The campaign introduces five extraordinary figures from Generation Z to a wider audience. The actions of young activists, who create mostly on the Internet, are often downplayed while their voice is not heard. Zalando has decided to empower their voices and help them reach the public traditionally, but also unconventionally: by capturing the heroes of the campaign in very special portraits, painted by artist Justyna Grodecka - a representative of Generation Z herself. Physical images don’t fade away - they stay forever. Just like the values held by these young activists. Paintings were used in an OOH campaign, as well as in five murals created in three cities in Poland: Warsaw, Gdynia and Cracow. Integrated advertisement created by 180heartbeats + Jung v. Matt, Poland for Zalando, within the category: Fashion.

In four bars in Moscow and five bars in Sochi, we have launched brand lighthouses - topical on-trade outlets where the BACARDI brand is presented as widely as possible. Experiential advertisement created by Journey, Russia for Bacardi, within the category: Alcoholic Drinks.

iPlace is the biggest Apple Premium Reseller in Latin America. The brand wants to inspire a more creative and advanced use of technology. This film aims to inspire people to focus on all the great reunions to come. In an attempt to reconnect with his father, a young man takes his father on a journey through the Brazilian Canyons. Film advertisement created by Morya, Brazil for iPlace, within the categories: Electronics, Technology, Retail Services.

CIBC is a relationship-oriented bank for the modern world. In a convenience-driven industry, a deep understanding of a client and their goals, is the foundation upon which advice and products are delivered. Juniper Park\TBWA brings those goals to vivid life, immersing the client and the CIBC advisor in a cinematic journey into the client’s ambitions. Film advertisement created by TBWA, Canada for CIBC, within the category: Finance.

Our task was to create a logo and brand identity for Candy Cotton - brand of stylish children clothing. We created a cotton sign as the main logo element. It consists of confetti and little star. These smaller parts were used as a base for brand identity pattern. Design advertisement created by Shots, Ukraine for Candy Cotton, within the category: Fashion.

Film advertisement created by M&C Saatchi, France for ebay, within the category: Retail Services.

Film advertisement created by 180 Kingsday, United States for DHL, within the category: Professional Services.

We live in a world with so much injustice, that sometimes we just forget about it. Millions of people still suffer violence, malnutrition, discrimination, abuse, and persecution. But in the age of big data, mere numbers alone don't cause an impact. They are so hard to grasp that we end up feeling isolated by the shocking facts. It seems impossible to even thing about changing the times we live in. But it isn't. That's the idea behind our newest campaign for Change.org #ChangeTheTimes, to remind us that even the littlest changes can cause huge transformations. We have individualized human rights and environmental crimes by changing them into seconds represented by a GIF that is played as often as the fact. Digital advertisement created by TBWA, Spain for Change.org, within the category: Public Interest, NGO.

Women endure a lot of teasing throughout their lives, specially in developing countries. At different stages of life, they get demotivated, devalued and mocked. Despite being teased, they never stop trying doing something new everyday, breaking barriers every moment. This is an incredible journey for women and in this journey not only they have role to play, it is the duty of their male counterpart to play a significant role here. This lifelong incredible journey can greatly be motivated with inspiring words from male counterpart. The campaign tried to show how important men's words towards women and why men should play a key role as well towards women empowerment through a little motivation. Film advertisement created by El Momento, Bangladesh for Standard Finis Oil Co., within the categories: Food, House, Garden, Public Interest, NGO.

Film advertisement created by The Newton Library, Greece for Piraeus Bank, within the category: Finance.

In Colombia more tan 300 human rights defenders had been murdered to silence their ideas. And our solution is took the ideas of 11 threatened social right defenders and put them in national trending topic, spotify, unexpected places, outdoor places, billboards and more. Integrated advertisement created by BBDO, Colombia for United Nations, within the category: Public Interest, NGO.

Film advertisement created by Orcí, United States for Honda, within the category: Automotive.

A young man is about to have his biggest fight to date.

Proud moms invade agencies and shower their kids in compliments. To promote Young Lions Portugal, a competition for young creatives, we came up with a simple, awkward and good humored solution. Mockumentary-style, we followed moms coming through an agency to meddle on their children's work, proudly praising them while at it. The result is a couple of spots. One focused on an art director and the other on a marketeer. All in support of the concept: “Being mommy's pride is easy. Winning a Young Lion is hard." Integrated advertisement created by FullSIX, Portugal for Young Lions, within the category: Professional Services.

