Today many men use their bodies as a canvas. It’s a way to express yourself and show who you are. This can’t be disturbed by all-over body hair or rashes after shaving. Thanks to NIVEA Men the new art of body shaving is fun, hassle-free and without skin irritation. The campaign is based on the fact that 74% of Swedish men regularly or occasionally remove body hair. 42% of Swedish men (age 18-55) have a tattoo. That makes Swedes the most tattooed people in the world. Film advertisement created by FCB, Sweden for Nivea, within the category: Health.

How can we summarize the first year – therefore, four seasons – of a fashion e-commerce? By pulling off a crazy cast and producing a top-notch birthday video of course. ‘The Four Super Seasons’ celebrates the first anniversary of TheDoubleF, leading us into a fantastic world of fashion coolness. Film advertisement created by The Big Now, Italy for The Double F, within the category: Retail Services.

Film advertisement created by BBDO, United Arab Emirates for Visa, within the category: Finance.

Outdoor advertisement created by dim&canzian, Brazil for AES Eletropaulo, within the category: Industrial, Agriculture.

AP Thailand and CJ WORX Bangkok challenge social-ready photography norm, with PARENTOGRAPHER, the first ever photography lessons for the elderly to close the generation gap in Thai society. Integrated advertisement created by CJ WORX, Thailand for AP Thailand, within the categories: House, Garden, Industrial, Agriculture.

Everyone knows our agency by our distinct yellow color. Digital advertisement created by Binsfeld, Luxembourg for Binsfeld, within the category: Agency Self-Promo.

Digital advertisement created by RC Comunicação, Brazil for Não Foi Acidente, within the category: Public Interest, NGO.

July 1 didn’t just mark Canada’s 150th birthday — it also was the one-year mark until the nationwide legalization of cannabis. Smoking accessory retailer Prohibition took the opportunity to have fun with the milestone, by placing an interactive billboard in the nation’s capital that detected nearby marijuana smoke. Experiential advertisement created by Bleublancrouge, Canada for Prohibition, within the category: Tobacco.

Online video

To launch the Ticketland mobile app in St. Petersburg we introduced the first ever Instagram theatrical show. We found Instagramers from St. Petersburg, who posted photos of theatre life. They received likes, making up the well-known scenes from famous plays. In the Instagram accounts of any of those monolog lines, one could test their knowledge of the play and win a promo code. Digital advertisement created by Voskhod, Russia for Ticketland.ru, within the category: Professional Services.

Digital advertisement created by Orson, Costa Rica for Paranormal Activity, within the category: Media.

Digital advertisement created by WebGene, Taiwan for Eva Air, within the category: Transport.

Lost is a story of a guy marooned on an island. It is a metaphor for how digital natives feel when they are out of data, (internet connection) or are connected to an unreliable data service whiich is commonplace in the growing Nigerian and West African telecoms space. Film advertisement created by Noah's Ark Creative, Nigeria for Airtel, within the category: Electronics, Technology.

This year, the Czech branch of Doctors Without Borders has decided to use the power of music to raise awareness about the daily challenges they face to help people around the world, and ask for support. In partnership with Universal Music and Spotify, Y&R Prague have created #PlaylistsForLife: the first Playlists where songs compose the brand message. Kanye West, Beyoncé, Daft Punk, U2, and many of the world’s biggest artists appear together on these playlists. Doctors Without Borders are confident that the power of music will encourage people to spread this message of hope and that ultimately, it will help save the lives of many around the world. Digital advertisement created by Y&R, Czechia for Doctors Without Borders, within the category: Public Interest, NGO.

Film advertisement created by Santo, Argentina for Sprite, within the category: Non-Alcoholic Drinks.

Film advertisement created by Milkshake And Rocket, United Kingdom for Moutai, within the category: Alcoholic Drinks.

Film advertisement created by Arena, Costa Rica for Cadena Mayor, within the category: Public Interest, NGO.

Film advertisement created by TBWA, Canada for Leucan, within the category: Public Interest, NGO.

ΝΒΑ Superstar Giannis Antetokounmbo on an epic journey with friends and family. And Macklemore. Can’t hold us. Film advertisement created by Soho Square, Greece for Aegean Airlines, within the category: Transport.

‘The National Debate’ by Leffe: divided land reunites on a 400km-long terrace. In 2011, Belgium broke the world record for the longest period without a government (541 days). On May 26 2019, Belgium voted again. The result was an even more fragmented political landscape between the Dutch-speaking North of the country and the French-speaking South. So divided that the political leaders from both sides of the country refused to sit together at the same table. As a Belgian beer brand, Leffe wanted to send them a strong signal and avoid to beat that world record again. And nothing like a good Leffe to start a discussion on a topic such as politics. Even more true, around a table on a terrace this summer. 100 days after the elections, and with the politicians going nowhere, Leffe decided to create the longest terrace ever in the hope of uniting the two communities and bringing them back together. The beer brand placed 1000 tables along the 400 km language border, and invited 1000 Flemish and 1000 French speakers to share a beer together. Participants were also asked to discuss 10 political questions set by a Professor and political scientist, and reach (at least) 1000 compromises. In order to set an example to the national politicians that they should come together to create a new government as soon as possible. The objective was to stimulate the debate. And the least we can say is that Leffe and BBDO Belgium have succeeded! This campaign was a real success and generated lots of reactions, participations, PR mentions in major national and international media, such as The Wall Street Journal, Euronews, ZDF… but also an impressive sales rise! Curious to discover the results of this? Watch the case movie below. Cheers! Always welcome. Experiential advertisement created by BBDO, Belgium for Leffe, within the category: Alcoholic Drinks.