People either love or hate Cadillac designs. We aimed to communicate that design is not a democracy. Through a social media activation, we created the illusion of democracy by replicating social media tools to make it appear as though we are asking for the public’s opinion, when in fact, we sought approval from no one. Digital advertisement created by Interesting Times, Lebanon for Cadillac, within the category: Automotive.

Since the early ‘90s, New York City’s hip-hop community and people of color have transformed Timberland from a blue-collar work boot to its signature shoe. We’re highlighting the shoe as the key to the New York State of Mind that everyone wants a piece of. Integrated advertisement created by Creative Circus, United States for Timberland, within the categories: Fashion, Retail Services.

Film advertisement created by DDB, Spain for Volkswagen, within the category: Automotive.

Digital advertisement created by Miami Ad School, United States for Apple, within the category: Electronics, Technology.

Film advertisement created by Grey, United States for NFL, within the category: Sports.

Film advertisement created by L&C, United States for GE Lighting, within the category: Electronics, Technology.

Since appearing as the first metal-cased G-Shock in 1996, 20 years ago, MR-G has continued to evolve along with G-Shock’s history as the brand’s premier model. Now, to celebrate the series’ 20th anniversary, we unveil “G-SHOCK x BONSAI”—art pieces that embody MR-G’s product concept. The Japanese traditional horticultural craft of bonsai encapsulates the beauty and harshness of nature in a small universe and is able to keep living for centuries. In the same way, with its solar battery and titanium casing, MR-G encapsulates the technologies to keep perpetual time in its small body. What ties them together is the Japanese passion for precision and craftsmanship, and both have been represented inside the watch box. The concept video shows how MR-G continues to keep accurate time within the bonsai as it grows, weathering rain and wind. Over a three-month period, we captured over 70,000 shots in time-lapse photography, which have been edited together into this video. Contained within a diameter of just 50mm is precision technology to keep time in perpetuity. The marriage of state-of-the-art technology and advanced craftsmanship has borne MR-G, the epitome of Japanese watch-making. Film advertisement created by McCann, Japan for G-SHOCK, within the category: Personal Accessories.

Ambient advertisement created by FCB, New Zealand for Brothers In Arms, within the category: Public Interest, NGO.

Film advertisement created by BBDO, Canada for Ontario Lung Association, within the category: Public Interest, NGO.

Ambient advertisement created by Havas, Germany for Citroën, within the category: Automotive.

Over one million people die in India due to smoking each year. While most youngsters are aware of the fact that smoking damages their health, due to their living-for-the-moment attitude, long-term harm to their health is not a deterrent ENOUGH to stop them from smoking. We gave them a more compelling reason - smoking could stop you from fulfilling your most cherished desires. We dramatized the fact that every cigarette costs you 11 minutes of your life with a tragicomic story. To engage youngsters online, we cast celebrities with absolutely contrasting images. Sunny Leone, most known for her sex appeal, and Alok Nath, a veteran actor who has recently been trending since he has been typecast as an overtly religious character. The unusual pairing grabbed the attention of young netizens and ensured the message got home. Film advertisement created by Scarecrow, India for No Smoking, within the category: Public Interest, NGO.

Live chat to discuss our 2022 long-term test fleet. What do we have? What should we get next? Also, updates on the Test Hill, snow driving and more.

CHAPTERS
00:00 - Pre-Roll
04:25 - Live Show

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Domino's, the largest pizza company in the world based on global retail sales, has always had one nemesis: the Noid - an antihero that has been trying to prevent great pizza delivery since 1986. Maybe it was the chaos of 2020 that gave the Noid the confidence to return, or possibly the fact that Domino’s has continued to innovate around great pizza delivery with amazing technology. Whatever the reason, the Noid simply can’t stand it anymore, and the pesky antihero has returned in Domino’s new television ads. Film advertisement created by WorkInProgress, United States for Domino's, within the category: Food.

The Adris Foundation has supported hundreds of educational and scientific projects in Croatia. Twenty-four of the best Croatian illustrators portrayed those projects for this book. Seeing them gathered inside, you feel hope that Croatia has a good future. The book’s cover is sensitive to touch. The more it is used, the more hope there is (the word “nada” on the book’s covers means “hope” in Croatian). Direct advertisement created by Bruketa & Zinic, Croatia for Adris Group, within the category: Public Interest, NGO.

In their latest ad, the Norwegian pharmacist Vitus took on a monumental project: to document the development of the human skin through an entire lifetime. In just 60 seconds. People come in all ages, shades and shapes. Vitus’ mission is to help everyone feel comfortable in their own skin and meet whatever changes they may face in the future. After all, we are all living proof that the only thing constant is indeed change. This project set out to document just that. The result is a film with no less than 101 women from age zero to one hundred portrayed completely natural and without any retouching. Put together in a stop motion fashion the spectator is taken on a journey through generations and ultimately a time-lapse of an entire lifetime. Film advertisement created by POL, Norway for Vitus, within the category: Pharmaceutical.

Film advertisement created by Caldas Naya, Spain for Super Bock, within the category: Alcoholic Drinks.

We all wanted to do something that no one else could say in this business segment. So we created a call: "Have a Conscience!", We brought this idea on behalf of a variety of people, inviting them to talk about their acquaintances who still do not have conscience. Film advertisement created by Possible, Russia for Sovest, within the category: Finance.