The First Choreographic 2K Marathon in the World by Kotex Perú. We want to celebrate the new role of the woman in our society. This new woman with more attitude, that is free and secure on their actions. So anyone with her unique style can express her own femininity. And the best way to show the people that the women’s are celebrating is dancing. Ambient advertisement created by Marca Registrada, Peru for Kotex, within the category: Health.

Film advertisement created by Publicis, Philippines for Globe Telecom, within the category: Electronics, Technology.

Film advertisement created by Folk, Finland for KEKKILÄ, within the category: House, Garden.

To mark the launch of the new look New Zealand Herald the paper wanted to celebrate the important role it has played throughout the country’s history. DraftFCB Auckland took this insight and came up with a world first way of executing it. With help from the crew at Assembly the entire ad was printed on giant rolls of newsprint and animated on the NZ Herald's 50 million dollar printing press. Film advertisement created by FCB, New Zealand for New Zealand Herald, within the category: Media.

URL: http://max.lays.pl/en/ Digital advertisement created by BBDO, Poland for Lay's, within the category: Food.

Film advertisement created by BSSP, United States for Rao's Homemade, within the category: Food.

Ambient advertisement created by JWT, Argentina for CUCAIBA, within the category: Public Interest, NGO.

The news channels, the social media platforms, even the social gatherings these days are abuzz with discussions, debates and deliberations as India, the largest democracy in the World goes into General Elections. This year, a whopping 130 million youngsters have been added to the country’s total voting population. To encourage these young voters to go out and make their choice in the ongoing general elections, Hardcastle Restaurants Pvt. Ltd., the master franchisee of McDonald’s in West and South, did a thought-provoking social activation. As a part of the activation, customers who didn’t vote in the ongoing General Elections were served something other than what they had ordered. When the baffled and somewhat frustrated customers complained about the wrong order, the crew pointed out that since they did not cast their vote, they have lost their right to choose what they want! Experiential advertisement created by DDB, India for McDonald’s, within the category: Food.

This year, the Christmas self-promotion campaign of Manifiesto focuses on collecting food for families in need. But it’s not an ordinary collection! For first time, we don't collect basic foods, but we collect Christmas batches! In Spain it is traditional for Christmas that companies give to their employees baskets full of typical Christmas products, such as nougats, sausages, chocolates... However, sometimes, it happens that the same employee gets more than one batch per year, and finally, these products are repeated excessively during the family meals and dinners. Thus, considering that nowadays due to the crisis in our country there are many more families in need who probably will not taste these typical products in Christmas, we thought it would be a great idea to give away our batches to turn their Christmas into a truly Christmas. This campaign began inside the agency, because all of us decided to give our batch. And it continues for any person or company who wants to contribute to this particular solidarity campaign. More info at www.regalatulote.es. Digital advertisement created by Manifiesto, Spain for Manifiesto, within the category: Agency Self-Promo.

Film advertisement created by LOLA, Spain for Líbero, within the category: Media.

Film advertisement created by DDB, United States for WATERisLIFE, within the category: Public Interest, NGO.

Experiential advertisement created by Leo Burnett, Thailand for Thai Health Promotion Foundation, within the category: Public Interest, NGO.

Outdoor advertisement created by Bold, Saudi Arabia for Alwaleed Philanthropies, within the category: Public Interest, NGO.

A BMW may not be born of the Middle East but it is made of it, of the same pioneering ambition, quest for progress, respect for tradition, and bonds of family that define the region and its inhabitants. #ANABMW is the expression of the values that BMW shares with the region and a rallying call for the people to define what BMW represents about them. Film advertisement created by Interone, United Arab Emirates for BMW, within the category: Automotive.

Audio advertisement created by The Brainstorm Group, Canada for Gardein, within the category: Food.

To launch the new yogurt “Corpos Danone” limited edition bottle collection we did the first Music Video LIVE on Facebook. One take, played LIVE, performed LIVE, recorded LIVE, directed LIVE, edited LIVE and we even incorporated Real Time fans comments on Facebook in the Music Video, in real time. The song celebrated the brand concept – When you love yourself you attract the best in life – and showed the designs and claims of the new bottles on the music video. Content advertisement created by Wunderman, Portugal for Danone, within the category: Food.

Digital advertisement created by SMFB, Norway for GEOX, within the category: Fashion.

On average, there are more than one mass shooting a day in the United States. With arguments raging on how to manage the epidemic of gun violence, something needed to be done to save lives now. Inspired by public safety choking campaign, we created a shooting survival video. It gives practical tips and advice to individuals on effective self-preservation and first aid in the case of a mass shooting. It was the video we didn't want to create. Film advertisement created by Saatchi & Saatchi, United States for Concerned Citizens to Take Down Gun Violence, within the category: Public Interest, NGO.

Every runner is different. They use different gear to run on different terrain at different skill levels. But they all breathe the same polluted air. Who better to fight air-pollution than the people who use the air the most? Introducing Adidas Atmos: The collection that cleans the air you run in. Film advertisement created by Miami Ad School, Canada for Adidas, within the category: Fashion.