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A shocking advertising campaign for the non-profit First Call begs the question, “Is addiction a disease?” by examining what would happen if the families of cancer and Parkinson’s patients treated them the same way many respond to those struggling with drug and alcohol addiction. Created by VML and Sundance Award-winning director Chusy, the spots bring to life to key findings published in “Facing Addiction, The Surgeon General’s Report on Alcohol, Drugs, and Health,” released last November by the U.S. Surgeon General’s office. Each spot concludes by directing viewers to StopTheShame.info, where they can learn more about the medical realities of substance use disorder and connect with resources to help those seeking treatment. Film advertisement created by VML, United States for First Call, within the category: Public Interest, NGO.

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Film advertisement created by TBWA, Australia for Great Northern Brewing Co, within the category: Alcoholic Drinks.

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Film advertisement created by Ogilvy, United States for IBM, within the category: Electronics, Technology.

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Film advertisement created by BrandHealth, Canada for Canadian Mental Health Association, within the category: Public Interest, NGO.

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Outdoor advertisement created by Wunderman Thompson, Argentina for Tarjeta Cencosud, within the category: Finance.

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Film advertisement created by Wieden + Kennedy, Brazil for Lacta, within the category: Confectionery, Snacks.

WVA

You can’t buy the new Swedish Euro 2020 jersey – you have to earn it. Adidas and the Swedish Football Association are taking a clear stand against the intolerance, hate and threats which has become more common even in Swedish football. Through M&C SAATCHI Stockholm’s new campaign “earn the jersey”, even supporters have to “earn the right” to wear the new national team jersey by agreeing to terms and conditions: To always show respect, to stand behind the team through good times and bad, to never spread hate and to welcome everyone into the team. A true supporter supports. Film advertisement created by M&C Saatchi, Sweden for Adidas, within the category: Sports.

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Ambient advertisement created by Ogilvy, India for CEAT, within the category: Automotive.

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Film advertisement created by Bailey Lauerman, United States for Panda Express, within the category: Food.

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Film advertisement created by BBDO, Brazil for Getty Images, within the category: Professional Services.

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Film advertisement created by The Works, Australia for MND, within the category: Public Interest, NGO.

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An exciting Facebook AR Camera Filter for one of the most fun and playful brands, Toys "R" Us! In this Facebook AR camera filter, users can adorn themselves with 3 types "Geoffrey The Giraffe" looks. They can even tap the dollar sign to unlock a coupon that can be used in stores! Users can try the Toys "R" Us Facebook AR filter here - https://www.facebook.com/fbcameraeffects/tryit/729548880721679. Digital advertisement created by AliveNow, Hong Kong for Toys “R” Us, within the category: Retail Services.

WVA

400,000 people get injured in fires every single year in France, with 10,000 being medically diagnosed as having severe burns. On reaching the end of their often lengthy and painful treatment, burns victims’ initial reflex is to hide themselves away, particularly if their injuries are clearly visible. They isolate themselves not only to escape stares, but also because no specific structures exist to help them get back to living a (nearly) normal life, and media coverage of the topic is scarce. Founded by Laurent Gaudens, himself severely burnt at the age of 4, the Burns and Smiles association aims to improve the day-to-day lives of burns victims by offering a powerful web-based support network. With a view to heightening the general public’s awareness and helping burns victims step out of the shadows, TBWA Paris and \ELSE relate the story of one such individual, who we join for one very special evening. The film – directed by Nicolas Galoux – demonstrates the extent to which other people’s attitudes and sense of acceptance are two of the keys to coaxing burns victims out of isolation and putting a smile back on their faces, much more than just once a year. Show your support for the Burns and Smiles association: log onto http://burns-and-smiles.org Film advertisement created by TBWA, France for Burns and Smiles, within the category: Public Interest, NGO.

WVA

Film advertisement created by MullenLowe Group, Australia for Budget Direct, within the category: Finance.

WVA

Microsoft Surface is the most flexible product. In an animated video series, we let our customers tell how they defy dogmas themselves and create their own rules. Film advertisement created by Miami Ad School, Germany for Microsoft, within the category: Electronics, Technology.

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Digital advertisement created by Y&R, Namibia for WHO, within the category: Public Interest, NGO.

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Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.




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