Mottumars (Moustache–March) is a yearly cancer awareness campaign for the Icelandic Cancer Society, mainly focusing on cancers in men. The 2018 campaign is about prostate cancer, which is the most common cancer amongst Icelandic men. The look and feel of the campaign draws inspiration from a predominantly male trope: the classic barber shop, a place frequented by men throughout the years. In the television advertisement we see a man go about his daily routine. He is obviously troubled by something, and is most likely experiencing symptoms of prostate cancer. Mentally and physically exhausting symptoms of a life threatening illness are not easy to ignore. Especially not when they – literally – come to life in the shape of a cheery and colorful barber shop quartet that constantly follows you around describing the symptoms of prostate cancer — through song and dance, of course. Produced by the advertising agency Brandenburg in collaboration with Republik Film Productions. Original song: “Mister Sandman” by Pat Ballard. Film advertisement created by Brandenburg, Iceland for Icelandic Cancer Society, within the category: Public Interest, NGO.

Digital advertisement created by NYU, United States for Microsoft, within the category: Electronics, Technology.

Digital advertisement created by M&C Saatchi, Italy for BMW, within the category: Automotive.

Digital advertisement created by DDB, New Zealand for KiwiRail, within the category: Transport.

Film advertisement created by DDB, Spain for Volkswagen, within the category: Automotive.

Film advertisement created by DDB, Poland for Tiger Energy Drink, within the category: Non-Alcoholic Drinks.

Digital advertisement created by DDB, New Zealand for Cadbury, within the category: Confectionery, Snacks.

TASK: To make Mastercard a multi-sensory brand by building a new channel of brand communication with the audience through senses that have not previously been used for advertising purposes. Engage the Atlas Weekend audience and reach an additional 1.5 million target audience with minimal media costs. SOLUTION: Let those who are unable to hear the sound—feel the sound. We invited the American music translator, Amber Galloway Gallego. Amber is the author of a unique style of translating music into sign language. At the event, she conducted a series of trainings for a Ukrainian team of sign language translators who also contributed to interpreting performances. At a special sensor field called #MastercardVibes, visitors with hearing impairments were able to feel the music through special built-in areas. Sound was experienced as never before, with some feeling its vibrations through touch. Special SubPac ripple vests made it possible to feel deep bass frequencies throughout the entire body. RESULTS: The total media coverage of the project was 17,455,039, which is 872% more than planned. More than 200 hearing impaired people took advantage of the #MastercardVibes activity. More than 100 songs were translated during the performances. Over 70 media resources lighted up the information for free. Thanks to a master class from Amber Galloway Gallego and her team, a new profession has emerged in Ukraine—sign language interpreters specializing in translating music. Experiential advertisement created by Adsapience, Ukraine for MasterCard, within the categories: Finance, Public Interest, NGO.

Film advertisement created by 32 Mars, Canada for Krust, within the category: Food.

Film advertisement created by Y&R, United Kingdom for Warburtons, within the category: Food.

Digital advertisement created by BBDO, New Zealand for Samsung, within the category: Electronics, Technology.

Podar, through the use of brilliant technology, superior infrastructure, and the ability to build dreams and ambitions, shows us just how exemplary education can be! Film advertisement created by Schbang, India for Podar Education Network, within the category: Education.

Outdoor advertisement created by Duval Guillaume, Belgium for AXA, within the category: Finance.

Film advertisement created by BBDO, United States for Guinness, within the category: Alcoholic Drinks.

Film advertisement created by Serviceplan, Germany for Santec, within the category: Electronics, Technology.

Film advertisement created by BBDO, United Kingdom for TENA, within the category: Health.

Ambient advertisement created by Wieden + Kennedy, Netherlands for Nike, within the category: Sports.

A video clip to launch the new collection of nail lacquer Risque. The music was produced by Dudu Borges, winner of Grammy Latino. An performed by Jenni Mosello, X-Factor final contestant. Film advertisement created by Ampfy, Brazil for Risque, within the category: Beauty.

Digital advertisement created by McCann, United Kingdom for Wimbledon, within the category: Recreation, Leisure.