Digital advertisement created by Wander, United States for Coexist, within the category: Public Interest, NGO.

Sink-or-swim marathon. Ambient advertisement created by Arriba!, Ukraine for Cinema Cafe, within the category: House, Garden.

Every year in Oslo, Norway about 12.000 students visit the education fair, but due to Covid, the eduaction fair couldn't be held. So we moved the entire fair to the place Covid couldn't shut down - TikTok. Digital advertisement created by Tante Randi, Norway for Osloskolen, within the category: Education.

In the chaos of life, we often forget who we are and what the calling of our soul is. Sometimes all we need to do is, take a step back and introspect. This is exactly what fuelled our latest project ‘Home’ for Royal Enfield - it makes us ponder about the very nature of our existence, and question if we are missing a point when we say we need to go the distance. Maybe sometimes going forward could also mean taking a step back - to our roots.

We could all use a break from shooting zombies, defeating dragons, and blowing up buildings. While most games focus on violence and destruction, it’s about time we use this platform for positive change. RARE wants us to create a game that’s a force for good, that not only makes players feel good but also does good. But one game can’t address all the issues the world is facing. So we created dozens. Introducing XBOX Game Changers: A self-sustained platform for bringing real-world impact. Through gamers, XBOX and Rare will develop a game series that tackles a multitude of causes. By getting gamers to do what they do best, and put their creativity and problem-solving skills to the test, they will take part in a gaming experience that encourages conversation and action around important causes. Experiential advertisement created by Miami Ad School, United States for Xbox, within the category: Gaming.

The Staropramen brand has chosen several ambassadors for its new image campaign. People who approach their work and life in the same way as the brewery. Through their statements, they share common values, across different fields. Between the representatives are Jaroslav Silhavy as coach of the National soccer team, Hynek Cermak for his approach on theater stage and Staropramen’s brewmaster Jan Spacek who invented his own beer as one of his experiments. Film advertisement created by Future Bakery, Czechia for Staropramen, within the category: Alcoholic Drinks.

Our task was to create a logo and brand identity for Candy Cotton - brand of stylish children clothing. We created a cotton sign as the main logo element. It consists of confetti and little star. These smaller parts were used as a base for brand identity pattern. Design advertisement created by Shots, Ukraine for Candy Cotton, within the category: Fashion.

This isn't friendship, this is fanship.

A new sea food brand was created and put on the shelves of supermarkets in Anapa, a coastal city. However, instead of actual food there was a rubbish, caught in the sea off the coast in Anapa. A sea cocktail of tins, Black sea mix of plastic bottles, cigarette stubs as sea bulls and a seafood salad with plastic bags – all this could be found on the shelves in shops during the campaign which ended with a city-wide community work day. The design of the package was created using the most frequent rubbish found in sea – plastic bottles, cups and bags, cigarette stubs and tins. This rubbish was put through a linocut after being colored with typographic colors. Final images were photoshopped and used in the packaging. Integrated advertisement created by Possible, Russia for Bloknot Anapa, within the categories: Media, Public Interest, NGO.

Paddy Power kicked off a tactical digital out of home (DOOH) campaign to target this year’s Ascot crowd with humorous commentary, daily deals, and live results. The campaign featured on screens in and around Waterloo and Clapham Junction rail stations, targeting racegoers along the commuter route between London and Ascot. Humorous one-liners were updated throughout the day, reacting to events, fashion mishaps, and even the weather, all delivered with the tongue in cheek humour that has become synonymous with the Irish bookmakers. The campaign was created in-house with production by Grand Visual and planning and buying by MediaCom. The responsive campaign is delivered through OpenLoop, the dynamic creative optimization platform from QDOT.

