Since appearing as the first metal-cased G-Shock in 1996, 20 years ago, MR-G has continued to evolve along with G-Shock’s history as the brand’s premier model. Now, to celebrate the series’ 20th anniversary, we unveil “G-SHOCK x BONSAI”—art pieces that embody MR-G’s product concept. The Japanese traditional horticultural craft of bonsai encapsulates the beauty and harshness of nature in a small universe and is able to keep living for centuries. In the same way, with its solar battery and titanium casing, MR-G encapsulates the technologies to keep perpetual time in its small body. What ties them together is the Japanese passion for precision and craftsmanship, and both have been represented inside the watch box. The concept video shows how MR-G continues to keep accurate time within the bonsai as it grows, weathering rain and wind. Over a three-month period, we captured over 70,000 shots in time-lapse photography, which have been edited together into this video. Contained within a diameter of just 50mm is precision technology to keep time in perpetuity. The marriage of state-of-the-art technology and advanced craftsmanship has borne MR-G, the epitome of Japanese watch-making. Film advertisement created by McCann, Japan for G-SHOCK, within the category: Personal Accessories.

Film advertisement created by Zulu Alpha Kilo, Canada for Interac, within the category: Finance.

Ambient advertisement created by Arnold, Netherlands for Arnold, within the category: Agency Self-Promo.

Digital advertisement created by Publicis, United Kingdom for LG, within the category: Electronics, Technology.

Film advertisement created by BBDO, United States for Macy's, within the category: Retail Services.

Digital advertisement created by McCann, Peru for Entel, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, Ukraine for AXA, within the category: Finance.

Film advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

Element Electronics and college football analysts Matt Leinart, Robert Smith, Coach Dave Wannsteadt and Rob Stone have teamed up for a series of commercials airing exclusively on Fox Sports. The first spot, “Pretty Boys”, highlights Element’s amazing picture quality as we see the on-air team taking extra care primping before their live broadcast. In the second spot,“Analyze This,” the team gets focused on the technology of the Element TV – instead of their football commentary. The latest, holiday-focused commercial, “Best. Gift. Ever.” is airing this November and reinforces that Element offers a line of TVs with amazing technology at affordable prices, which make them perfect gift for everyone on your list. Film advertisement created by Griffin Archer, United States for Element Electronics, within the category: Electronics, Technology.

Film advertisement created by McCann, Germany for Sony, within the category: Electronics, Technology.

Cadbury Dairy Milk Silk has collaborated with the singing sensation Jasleen Royal as she launches her much awaited music video Sang Rahiyo, for its Heart Pop ‘I Missed You’ campaign. This is a manifestation of ‘How Far Will You Go For Love’, where Cadbury Silk has been encouraging young couples across the country to go above and beyond the norm to express their love, and how Silk is in itself the perfect romantic gesture. The collaboration is brought to life by Wavemaker. Cadbury Silk launched its limited edition ‘I Missed You’ Heart Pop bar – an embodiment of the emotion that numerous couples have felt being away from each other the past few months since the lockdown. In her latest song, Jasleen has beautifully encapsulated the emotions of a young couple during a long distance relationship. The music video features Ranveer Allahbadia (as Jasleen’s partner), as they take various efforts to keep their relationship alive despite the difficulties triggered by long distance due to lockdown. Cadbury Dairy Milk Silk plays a sweet role in their love story - a partner in their good times spent together and a medium to let them know how much they missed each other when apart. Commenting on the collaboration, Karthik Nagarajan, Chief Content Officer, of Wavemaker India said, “We wanted to build an association that would capture the essence of #HowFarWillYouGoForLove messaging seamlessly. Over the years, Cadbury Dairy Milk Silk has been an integral part of expressing love and has evolved to a symbol of love. Known for her soul stirring love songs, Jasleen Royal came across as the ideal choice to bring alive the brand’s messaging”. Content advertisement created by Wavemaker, India for Cadbury, within the category: Confectionery, Snacks.

Content advertisement created by Publicis, France for Renault, within the category: Automotive.

Film advertisement created by Publicis, Germany for Greenpeace, within the category: Public Interest, NGO.

Film advertisement created by Altmann + Pacreau, France for 30 Millions d’Amis Foundation, within the category: Public Interest, NGO.

Film advertisement created by Sra Rushmore United, Spain for Coca-Cola, within the category: Non-Alcoholic Drinks.

Feel free to celebrate Christmas your own way! Film advertisement created by Auge Headquarter, Italy for IKEA, within the category: Retail Services.

In the financial jungle you are an easy target for fast loans, tempting offers and complex terms. In the financial jungle you need a reliable guide, that will help you not to get lost. Film advertisement created by Weekend, Latvia for WestKredit, within the category: Finance.

Film advertisement created by Mazda Amiryar Design, Canada for NHL, within the category: Recreation, Leisure.

Digital advertisement created by BBH, Singapore for IKEA, within the category: House, Garden.