Film advertisement created by Y&R, Mexico for Special Olympics, within the category: Recreation, Leisure.

Digital advertisement created by Decembrist, Russia for Nochlezhka, within the category: Public Interest, NGO.

Film advertisement created by Brandhouse, Denmark for Interflora, within the category: Professional Services.

Following the launch of ‘Little can be huge’ earlier in August, Spark have come out with the first of many stories extending moments from their launch ad with the help of Colenso BBDO. Dubbed ‘Celebrate Family’, the film is an emotional take on Spark’s ‘Little can be huge’ platform. Colenso CCO, Levi Slavin, says it’s a story about how a little thought, a little online research, and a little effort can make all the difference in the world. The film tells the story of a single mum and her 10-year-old boy in the weeks leading up to Father’s Day. Mum does her best not to show it, but we can tell that this is a particularly difficult time of year. Film advertisement created by BBDO, New Zealand for Spark, within the category: Electronics, Technology.

To promote the Taco Sub, Subway Norway launched a set of innovative pre-roll ads for Youtube. The Taco sub is, thanks to the cracking noise from its nacho chips, the first sub ever to make an distinguished sound when you eat it. To better illustrate The Sub with a Sound, McCann Stockholm built a narrative around "Good cracks vs. Bad cracks." Good crack obviously being the nacho chips. The three adverts, specially tailored for Youtube's True View format, all show a Taco Sub and other items getting crushed by the sheer power of the hydraulic press. The result? Not only does Subway tap in to the Youtube phenomena of hydraulic presses; they also show that, when done right, even a film about a sandwich can become truly unskippable. See for yourself. Film advertisement created by McCann, Sweden for Subway, within the category: Food.

Film advertisement created by la comunidad, United States for Corona Beer, within the category: Alcoholic Drinks.

Kelly’s showcases new flavours with a new TV ad entirely in Cornish. Film advertisement created by Isobel, United Kingdom for Kelly’s, within the category: Confectionery, Snacks.

‘Young Man & The Seal’ campaign is a financial education campaign for Thais, which intends to create awareness of bad financial habits and triggers people to be fully conscious before buying and spending responsibly. This campaign elaborates Thai’s insights of bad buying behaviors, portrays it to audience and provokes their thought to think about themselves. It is successful to create a 100% positive social conversation and reflect how well the target understands the key message that we want to communicate; to be fully conscious and think before buying. Film advertisement created by CJ WORX, Thailand for Krungthai Bank, within the category: Finance.

Film advertisement created by DDB, Netherlands for KLM, within the category: Transport.

Travelers to the lovely San Francisco Bay Area typically think about flying into San Francisco International Airport. Spoiler alert: SFO isn’t really in San Francisco. But, we digress. Research shows that those visitors only spend about 15 percent of their time within the San Francisco environs. These folks are spending the rest of their time enjoying the broader Northern California region from the Wine Country (Napa, Sonoma, Livermore) to Monterey and Carmel to Lake Tahoe to The Redwoods. And what these travelers didn’t know is that there is a vastly more convenient and superior airport closer to where they want to be right across the bay. That airport is the Oakland International Airport. Circa developed creative to shine a spotlight on OAK, showing that the East Bay’s airport was no longer second to San Francisco. The video, produced by Kaboom and writer/director Erik Moe, takes a light-hearted look at San Franciscans, their inferiority complex, and spells out the benefits of “Flying the East Bay Way.” Initial plans are for the campaign to run across social media and in theaters within strategic markets in the United States. Film advertisement created by Circa, United States for Oakland International Airport, within the category: Hospitality, Tourism.

Film advertisement created by DDB, Spain for Volkswagen, within the category: Automotive.

Context: Wired, the leading technology and culture magazine, clocks 20. How best to celebrate if not to pay tribute to the essential online commenters. Idea: Conversations from Wired Magazine is a voice based commenting platform built with speech to text technology. So you have read a piece and you want to air your view? Click the "Conversations" button and bare your mind instantly for the community to hear you out. We love your accent but your voice comment is automatically made available in written words. You can share your voice comment on social media so others can join in on the conversation. Every week, we curate the conversations based on trending topics in order to feel the emotional temperature of our content. Conversations from WIRED Magazine: it’s not just about posting comments. It’s about being heard. Digital advertisement created by Miami Ad School, United States for Wired, within the category: Media.

Film advertisement created by Les Gaulois, France for HOP!, within the category: Transport.

Mondelēz Norway arranged JoyDay for the first time 8th of June 2013. The aim of the day was to spread real joy through surprising and funny stunts in public spaces in Oslo. This year's stunts were filmed and posted on joyday.no. The goal is to get new ideas and participants to next year's joyday. Ambient advertisement created by Hyper, Norway for Mondeléz, within the category: Confectionery, Snacks.

Film advertisement created by John St, Canada for True Sport, within the category: Public Interest, NGO.

Ambient advertisement created by Saatchi & Saatchi, Sweden for Elmsta 3000 Horror Fest, within the category: Recreation, Leisure.

Film advertisement created by FCB, Canada for Glad, within the category: House, Garden.

Anyone who’s ever submitted an award entry or works in the marketing industry will know, the key to winning an award is the emotional journey the case study video takes you on! And the Case Study Song of the Year is the ultimate soundtrack of success. The song will be

Digital advertisement created by Grey, United Kingdom for Scope, within the category: Public Interest, NGO.