Most Thai people consume double amount of salt comparing to the global standard. For this reason, 22 million people have been affected by critical illnesses due to high salt intake cause Thailand lost $3,208 Million for the cost of treatment. The idea, we created an easy way to recognize the right amount of salt for cooking per meal. Thai Health Promotion Foundation Presents LESSSALT, the spoon is designed for people to recognize the right amount of salt for cooking, which is 1/3 of a teaspoon per meal. (*Calculated from the amount of salt recommended by the WHO.) In order to help people recognize the right amount of salt when using a regular teaspoon. Ambient advertisement created by CJ WORX, Thailand for Thai Health Promotion Foundation, within the category: Public Interest, NGO.

Film advertisement created by Think, Germany for Audi, within the category: Automotive.

Digital advertisement created by Rodolfo, Sweden for Viaplay, within the category: Media.

Digital advertisement created by McCann, Israel for Durex, within the category: Health.

Film advertisement created by Ogilvy, India for Unilever, within the category: Public Interest, NGO.

Agency Producer: Michelle Pilling Colourist: Wade Odlum Digital advertisement created by Bensimon Byrne, Canada for Carnivore Club, within the category: Food.

Film advertisement created by Heimat, Germany for Loctite, within the category: House, Garden.

Film advertisement created by Redhanded, Australia for Kubota, within the category: Industrial, Agriculture.

Film advertisement created by BBH, United Kingdom for Axe, within the category: Health.

Film advertisement created by BBDO, Argentina for Volkswagen, within the category: Automotive.

Film advertisement created by Anomaly, United States for Motorola, within the category: Electronics, Technology.

Film advertisement created by Barton F. Graf, United States for Hay Day, within the category: Gaming.

Digital advertisement created by Ogilvy, India for Amazon, within the category: Retail Services.

Film advertisement created by Rain, Canada for Freedom Mobile, within the category: Electronics, Technology.

El Cronista Comercial launched its new institutional campaign enabling an audience less specialized in finances to experience economics as never before. The stars in each piece are some of the new followers on El Cronista’s Facebook fanpage. Called to an aerodrome in the outskirts of Buenos Aires, they were invited to partake in flights aboard aerobatic aircrafts 5000 meters AMSL. Stock going up and down, figures, percentages, and interest rates traditionally expressed into charts were reproduced in flights through vertical drops and ascents at 150 kph. At the same time, the participants received earphones over which they were explained what each movement represented, so they would feel the tension caused by numerous crises, namely that of Greece, 2001, and the dot-com crisis, among others. Ambient advertisement created by Grey, Argentina for El Cronista, within the category: Media.

The film starts with an idyllic realm of babbling brooks and relaxing background music. What we see next are 3 pandas performing tai chi on stepping stones, the scene getting more and more soothing. What follows is a cut to more real and familiar surroundings where we see a baby having had Sudcorem applied and looking visibly soothed. The voiceover by Kathy Burke reads ‘ahh that was soothing wasn’t it’. Cut to end frame with a range of pack shots balanced in perfect harmony as though they’re pebbles. Film advertisement created by McCann, United Kingdom for Sudocrem, within the category: Health.

Film advertisement created by Buzzman, France for Match.com, within the category: Professional Services.

Experiential advertisement created by Mark+, Brazil for Biscoitos Zezé, within the category: Confectionery, Snacks.

Digital advertisement created by DDB, Puerto Rico for Coca-Cola, within the category: Non-Alcoholic Drinks.

Flytoget is the fastest way to travel from Oslo Airport. Being official partner of Oslo Pride, they wanted to contribute to this year's festival in order to celebrate diversity and universal love. Digital advertisement created by Geelmuyden Kiese, Norway for Flytoget, within the category: Transport.