Digital advertisement created by Dentsu, India for Monster.com, within the category: Professional Services.

Burger King has had its fair share of hate online. Most of it stems from bad experiences with food. The brand’s recent shift towards authentic food and marketing allows for more open conversations with its customers. To announce its all-real menu, Burger King puts its haters on a pedestal and owns its flaws with a self-diss rap video, composed from real tweets. Further, branded OOH stickers that respond to real tweets meet consumers on the go and incentivise them to try the new menu. Integrated advertisement created by Miami Ad School, Germany for Burger King, within the category: Food.

Film advertisement created by DDB, United Kingdom for Volkswagen, within the category: Automotive.

Production Company: 76 ltd. Film advertisement created by TBWA, United Kingdom for Smyths, within the category: Retail Services.

Film advertisement created by BBDO, Argentina for Volkswagen, within the category: Automotive.

Film advertisement created by Havas, United States for Hefty, within the category: House, Garden.

To promote its sponsorship of the UFC, Gillette Deodorant Brazil launched the "UFSweat: The League of Heavy Smells". The campaign, all made in 3D animation, created an alternative and fictional MMA League with renegade athletes who struggle against smelly armpits. The big prize is a Gillette Deodorant, which eliminates the bad smell and brings the winner back to the UFC. Film advertisement created by Africa, Brazil for Gillette, within the category: Health.

Production Company Psyop/Smuggler Film advertisement created by BBDO, United States for Twinings, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Saatchi & Saatchi, Brazil for Mizuno, within the category: Fashion.

Digital advertisement created by Soda, Russia for Nord, within the category: Retail Services.

Poor people of Ecuador are marginalized and suffer the drama of not having basic services like water, health services and roads. The government ignores them and the world are invisible as if ghosts were. "Fantasmas del Chimborazo" is a campaign of the NGO Codespa that seeks to give visibility to some of the stories that show that they have not disappeared and need your help to get out of the shadows. Experiential advertisement created by Good Rebels, Spain for Codespa, within the category: Public Interest, NGO.

The summer chapter of our Fall/Winter campaign is based on the concept “There is Always a Journey." Our tribe of urban explorers, lead by three international influencers and Instagram stars, continue its journey of discovery through the most unexpected corners of the city. A journey that changes the urban space through creativity and a unique artful touch. A journey that proudly stops on print, outdoor, social and video. Digital advertisement created by Dude, Italy for Napapijri, within the category: Fashion.

Film advertisement created by Mortierbrigade, Belgium for Niko, within the category: Electronics, Technology.

There’s nothing quite like the World Cup on the horizon to put a spring into everybody’s step. This sense of fun and anticipation is perfectly captured in Qatar Airways’ first World Cup campaign, which is made by the airline’s agency of record, 180 Kingsday. It features a re-recording of the classic song 'Dancing in the Streets' with singer and TV star Nicole Scherzinger – best known as judge on both the UK and US’s X-Factor. The result is an upbeat and infectiously fun-filled ‘musical’ style TV commercial, backed by a global media spend. The campaign called ‘All Together Now’ is a complete visual identity and branding for Qatar Airways’ World Cup sponsorship, which covers design, print, online, OOH, social – but is led by a 60 second TVC that sees the world singing and dancing along to the iconic song. The musical caper features dancing fans of all ages and ethnicities singing cabin crew in Doha and dancing match stewards and mascots in Russia. Film advertisement created by 180 Kingsday, Netherlands for Qatar Airways, within the category: Transport.

The commercial was developed to promote a new offer from Volia – the package of cinema channels providing a non-stop movie broadcast. Film advertisement created by Scholz & Friends, Ukraine for Volia, within the category: Media.

Film advertisement created by TBWA, New Zealand for The Warehouse, within the category: Retail Services.

Ambient advertisement created by Camisa 10, Brazil for Friendly Traffic, within the category: Public Interest, NGO.

Directors: Lernert & Sander Producer: Maarten Le Roy / WRONG Film advertisement created by N=5, Netherlands for Burgernet, within the category: Public Interest, NGO.

Film advertisement created by Publicis, France for BNP Paribas, within the category: Finance.

Planning Director: Hila Tamir Planner: Zohar Reznik Film advertisement created by Y&R, Israel for Orange, within the category: Media.