True Love

This story of a lonely potato meeting his true love may have you crying in your ketchup. Heinz Ketchup tells a love story 150 years in the making. French fries and Heinz Ketchup go together like, well, french fries and Heinz Ketchup. But for their newest spot the brand has taken that connection a step further. “True Love” tells the story of a lonely potato on a journey from farm to french fry. It’s at that point that, of course, the fry meets its one true love, Heinz Ketchup. Backed by Heart’s 80’s hit “What About Love”, the spot brings a tongue in cheek charm to the classic food pairing. The spot is the latest from Kraft Heinz Canada and celebrates Heinz’s Tomato Ketchup’s 150th anniversary. “Heinz has been doing common things uncommonly well for 150 years. It’s an iconic brand known for great taste and uncompromising quality, but our aim this year was to reinforce the deep emotional connection fans have with the brand through the timeless love story between food and Heinz Ketchup. A story that reflects the indescribable truth about Heinz, that our favourite foods just aren’t the same without it." said Nina Patel, Head of Brand Build Communications & Innovation at Kraft Heinz Canada. The spot launches Heinz’s 150th year and will be accompanied by surrounding digital and social campaign elements throughout the summer of 2019. Creative was handled by Rethink with media support from Starcom. Film advertisement created by Rethink, Canada for Heinz, within the category: Food.