Film advertisement created by Lowe, Czechia for For a Better Life in Prague, within the category: Public Interest, NGO.

Film advertisement created by JWT, India for The Times of India, within the category: Media.

#THEPRINCEISBACK This was the headline broadcast by Belgian Royal Soccer Club Anderlecht on Sunday at midday. Just four words, but they sent a chill down the spines of everyone who loves the mauves: legendary soccer player Vincent Kompany would be coming home. Digital advertisement created by Branded by Geronimo, Belgium for Anderlecht, within the category: Sports.

Film advertisement created by BBDO, Argentina for Volkswagen, within the category: Automotive.

Film advertisement created by Leo Burnett, Portugal for IndieJunior, within the category: Recreation, Leisure.

Film advertisement created by Publicis, Canada for Centraide, within the category: Public Interest, NGO.

Film advertisement created by McCann, United States for Donate Life California, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, United Kingdom for Boots, within the category: Retail Services.

Film advertisement created by Lowe, Italy for Riff, within the category: Recreation, Leisure.

Film advertisement created by Sra Rushmore United, Spain for Coca-Cola, within the category: Non-Alcoholic Drinks.

Apa Nova, the leading water management company in Romania, announces the launch of a fresh and innovative campaign meant to capture people’s attention regarding the correct use of the sewage system. ‘’Happy ending stories’’ is the concept by which Apa Nova brings to Bucharest’s attention that the sewage system is not a rubbish bin. The forbidden waste thrown in the toilet or in the drain affects both the sewer system and the environment. The campaign was developed by Porter Novelli, a communication agency based in Bucharest, Romania. The campaign was born out of the necessity for a more responsible sewage use: one without forbidden waste disposal such as fats, personal hygiene items, hair, detergents, food scraps and various other items that affect the sewer and the environment in the long run. ‘’Change your ways before your loved one changes their mind about you.’’ is the tagline that encourages the people of Bucharest to become better and more responsible. The campaign is centered around three types of waste which are frequently thrown in the sewer: hair, oil and condoms. These common-use items acquire symbolic value and become a behavioral catalyst for change. Film advertisement created by Porter Novelli, Romania for Apa Nova, within the category: Industrial, Agriculture.

Film advertisement created by Havas, United States for Hefty, within the category: House, Garden.

Robert's mother passed away nearly ten years go from pulmonary hypertension and had a large influence on the creation of this film.

Every Red Nose Day, celebrities take on huge, daunting challenges to raise money. We brought a beloved brand mascot – PG tips Monkey – to life in the real world. This animatronic Monkey took on a towering feat: climbing Europe’s tallest building. A 360 campaign, including hilarious film of the stunt, asked fans to support Monkey’s heroics by buying special packs. Case study: https://vimeo.com/130204607 Ambient advertisement created by Hey Human, United Kingdom for PG Tips, within the category: Non-Alcoholic Drinks.

Ideas Festival is the biggest intellectual festival in Ukraine. The festival has changed a lot, so organisers wanted to refresh and implement new vision and ideas into the festival’s visual identity. When we started looking for a new symbol of ideas, we didn’t want to use cliche associations like lamps or mind bubbles. We’ve conducted a small research and found-out, that people themselves are the best metaphor for ideas. Because people are those who create, share and implement ideas in real life. Profiles of real people have become the main element of branding: they communicate on a live brand pattern, share their experiences with each other. A Greek-style font resembles the Greek roots of the word “idea”, and peoples’ profiles remind us of pictures of ancient Greek thinkers. Design advertisement created by ONCE, Ukraine for Ideas Festival, within the category: Professional Services.

Direct advertisement created by FCB, China for Go Player, within the category: Non-Alcoholic Drinks.

Humanity needs harmony. Our national anthems are revered sources of pride, but their lyrics are brutal celebrations of war. Defining identity by the bloodstains of history glorifies violence and motivates atrocity. Ghedh is the universal statement of peace that can be written in every typeface, understood in every language, and sung in every country. As an international anthem, Ghedh unites the peaceful parts of current anthems in a global celebration of humanity. Rooted in “togetherness” and expressed as a universal glyph, Ghedh raises its voice as a visual manifesto. The Ghedh sign can be understood in every language as a proclamation of peace. Integrated advertisement created by Miami Ad School, Germany for Google, within the category: Electronics, Technology.

A hard-hitting video of young Londoners share their first-hand experiences of stop and search powers and their thoughts on how police relations with young people of colour in the local community can improve. Content advertisement created by Quiet Storm, United Kingdom for Create Not Hate, within the category: Public Interest, NGO.

When it comes to the last slice of pizza, blackmailing can be a very effective way to get it. Film advertisement created by Les Aiguilleurs, France for Domino’s, within the category: Food.