Ambient advertisement created by Saatchi & Saatchi, Italy for Italian Culture Week, within the category: Recreation, Leisure.

Direct advertisement created by 10 Advertising, Belgium for 7Dimanche, within the category: Media.

Film advertisement created by The Hive, Canada for Wonder Bread, within the category: Food.

Bad office air lowers the ability to think with 10%. To prove this point Swedish air filter company Ultramare wanted to sponsor the office in the biggest need of an extra 10% thinking ability – the White House. The campaign has tried tweeting @realdonaldtrump in different ways. In a letter, in a Youtube preroll, in AdWords, on mobile billboards, on sandwich boards, in an open letter, in a film, on flyers, on Twitter and on the campaign website ultramare.se/badairday Film advertisement created by Milk, Sweden for Ultramare, within the category: Industrial, Agriculture.

Outdoor advertisement created by Kolle Rebbe, Germany for Misereor, within the category: Public Interest, NGO.

Digital advertisement created by BBDO, Belgium for Tabasco, within the category: Food.

Film advertisement created by DDB, United States for Cadillac, within the category: Automotive.

Film advertisement created by McCann, France for ECRE, within the category: Public Interest, NGO.

Digital advertisement created by Saatchi & Saatchi, Italy for Dompé, within the category: Pharmaceutical.

The first adapted versions of popular toys that allow people with paralysis to engage in active play with their families, using technology including motion sensors, voice activation and sip-and-puff tech. We were inspired to create these products because play is a universal connector – it improves quality of life, connects people emotionally and wards off stress and depression. Ambient advertisement created by 360i, United States for Christopher & Dana Reeve Foundation, within the category: Public Interest, NGO.

Digital advertisement created by &Co, Denmark for Bianco, within the category: Fashion.

Film advertisement created by JWT, Netherlands for Bridgestone, within the category: Automotive.

Film advertisement created by Cossette, Canada for Children of the Street Society, within the category: Public Interest, NGO.

Film advertisement created by JWT, France for Wilkinson, within the category: Health.

For many years, Sprite Morocco has chosen the extreme sports to promote his vision and the moroccan tagline "Li Fbalek Dialek" means "do anything that comes to your mind". On october 2011, Sprite launched the first interactive video in Morocco with this Youtube experience. In this viral video, your friends are waiting for you at the beach and you must join them as quickly as possible. Moroccan agency Fortune Promoseven invites the viewers to put themselves in the hero's shoes and choose any item they want by clicking on it and trigger the next video to pursue the run. Digital advertisement created by FP7, Morocco for Sprite, within the category: Non-Alcoholic Drinks.

Film advertisement created by Mekanism, United States for United Nations, within the category: Public Interest, NGO.

Film advertisement created by VCCP, United Kingdom for Royal London, within the category: Finance.

Film advertisement created by Lg2, Canada for Quebec Symphony Orchestra, within the categories: Music, Recreation, Leisure.

Digital advertisement created by Thinkmodo, United States for Oakley, within the category: Fashion.

Hermès celebrates the Tie Break. Not a sweat, blood and tears moment but a handy app to help you take a break from the harsh realities of office, airport or public transport. Or even a diversion during a seminar or a dull date. Available on Apple or Android. Pull on the tie and the let the game begin. The application features seven "breaks:" Animated GIFs, Video Arcade Games, Funny Phrases, True / False Stories, Comics, Young Actor Videos, and The Gifhangers. Additionally, it houses several modules that allow users to discover the newest collections and patterns, learn "how to knot" your tie and the savoir-faire of the men's silk universe. Users can then post the results of their personal experiences on Instagram, Pinterest, Twitter and Facebook. Additionally, for the SS15 collection, a corresponding tie has been created called Tie Break. This particular tie has a QR bar code on the back that can be scanned with an Apple and Android smartphone device. Once scanned, it will then take the user straight to the Tie Break app.