Film advertisement created by Saatchi & Saatchi, Brazil for Skol, within the category: Alcoholic Drinks.

Digital advertisement created by TBWA, United Arab Emirates for SOS Children's Villages, within the category: Public Interest, NGO.

Digital advertisement created by Mazarine, France for Perrier, within the category: Non-Alcoholic Drinks.

Film advertisement created by Havas, France for STUDIO+, within the category: Electronics, Technology.

Film advertisement created by Publicis, Canada for Centraide, within the category: Public Interest, NGO.

Film advertisement created by Fold7, United Kingdom for Gocompare.com, within the category: Automotive.

Film advertisement created by Lowe, Italy for Riff, within the category: Recreation, Leisure.

Digital advertisement created by TBWA, Canada for Project Consent, within the category: Public Interest, NGO.

Outdoor advertisement created by Vozduh, Russia for Nochlegka, within the category: Public Interest, NGO.

Digital advertisement created by Ogilvy, India for Ministry of Tourism India, within the category: Transport.

Film advertisement created by Hub, United States for Sega, within the category: Gaming.

Executive Creative Director: Agostino Toscana. Digital advertisement created by Saatchi & Saatchi, Italy for CoorDown, within the category: Public Interest, NGO.

Security cameras have reached such a degree of definition that for criminals is increasingly difficult to keep anonymity. Starting from this assumption, we imagined that during a series of fierce disorders, the protagonists themselves would release all the information needed to be traced. In this case we have transformed a typical hooligan chorus into the declamation of the complete details of the most aggressive subject of the group. Film advertisement created by JWT, Italy for Foscam, within the category: Electronics, Technology.

People in Russia talk and text on their phones while driving. We’re used to it, nothing strange. Radio stations provoke this behavior. Every station has a call-in show where listeners are calling or texting to win presents or just to say hi to their friends. Smartphone using is the second, after alcohol consumption, human factor causing car accidents. Despite a common opinion, hands-free devices offer no safety benefit when driving. Driving while talking on cell phones – handheld and hands-free – increases risk of crashes fourfold. The number is even bigger for texting and using apps. SM Polis Insurance is fighting against this dangerous habit with live radio broadcast of “car crashes”. 18 radio stations refused to join the action; they only cared about ratings and public image. So we had just one: Novoe Radio. Together with a popular call-in radio show we demonstrated what can happen if you use a phone while driving. When a presenter was getting a call from someone who was driving at the moment, he immediately disconnected the call and put on air the sounds of a car crash. After a moment of scary silence the presenter revealed it was not a real crash and explained the danger of using phones while driving. The first results came just in a couple of days. We were getting less and less calls from the drivers. The story was featured in media. After that the other radio stations changed their mind and joined the action to protect their listeners. People are now stopping to make a call to the show. Audio advertisement created by Voskhod, Russia for SM Polis Insurance, within the category: Finance.

To communicate a drink-driving message to some of the heaviest drinkers on St. Patrick’s Day, we tweaked the karaoke lyrics of famous Irish drinking songs to carry a sobering message. As karaoke always seems like a great idea to people who’ve had a few too many, they unwittingly became the message, singing an SOS to call them a taxi home. Ambient advertisement created by Saatchi & Saatchi, Germany for Your's Irish Bar, within the category: Recreation, Leisure.

Just for Halloween, Fanta releases the new flavor Dark Mystery. It is completely night black, but scary good. It is celebrated with Fantas first completely Swedish production, in scary proud idea, directing and production of advertising agency HOLY.

Film advertisement created by Creative ADM, Australia for Keep Australia Beautiful, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Ukraine for AXA, within the category: Finance.

Film advertisement created by Publicis, France for Cardiovascular Research Foundation, within the category: Public Interest, NGO.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.