Film advertisement created by FCB, Brazil for Brazilian Creative Club, within the category: Professional Services.

Film advertisement created by Robert/Boisen & Like-minded, Denmark for SPIES Travels, within the category: Professional Services.

URL: http://allforbear.com A digital project focused on the problems of polar bear preservation has been launched by BBDO Moscow. Allforbear.com aims to increase public awareness of the issue and involve many users. Problem: With their natural habitat – ice – rapidly melting away, the 25,000 population of polar bears in the Arctic region is facing extinction. Estimates indicates that only ⅓ may survive by 2050, and the ice level last year has reached its minimum, showing a gap of the size of Turkey compared to the minimum level in 2007. The endangered future of the bears is made even worse by factors like climate change, fish migration, as well as poaching and pollution in the Arctic region. Idea: To help the WWF raise money for the project and draw public and media attention to the problem, BBDO Moscow created a special website http://allforbear.com and encouraged users to share it in social media. Solution: The website shows the virtual ice habitat of the polar bears surrounded by sea. Each click on the blue sea area turns water into a floe of ice, which gets their name, and give the bears more space to live in. The website mechanics are based on the Pay-With-A-Tweet concept: each click generates a sharing link for social media accounts: Facebook, Twitter, Vk.com. It is a simple viral growth formula: the more people visit the website and share it with their friends, the more donations are received by the WWF. By “buying” a bear to live on the ice, users support the preservation program and environmental projects and increase the survival chances of polar bears. Celebrities, bloggers, companies, radio stations and even football clubs are also encouraged to participate in order to spread the word and attract attention to the situation in the Arctic region. Results: The website gained a great momentum, and without a single penny spent for media support the total audience of the project just in social networks amounts to over 6 million people by now. Russian outdoor media showed their support by providing free advertising spaces, while major online media and the Russian LiveJournal community promoted it on their websites completely free of charge! The giant ice floe also obtained its very own ‘walk of fame’, as Russian celebrities joined in to help save the polar bears. As a result, without having spent a single penny on media support, the campaign’s PR value in free media coverage reached the equivalent of around $1,000,000. Digital advertisement created by BBDO, Russia for WWF, within the category: Public Interest, NGO.

Film advertisement created by Grabarz & Partner, Germany for Burger King, within the category: Food.

Digital advertisement created by SMFB, Norway for Freia, within the category: Confectionery, Snacks.

Monterrey's pioneer in mixology makes a stand for every other cocktail bar in town, leading the way with a uber-detailed approach to mixology we call Fixology. Film advertisement created by Analog, Mexico for Maverick, within the category: Alcoholic Drinks.

In their latest ad, the Norwegian pharmacist Vitus took on a monumental project: to document the development of the human skin through an entire lifetime. In just 60 seconds. People come in all ages, shades and shapes. Vitus’ mission is to help everyone feel comfortable in their own skin and meet whatever changes they may face in the future. After all, we are all living proof that the only thing constant is indeed change. This project set out to document just that. The result is a film with no less than 101 women from age zero to one hundred portrayed completely natural and without any retouching. Put together in a stop motion fashion the spectator is taken on a journey through generations and ultimately a time-lapse of an entire lifetime. Film advertisement created by POL, Norway for Vitus, within the category: Pharmaceutical.

Film advertisement created by Caldas Naya, Spain for Super Bock, within the category: Alcoholic Drinks.

We sold our new collection in the first online shop you can pay with likes: The Strellson Like Shop. All you had to do to get an new outfit was: create a personalized post and collect Likes on Facebook. Every customer became a multiplier and each post a free ad for Strellson. Digital advertisement created by Serviceplan, Germany for Strellson, within the category: Fashion.

Film advertisement created by Saatchi & Saatchi, United Kingdom for Direct Line Group, within the category: Finance.

Outdoor advertisement created by Bold, Saudi Arabia for Alwaleed Philanthropies, within the category: Public Interest, NGO.

Film advertisement created by Y&R, United States for We Save Lives, within the category: Public Interest, NGO.

Film advertisement created by Lucky Generals, United Kingdom for Paddy Power, within the category: Gaming.

Woodchuck Puppet Creators: Alterian, Inc. Film advertisement created by Smartfish, United States for Woodchuck Cider, within the category: Alcoholic Drinks.

Pendant la période du confinement, CLM lance L'oeil https://medium.com/@loeildeCLMbbdo
Un regard qui vise à vous transmettre des instantanés pour considérer l’actualité sous un nouveau prisme.
Un regard sur les gens : parce qu’on a tous une façon différente de vivre cette période mettons-nous à la place des gens de leurs problématiques et de leurs nouvelles aspirations​
Un regard sur les industries : parce que chaque métier est différent, comment chacun réagit face à la crise sanitaire ?​
L’oeil de : parce que l’on a tous un avis personnel sur cette crise, 5 questions posées à une personne, du métier ou pas, pour nous éclairer.

Film advertisement created by Publicis, Hungary for Zwack, within the category: Alcoholic Drinks.

Ambient advertisement created by TBWA, France for SNCF, within the category: Transport.

Direct advertisement created by McCann, Peru for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by Saatchi & Saatchi, Brazil for Mizuno, within the category: Fashion.

Film advertisement created by Duval Guillaume, Belgium for De Lijn, within the category: Transport.