In a sport where 27% of players are Hispanic, but few Latino fans are passionate about the game, MLB’s “Ponle Acento” (Put An Accent On It) campaign drove Hispanic players to embrace their heritage by adding accents to the names on their jerseys. This inspiring call to action was then adopted by US Hispanics at large, as they too joined this initiative to leave their mark both on and off the field. Soon the idea became a cultural movement that celebrities and fans joined by the millions, changing America’s pastime forever. Integrated advertisement created by Latinworks, United States for MLB, within the category: Sports.

Film advertisement created by Gruber Pictures, United States for Adult Swim, within the category: Media.

http://fearlesschallenge.com Digital advertisement created by Lowe, Canada for Canadian Cancer Society, within the category: Public Interest, NGO.

Film advertisement created by Bensimon Byrne, Canada for Inniskillin, within the category: Alcoholic Drinks.

Film advertisement created by CLV, Spain for Mirazur, within the categories: Food, Recreation, Leisure.

This social experiment proved we've taught our kids to share. Our hope is that this pride provokes adults to remember their own lessons. Film advertisement created by Preston Spire, United States for Second Harvest Heartland, within the category: Public Interest, NGO.

Digital advertisement created by Khanna\Reidinga, Netherlands for Vodafone, within the category: Electronics, Technology.

Film advertisement created by BBDO, United States for Starbucks, within the category: Non-Alcoholic Drinks.

Comprised of four apps, available for free on Google Play, mobile users are encouraged to download the four apps to their mobile device, place them side by side on their mobile screen, and enable an automatic update to receive a refreshed comic strip. Every night, the apps will auto update and a new comic strip will appear on users’ mobile screens every day. Digital advertisement created by Wing, United States for Ximo, within the category: Media.

Outdoor advertisement created by Noah's Ark Creative, Nigeria for Boko Halal, within the category: Public Interest, NGO.

Film advertisement created by Akil Fikir Isleri, Turkey for Turkish Airlines, within the category: Transport.

Some of the excuses have been printed on t-shirts sent to about 200 opinion leaders, including journalists and influencers. When the shirts are laundered, the excuses disappear to reveal the message “Household chores are everyone’s chores.” A small number of shirts were also sold on an online pop-up store, enabling people to send them as a “gift” to a partner or significant other. Integrated advertisement created by FCB, Brazil for Whirlpool, within the category: Electronics, Technology.

Direct advertisement created by The Brand Brewery, India for Dalda, within the category: Food.

How modern is your business? Do you use the cloud to share and upload work? Do you have biometric sensors at your office? Every business these days is moving with the times, keeping themselves technologically updated in everything, from marketing to the user experience. Everything, except accounting. Film advertisement created by Propaganda, India for intuit, within the category: Electronics, Technology.

Film advertisement created by Creativeland Asia, India for Mercedes, within the category: Automotive.

Ambient advertisement created by Havas, Brazil for SOS, within the category: Public Interest, NGO.

Ambient advertisement created by CJ WORX, Thailand for AP, within the category: Professional Services.

Tiny Tinie Performs Whoppa on a Whopper Digital advertisement created by BBH, United Kingdom for Burger King, within the category: Food.

Film advertisement created by Handsome, Romania for Shell, within the category: Industrial, Agriculture.

Digital advertisement created by Buzzman, United States for Tipp-Ex, within the category: Office Equipment.