poland for SOS Children's Villages, within the category: Public Interest, NGO.

Lightning is one of the most fascinating powers of nature. This year the USA counted 272 victims of lightning. Daryn Kahn made a documentary about this phenomenon in the lightning capital of the world, Florida USA. But what started as a documentary about lightning ended up with an extremely dangerous experiment.

Digital advertisement created by Triad, Slovakia for Kozel, within the category: Alcoholic Drinks.