Film advertisement created by The Works, Australia for MND, within the category: Public Interest, NGO.

Outdoor advertisement created by Saatchi & Saatchi, New Zealand for Sealord, within the category: Food.

Film advertisement created by JWT, Puerto Rico for Stride, within the category: Confectionery, Snacks.

Film advertisement created by Wieden + Kennedy, United States for Nike, within the category: Fashion.

What decides when a family is normal? When the Norwegian minister of family affairs decided to remove the responsibility for equality from the ministry, the signal that was sent was that not all families are equal. A family should be judged by how they treat each other, not who they love. The Norwegian Humanist Association wanted to use their voice and speak out against this, and asked different families about their family values. See to the end. Film advertisement created by Something Good, Norway for Norwegian Humanist Association, within the category: Public Interest, NGO.

Mellanox Technologies created an April Fools' Day campaign to promote Mellanox’s Artificial Intelligence solutions called, "ASAPEACE."

Film advertisement created by BBDO, New Zealand for Trade Me, within the category: Professional Services.

Lech Free has been promoting physical activity through unconventional campaigns for years. After a series of training sessions on Facebook dedicated for the current situation, time has come to take a step further, and according to the brand’s slogan show that Lechgends can do anything. Brand ambassadors equipped with mats, loudspeakers and lots of non-alcoholic Lech Free beer, moved out to one of Warsaw’s districts. Their goal: joint warm up, which will give the People of Warsaw the energy for the day and inspire them to workout systematically. The brand engaged the Olympic medalist Damian Janikowski, and Natfit, the personal trainer. Once again the Lech Free brand proves that physical activity in quarantine is not reserved for professional athletes - everyone needs it, to stay in shape regardless of the unfavorable conditions. Ambient advertisement created by Tailor Made PR, Poland for Lech Free, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Change, Poland for Empik, within the category: Retail Services.

Film advertisement created by Saatchi & Saatchi, Brazil for Miami Ad School, within the category: Education.

Ambient advertisement created by Arnold, Netherlands for Arnold, within the category: Agency Self-Promo.

What happens when you mix a thousand year old craft with modern technology? This was the question the young danish ceramics brand TORTUS COPENHAGEN asked as it seeked new ways to convey the values of hand-made craftsmanship to a broader audience. The Idea: the reinvention of the (potter’s) wheel. We created a short film capturing handwork in a fully new perpective. With the use of modern technology already widely used in the area of x-treme sports, we captured something quite different; a piece of clay being shaped by the hand at hundreds of rotations per minute. The new angle: the world revolves around the growing form like in the eye of a tornado. From a piece of earth to a stunning vase, this created a never before seen and beautiful perspective of the making process that transcend the somewhat antiquated notions about the artform.

Teens generally think that HIV/AIDS is not about them, and health issues are not of concern to them overall. On the other hand, HIV testing is a big deal actually, it can be scary. Knowing that teens tend to do crazy or risky things to show-off, get attention, feel adrenaline or because others do it, we made HIV testing a part of the world of challenging entertainment, so when you do it – it’s a bold move. With the help of the celebrity — UNICEF Ukraine’s friend multi-artist MONATIK — we dared teens* to test for HIV. We made a real-life experiment: the artist did all the exciting things he likes — skateboarding, dancing, trampoline jumps — and HIV test. We measured his heart rate in the process to prove: if one seeks an adrenaline rush, he or she should definitely test for HIV. *In Ukraine 14+ teens can anonymously test for HIV without parents consent. Film advertisement created by Be-it, Ukraine for Unicef, within the category: Public Interest, NGO.

Film advertisement created by Martpet, Brazil for Hope, within the category: Health.

Film advertisement created by Serve Marketing, United States for United Way, within the category: Public Interest, NGO.

Film advertisement created by Innocean, United States for Finish Line, within the category: Retail Services.

Digital advertisement created by McCann, Israel for McCann Valley, within the category: Agency Self-Promo.

Digital advertisement created by Brad, Canada for Together Against Bullying, within the category: Public Interest, NGO.

Film advertisement created by JWT, Argentina for Fabogesic, within the category: Pharmaceutical.

Film advertisement created by Alazraki, Mexico for Scotiabank, within the category: Finance.