Malmö Hardware Store needed an idea to be able to compete with the giant home improvement chains that are taking over the market. We learned that the stores main earnings comes from supplies, not from expensive tools. So we created ToolPool. It works just like a carpool, but with tools. And it's for free. All we ask in return is that you share our message on Facebook. During the very first month, ToolPool received extensive media coverage, over 600 members and sales in the store increased by 25%. Digital advertisement created by The Fan Club, Sweden for Malmö Hardware Store, within the category: Retail Services.

A POV look into the life of a tastemaker couple.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

“Fear The Known” is a call to consumers to break free from their daily routine and seek new experiences. It challenges you to push against the predictable and break away from comfort – to surf new breaks, ride steeper terrains, go where the wind howls and the trails push past the horizon. To go where you’ve never gone, do what you’ve never done and revel in the experience. Dakine is not a put-your-feet-up-by-the-campfire kind of people. For 39 years, they’ve made it their mission to make gear that can keep up with people who keep going. They thrive in venturing into the unknown—where adventure is realized and life experiences are solidified. Do not fear the unknown. Fear that everything you’ve ever done is all you’ll ever do. Fear The Known. Film advertisement created by Possible, United States for Dakine, within the category: Fashion.

Film advertisement created by Sra Rushmore United, Spain for Coca-Cola, within the category: Non-Alcoholic Drinks.

Flytoget is the fastest way to travel from Oslo Airport. Being official partner of Oslo Pride, they wanted to contribute to this year's festival in order to celebrate diversity and universal love. Digital advertisement created by Geelmuyden Kiese, Norway for Flytoget, within the category: Transport.

Film advertisement created by Leo Burnett, Mexico for Corona Beer, within the category: Alcoholic Drinks.

In their latest ad, the Norwegian pharmacist Vitus took on a monumental project: to document the development of the human skin through an entire lifetime. In just 60 seconds. People come in all ages, shades and shapes. Vitus’ mission is to help everyone feel comfortable in their own skin and meet whatever changes they may face in the future. After all, we are all living proof that the only thing constant is indeed change. This project set out to document just that. The result is a film with no less than 101 women from age zero to one hundred portrayed completely natural and without any retouching. Put together in a stop motion fashion the spectator is taken on a journey through generations and ultimately a time-lapse of an entire lifetime. Film advertisement created by POL, Norway for Vitus, within the category: Pharmaceutical.

Digital advertisement created by Publicis, United Kingdom for LG, within the category: Electronics, Technology.

Direct advertisement created by FCB, China for Go Player, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Heimat, Switzerland for Swisscom, within the category: Electronics, Technology.

Film advertisement created by TBWA, Ireland for COSC, within the category: Public Interest, NGO.

Film advertisement created by McCann, Germany for Sony, within the category: Electronics, Technology.

Executive Creative Directors: Mike Pierantozzi, Stephen Leps Film advertisement created by Saatchi & Saatchi, United States for Luvs, within the category: House, Garden.

Since appearing as the first metal-cased G-Shock in 1996, 20 years ago, MR-G has continued to evolve along with G-Shock’s history as the brand’s premier model. Now, to celebrate the series’ 20th anniversary, we unveil “G-SHOCK x BONSAI”—art pieces that embody MR-G’s product concept. The Japanese traditional horticultural craft of bonsai encapsulates the beauty and harshness of nature in a small universe and is able to keep living for centuries. In the same way, with its solar battery and titanium casing, MR-G encapsulates the technologies to keep perpetual time in its small body. What ties them together is the Japanese passion for precision and craftsmanship, and both have been represented inside the watch box. The concept video shows how MR-G continues to keep accurate time within the bonsai as it grows, weathering rain and wind. Over a three-month period, we captured over 70,000 shots in time-lapse photography, which have been edited together into this video. Contained within a diameter of just 50mm is precision technology to keep time in perpetuity. The marriage of state-of-the-art technology and advanced craftsmanship has borne MR-G, the epitome of Japanese watch-making. Film advertisement created by McCann, Japan for G-SHOCK, within the category: Personal Accessories.

Film advertisement created by Preston Kelly, United States for Catholic Health Initiatives, within the category: Public Interest, NGO.

Film advertisement created by BBDO, United States for Dinty Moore, within the category: Food.

Film advertisement created by Riester, United States for Fiora, within the category: House, Garden.

Ambient advertisement created by Grey, Finland for Finnair, within the category: Transport.

Outdoor advertisement created by Vozduh, Russia for Nochlegka, within the category: Public Interest, NGO.