Power transfusion between smartphones promotes blood donation. It's a way to transfer power between smartphones: just connect a fully charged cell phone (donor) to a receiver that needs charging, symbolizing the relationship between the blood donor and the patient. Direct advertisement created by Leo Burnett, Brazil for Clube SangueBom, within the category: Public Interest, NGO.

Square, the payments company founded by Jack Dorsey, launched a new integrated advertising campaign to celebrate the UK’s small business owners and encourage them to accept card payments. The ‘Square and Fair’ campaign has been created by gyro UK and celebrates the UK as a nation of shopkeepers and independent business owners. Set to the 1942 wartime song “The Thing-Ummy Bob”, performed by Gracie Fields, the ad features a selection of real businesses of all ages and backgrounds who use Square’s technology. Film advertisement created by Gyro, United Kingdom for Square, within the category: Finance.

#ToiletThink is a Sieropositivo.it social campaign against HIV virus diffusion, dedicated to women. To let them think about the importance of protecting themselves. Always. With no exception. Direct advertisement created by TBWA, Italy for Siero, within the category: Public Interest, NGO.

Digital advertisement created by Choojai, Thailand for Knorr, within the category: Food.

More than 10 million people in Brazil can’t control the urge to urinate and, consequently, avoid an active social life. The campaign approaches an important moment in life being disturbed by the pee, precisely to make the patient face these improper breaks as real problems. Jorginho is on the left, he’s got the ball and he is one-on-one with the full-back. Cut to the middle, Jorginho, got into the area, dribbled the goal keeper. It’s time, he’s going to score, there comes the goal, there comes the goal. Goa... If the urge to go to the toilet breaks the best moments in your life. Access: pauseaincontinencia.com.br. A message from the Brazilian Society of Urology in partnership with Astellas Farma Brasil. Audio advertisement created by Triunfo Sudler, Brazil for Astellas Farma Brasil, within the category: Pharmaceutical.

Film advertisement created by &Co, Denmark for European Parliament, within the category: Public Interest, NGO.

The creative collaboration between Swedish artist/producer Avicii and Volvo Cars for their new brand campaign features a reworking of the classic song Feeling Good. Filmed on location in Stockholm and Osterlen, southern Sweden, the video visits places of personal significance for Avicii and tells his own story of renewal, following several years of hard touring. The video also features members of his family and close friends. The song Feeling Good was initially picked as a proposal by Volvo Cars. The arrangement has been produced by Avicii, with Audra Mae on vocals. Digital advertisement created by Forsman & Bodenfors, Sweden for Volvo, within the category: Automotive.

The campaign aims to illustrate that as the world moves faster and customers' lives continue getting busier, every moment is valued. McDonald’s latest services aren’t solely about technology, they’re about making it that little bit easier to enjoy the things you love and the small, life affirming moments that matter. Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

McDonald’s and Cossette go big again to promote a true Quebec icon—poutine, now available in large size in their restaurants throughout the province. The campaign traces the history of the legendary poutine in a 60-second video. Shot on the outskirts of Victoriaville, the video incorporates various elements that played a role in how the recipe came to be, such as the cheesemaker in Plessisville, which supplies the cheese curds for McDonald’s poutine, and Jeannine Vaudreuil, who was in Warwick in 1956 when restaurant owner Fernand Lachance allegedly combined fries and cheese curds for the very first time. The spot features actors and non-actors from Warwick and Drummondville, adding an extra touch of authenticity to the content and reopening the debate about the dish’s origins. The energetic feel of the video was enhanced by the directing style of Le GED, and an original track composed by Vlooper of Alaclair Ensemble. Integrated advertisement created by Cossette, Canada for McDonald’s, within the category: Food.

Film advertisement created by Ogilvy, United States for Pull-Ups, within the category: House, Garden.

There are more than 40 million people worldwide oppressed by modern slavery. Often these victims are right in front of us, but go unseen. Join the fight to free them. Watch “Switch”, a powerful 90s film and share with friends and family. To get involved go to www.youcanfree.us Film advertisement created by Parallel Minds, India for Viacom 18, within the category: Public Interest, NGO.

Ambient advertisement created by DDB, Peru for McDonald's, within the category: Food.

Ford Mondeo - Not Just Another Car Australian TV Commercial 2016.

We don’t just appreciate design. We drive it. Inside and out, you can see the craft and precision. With intuitive technology and hands-free connectivity, this is the design-driven Ford Mondeo.


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”Close Your Eyes and Think of Christmas” has delighted the world of fashion and the world of advertising immediately after its premiere. The authors got off the traditional way of depicting the Christmas atmosphere and decided on minimal, cold, even frosty, style. They took advantage of nostalgic memories and chose the frozen forest as the symbol of climate prevailing in the spot. The X-mas commercial by Juno Calypso is full of big names. Naomi Campbell with her mother, Kristin Scott-Thomas, Matt Smith and M.I.A. are only few of them. The creators decided to dust off song from over 100 years ago. The sounds of rearranged ”Carol Of The Bell” provide the unusual, icy climate of the spot. Our artists, being responsible for master shooting and color correction, contributed to the final, perfect look.

Digital advertisement created by Buzzman, France for MTV, within the category: Media.

Digital advertisement created by Agency 4e7, Austria for Humanic, within the category: Retail Services.

Film advertisement created by Kream, United Kingdom for Christian Aid Week, within the category: Public Interest, NGO.

Film advertisement created by la comunidad, Argentina for Alma Mora, within the category: Alcoholic Drinks.

A seasonal campaign promoting City of Dreams, a high-end luxury resort. The campaign needed to excite, rouse intrigue and lure Macau’s extravagant and style conscious visitors to City of Dreams – over the other casinos and resorts in the city. We wanted to capture the imagination and competitive side of these fashion-seekers in a way they could identify with, so that City of Dreams would become their destination of choice. Each robot is designed in 3D, blending high tech with high fashion, integrating luxurious materials and stylish accessories to create an air of ultramodern sophistication. Integrated advertisement created by Ogilvy, Hong Kong for City of Dreams, within the category: Hospitality, Tourism.