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In Romania, The Long Night of Museums can seem really long because of endless lines, crowds and fatigue. How could Samsung, the supporter of #DoWhatYouCant, improve this experience? We created a new standard for art enthusiasts: Samsung Art Portals. We took over various galleries across town and set up connecting portals. Characters from paintings came to life and held Galaxy S10 phones that connected the galleries, allowing visitors to see the exhibits through each other’s eyes. Whenever someone used the portal in a museum, they became a remote museum guide allowing the other person to see a live stream remotely as accurately as if they were present where it is recorded. The experience was enabled by the Galaxy S10’s revolutionary camera that tweaks display settings in real time. Experiential advertisement created by Cheil, Romania for Samsung, within the category: Electronics, Technology.

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Film advertisement created by Publicis Conseil, France for Orange, within the category: Public Interest, NGO.

WVA

We used tilt-shift techniques to visually demonstrate Alaska Communications new brand platform: Alaska is the most important place on earth, and in this vast state Alaska Communications provides the technology to make it feel a little bit smaller. The technology and customer service offered by Alaska Communication, helps connect Alaskans - making America’s largest state feel a little bit smaller. Film advertisement created by Vitro, United States for Alaska Communications, within the category: Electronics, Technology.

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Ambient advertisement created by JWT, Brazil for Kit Kat, within the category: Confectionery, Snacks.

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Film advertisement created by Cactus, United States for CommunityAmerica Credit Union, within the category: Finance.

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Ronseal’s world famous strapline ‘Does Exactly What It Says On The Tin', has been scrutinised across social networks recently, because in the 21 years since their line was launched, their products now don't always come in a 'tin'. So it’s time to drop it. And instead, live up to the honesty of the line and start doing exactly what we say. Film advertisement created by BJL, United Kingdom for Ronseal, within the category: House, Garden.

WVA

Years ago, the lovable face/logo of the Arizona Lottery vanished into thin air. Today, he’s making a triumphant return. Windfall Willie, the old gold miner has gotten a makeover as the new Chief Fun Officer of the Arizona Lottery. A complex combination of wisdom and wisecracks, Willie has evolved from a caricature to a character. Life is just one big game for Willie and his only desire is to make sure everyone’s playing and having a good time. Film advertisement created by OH Partners, United States for Arizona Lottery, within the category: Gambling.

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Film advertisement created by Rosapark, France for ING, within the category: Finance.

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Film advertisement created by Brothers and Sisters, United Kingdom for The Fableists, within the category: Fashion.

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Film advertisement created by Saatchi & Saatchi, Sweden for Gainomax, within the category: Non-Alcoholic Drinks.

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Digital advertisement created by Ogilvy, United States for Caterpillar, within the category: Electronics, Technology.

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Film advertisement created by BMF, Australia for Sharesies, within the category: Finance.

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The pictures displayed in the video correspond to words commonly used in Brazil to refer to the female sexual organ. Film advertisement created by Filadelfia, Brazil for Ragga Magazine, within the category: Media.

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Film advertisement created by BBDO, United Kingdom for Lotto, within the category: Gaming.

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Film advertisement created by FCB, South Africa for NetFlorist, within the category: Professional Services.

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Integrated advertisement created by Havas, United Kingdom for Heathrow Airport, within the category: Transport.




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