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The euglena company was trying to solve world's food & energy shortage problems by developing various euglena products. However, in Japan, nobody knew about the big potential of euglena and, to make things worse, many Japanese misunderstood euglena as a"worm," like this, as its Japanese name is "green worm." As a result, Euglena was considered to be a weird company that makes Food and fuels out of worms. To correct this wrong perception, we've placed a special device called "the entrance quiz", at the front desk of the company. Sound Design: Atsushi Shimomura / Sosa Co. Ambient advertisement created by Dentsu, Japan for Euglena, within the category: Food.
Film advertisement created by Grey, Kazakhstan for Kaspi Bank, within the category: Finance.
Digital billboard. Outdoor advertisement created by WCRS, United Kingdom for Born Free Foundation, within the category: Public Interest, NGO.
Maynards candies are just like you and me. They like normal things like tennis and picnics. The only difference is they live in constant fear for their delicious little lives. Film advertisement created by The Hive, Canada for Maynards, within the category: Confectionery, Snacks.
LINE MAN, a Top 3 Food Delivery Application in Thailand, would like to create nationwide awareness for its food expertise, variety and delivery for business expansion. The service delivers food from over 300,000 restaurants across Thailand with an exclusive menu only for LINE MAN customer, ฿0 delivery fee, discounts and consumer reviews from Wongnai, the biggest food review platform in Thailand. The competition in food delivery service in Thailand is very high due to Thai people habits of eating and COVID-19. LINE MAN is the only native Thai start up company comparing to its international competitor. Moreover, service area of LINE MAN used to be only in Bangkok and limited area while some competitor has established their service nationwide years before. Though LINE MAN has lots of key benefits for consumers, it needs a strong campaign to deliver all the benefits to nationwide audience. In 2021, LINE MAN came up with “LINE MAN FOOD HERO” campaign features 2 Thailand’s iconic food reviewers in Social Media in the form of Superhero. They represents the expertise of LINE MAN included in their 6 superpowers including real reviews from Wongnai, ฿0 delivery fee, variety of 300,000 restaurants, exclusive menu, flash deals and LINE mini app. The campaign features a thematic music marketing film, 6 superpowers short films, key visuals, out-of-home static media, social media contents, TikTok Challenge, TV Tie in and In-app gamification experiences. Integrated advertisement created by Rabbit Digital Group, Thailand for Line Man, within the category: Food.
Experiential advertisement created by FCB, Portugal for Royal Canin, within the category: Pets.
Film advertisement created by TBWA, Peru for Vitis, within the category: Health.
Digital advertisement created by OneWG, Brazil for DPPD, within the category: Public Interest, NGO.
Integrated advertisement created by Miami Ad School, Germany for Durex, within the categories: Health, Personal Accessories.
French animation collective Andy’s are back with a new trailer for the open-world racing game "The Crew." After taking home prizes at Cannes Lions, NY Festivals, Epica, Clio and the Andys Awards for the Sequoia “Snail” ad and the game trailer for "ZombiU." It’s no surprise "The Crew" is nothing short of a CGI masterpiece. A cross between high-art car commercial and "Fast and Furious,” the trailer illustrates the concept of this customizable, multiplayer game in mesmerizing detail we watch car parts assemble like magnets, a feat that required extensive technical prowess and monitoring. The Andy's said they hope that this trailer would grab the attention of hard-core game fans as well as casual players. Mission accomplished.
Film advertisement created by Latte, Italy for Solidar, within the category: Public Interest, NGO.
A video clip to launch the new collection of nail lacquer Risque. The music was produced by Dudu Borges, winner of Grammy Latino. An performed by Jenni Mosello, X-Factor final contestant. Film advertisement created by Ampfy, Brazil for Risque, within the category: Beauty.
Childhood is characterized by playing, playing and playing; But what happens when, as a child, you must stop playing by going in search of your own food? Since 2016 in Venezuela a food shortage crisis has been generated, which forced entire families to go out in search of any type of food, which they did not always get. A piece of radio made with children, who suffer this situation day by day, seeks to make a call so that after 2 years this situation stops happening. Audio advertisement created by DLBGROUP, Venezuela for REDHNNA, within the category: Public Interest, NGO.
Film advertisement created by Proximity, Canada for Canadian Olympic Committee, within the category: Recreation, Leisure.
Film advertisement created by The Royals, Australia for The Sydney Morning Herald, within the category: Media.
As students at Syracuse University, it is startling to see the income inequality between the people on campus and the people in the city. Living here for the past three years has really opened my eyes to a different reality from the one I am so used to. Empathy is one of the most important traits to have. With that in mind, we wanted to show what poverty feels like through one of its most visible manifestations: panhandling. Experiential advertisement created by S.I. Newhouse School of Public Communications, United States for Oxfam, within the category: Public Interest, NGO.
Digital advertisement created by Saatchi & Saatchi, Brazil for Honda, within the category: Automotive.
Nick Valente Senior Account Executive Film advertisement created by Real Normal/Beef & Sage, United States for Big Red, within the category: Non-Alcoholic Drinks.
Pendant la période du confinement, CLM lance L'oeil https://medium.com/@loeildeCLMbbdo
Un regard qui vise à vous transmettre des instantanés pour considérer l’actualité sous un nouveau prisme.
Un regard sur les gens : parce qu’on a tous une façon différente de vivre cette période mettons-nous à la place des gens de leurs problématiques et de leurs nouvelles aspirations
Un regard sur les industries : parce que chaque métier est différent, comment chacun réagit face à la crise sanitaire ?
L’oeil de : parce que l’on a tous un avis personnel sur cette crise, 5 questions posées à une personne, du métier ou pas, pour nous éclairer.