Film advertisement created by BBDO, Australia for Origin, within the category: Industrial, Agriculture.

Film advertisement created by Hometown, United Kingdom for 888poker, within the category: Gaming.

Film advertisement created by Anomaly, United Kingdom for Freeview Play, within the category: Media.

Due to Covid, the charity sector has been struggling for the past year. To celebrate the brand's fundraising initiative, Woodie's Heroes, and inspire generosity, Rothco and Woodie's created a heart-warming ad to encourage donations. The initiative has been running for the past six years, raising money to support four different charities. For 2021 these charities are Barnardos, Down Syndrome Ireland, Autism Assistance Dogs Ireland and Childline. Rothco came up with an idea that unites them all (all four charities offer different services) - an owl nightlight. The watchful owl symbolises the charities which are always there looking our for children and their families across Ireland. Film advertisement created by Rothco, Ireland for Woodie's, within the category: Retail Services.

Following on the heels of HSBC UK’s successful ‘We Are Not An Island’ platform, the new campaign marks the launch of HSBC’s new global purpose – Opening up a world of opportunity. The campaign explores some of the borders to opportunity that exist within our society. Film advertisement created by Wunderman Thompson, United Kingdom for HSBC, within the category: Finance.

Created by HearLife Clinic and FP7/McCann in Dubai, “Lost Frequency” is a series of self-diagnosing radio adverts for hearing loss. With 500,000 people affected with hearing loss in the UAE, the challenge for HearLife was to get the 35% of sufferers unaware they have a problem, to take a hearing test. The early symptoms of hearing loss are difficulties hearing high frequency and low sounds, often only discovered in an audiology exam. In the examination, ranges of sounds tested patients hearing: those unable to hear above 4kHz+ are diagnosed with hearing loss. To make the test something everyone would want to listen to, the team took the science of a hearing test and disguised it as wildlife documentary. Because birds, crickets and dolphins all naturally sing in the 4kHz+, they could use these animals to help self-diagnose hearing loss. In a series of 3 radios, take a quick dive with dolphins, listen to the birds, and join thousands of crickets on a summer’s night. For the first time, those who didn’t know they had a problem were self-diagnosed and offered a solution. Audio advertisement created by FP7, United Arab Emirates for HearLife Clinic, within the category: Health.

Flytoget is the fastest way to travel from Oslo Airport. Being official partner of Oslo Pride, they wanted to contribute to this year's festival in order to celebrate diversity and universal love. Digital advertisement created by Geelmuyden Kiese, Norway for Flytoget, within the category: Transport.

Film advertisement created by Havas, United States for Hefty, within the category: House, Garden.

Film advertisement created by Huge, United States for Airheads, within the category: Confectionery, Snacks.

How do we get more people to willingly give up their medical data and help scientists find the cure for deadly diseases? Digital advertisement created by Miami Ad School, India for Google, within the category: Electronics, Technology.

Direct advertisement created by FCB, China for Go Player, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Heimat, Switzerland for Swisscom, within the category: Electronics, Technology.

BG worked with NJM to build these new spots in an effort to continue to build upon the fact that NJM understands their policyholders. NJM understands that you work hard to own your house, your car, your home, and those things aren’t just things. They’re where your life happens. NJM works hard to ensure that their policyholders never have to take a moment away from living their life, because they can be confident in their coverage. Film advertisement created by Brownstein Group, United States for NJM, within the category: Professional Services.

Outdoor advertisement created by DDB, New Zealand for Sky Sport, within the category: Media.

Digital advertisement created by Brother Ad School, Argentina for Missing Children, within the category: Public Interest, NGO.

It’s not easy being a kid in the slums of Mumbai. Life is tough, parents often work day and night but barely make enough to put food on the table. On the other hand, the goons and slum lords seem to have all the time, money and respect a child could want. Unfortunately, without other role models, the criminals are who the children begin to look up to and school falls by the wayside. FCB Interface and Door Step School sought to give these impressionable kids new role models, and while doing so, get them to believe in education and making a better future for themselves. Streets in India are named after famous people but the slums of Mumbai are a maze of hundreds of narrow, crisscrossing streets, many without names. The campaign named streets in Mumbai’s Ambedkar Nagar slum, home of more than 2.4 million people, after the best academic performers in school. The children were celebrated in a road naming ceremony with the community and celebrities in attendance. Ambient advertisement created by FCB, India for Door Step School, within the category: Education.

Digital advertisement created by S.I. Newhouse School of Public Communications, United States for LinkedIn, within the category: Electronics, Technology.

EcoSport is the best selling Ford vehicle for disabled drivers. So, we redesigned its trunk mat, transforming it into a portable ramp for wheelchair drivers. It also has sensors and a microprocessor that sends Bluetooth signals to the wheelchair user’s mobile phone every time it is used. A web site gathers this data, pointing the places in need of accessibility. So the local authorities responsible can check this information and do something to make the city more accessible. Content advertisement created by GTB, Brazil for Ford, within the category: Automotive.

Film advertisement created by TBWA, New Zealand for The Warehouse, within the category: Retail Services.

Planning Director: Hila Tamir Planner: Zohar Reznik Film advertisement created by Y&R, Israel for Orange, within the category: Media.