The short film is a portrait of Varanasi, the holiest of India’s seven sacred cities and a place where devout Hindus go to die in hopes of achieving Moksha - becoming liberated from the cycle of rebirth. Hindu scriptures say that a soul has to undergo 8.4 million rebirths before reaching the human form and dying in Varanasi and being cremated along the banks of the river is believed to be the ideal way of achieving Moksha. Several so-called ‘death hotels’ exist to accommodate believers who abandon their lives go there and wait for death, some for as long as 40 years.

Film advertisement created by The Newton Library, Greece for Piraeus Bank, within the category: Finance.

Film advertisement created by Saatchi & Saatchi, Honduras for Instituto Hondureño de Turismo, within the categories: Hospitality, Tourism, Public Interest, NGO.

While many period stigmas and misconceptions stem from centuries of baseless taboos and lack of education, even women in developed countries with adequate education systems feel shame and an inability to talk about periods. This proves that period shaming transcends culture and society. Unfortunately, it is universal. Because of this, issues associated with menstruation such as period poverty exist with its victims unable to speak out and seek help. We were tasked with undoing period stigmas and change the way the world talks about them. Connecting Periods encourages period positive language amongst people who were already trying to become more effective and impactful communicators by partnering with Grammarly. The millions of daily Grammarly users make mistakes such as misusing periods or forgetting them altogether. We saw that as an opportunity to raise awareness on societal shaming of periods, encourage period positive language, and literally position periods as a normal topic of discussion that doesn’t need to be euphemized or hidden. Digital advertisement created by Miami Ad School, United States for Grammarly, within the categories: Electronics, Technology, Professional Services.

Challenge Lenovo launched its VR-headset Explorer. Its promo in Ukraine was complicated due to literary 0 of local content and lack of global applications, mostly presented by casual shooters. Insight Ukrainians travel to Europe in seek for amazing places. But sometimes beauty is just in front of your nose. For those, who still think of Kyiv as a city of churches we bought its modernity vibes just to their point of view. Literally. Idea Kyiv from dusk till dawn — first infotainment VR-app about ukrainian capital. In the project we have showed the other side of Kyiv — its modern culture. Execution We selected 6 trendy locations and developed a VR-tour “Kyiv from dawn till dusk” around them. It every location user gets an interactive game. In these physical locations we placed posters with chatbot codes, that starts a dialogue about the project and gives some product info about Lenovo Explorer. The project was also promoted in social media and landing page. All the communication led to the application download for full-VR experience. Integrated advertisement created by NGN.AGENCY, Ukraine for Lenovo, within the category: Electronics, Technology.

Film advertisement created by &Barr, United States for Bealls, within the category: Retail Services.

A man is being haunted by the bad terms on his credit cards, that he used on his last holiday. Film advertisement created by Tante Randi, Norway for Lendo, within the category: Finance.

ING doesn’t like being JUST a bank. They believe in the next generation of banking. A bank that doesn’t look or feel like a bank. One that believes in life. In a life well spent, not a life full of spending. One that empowers you to transform your work – your blood and sweat - into the means to achieve the things that you want, and the experiences you wish for. Effortlessly and pain free. Through this campaign we visualize the every day lives, desires and needs of people for a life well spent. We don’t show a world where everything’s perfect, because that’s just not how life is. Life is full of small, imperfect moments – and more often than not they’re the times we reflect on fondly, and that drive us to strive for a better quality of life. Film advertisement created by McCann, Czechia for ING, within the category: Finance.

Film advertisement created by Platige Image, Poland for Abarth, within the category: Automotive.

Billboards Beyond Borders broke new ground by using a loophole in Google Maps to create a new type of impactful advertising, by replacing existing messages on big billboards in countries where freedom of speech is under threat, with messages from journalist that had been censored or silenced. By rethinking digital advertising and repurposing Google Maps, we made a global statement on a zero media budget, and opened up new possibilities for marketing in a world where the line between physical and digital is increasingly blurred. Our billboards gave people all over the world the possibility to walk around in a world more free than the one we live in. Digital advertisement created by Åkestam Holst, Sweden for Reporters Without Borders, within the category: Public Interest, NGO.