Content advertisement created by White Label, United Kingdom for Laphroaig, within the category: Alcoholic Drinks.

We all need some me-time. And we all deserve to spend that me-time the way we want. Whether that’s reading a book, watching TV, going for a run or playing a mobile game. Fact is, however, when playing a mobile game while grabbing some me-time, people tend to feel a bit guilty. FCB Happiness and Slotomania wanted to counter that feeling by giving a reason to play, any minute of the day. whyitsokaytoplay.com – a real-time video clock that runs perfectly in sync with your local time and shows you a different video for every single minute of the day. Each 60 seconds unveils a unique video, with a script based on surprising data found about that specific moment in the day, turning each minute into a unique insight and an original reason to play. Those 1,440 facts were turned into 1,440 pieces of content – one for each minute of the day. Digital advertisement created by FCB, Belgium for Slotomania, within the category: Gaming.

Film advertisement created by Brandenburg, Iceland for Islandsbanki, within the category: Finance.

Film advertisement created by McCann, India for Britannia, within the category: Food.

Wrangler has launched a new mobile brand platform to reignite your instinctive nature for adventure and discovery. Created by TBWA’s Digital Arts Network Hong Kong, Wrangler Mileage is a mobile app that once installed on your mobile device, runs silently in your back pocket and creates your own personal map of the world that can be uncovered as you journey through life. The app is available on App Store for iOS users.: http://wrangler-ap.com/hk/mileage Digital advertisement created by TBWA, Hong Kong for Wrangler, within the category: Fashion.

Film advertisement created by Lowe, South Africa for Slow-Mag, within the category: Health.

Film advertisement created by BBH, United Kingdom for Axe, within the category: Health.

Film advertisement created by Publicis, Italy for Jagermeister, within the category: Alcoholic Drinks.

Audio advertisement created by The Brainstorm Group, Canada for Gardein, within the category: Food.

Canada’s unions created an immersive virtual reality experience of a refugee's journey, because they wanted Canadians to feel a deeper connection to the refugees we are welcoming, and to have a better understanding of the challenges they face. Now you can interact with this 360º video version of the experience. Digital advertisement created by Redline Interactive, Canada for Canadian Labour Congress, within the category: Public Interest, NGO.

Digital advertisement created by Scrum & Sons, Spain for Malibu, within the category: Alcoholic Drinks.

To inspire more people to sign up to teach, DfE want to highlight the unparalleled role teachers play in shaping the lives of the students they teach. To make the message authentic, the spot stars Addison Brown, a real teacher from Bedford High School in Leigh, Greater Manchester. Film advertisement created by Havas, United Kingdom for The Department for Education, within the category: Public Interest, NGO.

Film advertisement created by Publicis Conseil, France for Renault, within the category: Automotive.

Film advertisement created by Creativeland Asia, India for Mercedes, within the category: Automotive.

Film advertisement created by MullenLowe Group, Sweden for Oumph!, within the category: Food.

Being a student requires a specific set of skills: stamina, creativity, endurance, etc. Just like in sports. You compete with everybody, but mostly with yourself - know your limits and possibilities. You have to know.

Experiential advertisement created by Zulu Alpha Kilo, Canada for Consonant Skincare, within the category: Beauty.

Film advertisement created by TBWA, Spain for Fundación Alia2, within the category: Public Interest, NGO.

At NH7 Weekender- India's Happiest Music Festival; to discourage littering, we turned an ordinary waste bin into a WASTED bin. The more alcohol cups you throw into it, the more drunk it gets and the more 'trash' it talks. Copywriter: P.G. Aditya Ambient advertisement created by Webchutney, India for Only Much Louder, within the category: Recreation, Leisure.