Digital advertisement created by Mustache, United States for Netherlands Board of Tourism & Conventions, within the category: Transport.

Art Direction: Nagu.R.K Film advertisement created by BBDO, India for Moods Condoms, within the category: Health.

There was one day of the year when only 100% clean was good enough - Yom Kippur. It’s the holiest day of the year and Jewish people repent for their sins and fast for 25 hours. The country shuts down – no traffic, no media, no eating. If you eat anything – even the smallest morsel of food – during that period, you are destined to an early death, according to Jewish law. It’s no wonder that 70% of Israelis observe the fast… just to be on the safe side! And a mouth that’s anything less than 100% clean could mean you accidently swallow some of the food particles lodged between your teeth. We hijacked the day with a 100% clean teeth message. Instead of a boring Dentist ad we've used a true Rabbi instead. We gained backing from Israel’s rabbinical authority and amplified their advice through digital, out-of-home, print and eCommerce. A live demo was conducted, pitting a manual brush against Oral B's, proving our 100% claim. The results – certified by an eminent dentist and Israel’s highest rabbinical authority, proved that only electric brushing could save fasters from sin. Integrated advertisement created by Grey, Israel for Oral-B, within the category: Health.

Embers of Empathy A unique collaboration between one of the world's leading humanitarian organisations and Australia's most renowned fine artists, to raise funds to support people and communities affected by natural disasters. October 2013 saw yet another spate of bushfires across New South Wales. In the Blue Mountains region alone thousands of people were evacuated and 193 homes were destroyed. This most recent tragedy, however, had another more positive consequence. It inspired a unique collaboration between Australian Red Cross and the Australian art community. It will see some of the biggest names in Australian art using the charcoal remnants of the burnt Blue Mountains landscape to create very special pieces of art over the summer months. These unique works will then be auctioned, with all proceeds going towards the vital disaster relief and recovery work of Red Cross. To find out how Red Cross work with communities to better prepare for, respond to and recover from disasters across the country visit redcross.org.au. Ambient advertisement created by Y&R, Australia for Red Cross, within the category: Public Interest, NGO.

Film advertisement created by Amp, United Kingdom for Hertz, within the category: Automotive.

Adults are taken more seriously than kids, and so are their problems. But here’s the thing: kids have adult-sized problems. Anxiety, depression, grief – their problems are big and need to be heard. That’s why Kids Help Phone is giving them an adult voice to make sure they're taken seriously too. In their first campaign for Kids Help Phone as agency of record, McCann Canada created a series of films featuring esteemed Canadian actors performing monologues about anxiety, grief, coming out and other real obstacles, only to find out that these conversations were actually from kids who have reached out to Kids Help Phone in times of need. Film advertisement created by McCann Worldgroup, Canada for Kids Help Phone, within the categories: Health, Other.

Film advertisement created by Saatchi & Saatchi, Brazil for Miami Ad School, within the category: Education.

The Music Method experiment was carried out to see if playing music can improve the working environment in terms of healthier and happier employees. Content advertisement created by Pool, Sweden for Yamaha, within the category: Electronics, Technology.

Film advertisement created by David, Argentina for MACMA, within the category: Public Interest, NGO.

Film advertisement created by Latte, Italy for Solidar, within the category: Public Interest, NGO.

Red Bull and JCDecaux Norge have brought passengers at Oslo S back to the 80's with a pinball table. People who won the game got a cold can of Red Bull Organics! Outdoor advertisement created by JCDecaux, Norway for Red Bull, within the category: Non-Alcoholic Drinks.

Film advertisement created by Bromley, United States for United Communities of San Antonio, within the category: Public Interest, NGO.

Film advertisement created by Grey, Australia for Googong, within the category: House, Garden.

This film tells a real story about a father who always wanted to have a son to help him run the farm, but he only had daughters. After some challenges his youngest daughter revealed herself as a good farmer and a really good partner that her dad can trust to do the hard work in the farm, just like a Ford Ranger. Film advertisement created by GTB, Brazil for Ford, within the category: Automotive.

Digital advertisement created by Triad, Czechia for Kofola, within the category: Non-Alcoholic Drinks.

Film advertisement created by L&C, United States for GE Lighting, within the category: Electronics, Technology.

Film advertisement created by Brand Place, Poland for Tiger Energy Drink, within the category: Non-Alcoholic Drinks.

Film advertisement created by Publicis, Canada for Centraide, within the category: Public Interest, NGO.

When you work in advertising, you're obsessed with advertising. Luckily, obsession has its place at the 2012 Dallas ADDY's. Film advertisement created by TM, United States for AAF ADDY Awards, within the category: Professional Services.