When Champions League Final came to Kyiv, we’ve lost our best feature - hospitality. There were only money and profit in minds. Owners of the apartments canceled reservations to resell it more expensive later. B&B prices increased in 50-60 times. The biggest European media wrote about Ukrainian’s greediness. The Liverpool FC officials appealed to UEFA to ask help in dealing with crazy prices for housing in Kyiv. It was a national shame! To earn back our reputation of hospitable nation, gastro-bar “Rebra & Kotlety” decided to lose money. We transformed gastro-bar into a free hostel for European fans and listed it on Airbnb. Day later fans have booked all beds in our Hostel-Bar. On May 26, they arrived in Kyiv. “Rebra & Kotlety” became the headliner of national TV and online media. We received over 100 million impressions. Local bar became the pride of the whole country. Hospitality pushed the greediness away from media titles. Sometimes you should lose in some money to get more valuable thing. “Rebra & Kotlety” became the headliner of national TV and online media. We received over 100 million impressions. Local bar became the pride of the whole country. Hospitality pushed greediness away from media titles. Sometimes you should lose in some money to get more valuable thing. Integrated advertisement created by Saatchi&Saatchi, Ukraine for Rebra&Kotlety, within the category: Hospitality, Tourism.

Last year's initiative was the building of a full-sized artificial pitch, and was backed by the UEFA Foundation for Children, the Asian Football Development Project (AFDP), the Jordanian Football Association, the Norwegian Football Federation and Lay’s, who are also a sponsor of the UEFA Champions League. This year, we decided to raise the bar and give girls and women the opportunity to express their passion for sports and for football. We starred Leo Messi for the cause and built a brand new artificial pitch in the Zaatari Camp in Jordan; which houses just over 100,000 refugees will give thousands of children the opportunity to play the game they love, with the best facilities possible. “It’s a wonderful feeling to see how something as simple as a football pitch can bring so much joy and happiness. Football has the ability to inspire, unite and also teach children important life skills and values, such as teamwork and respect,” the UEFA president said. Prince Ali Bin Al Hussein, who is the President of the Jordanian Football Association, mentioned, “powerful mediums such as sport and education have the ability to plant seeds of hope and potentiality even under the most difficult circumstances.” The center has become the hub of sporting life in the camp and allows children to play in a safe environment as well as giving them the chance to engage in sport and football in particular with others. Film advertisement created by TMI, Egypt for Lay's, within the category: Public Interest, NGO.

ING doesn’t like being JUST a bank. They believe in the next generation of banking. A bank that doesn’t look or feel like a bank. One that believes in life. In a life well spent, not a life full of spending. One that empowers you to transform your work – your blood and sweat - into the means to achieve the things that you want, and the experiences you wish for. Effortlessly and pain free. Through this campaign we visualize the every day lives, desires and needs of people for a life well spent. We don’t show a world where everything’s perfect, because that’s just not how life is. Life is full of small, imperfect moments – and more often than not they’re the times we reflect on fondly, and that drive us to strive for a better quality of life. Film advertisement created by McCann, Czechia for ING, within the category: Finance.

On June 4th, National "Hug Your Cat" Day, Littermaid reminds its fan base of cat lovers to celebrate cautiously. It's a tale as old as time: unrequited cat hugs. Because as much as we want to show love to our feline friends, they don't always share the same desire for physical affection. In a series of dramatic portraits, this PSA features cat owners who celebrated #NationalHugYourCatDay a little too hard. Littermaid steps in and reminds everyone to celebrate cautiously.

A great idea rarely comes easily. It takes hours of brainstorming and staring at the ceiling before inspiration strikes, but when it does, there’s no hiding the rush of exhilaration. It’s written all over your face. So we thought it was only fitting for Microsoft to honor the hard-won ‘Idea Faces’ that look into Surfaces every day. Film advertisement created by Miami Ad School, United States for Microsoft, within the category: Electronics, Technology.

In Brazil, all vehicles leave the assembly line stamped with a large identification number, and our idea was to stop putting numbers on the busses and instead give names to these vehicles. Specifically, the names of people who were injured or killed in attacks of this nature. Every year, hundreds of buses are targets of arson in Brazil. The purpose of such vandalism is to draw awareness and attention to a protest or grievance. However, such a practice results in serious consequences for innocent people who have nothing to do with the issue. The names and stories of drivers and passengers who are hurt or even killed in such incidents are often forgotten by society and they end up becoming just a statistic or number. For example, take the case of bus driver Jefferson Alves da Silva, who suffered burns to part of his body as he heroically saved a handicapper passenger from flames. Digital advertisement created by Moma, Brazil for Mercedes-Benz, within the category: Automotive.