Digital advertisement created by Odd, United Kingdom for Odyssea, within the category: Public Interest, NGO.

Digital advertisement created by Y&R, Poland for Nokia, within the category: Electronics, Technology.

Film advertisement created by Bureau Working title, Russia for Russia Beyond the Headlines, within the category: Media.

Film advertisement created by Gruber Pictures, United States for Adult Swim, within the category: Media.

Film advertisement created by BBH, United Kingdom for KFC, within the category: Food.

Digital advertisement created by VML, Poland for The Ministry of Health Poland, within the category: Public Interest, NGO.

Film advertisement created by JWT, India for Forevermark, within the category: Personal Accessories.

Film advertisement created by FCB, Brazil for Oreo, within the category: Confectionery, Snacks.

Falls City's beloved mascot, CanMan, embarks on a journey back home. Film advertisement created by Clovehitch Productions, United States for Falls City Beer, within the category: Alcoholic Drinks.

Brief: had to develop a direct campaign for LEGO that promotes the core of the brand creativity. As this is what the target audience uses when playing in whatever way with LEGO bricks, it was important for us to involve the user to create something new and big. Our aim was that everybody who gets in contact with our digital campaign becomes part of it by using their own creativity. Creative Execution: We made a jump ‘n’ run game, created by the user themselves, and becoming bigger and bigger, with every user who takes part in it. This promotes perfectly the core of the brand LEGO: creativity. Describe the creative solution to the brief/objective. We created an idea for the most common banner: The leader board banner. 728px x 90px for endless fun: An interactive jump ‘n’ run game, created by the users themselves. A little LEGO figure, starting on the very left, has to reach the right side of the banner in order to finish a level. While playing in the banner, users always have the possibility to visit builders-of-infinity.com. Here, users can create their own level – with LEGO bricks. Small bricks, big bricks, moving bricks, pink bricks, fast forward bricks… Once a user finished building a level, he can publish it. His level will be added to the game – raising the number of levels for the banner. Results: Countless LEGO fans from all over the world create a never-ending jump ‘n’ run game. And to become #1 in the high score some of them played even more than 1 hour on this banner. Digital advertisement created by Plan.net, Germany for Lego, within the category: Gaming.

Film advertisement created by Hunt Adkins, United States for Minnesota Timberwolves, within the category: Recreation, Leisure.

Film advertisement created by Caldas Naya, Spain for Carnet Jove, within the category: Finance.

Film advertisement created by Trigger, Canada for AMI Autoglass insurance, within the categories: Automotive, Finance.

Mondelēz Norway arranged JoyDay for the first time 8th of June 2013. The aim of the day was to spread real joy through surprising and funny stunts in public spaces in Oslo. This year's stunts were filmed and posted on joyday.no. The goal is to get new ideas and participants to next year's joyday. Ambient advertisement created by Hyper, Norway for Mondeléz, within the category: Confectionery, Snacks.

Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by BBDO, United States for ZTE, within the category: Electronics, Technology.

Outdoor advertisement created by Noah's Ark Creative, Nigeria for Boko Halal, within the category: Public Interest, NGO.

Today many men use their bodies as a canvas. It’s a way to express yourself and show who you are. This can’t be disturbed by all-over body hair or rashes after shaving. Thanks to NIVEA Men the new art of body shaving is fun, hassle-free and without skin irritation. The campaign is based on the fact that 74% of Swedish men regularly or occasionally remove body hair. 42% of Swedish men (age 18-55) have a tattoo. That makes Swedes the most tattooed people in the world. Film advertisement created by FCB, Sweden for Nivea, within the category: Health.

Outdoor advertisement created by dim&canzian, Brazil for AES Eletropaulo, within the category: Industrial, Agriculture.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.