Outdoor advertisement created by TBWA, Netherlands for McDonald's, within the category: Food.

Film advertisement created by BBDO, Brazil for Pedigree, within the category: Pets.

Digital advertisement created by DDB, Belgium for B Classic, within the category: Recreation, Leisure.

Film advertisement created by FCB, United States for LG, within the category: Electronics, Technology.

Digital advertisement created by Young + Shand, New Zealand for Smirnoff, within the category: Alcoholic Drinks.

Digital advertisement created by Teenk, Israel for Oreo, within the category: Confectionery, Snacks.

Digital advertisement created by BBDO, Peru for Supermanco, within the category: Media.

Over one million people die in India due to smoking each year. While most youngsters are aware of the fact that smoking damages their health, due to their living-for-the-moment attitude, long-term harm to their health is not a deterrent ENOUGH to stop them from smoking. We gave them a more compelling reason - smoking could stop you from fulfilling your most cherished desires. We dramatized the fact that every cigarette costs you 11 minutes of your life with a tragicomic story. To engage youngsters online, we cast celebrities with absolutely contrasting images. Sunny Leone, most known for her sex appeal, and Alok Nath, a veteran actor who has recently been trending since he has been typecast as an overtly religious character. The unusual pairing grabbed the attention of young netizens and ensured the message got home. Film advertisement created by Scarecrow, India for No Smoking, within the category: Public Interest, NGO.

Film advertisement created by JWT, Italy for Hotpoint, within the category: Electronics, Technology.

Ambient advertisement created by Voskhod, Russia for SiammSiamm, within the category: Retail Services.

With 'Bayerische Motoren Werke', Serviceplan and BMW create a bold new brand appearance to accompany the model offensive of the automotive manufacturer in the luxury segment. Serviceplan invented a new identity for the luxury segment of BMW. The new appearance will be presented for the first time at the International Motor Show (IAA) in Frankfurt (14 - 24 September 2017). Film advertisement created by Serviceplan, Germany for BMW, within the category: Automotive.

Outdoor advertisement created by The Electric Factory, Uruguay for Lifebuoy, within the categories: House, Garden, Pharmaceutical.

Direct advertisement created by BBDO, Brazil for Billboard, within the category: Media.

Film advertisement created by Publicis, Brazil for General Motors, within the category: Automotive.

Film advertisement created by Latinworks, United States for La Alianza, within the category: Public Interest, NGO.

Film advertisement created by 32 Mars, Canada for Krust, within the category: Food.

Since the Harvey Weinstein story broke and the #MeToo hashtag swept the globe, Violence Against Women and Girls (VAWG) has never been higher in people’s consciousness’s – making Saturday’s International Day for the Elimination of Violence Against Women on Saturday, November 25th more important than ever - 1 in 4 women in the UK still being affected (and this rises to up to 70% in some parts of the world). To mark this hugely important day we created #DrawALine for UN Women UK – a social campaign using celebrities such as Benedict Cumberbatch, Deliciously Ella, and Gemma Styles and began with us drawing a physical orange line across Covent Garden. Film advertisement created by JWT, United Kingdom for UN Women, within the category: Public Interest, NGO.

Bolivia possesses two of the highest altitude cities in the world: El Alto at 4.100 meters above sea level and La Paz at 3.700 meters above sea level. At this altitude, the only form of direct transport is the Cable Car or teleferico. The cold affecting both places is harsh for everybody, but specially for women. The weather leaves their hair dry and damaged because of hot baths and showers, the use of hair dryers, irons dyes. We used the massive public transport connecting both cities. Going up or down takes about 15 minutes, enough to communicate the benefit of the product, which is made for extreme conditions like the cold in La Paz and El Alto. We made an intervention in the transport’s cabins and the women who entered while they commuted, they were able restore their hairs and theor self esteem. Ambient advertisement created by Athos, Bolivia for Sunsilk, within the category: Beauty.

#THEPRINCEISBACK This was the headline broadcast by Belgian Royal Soccer Club Anderlecht on Sunday at midday. Just four words, but they sent a chill down the spines of everyone who loves the mauves: legendary soccer player Vincent Kompany would be coming home. Digital advertisement created by Branded by Geronimo, Belgium for Anderlecht, within the category: Sports.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.