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For almost 50 years, Closeup Toothpaste has always stood for confidence to act on one’s attraction. Attraction has evolved with the times, but many young people in the Philippines are still restricted by cultural mindsets and media portrayals that hinder them from getting close. As a champion for Closeness, Closeup launched #FreeToLove, a movement that supports closeness of all kinds - regardless of gender, age, race, class. Film advertisement created by MullenLowe Group, Philippines for Closeup, within the category: Health.

WVA

This piece was something completely different. Not because of a ton of chocolate on the set (that wouldn't be that different), but because of a technique, it was created with. It was fully painted on an animatic only. Frame by frame, a 15s of art with no 3D or animated elements. That makes this project quite special for us. Film advertisement created by Hakuhodo, Japan for Lotte, within the category: Confectionery, Snacks.

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Digital advertisement created by McCann, Peru for Entel, within the category: Electronics, Technology.

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Film advertisement created by JWT, India for The Times of India, within the category: Media.

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After Hawai, San Fransisco, Berlin and more, the popular Color Run was also held in Amsterdam this year. During this 5K race, runners start out dressed in white and end up covered in colourful powder. Flexa, the leading paint brand in Holland, wanted to stand out during this fun run, to spread their message: ‘Let’s Colour’. They did this using a specially fabricated Flexa T-Shirt. How it worked? The more colour, the more the Flexa logo and payoffshowed up. Ambient advertisement created by Etcetera, Netherlands for Flexa, within the category: Industrial, Agriculture.

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Film advertisement created by Ogilvy, Japan for ADOT, within the category: Public Interest, NGO.

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Film advertisement created by Publicis, Slovenia for Amnesty International, within the category: Public Interest, NGO.

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Film advertisement created by McCann, Poland for Lech, within the category: Alcoholic Drinks.

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Film advertisement created by Meredith Xcelerated Marketing, United States for Sun-Maid, within the category: Food.

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Digital advertisement created by BBH, United Kingdom for Mentos, within the category: Confectionery, Snacks.

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Ambient advertisement created by Jung von Matt, Germany for Deutsches Kinderhilfswerk, within the category: Public Interest, NGO.

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Feel free to celebrate Christmas your own way! Film advertisement created by Auge Headquarter, Italy for IKEA, within the category: Retail Services.

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In their latest ad, the Norwegian pharmacist Vitus took on a monumental project: to document the development of the human skin through an entire lifetime. In just 60 seconds. People come in all ages, shades and shapes. Vitus’ mission is to help everyone feel comfortable in their own skin and meet whatever changes they may face in the future. After all, we are all living proof that the only thing constant is indeed change. This project set out to document just that. The result is a film with no less than 101 women from age zero to one hundred portrayed completely natural and without any retouching. Put together in a stop motion fashion the spectator is taken on a journey through generations and ultimately a time-lapse of an entire lifetime. Film advertisement created by POL, Norway for Vitus, within the category: Pharmaceutical.

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Robert's mother passed away nearly ten years go from pulmonary hypertension and had a large influence on the creation of this film.

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With a digital campaign based on the motto "Better to have than need" SIGNAL IDUNA, one of Germanys leading insurance and financial services provider, presents itself as a strong partner for supplementary dental insurance. At the center of the campaign are three digital spots where quirky misadventures create an entertaining sense of need for supplementary dental insurance. Digital advertisement created by KNSK Group, Germany for Signal Iduna, within the category: Health.

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Film advertisement created by Grey, United States for NFL, within the category: Sports.

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Film advertisement created by Argonaut, United States for NerdWallet, within the category: Finance.

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Film advertisement created by Terri & Sandy, United States for Emojibator, within the category: Health.

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Film advertisement created by Saatchi & Saatchi, Argentina for Sony, within the category: Electronics, Technology.

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Swiggy is India's largest food delivery app, employing over 200,000 delivery partners. However, a lot of our delivery partners don't wear helmets. To change this behaviour, we used the occasion of Karva Chauth - a festival where women fast and pray for the safety and long lives of their husbands. Our delivery partners were invited to the hubs on the pretext of taking home gifts for their wives. The boxes contained items typically associated with the event - henna cones, bindis, bangles, etc. In addition, they also contained helmets.




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