When it comes to buying food on the go, it’s so easy to say yes to going large, adding a side or making it a meal deal. But these little unnecessary extras are having a huge impact on our health. As a society, we need to be more aware of the techniques used to make us buy more than we need. Food Standards Scotland approached the Union to increase awareness around upsizing. An integrated campaign, consisting of outdoor digital 6-sheets and three TV ads, addresses this serious issue in a fun and engaging way, and tells everyone that when it comes to upsizing, it’s time to say no. Film advertisement created by The Union, United Kingdom for Food Standards Scotland, within the category: Public Interest, NGO.

Film advertisement created by FCB, United States for Levi's, within the categories: Fashion, Public Interest, NGO.

Introducing the art and science behind the perfect espresso, Breville reveal The Naked Espresso. Showcasing the commercial features and premium specifications of the BES900, Breville present the Dual Boiler in all its glory and offer consumers an espresso experience unseen before. Ambient advertisement created by Reborn, Australia for Breville, within the category: Non-Alcoholic Drinks.

Film advertisement created by BETC, France for Reporters Without Borders, within the category: Public Interest, NGO.

Digital advertisement created by Brand Arc, United States for Brand Arc, within the category: Agency Self-Promo.

Film advertisement created by FCB, United States for The Shelter Pet Project, within the category: Public Interest, NGO.

Digital advertisement created by Team One, United States for Lexus, within the category: Automotive.

The idea is to show How the client service of LG can be active even in the worst situation. the story telling is based on "Once upon a time" in a local language. this is the first animation work of LG in Africa. Arabic rhymes were used to impact the animation and deliver the claim as simply as possible. Digital advertisement created by ALL-IN, Algeria for LG, within the category: Electronics, Technology.

This back-to-school season, Eden Gen will provide the sex education classes. #Sextember, a month without porn to discover sex differently. Between National Geographic and porn, the sex education of Generation Z has a huge gap… two extremes of discovery of sexuality which are both far from reality. Teenagers deserve that we speak to them about sex with frankness. Especially when we know that for almost half of them porn has played a determining role in their learning of sexuality. A provocative subject among young people: full of misunderstandings, complexes, imitations and uncertainties. In order to protect young people in their first steps towards discovering sexuality, Eden Gen intends to demystify the prejudices that they can have about sex by deconstructing, in a fun and playful way, the preconceived notions conveyed by pornographic culture. Through 4 mini-films, graphics and a poster campaign, Eden Gen relieves the worries of young people by reminding them that sex is not a question of size, duration or performance. To illustrate these messages, the campaign uses simple and fun euphemisms – a cat jumping in front of a cucumber or a contest for eating the biggest hot dog. The social media campaign will link directly to a dedicated website: www.sextember.fr where useful and educational advice, fun information and entertaining content will be made available. And to go even further, the brand is launching the #SextemberChallenge on TikTok. With erotic music playing in the background, young people will have free rein to imagine everyday scenes playfully eroticized – two stuffed toys sharing bed, a suggestive shadow, a buddy eating a banana… while indicating the stage of the Sextember challenge that they are at. And to avoid any risk of temptation, a “porn blocker” Chrome extension will be available for download on the website. So, are you ready to deconstruct your preconceptions? Integrated advertisement created by Buzzman, France for Eden Gen, within the category: Health.

Chinese Communist Party is eliminating the spiritual practitioners of Falun Gong since 1999. More than 3.383 have been tortured to death, hundreds of thousands of men, women, children have been sent to labour camps. It is easier to accept illustration than real photo when it comes to torture and real people suffer. Illustration posters create an awareness about methods of torture and calls for the act to help Falun Gong practitioners - victim of forced organ harvesting to stop the persecution by simply scan QR code and sign the petition. Integrated advertisement created by Miami Ad School, Germany for DAFOH, within the category: Public Interest, NGO.

Film advertisement created by DDB, New Zealand for Westpac, within the category: Finance.

Outdoor advertisement created by DDB, Spain for No Somos Delito, within the category: Public Interest, NGO.

Film advertisement created by TBWA, France for SNCF, within the category: Transport.

6 million children die before they reach the age of 5, due to infections like Diarrhoea and Pneumonia. 44% of these deaths occur in the first 28 days of birth. This work created by MullenLowe Singapore, MullenLowe SSP3 Bogota, and Lowe Lintas, Mumbai, was a real life experiment that taught mum-to-be, Sangrahi, the simple habit of washing hands with soap, and how it can be life saving for her baby. Ambient advertisement created by Lowe, India for Lifebuoy, within the category: Health.

Ambient advertisement created by Publicis, Romania for Renault, within the category: Automotive.

Film advertisement created by OH Partners, United States for Arizona Lottery, within the category: Gambling.

From childhood games, to snowy ski slopes and convivial dancefloors, viewers are drawn into the warm embrace of the Holiday season. Families sit down to exchange gifts, while friends gather to toast the night’s festivities -- a reminder of the spirit of the season of giving and togetherness. Amidst “Holiday House’s” enchanting scenes, Louis Vuitton’s savoir-faire and latest creations shine.

Film advertisement created by Preston Kelly, United States for Catholic Health Initiatives, within the category: Public Interest, NGO.

Xwerx hired Thinkmodo to create a viral marketing campaign that would generate press & media buzz for xtendplay. Thinkmodo staged a nude gaming event in new york city to start a new (fake) trend that would quickly become a global news story. Film advertisement created by Thinkmodo, United States for Xtendplay, within the category: Gaming.

Film advertisement created by Milkshake And Rocket, United Kingdom for Moutai, within the category: Alcoholic Drinks.