Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Sweden is a cold and dark country to live in during winter. As a consequence, sales of Gillette Venus razors and blades plummet for 5 months every year. On top of that, the brand's main target group is getting increasingly hard to reach using traditional media. So Procter & Gamble Nordic needed a campaign that could connect the Venus brand with the target group during the dark season and boost sales when it's -30°c outside. In January, Saatchi & Saatchi Stockholm launched Tag the Weather and made the tough weather conditions work in Swedish women's favor. Digital advertisement created by Saatchi & Saatchi, Sweden for Gillette, within the category: Health.

Using voice data from the hate speech of Cory Bernardi and Pauline Hanson to inform the animation of MQFF’s new brand icon, the campaign takes negative messages and turns them into art, telling a visual story of strength and love. The resulting 30 second film launching as a cinema trailer this week, turns the tables on a hostile and conservative political agenda to demonstrate MQFF’s ability to overpower hate with inclusive stories that promote tolerance and diversity. Film advertisement created by JWT, Australia for Melbourne Queer Film Festival, within the categories: Media, Recreation, Leisure.

Ambient advertisement created by BBH, United States for British Airways, within the category: Transport.

Direct advertisement created by FCB, United States for Change the Ref, within the category: Public Interest, NGO.

Digital advertisement created by Ogilvy, China for Visit Britain, within the category: Transport.

To celebrate the arrival of summer, Nespresso and McCann Montreal are launching a vibrant campaign highlighting Nespresso Barista Creations Over Ice iced coffees. And, to capture Canadians’ attention, the team has stirred up some fresh new summertime playlists on Spotify, designed to elevate favourite summer moments through music carefully curated for the time, mood and place. So whether you want to bliss out and relax while you soak up the sun or play some poolside games – there’s a playlist for everyone. The playlists will be live on Spotify starting June 21st to mark the first official day of summer. “Iced coffee is a major, fast-growing trend and has been for a few years now,” said Julie Pomerleau, Vice President of Marketing at Nespresso Canada. “This is Nespresso’s first major campaign behind our iced coffee offering. We wanted to celebrate this blissful and long-awaited coffee moment.” On the B2B front, Nespresso is launching a content series called “Quality Pairings,” developed specifically for Nespresso’s Professional division. Also created by McCann Montreal, the content series features restaurants, cafés and hotels from across Canada whose commitment to quality shines through – including their choice to serve exceptional Nespresso coffee at their establishment. As Canada’s restaurants and cafés are reopening, it’s the perfect time to ensure that Nespresso is top of mind. Content advertisement created by McCann, Canada for Nespresso, within the category: Non-Alcoholic Drinks.

A famous Greek chef reveals that he grew up with Mazda cars. Throughout his memories we see that after all these years he is committed to his favorite car brand. Once a Mazda, always a Mazda. Film advertisement created by 365, Greece for Mazda, within the category: Automotive.

Digital advertisement created by Lowe, United Kingdom for Becel, within the category: Food.

Example videos: http://www.youtube.com/watch?v=GvQY6LDPeik http://www.youtube.com/watch?v=bSiaVge50bI http://www.youtube.com/watch?v=I1Cr46c10Qs Digital advertisement created by DDB, Hungary for Amnesty International, within the category: Public Interest, NGO.

The euglena company was trying to solve world's food & energy shortage problems by developing various euglena products. However, in Japan, nobody knew about the big potential of euglena and, to make things worse, many Japanese misunderstood euglena as a"worm," like this, as its Japanese name is "green worm." As a result, Euglena was considered to be a weird company that makes Food and fuels out of worms. To correct this wrong perception, we've placed a special device called "the entrance quiz", at the front desk of the company. Sound Design: Atsushi Shimomura / Sosa Co. Ambient advertisement created by Dentsu, Japan for Euglena, within the category: Food.

Outdoor advertisement created by JWT, Italy for Listerine, within the category: Health.

Film advertisement created by Grey, Kazakhstan for Kaspi Bank, within the category: Finance.

With May the official month of Mental Health Awareness and much of America re-entering the world following the height of the global pandemic, Mayo Clinic Health System is reaffirming its belief that making health a priority is one of the most important things in life. However, despite health being more top of mind than ever, almost 75%* of Americans (18-49) do not have a primary care physician, nor do they see the benefit in having a trusted healthcare partner. Why? Because when it comes to day to day health concerns — like a questionable mole or a painful knee— many people often let others and responsibilities take precedence. Film advertisement created by TBWA, United States for Mayo Clinic Health System, within the category: Health.

Film advertisement created by H-57, Italy for H-57, within the category: Agency Self-Promo.

Rusty, a 100-year-old landmark water tower, proudly sits on the roof of Minneapolis-based advertising agency, Carmichael Lynch. The agency utilized this ubiquitous yet often-ignored city element as a way to project public art to the community. This year they partnered with the Minneapolis College of Art and Design to create a new loop of mapping projections. These unique experiences of light and vision are now open for the public’s viewing pleasure. Ambient advertisement created by Carmichael Lynch, United States for Carmichael Lynch, within the category: Agency Self-Promo.

Pril dishwashing liquid has spent years communicating their everlasting promise: "One drop of Pril is powerful enough to wash a set of dishes". Today, other competitor brands have started to say the same, so we have taken the promise to a level our consumers can actually grasp. Introducing the first ever Pril One-Drop Bottle. An exact replica of the Pril bottle reduced to the size of a thumbnail. The One-Drop Bottle is not intended for mass production but for promotional purposes only, and it is currently being sampled in supermarkets. Direct advertisement created by TBWA, United Arab Emirates for Pril, within the category: House, Garden.

Film advertisement created by Tom Sawyer Effect, United Kingdom for Kent County Council, within the category: Public Interest, NGO.

Experiential advertisement created by Juliet, Canada for Peoples Jewellers, within the category: Personal Accessories.

French animation collective Andy’s are back with a new trailer for the open-world racing game "The Crew." After taking home prizes at Cannes Lions, NY Festivals, Epica, Clio and the Andys Awards for the Sequoia “Snail” ad and the game trailer for "ZombiU." It’s no surprise "The Crew" is nothing short of a CGI masterpiece. A cross between high-art car commercial and "Fast and Furious,” the trailer illustrates the concept of this customizable, multiplayer game in mesmerizing detail we watch car parts assemble like magnets, a feat that required extensive technical prowess and monitoring. The Andy's said they hope that this trailer would grab the attention of hard-core game fans as well as casual players. Mission accomplished.