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WVA
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The work sees the brand launching an exclusive hit song along with 6 covers on YouTube, which have been recorded in different neighbourhoods around the world by artists with millions of followers. One of the 21st century’s most relevant technological phenomena, the “cover” broadcast via the Internet, is used to portray everyday life in neighbourhoods. Digital advertisement created by SCPF, United States for Pull&Bear, within the category: Fashion.
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