Film advertisement created by Grey, United States for DIRECTV, within the category: Media.

There are few things more associated with Swedish traditions than O.P Anderson aquavit. And it’s been consumed exactly the same for the past 127 years. Neat. Now, more than a century after it was first bottled, O.P. Anderson has decided to break into the cocktail category, a decision that of course upsets the traditionalists, which can be seen in the new campaign ”127 years of hard work. In a cocktail?” Film advertisement created by Uncle Unicorn, Sweden for O.P. Anderson, within the category: Alcoholic Drinks.

During Gothenburg Pride 2017, Swedish public transport company Västtrafik wanted to show its support. The tram lines in Gothenburg are colorful. So we decided to re-arrange them according to the rainbow, and use 30 digital outdoor ads to advertise Västtrafik’s regular real-time departure info. Ambient advertisement created by Forsman & Bodenfors, Sweden for Västtrafik, within the category: Public Interest, NGO.

With a pair of pants on a washing line Shaun and the flock are in their element as they take it in turns to launch themselves into a wobbling stack of balancing sheep in a bid to reach the unguarded plate of doughnuts! Players must create their stack of sheep overcoming the numerous challenges of platforms, precarious platforms, swinging see-saws, tumbling tyres and whizzing water-wheels to ensure their woolly wonder does not come crashing to the ground! Players can explore 60 levels across two fun-filled environments with achievements being earned for the number of sheep used combined with the speed of completing a level. To celebrate the launch, Aardman plan to engage the online Shaun the Sheep community to design their own levels for the game and submit their ideas - with the best ideas being made into actual levels for future releases. One lucky winner will be invited to come to Aardman and help the game developers bring the level to life! The competition ties in with the studio’s ongoing commitment to provide inspiration and learning resources to encourage young people to become digital creators rather than just consumers. Dan Efergan, Digital Group Creative Director at Aardman says “Making games is something we’re hugely passionate about, and a creative craft we believe in alongside storytelling and animation. Obviously we hope people will play the game, but even more so we hope they’ll take part in the competition, as any opportunity to inspire young minds to ‘have a go’ is key to unlocking their own passions.”

Post-production MPC Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Film advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

In the past three years Sprite has been so quiet in the market to the point of non-existence. We were tasked to bring it back to life, in full force as a no bullshit brand – in the heavily censored KSA. We did that through comedy, by creating a platform that’s as refreshingly honest as our brand. Sprite Minalakhir was born, with a 5-minute video series taking an honest spin on life. These videos were broadcasted on YouTube, the Minalakhir-website, Facebook page, and Twitter account. Once Minalakhir was launched, the young Saudis were quickly following our series after relating to the refreshing honest perspective to their daily social struggles and life. And because Saudis feel more comfortable expressing themselves online where restrictions are decreased, they were encouraged to contribute in discussions on our Facebook page, Twitter account, and Minalakhir website. The introduction of customized competitions with every episode proved to be a big success. Tailored questions were designed to encourage viewers to engage and express themselves around a certain topic, or simply have fun by interacting with the video to find hidden prizes. We grew from only 53 fans on our Facebook page at the beginning of the campaign to around 400,000 Active fans, with over 6,000 participations in the competitions alone. The show went from almost getting canceled, to hitting over 5.5 million views… and counting. Digital advertisement created by Ogilvy, United Arab Emirates for Sprite, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Blammo, Canada for Orville, within the category: Food.

Film advertisement created by TBWA, Spain for Fundación Alia2, within the category: Public Interest, NGO.

Film advertisement created by Giants & Gentlemen, Canada for Days Inn, within the category: Transport.

Film advertisement created by David&Goliath, United States for Jack in the Box, within the category: Food.

Why is it necessary to include the word “black” to find black people pictures on search results? This is what the NGO Desabafo Social is questioning in the experiment #SearchForEquality (#BuscaPorIgualdade, in Portuguese) addressed to the largest image banks in the world – Getty Images, Shutterstock, Depositphotos and iStock Photos. The movement #SearchForEquality has engaged millions of people in Brazil in only a week making Google, Shutterstock and Depositphotos to discuss how to change their algorithms globally. Digital advertisement created by WE, Brazil for Desabafo Social, within the category: Public Interest, NGO.

Film advertisement created by BBDO, New Zealand for Burger King, within the category: Food.

On New Year’s Eve, millions of people across the continent celebrated the arrival of 2014 with dinners, parties and of course fireworks. In this “Screen Age”, a staggering estimated 1.1 billion photos and videos were shared on social media platforms in the last 24 hours. In the past people used to share texts on special occasions, now they send each other Vines, Instagrams and short videos. To strengthen the Life Is For Sharing positioning, Deutsche Telekom launched the next chapter with a 90’’ film taken from crowd-sourced videos uploaded on Vine & Instagram. Little film snippets show how people across Europe welcomed 2014, and were edited through the night. The result is a feel-good 90 second film sourced from a variety of hashtags, which included #share2014. The soundtrack “Million Dollar Bills” comes courtesy of worldwide music sensation Lorde. Digital advertisement created by DDB, Germany for Deutsche Telekom, within the category: Electronics, Technology.

Ford Focus is a model with a long history. Many stories have been collected from Ford Focus owners and for the launch of the new Focus Blue Hive, we picked the best stories and turned them into web episodes. https://www.afocusonyourlifetime.com

To demonstrate the technical aspects of ASICS shoes, we created StopAtNever.com, a parallax scrolling site that houses 10 short, fun films, each about a different technical aspect of various ASICS shoes. Click to the right for a more technical look at what's being demonstrated. Film advertisement created by Vitro, United States for ASICS, within the category: Fashion.

Film advertisement created by LOLA, Spain for Visionlab, within the category: Retail Services.

Ambient advertisement created by DDB, Sweden for McDonald's, within the category: Food.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Digital advertisement created by BBDO, New Zealand for Tip Top, within the category: Food.