AN AD CAMPAIGN ABOUT BLIND PEOPLE FOR THE WORLD TO OPEN THEIR EYES "Models for equality" is an initiative of the Rehab Center for the Blind of Lima (CERCIL) to raise awareness of optical businesses and eyewear brands in Lima. The campaign aims for these organizations to hire 5 of CERCIL members as the perfect candidates to become new eyewear models since they have wore them all of their lives. The campaign developed by the agency LOTO, aims to address an issue few people want to talk about: discrimination in the work environment. Blind people experience barriers when trying to find jobs for themselves, mostly because people take their usefulness for granted, a myth that the campaign is attempting to debunk Film advertisement created by Loto, Peru for Cercil, within the category: Public Interest, NGO.

"Feed little moments of happiness" is a story about the tiny details of life. Which can come in unexpectedly and on an ordinary day, but also bring you the most joyful moments. Moments that you will remember. Film advertisement created by McCann, France for Chocapic, within the category: Food.

Lala, the biggest milk brand in Mexico, transformed itself into the beer of the FIFA World Cup 2018. Integrated advertisement created by Circus, Mexico for Lala, within the category: Non-Alcoholic Drinks.

Fall is the time of year when many are moving out and life takes a new turn. For some it’s a moment of joy, for others, it’s a bit sad. In this film New Chapter, we portray the beautiful relationship between a mother and a daughter and how an old bookshelf filled with memories can get a new life in a new home. Film advertisement created by Åkestam Holst, Sweden for IKEA, within the category: House, Garden.

Overview In 2020, after months of inactivity, soccer returned to only two countries, Denmark and Costa Rica. However, the matches happened behind closed doors. That is why Gatorade, the official sponsor of Deportivo Saprissa, looked for a way to unite people with their team. Idea Using the video calling platform ZOOM, fans connected with the soccer players, creating a virtual Gatorade stadium with giant screens in the stadium bleachers, becoming the first in the world to use this dynamic to attract the fans. Outdoor advertisement created by CreativeDrive Latam, Costa Rica for Gatorade, within the category: Non-Alcoholic Drinks.

Behind every great man there's a greater woman. Who taught Juan Sheet everything he knows about wiping up spills and cleaning all around the house? His Nonna of course. Plenty introduce their first YouTube channel, hosted by Juan and his Nonna to show a variety of 'genius' tips. http://www.youtube.com/user/PlentyGenius Digital advertisement created by Publicis, United Kingdom for Plenty, within the category: House, Garden.

Together with Geometry Global, Domino’s Pizza created a simple and functional solution - a pizza box which can be easily transformed into a bird feeder to store the pizza crust leftovers. A Domino’s pizza is ordered every second in Russia and so the company held the key to helping the birds. As well as an eye-catching design, the pizza box has a simple folding mechanism which enables customers to hook it to a tree. Direct advertisement created by Geometry Global, Russia for Domino's Pizza, within the category: Food.

Digital advertisement created by 180LA, United States for Expedia, within the category: Professional Services.

Digital advertisement created by Good Rebels, Spain for Toyota, within the category: Automotive.

With a pair of pants on a washing line Shaun and the flock are in their element as they take it in turns to launch themselves into a wobbling stack of balancing sheep in a bid to reach the unguarded plate of doughnuts! Players must create their stack of sheep overcoming the numerous challenges of platforms, precarious platforms, swinging see-saws, tumbling tyres and whizzing water-wheels to ensure their woolly wonder does not come crashing to the ground! Players can explore 60 levels across two fun-filled environments with achievements being earned for the number of sheep used combined with the speed of completing a level. To celebrate the launch, Aardman plan to engage the online Shaun the Sheep community to design their own levels for the game and submit their ideas - with the best ideas being made into actual levels for future releases. One lucky winner will be invited to come to Aardman and help the game developers bring the level to life! The competition ties in with the studio’s ongoing commitment to provide inspiration and learning resources to encourage young people to become digital creators rather than just consumers. Dan Efergan, Digital Group Creative Director at Aardman says “Making games is something we’re hugely passionate about, and a creative craft we believe in alongside storytelling and animation. Obviously we hope people will play the game, but even more so we hope they’ll take part in the competition, as any opportunity to inspire young minds to ‘have a go’ is key to unlocking their own passions.”

Digital advertisement created by eFabrika, Turkey for Turkish Airlines, within the category: Transport.

For three minutes ten seconds we took over a full ad break, showing an ordinary guy in an ordinary garden, using Ronseal One Coat Fencelife to paint his garden fence. On the eve of the biggest DIY Bank Holiday of the year, the #RonsealAdBreak reminds viewers of the full realities of DIY. Demonstrating that when you just want to get it over and done with, your first port of call should be Ronseal. After all their famous strapline is, 'it does exactly what it says on the tin'. Film advertisement created by BJL, United Kingdom for Ronseal, within the category: House, Garden.

ibis is dedicating its first line of shirts, tailor-made directly from the finest new ibis bedsheets, to anyone who dreams of staying in bed following a good night’s sleep. The exclusive “Dream Apparel” initiative has been specially created for members of the ibis BUSINESS program, with the idea of prolonging their perfect night into a dream day. They will be offered a custom-tailored shirt during their stay in an ibis hotel. A professional tailor will take guests’ measurements on their arrival at the hotel and will present their handmade shirt to them the following day. Film advertisement created by Gloryparis, France for IBIS, within the category: Hospitality, Tourism.

Tiny Tinie Performs Whoppa on a Whopper Digital advertisement created by BBH, United Kingdom for Burger King, within the category: Food.

At the time when our hearts are open, is when the greatest #blessings are seen. Gong Xi Fa Cai.

At NH7 Weekender- India's Happiest Music Festival; to discourage littering, we turned an ordinary waste bin into a WASTED bin. The more alcohol cups you throw into it, the more drunk it gets and the more 'trash' it talks. Copywriter: P.G. Aditya Ambient advertisement created by Webchutney, India for Only Much Louder, within the category: Recreation, Leisure.

Film advertisement created by Humo Rojo, Argentina for Nidera Seeds, within the category: Industrial, Agriculture.

For 48 hours IKEA Bulgaria was only rrrRRrr-ing in every Facebook post and comment. Was it strange? Sure. But also on purpose. Digital advertisement created by the Smarts, Bulgaria for IKEA, within the category: House, Garden.

In August 2006, in Sri Lanka, 17 Action against Hunger humanitarians were murdered. Following that unpunished massacre, we had to put an end to our action in this country. With no prospect of an international investigation, Action against Hunger trusted TBWA\PARIS with the mission to accompany the publication of « The Truth About Muttur » report. Before the Human Rights Day on December 10th, Action against Hunger & TBWA\PARIS raised awareness on the violence against humanitarians: actions which in fine deprived population in need of vital help and resources. On the platform, a spectacular installation for a tragic story: an Action against Hunger humanitarian, shot in the head. Commuters follow the bullet going through a series of prints, shooting a bottle of water, a flour bag, an oil can, symbols of the essential help humanitarians bring to those in need. White letters on a black background, the sentence “Killing a humanitarian is like killing those he helped” concludes the drama. Commuters are then invited to support the protection of humanitarian help by signing directly on the last print: the first 4x3 billboard. Outdoor advertisement created by TBWA, France for Action Against Hunger, within the category: Public Interest, NGO.