Laughing Switch is a donation campaign which created its own medium to reach millions. Through out the world, comedy shows rely on the same laughter sound effects as a hint to underline the jokes. Instead of these familiar laughter sounds, Turkey's most popular radio shows used our very own sound effects: Laughter sounds belong to those children diagnosed with leukemia. The outcome of this simple switch has been remarkable. Nation wide audience was invited to laugh along children with leukemia and donate to LÖSEV by sending a simple Smiley Emoji to SMS line. The never been used "switch" became the most successful campaign for LÖSEV in recent years as donation rates rose more than %800. The public responded to the leukemia reality positively with conversation rates in social media raised more than %450. As influencers and celebrities taking a stand and talking about leukemia, our voice reached to millions through TV and newspapers. With almost no budget we had succeeded in creating a campaign and with a never been used switch we laughed big and wide, so big that no mask could hide. Audio advertisement created by Rafineri, Turkey for LÖSEV, within the category: Public Interest, NGO.

Film advertisement created by BBDO, New Zealand for Burger King, within the category: Food.

Introducing THE WASHABLE BOOK, the world’s first picture story book that teaches the importance of hand-washing, while washing the pages. As the children wash the hands of the characters on each page, the colors of the illustrations are revealed with a special printing technology. At the same time they learn through the act of washing their hands that germ-free hands are key to a healthy future. All children have wishes for their future. However, in developing countries, 6000 children die every day from infectious diseases such as pneumonia, diarrhea and malaria which are transmitted via dirty hands. Angfa, a Japanese soap company wanted to teach them the importance of hand-washing to protect their lives and their future. Since its launch, the story of the WASHABLE BOOK spread through numerous media with over 1.5 billion impressions and increased sales of Angfa’s soap by 1730%. But most importantly, it’s changing children’s lives and making their wishes all the more real. Direct advertisement created by McCann, Japan for Angfa, within the category: Public Interest, NGO.

Tamnoon is a leading fashion brand in Israel. Other famous fashion brands in Israel are called "Castro", "American Eagle" and "Fox". In the movie we see symbols of our competitors getting knocked out when we reveal our new collection. Film advertisement created by JWT, Israel for Tamnoon, within the category: Fashion.

Content advertisement created by FHF, United Kingdom for Unicef, within the category: Public Interest, NGO.

Digital advertisement created by BBH, United Kingdom for Samsung, within the category: Electronics, Technology.

The brewery really appreciates how their beer is served. Beginning with its glass, which is a chalice. Was sent in a box with the phrase on the outside: “In a ritual of tasting, you need more than a glass.” Upon opening, had another phrase: "You need a holy chalice." “ Direct advertisement created by Beats, Brazil for Stella Artois, within the category: Alcoholic Drinks.

Ambient advertisement created by Sandpit, Australia for Penguin, within the category: Media.

Film advertisement created by La Chose, France for Hubwin Mamans, within the category: Professional Services.

Many people do not tend to wear seat belts in the long distance bus. Then, how can we solve this problem? Samsung Life came up with an idea. People usually spent their time with smartphone and because of that their battery went out quickly. So, we made ‘Charge your life.’ This charging system is consisted of the seat belt and wireless charging dock. Charging is available only when you wear the belt, because the dock is connected to the belt. Digital advertisement created by Dankook University, South Korea for Samsung, within the category: Electronics, Technology.

Film advertisement created by BBDO, United Kingdom for BT Mobile, within the category: Electronics, Technology.

Ambient advertisement created by Saatchi & Saatchi, Italy for Italian Culture Week, within the category: Recreation, Leisure.

Film advertisement created by Bureau Working title, Russia for Russia Beyond the Headlines, within the category: Media.

Invest Komfort, a developer who has been implementing premium housing investments in Poland for over 25 years, has created an extraordinary image campaign on the occasion of his jubilee. The campaign consists of a series of short documentary films entitled "Creating space and time”. In the series of eight episodes, we meet creators of modern residential buildings: from designers, engineers and architects, to craftsmen and artists. The characters share their views on architecture, reveal the backstage of their work and tell the secret of the developer's success, who has received over 70 prestigious awards for his investments. https://www.tworcyinvestkomfort.pl/en/ Integrated advertisement created by Communication Unlimited, Poland for Invest Komfort, within the category: Industrial, Agriculture.

Design advertisement created by Leo Burnett, Italy for MIA, within the category: Public Interest, NGO.

Film advertisement created by Not Perfect, Latvia for Tele2, within the category: Media.

Film advertisement created by DDB, Latvia for LMT, within the category: Electronics, Technology.

Digital advertisement created by BBH, United Kingdom for Weetabix, within the category: Food.