A pop-up shop store was set up in one of the country’s hippest shopping centres that will surprise shoppers with the truth behind products made from snake and crocodile skin. Ambient advertisement created by Ogilvy, Thailand for PETA, within the category: Public Interest, NGO.

Fritz and Frieda are a freshly retired couple. Day to day Fritz makes these icky noises, which are slowly driving Frieda insane. Film advertisement created by Filmakademie Baden-Württemberg, Germany for Ohropax, within the category: Health.

In Belgium, due to the terrorist attacks that occurred in Brussels and Paris, 7 in 10 people considered reinstalling the death penalty for terrorists. Amnesty International Belgique francophone couldn’t let this happen. For Amnesty the death penalty is never an option, regardless of who is accused. It is cruel, inhuman, degrading and a clear violation of human rights. That’s why on the world day against the death penalty Amnesty launched the 'Death penalty test’. A website where people can condemn different characters to death by just clicking ‘yes’ or ‘no’. The campaign started a heated debate on social media. In the end everyone realized that reinstalling the death penalty is not as evident as they thought it was. Digital advertisement created by Air Brussels, Belgium for Amnesty International, within the category: Public Interest, NGO.

The idea takes you to the journey of a seed, through growth, nurturing, harvest, engineering and crafting until it becomes the perfect solution for the public. It happens in an epic fantasy world which represents nature at its best and includes the best farmers in the world. Film advertisement created by McCann, China for Nutrilite, within the category: Pharmaceutical.

Film advertisement created by &Co, Denmark for European Parliament, within the category: Public Interest, NGO.

Film advertisement created by Alazraki, Mexico for Scotiabank, within the category: Finance.

Ambient advertisement created by Mark+, Brazil for Biscoitos Zezé, within the category: Confectionery, Snacks.

Digital advertisement created by Ogilvy, Greece for Lacta, within the category: Confectionery, Snacks.

Protest Boardwear and KesselsKramer present The Protest Obstacles Series — a collection of short films featuring riders overcoming the obstacles that stand between them and the slopes. The Protest Obstacles Series brings together a stellar group of upcoming international filmmakers. The result: a funny-bizarre-poetic-twisted-odd-one-of-a-kind set of films that reminds boarders to conquer every obstacle, find fresh powder and, above all else, enjoy the ride. Film advertisement created by KK Outlet, United Kingdom for Protest Boardwear, within the category: Fashion.

Film advertisement created by Ron Foth, United States for California Academy of Sciences, within the category: Recreation, Leisure.

Experiential advertisement created by JCDecaux, Australia for Fanta, within the category: Non-Alcoholic Drinks.

Audio Mix: POP Sound, L.A. Film advertisement created by Dentsu, Canada for Lexus, within the category: Automotive.

Film advertisement created by Spark44, United Kingdom for Land Rover, within the category: Automotive.

This is our opportunity to start over - more humble, mindful, braver and better than we've ever been. Film advertisement created by 72andSunny, Netherlands for Coca-Cola, within the categories: Non-Alcoholic Drinks, Public Interest, NGO.

Showing how a craft almond toffee maker fails at everyday tasks like taking a picture and charging a phone while it excels at gifting is the strategy behind the campaign. Enstrom Candies embraces the art of gifting so fully, it’s all they know how to do. Film advertisement created by Vladimir Jones, United States for Enstrom, within the category: Confectionery, Snacks.

Film advertisement created by Fitzgerald+CO, United States for Checkers & Rally's, within the category: Food.

Digital advertisement created by MSPS, Romania for Piraeus Bank, within the category: Finance.

Digital advertisement created by Hyper Island, Sweden for The North Face, within the category: Fashion.

Film advertisement created by Kairo, Egypt for Freska, within the category: Confectionery, Snacks.