Film advertisement created by Decembrist, Russia for English Rowing Club, within the category: Sports.

Film advertisement created by DDB, Latvia for LMT, within the category: Electronics, Technology.

Film advertisement created by BÜRO, Turkey for Nef, within the category: Professional Services.

Film advertisement created by Sokolovic Creative, Bosnia and Herzegovina for Coalition of Organisations of Persons with Disability, within the category: Public Interest, NGO.

FCB Milan’s new campaign, “Moms Don’t Quit,” for Corriere Dela Cera, wonders what if women had to quit their jobs as moms in order to work? In Italy, many employers force newly hired women to sign blank resignation letters to be used in case of pregnancy. “Moms Don’t Quit” seeks to create a new model of working motherhood in which the two are no longer mutually exclusive. Film advertisement created by FCB, Italy for Corriere Dela Cera, within the category: Public Interest, NGO.

Ambient advertisement created by TDI Group, Russia for Formann, within the category: Recreation, Leisure.

Digital advertisement created by BMB, United Kingdom for Space Raiders, within the category: Confectionery, Snacks.

Instead of a boring agency christmas card Wasserman created a shopping channel with fun concept products. Too bad all the products are out of stock. Visit the shopping channel. Digital advertisement created by Wasserman, Canada for Wasserman, within the category: Agency Self-Promo.

A new technology that monitors breathing patterns, detects snoring and prevents people falling asleep when reading in bed, for April Fools’ Day. Digital advertisement created by M&C Saatchi, United Kingdom for Foyles, within the category: Retail Services.

Film advertisement created by Mother, United Kingdom for Visit dubai, within the category: Hospitality, Tourism.

Intermark Group, the largest psychology-driven marketing agency in the country, recently launched a creative campaign that seeks to show the power of psychology in marketing through a series of social experiments in shareable, digital videos. Using the different psychological principles, such as social proof, framing and anchoring, the Ad Psych Field Trip campaign sought to affect a person’s rational perception of taste and product preference via a “Taste Test Challenge.” Film advertisement created by Intermark Group, United States for Intermark Group, within the category: Agency Self-Promo.

Film advertisement created by Voskhod, Russia for Cherkashin, within the category: Food.

On Mother’s Day it’s usually dad who buys the gift. Bostik wanted to give kids the chance to use their imagination and create a gift for moms that was extra special this Mother’s Day. One that had their own personal touch and charm, so moms would know just how loved and special they are. So, Bostik armed kids with the tools and set them off to work. Content advertisement created by MullenLowe Group, South Africa for Bostik, within the category: Industrial, Agriculture.

Digital advertisement created by FCB, Portugal for Turismo de Portugal, within the category: Transport.

Early this year, Grab launched a digital wallet service, “GrabPay Wallet,” but the service did not seem to be going well in Thailand because Thai people still use cash most of the time when using Grab, as Thais perceived that the service is way too complicated for them to use. This commercial film by Wolf BKK aims to shift Grab users’ behavior by using a hilarious conversation between one lazy man and an ape in order to attract the audience and to get the message “GrabPay Wallet is really easy to use” noticed. In the film, the lazy man thinks everything is complicated, even using GrabPay Wallet is too much of a hassle. So, the ape has to give him a BIG lesson about human evolution while demonstrating how easy-to-use Grab’s e-wallet is. Let’s see if the ape could successfully change the human’s mind. Film advertisement created by Wolf Bangkok, Thailand for GrabPay Wallet, within the category: Finance.

Film advertisement created by FCB, United States for Meredith's Miracles Colon Cancer Foundation, within the category: Public Interest, NGO.

Night Night, herbal drink that helps people fall asleep. They want to make their debut campaign for its first product launch. But with the difficulty of noticing the instant and obvious effects of "helps you fall asleep" in first trial, so instead of just advertising it, to demonstrate our product we created a brand-new practical solution that helps people get to sleep and experience our "fall asleep" benefit by themselves. By combining ASMR technology with all-time Thais favorite movies, "Mae Nak," - and "Bad Genius," we remade it into the weirdest version - "Watch to sleep version." Each movie's iconic scenes are re-shot and imitated both visual and sound, but with a twist of using ASMR technology in every process of making to create movies that actually help people get to sleep. For visuals, we make every scene of the film a repetitive loop throughout the movie. For sound, it helps relax the brain. Film advertisement created by Choojai & Friends, Thailand for Night Night, within the category: Non-Alcoholic Drinks.

Integrated digital campaign launching “Wyborowa od Mistrza” – a premium craft sub brand of Wyborowa - Poland’s favorite vodka. Digital advertisement created by McCann, Poland for Pernod Ricard, within the category: Alcoholic Drinks.

Digital advertisement created by Leo Burnett, Australia for Canon, within the category: Electronics, Technology.

Kids ask “why?” in Vodafone’s latest film for International Women’s Day. Film advertisement created by Santo, United Kingdom for Vodafone, within the category: Electronics, Technology.