Film advertisement created by DDB, New Zealand for Speight's, within the category: Alcoholic Drinks.

In the past three years Sprite has been so quiet in the market to the point of non-existence. We were tasked to bring it back to life, in full force as a no bullshit brand – in the heavily censored KSA. We did that through comedy, by creating a platform that’s as refreshingly honest as our brand. Sprite Minalakhir was born, with a 5-minute video series taking an honest spin on life. These videos were broadcasted on YouTube, the Minalakhir-website, Facebook page, and Twitter account. Once Minalakhir was launched, the young Saudis were quickly following our series after relating to the refreshing honest perspective to their daily social struggles and life. And because Saudis feel more comfortable expressing themselves online where restrictions are decreased, they were encouraged to contribute in discussions on our Facebook page, Twitter account, and Minalakhir website. The introduction of customized competitions with every episode proved to be a big success. Tailored questions were designed to encourage viewers to engage and express themselves around a certain topic, or simply have fun by interacting with the video to find hidden prizes. We grew from only 53 fans on our Facebook page at the beginning of the campaign to around 400,000 Active fans, with over 6,000 participations in the competitions alone. The show went from almost getting canceled, to hitting over 5.5 million views… and counting. Digital advertisement created by Ogilvy, United Arab Emirates for Sprite, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Havas, Brazil for SOS, within the category: Public Interest, NGO.

Film advertisement created by Giants & Gentlemen, Canada for Days Inn, within the category: Transport.

LIAR, the craft white wine made of red Merlot grapes, is launching a tongue-in-cheek Valentine’s Day promotion - purchase 6 bottles of LIAR wine, and get a free bottle sent to an ex-partner. The newly-founded company based in Italy explains that Valentine’s Day is not only a day to celebrate with your partner, but also a time to remember that ex lover who left you with lasting memories. By sharing a free bottle of LIAR wine with a customer’s ex of their choosing, the company is helping to send a symbolic message: “Enjoy this fruity and fresh white Merlot as a metaphor of our time together.” LIAR wine is the provocative wine that launched on 31stJanuary 2020 – the momentous Brexit day – garnering the attention of both the creative and wine industries and making press headlines. Friends and co-founders Curro Piqueras, Lorenzo Foffani, Jaime Azurmendi and Guglielmo Foffani say: “Whilst the growing trend amongst brands is to achieve greater honesty and transparency, our goal is to own the unexplored territory of lies. The product in itself represents a lie, as it poses as a white wine but is actually made of red Merlot grapes.”

Film advertisement created by Copacino + Fujikado, United States for Columbia Crest, within the category: Alcoholic Drinks.

On the International Day of Children's Rights on November 20th, Child Protection Switzerland launched the PRIVACY PLAYGROUND to draw attention to the dangers of “sharenting” (“to share” / “parenting”). Stickers with cute motifs are attached to slides, climbing frames and swings. These contain a QR code that triggers push notifications on the smartphone as soon as the parents take a picture of their child. As cute or funny as children’s photos are, posting them can be dangerous. Once published, it's easy to lose control of it. It can quickly happen that a playground snapshot from Instagram ends up on pedo-criminal darknet platforms - or it only triggers cyberbullying years later. There is only one rule when you think about sharing pictures of children on the web: #SharingIsNotCaring. Always. Not just on Children's Rights Day. Experiential advertisement created by Jung von Matt, Switzerland for Kinderschutz Schweiz, within the category: Public Interest, NGO.

Ambient advertisement created by Ogilvy, Brazil for Hellmann's, within the category: Food.

In China, the idea of its citizens freely expressing themselves is not something that is openly encouraged or promoted. In fact, you could be arrested for speaking your mind. So when adidas Originals wanted to launch a new brand campaign, they knew they had a major challenge. The brand's core essence is all about being individual and expressing your originality, which is the opposite of China's social beliefs. The campaign called #thisisme is an unprecedented platform that encourages local Chinese people to truly express who they are and to embrace what makes them unique, no matter what anyone says. Film advertisement created by TBWA, China for Adidas, within the category: Fashion.

America’s most famous meat eaters have banded together to sue plant-based company Alpha Foods for accidentally turning them vegan. Litigation is being spearheaded by a clown, a southern gentleman and a red-headed girl. The famous trio are seeking compensation because of their newfound, intense cravings for meatless burgers, burritos, nuggets and other plant-based food that they experienced after tasting Alpha Foods products. Film advertisement created by Mischief, United States for Alpha Foods, within the category: Food.

Film advertisement created by BBH, India for Tinder, within the category: Professional Services.

Saatchi & Saatchi Sydney reveal the extreme lengths CAPI go to find the best ingredients for their 100% natural sparkling soft drinks. From Borneo to the Andes, no origin is too far-flung or hostile – which inspired Saatchi’s “Hard to make. Easy to drink.” campaign. Film advertisement created by Saatchi & Saatchi, Australia for CAPI, within the category: Non-Alcoholic Drinks.

The American Independence Day is a good chance to celebrate technology's ability to create independence for those who normally can’t enjoy it. Autonomous vehicles have many advantages, but maybe the most heartwarming one is this ability to create equality on the road – for those who can’t drive today. We are proud to take part in the exciting field of AI because, Artificial Intelligence needs the most Intelligent Interconnect solutions.

Film advertisement created by JWT, United States for Shell, within the category: Industrial, Agriculture.

A story of how 17,793 nails have changed the lives of UAE's blue-collar workers' children. Ambient advertisement created by McCann, United Arab Emirates for SmartLife Foundation, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Ukraine for AXA, within the category: Finance.

This film travels around the city of Brisbane to bring the most obscure and intriguing stories back to the Museum. It does this via a bicycle that’s equipped with 256 ultra-bright LEDs on each wheel. At speed, the LEDs blend to show a video animation and the wheels become a lens to the past. For example, a Bengal tiger named Jimmy who chased a man along Turbot Street in 1888. Or Australia’s first experimental TV broadcast that took place from a windmill on Wickham Terrace. But really, they’re just a tease to visit the Museum of Brisbane and find out more. Post Production: Alt.vfx Film advertisement created by BBDO, Australia for Museum of Brisbane, within the category: Recreation, Leisure.

Film advertisement created by Kairo, Egypt for Three Chefs, within the category: Food.

Film advertisement created by Publicis, Brazil for Nestle, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Odd, United Kingdom for Odyssea, within the category: Public Interest, NGO.