Film advertisement created by FCB, Canada for Warrior Adventures Canada, within the category: Public Interest, NGO.

A couple goes wild at the tibits Restaurant in Zurich, Switzerland to spread the news about tibits' new aphrodisiac menus. The reactions of the unsuspecting guests were filmed with hidden cameras. Digital advertisement created by BBDO, Switzerland for Tibits, within the category: Food.

Digital advertisement created by Sri Sri Publications Trust, India for The Art of Living, within the category: Public Interest, NGO.

Digital advertisement created by CP+B, United States for A.1., within the category: Food.

Digital advertisement created by Leo Burnett, Australia for Parrot Carrot, within the category: Media.

Released following the 20-year anniversary (April 20) of the 1999 Columbine shooting. High school students now describe fear as a part of every school day. Active shooter drills and lockdowns, unannounced and not revealed as such until afterwards, have now become a part of their curriculum. AreWeNext is a group of students and parents who believe this is not acceptable, who are done responding to school shootings with thoughts and prayers. They ask viewers to join them in demanding change. Film advertisement created by BooneOakley, United States for Are We Next, within the category: Public Interest, NGO.

Digital advertisement created by Accademia di Comunicazione, Italy for Department Of Health, within the category: Health.

Digital advertisement created by Media Contacts, Brazil for Media Contacts, within the category: Fashion.

Film advertisement created by DLBGROUP, Venezuela for Laboratorio La Santé, within the category: Pharmaceutical.

Film advertisement created by BBDO, Australia for Sydney Water, within the categories: House, Garden, Industrial, Agriculture.

Fashion photographer Tony Kelly's new video project for American Apparel. The ad was shot on a rooftop in downtown LA with two eight year-old world champion breakdancers.

Digital advertisement created by McCann, Costa Rica for Gollo, within the category: Retail Services.

With solutions for today’s challenges in traffic, energy, safety and more, IBM is striving towards a ‘Smarter Planet’. A vision that goes beyond a mere business proposition. IBM wanted to get this vision across in the Netherlands. But due to a limited communications budget IBM doesn’t use mass media. So how do you tell that IBM’s Smarter Planet vision is about working on new solutions to make our world better? We needed to communicate the message that IBM strives for a Smarter Planet in a simple and compelling way. Not by telling, but by experiencing. Building a Smarter Planet starts with challenging the status quo. Thinking in an unrestricted way about what can be improved. Like children do. They come up with surprising questions and original ideas. So to come up with smarter solutions, you have to think as free as children do. We wanted people to experience the effect of this fresh way of thinking. For this real life experiment we started asking children for smart ideas. Then we chose one of the ideas and executed it. The kid’s idea was to make street crossings safer by making the zebra crossing light up when you walk on it. We built one in the busiest street of Rotterdam and watched what happened. The unique execution with the flashing zebra crossing caught the attention of the public. In combination with the billboard explaining the kid’s idea, it made people realize anything can happen if you challenge the status quo. The billboard directed people to IBM’s Smarter Planet website to see more smart solutions that kids came up with. People reacted positively surprised. It made them realize we can make the world a bit better with smart solutions. And that’s exactly what IBM wanted to convey. Ambient advertisement created by Ogilvy, Netherlands for IBM, within the category: Electronics, Technology.

The advert was made for Clipmetrajes Festival (Short film festival created by Manos Unidas NGO). The aim of the Festival is to incentivize people to send their own short films according to a common theme. Always referring to disadvantaged people all over the world. Film advertisement created by Welcome, Spain for Clipmetrajes Festival, within the category: Recreation, Leisure.

Volkswagen announces the New Beetle in a video that clicks “skip ad” for you. To announce the New Beetle, AlmapBBDO created a YouTube action showing the benefits of the DSG Tiptronic transmission. In a differentiated way, the film uses the pre-roll format, commercials that are displayed before the video is watched. In the intervention, in the end of the 5 seconds of mandatory waiting time, the video clicks the “skip ad” button. The lettering explains: “New Beetle with DSG Tiptronic transmission. You don’t shift gears. Neither does the commercial”. Digital advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Film advertisement created by Y&R, Mexico for Special Olympics, within the category: Recreation, Leisure.

Film advertisement created by Butler Shine Stern and Partners, United States for Tres Agaves, within the category: Alcoholic Drinks.

Film advertisement created by Altmann + Pacreau, France for Mr Moustache, within the category: Fashion.