Digital advertisement created by Saatchi & Saatchi, Sweden for Gillette, within the category: Health.

Film advertisement created by Red Fuse, United States for Hill's, within the category: Pets.

Film advertisement created by Cundari, Canada for Subway, within the category: Food.

Adults may think that kids have it easy – but if we look at life from a kid’s perspective, life is pretty tough. Kids face all kinds of challenges every day: eating brussels sprouts, back-to-back extra-curricular activities, and carrying backpacks that weigh more than they do. Thankfully, no matter what life throws at them there’s always one thing they can count on, and that’s a tall glass of milk. The latest campaign for “got milk?” highlights the universal truths about challenges faced throughout childhood. The key message throughout the campaign is “you can always count on milk”, which will be brought to life through a multi-pronged communications plan. The creative illustrates that no matter how tough daily life can get for the average kid, milk - dependable and trustworthy – is the one thing they can continue to count on. Film advertisement created by GALLEGOS United, United States for California Milk Processor Board, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Tribe, Latvia for Arturs Kondrats, within the category: Recreation, Leisure.

Digital advertisement created by VML, United States for Gatorade, within the category: Non-Alcoholic Drinks.

Creative Director: Eric Eisele Art Directors: Matthew McDonald, Justin Harris, Matt Davis Strategic Planner: Cliff Adams Production Company: Camp 4 Collective Colorist: Will Renton Audio Post Company: Dean Hurley Digital advertisement created by The Martin Agency, United States for BFGoodrich, within the category: Automotive.

The campaign highlighting the alarming mental health problems being caused for young people in the UK by social media Film advertisement created by Green Cave People, United Kingdom for Norwood, within the category: Public Interest, NGO.

Film advertisement created by Publicis, France for Yoplait, within the category: Food.

In times of crisis, online news-outlets are encouraged to temporarily replace their paywalls by humanity walls on all relevant articles to the crisis. Not just once. But every time there’s money needed. Important: Humanity Wall is not meant to be a temporary campaign. It is an open source idea, to be deployed in a permanent way, by any publisher to the benefit of the non-profit of their choice. Digital advertisement created by Happiness, Belgium for Varia, within the category: Media.

Our task was to refresh the brand, while staying true to this core essence: A carefree, euphoric existence enabled by Lotto 6/49 both in the moment of winning and every moment that comes after it. We called this state…Cloud 649. So take a look, then go out and buy yourself a one-way ticket there. Film advertisement created by McCann, Canada for Cloud 649, within the category: Gaming.

Experiential advertisement created by Will Creative, Canada for Royal Roads University, within the category: Education.

V Energy Drink this week launches a special campaign during the Sydney Gay and Lesbian Mardi Gras with an Australian first out-of-home execution by JCDecaux that offers passers-by the opportunity to make themselves a little more fabulous. Outdoor advertisement created by JCDecaux, Australia for V Energy Drink, within the category: Non-Alcoholic Drinks.

Digital advertisement created by smoyz, Israel for Orbit, within the category: Confectionery, Snacks.

Film advertisement created by FCB, United States for Levi's, within the category: Fashion.

Hyundai asked us to come up with a digital advertising solution aimed at a young, technological savvy, audience. It's well known that parking is hell in the city. Every parking spot is worth fighting for or squeezing into, no matter how small. In addition, with the hectic urban lifestyle often people forget where they parked their cars. We decided to help Hyundai drivers park their cars and remember where they parked it. The app. also helps drivers find the nearest Hyundai service centers. How it works: Stand with your car mirror parallel to the bumper of the car close to you. Take a picture of the license plate of the car further away from you. Match the square on your screen to the license plate in the photo you took. Confirm the match and find out if your car fits in or not. You can share your location on facebook. After parking you can save the spot so you easily find your car later. Looking for a service center? No worries. Hyundai iPark app locates the center that is nearest to you. Basically, Hyundai iPark is your personal parking assistant. Digital advertisement created by Y&R, Israel for Hyundai, within the category: Automotive.

Film advertisement created by MullenLowe Group, Colombia for Aruba Tourism Authority, within the category: Hospitality, Tourism.

Integrated advertisement created by Terri & Sandy, United States for CityMD, within the categories: Health, Professional Services.

Ambient advertisement created by Ogilvy, Argentina for TED, within the category: Recreation, Leisure.