Digital advertisement created by Saatchi & Saatchi, Italy for Dompé, within the category: Pharmaceutical.

The first adapted versions of popular toys that allow people with paralysis to engage in active play with their families, using technology including motion sensors, voice activation and sip-and-puff tech. We were inspired to create these products because play is a universal connector – it improves quality of life, connects people emotionally and wards off stress and depression. Ambient advertisement created by 360i, United States for Christopher & Dana Reeve Foundation, within the category: Public Interest, NGO.

Digital advertisement created by &Co, Denmark for Bianco, within the category: Fashion.

Film advertisement created by JWT, Netherlands for Bridgestone, within the category: Automotive.

Film advertisement created by Cossette, Canada for Children of the Street Society, within the category: Public Interest, NGO.

Film advertisement created by JWT, France for Wilkinson, within the category: Health.

For many years, Sprite Morocco has chosen the extreme sports to promote his vision and the moroccan tagline "Li Fbalek Dialek" means "do anything that comes to your mind". On october 2011, Sprite launched the first interactive video in Morocco with this Youtube experience. In this viral video, your friends are waiting for you at the beach and you must join them as quickly as possible. Moroccan agency Fortune Promoseven invites the viewers to put themselves in the hero's shoes and choose any item they want by clicking on it and trigger the next video to pursue the run. Digital advertisement created by FP7, Morocco for Sprite, within the category: Non-Alcoholic Drinks.

Film advertisement created by Mekanism, United States for United Nations, within the category: Public Interest, NGO.

Film advertisement created by VCCP, United Kingdom for Royal London, within the category: Finance.

Film advertisement created by Lg2, Canada for Quebec Symphony Orchestra, within the categories: Music, Recreation, Leisure.

Digital advertisement created by Thinkmodo, United States for Oakley, within the category: Fashion.

Hermès celebrates the Tie Break. Not a sweat, blood and tears moment but a handy app to help you take a break from the harsh realities of office, airport or public transport. Or even a diversion during a seminar or a dull date. Available on Apple or Android. Pull on the tie and the let the game begin. The application features seven "breaks:" Animated GIFs, Video Arcade Games, Funny Phrases, True / False Stories, Comics, Young Actor Videos, and The Gifhangers. Additionally, it houses several modules that allow users to discover the newest collections and patterns, learn "how to knot" your tie and the savoir-faire of the men's silk universe. Users can then post the results of their personal experiences on Instagram, Pinterest, Twitter and Facebook. Additionally, for the SS15 collection, a corresponding tie has been created called Tie Break. This particular tie has a QR bar code on the back that can be scanned with an Apple and Android smartphone device. Once scanned, it will then take the user straight to the Tie Break app.

Film advertisement created by DDB, Peru for Movistar, within the category: Media.

Film advertisement created by Serviceplan, United Arab Emirates for BMW Middle East, within the category: Automotive.

Film advertisement created by Ogilvy, Japan for ADOT, within the category: Public Interest, NGO.

Film advertisement created by Les Gaulois, France for French Heart Foundation, within the category: Public Interest, NGO.

Film advertisement created by The Vidal Partnership, United States for Powerful Yogurt, within the category: Food.

Digital advertisement created by Saatchi & Saatchi, Sweden for Popaganda Music Festival, within the category: Recreation, Leisure.

Digital advertisement created by Ogilvy, United States for The Ernest Hemingway Foundation, within the category: Public Interest, NGO.

Spring is finally here again, which means that people are getting back outside to hang out in the sun. But finding the right sunspot isn't always easy, especially if you live in a big city where buildings are covering the sun. To show that Ray Ban is a brand that cares about their customers we introduced "Bright Light", it's an application that helps people to get the most out of the sun and their sunglasses. Digital advertisement created by Berghs School Of Communication, Sweden for Ray-Ban, within the category: Personal Accessories.