Experiential advertisement created by Miami Ad School, Mexico for Partners Global, within the category: Finance.

Against a backdrop of nuclear programs, forced labor camps, and an infamous, brutal dictator, thousands of North Koreans make their escape. Their stories go largely untold – a cause that people across the globe could actually affect. So, we needed a new way to break through all of the noise coming out of North Korea – a way that flips the script and gets people talking about the North Korean refugee crisis. So, we enlisted the help of the glorious leader himself, Kim Jong-Un. Kim Jong-Un took to major job search sites and announced unlimited job openings in North Korea – job openings that anyone in the world could apply for. In case anyone doubted Kim, we populated his LinkedIn profile to include achievements like his sanctioned nuclear plants and child labor programs and also a commercial for his recruitment campaign. For his cabinet, Kim got on Twitter and hand-selected his picks – picks like Leonardo DiCaprio as the Minister of Environment. But, in the end, every applicant was actually redirected to a landing page for Liberty in North Korea, a non-profit aimed at helping North Korean refugees. LinkedIn shut down the campaign after seven days. But, in those seven days, donations to LiNK were up 427% with new visitors contributing 42% of the total. Over 50 news outlets picked up the story further expanding our reach. Best of all, we did it with virtually no spent media. Digital advertisement created by Part Time Lab, United States for Link, within the category: Public Interest, NGO.

Digital advertisement created by Force of Nature, Denmark for Adidas, within the category: Fashion.

BreezoMeter is the world's leading provider of real-time air quality analytics, with over 50 million daily users. Through our simple API integration, companies can access worldwide air quality coverage, live air pollution maps, AQI forecasts, pollen, actionable health recommendations, and much more.

Experiential advertisement created by Will Creative, Canada for Will Creative, within the category: Agency Self-Promo.

Film advertisement created by Gruber Pictures, United States for Samsung, within the category: Electronics, Technology.

Digital advertisement created by Bimm, Canada for WD-40, within the category: House, Garden.

Film advertisement created by Publicis, Canada for Rogers, within the category: Electronics, Technology.

Film advertisement created by Arnold, United States for Payday, within the category: Confectionery, Snacks.

Ambient advertisement created by Mescalina, Mexico for Morelia City Transit Department, within the category: Public Interest, NGO.

Film advertisement created by CP+B, United States for Letgo, within the category: Professional Services.

Ambient advertisement created by Y&R, Peru for Británico, within the category: Education.

FCB Milan’s new campaign, “Moms Don’t Quit,” for Corriere Dela Cera, wonders what if women had to quit their jobs as moms in order to work? In Italy, many employers force newly hired women to sign blank resignation letters to be used in case of pregnancy. “Moms Don’t Quit” seeks to create a new model of working motherhood in which the two are no longer mutually exclusive. Film advertisement created by FCB, Italy for Corriere Dela Cera, within the category: Public Interest, NGO.

Film advertisement created by Voskhod, Russia for Cherkashin, within the category: Food.

Film advertisement created by 11:21, Brazil for Grã Filé, within the category: Food.

Film advertisement created by Grey, Israel for Schweppes, within the category: Non-Alcoholic Drinks.

Direct advertisement created by FCB, Portugal for APAV, within the category: Public Interest, NGO.

Film advertisement created by Famous, Belgium for Motorrijder Magazine, within the category: Public Interest, NGO.