Demonstrate the reality that less than 15% of Nova Scotia teens smoke. Digital advertisement created by Extreme Group, Canada for Nova Scotia Anti-Smoking, within the category: Public Interest, NGO.

Film advertisement created by Fabula, United Kingdom for OVO Energy, within the category: Industrial, Agriculture.

Film advertisement created by The Martin Agency, United States for Timberland, within the category: Fashion.

Ambient advertisement created by John St, Canada for Tetley, within the category: Recreation, Leisure.

Film advertisement created by Bromley, United States for United Communities of San Antonio, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, South Africa for Armstrong, within the category: Alcoholic Drinks.

We took a computer vision and pattern recognition algorithm developed at Cornell University, and trained it to recognize our company logo using Machine Learning techniques based on computational neural networks. (Honestly, we thought that to be better use of an algorithm than teaching it to recognize a cat.) Then, having taught it to find our logo, we ran the algorithm backwards while showing it images of trees and snowflakes. So what's an algorithm to do if it's being run backwards while shown pictures of trees, when all it really knows how to do is recognize a company's logo? Well, being an uncomplaining machine, it does its best to find that logo. And when it doesn't find it, it tries to put one there: it starts seeing logos where there aren't any. From that chaos, the machine creates this trippy, mesmerizing effect. An entirely new art form waiting to be experimented with. Looking forward to 2017, we marvel at how newer technologies continue to transform our wonderful business, and how we will adapt and use them commercially for the benefit of our clients, and their brands. Digital advertisement created by Tungsten, United States for Tungsten, within the category: Agency Self-Promo.

Digital advertisement created by Vice, United Kingdom for God Morgon, within the category: Food.

Portrait of a Dreamer is the story of Fidencio Fifeld-Perez, an undocumented artist who comes to the US at age seven. Fidencio documents his journey to America though papal picados (Mexican papercutting) made of maps. Through this medium, he completes the iconic George Washington Athenaeum portrait on the dollar bill with a road map from Mexico to the United States. In his words: “I think about the parallel of the portrait and of America representing the journey that all of us are still in... and by choosing to add another material to this portrait, I see it as an act of freedom.” Film advertisement created by TBD, United States for Welcoming America, within the category: Public Interest, NGO.

Film advertisement created by Forza Migliozzi, United States for Audi, within the category: Automotive.

Integrated advertisement created by McCann, Poland for Wyborowa, within the category: Alcoholic Drinks.

Research showed that only 9% of Golden Chick customers were first timers – meaning trial was successful at creating loyalty. And no wonder – Golden Chick’s superior quality in the QSR chicken category was obvious, as one of the few brands growing in a competitive market. To keep growth on the climb, we knew we needed to generate more trial. What better way to do that than to capture real, authentic reactions to those first-bite moments? So we took to the Golden Chick trailer to streets to sample real menu items for real people, and the results were pretty darn tasty. Experiential advertisement created by Loomis, United States for Golden Chick, within the category: Food.

Direct advertisement created by BBDO, Belgium for JCDecaux, within the category: Media.

Our goal was to create campaign for Oriflame to win at least 3,000 new consultants. We’ve focused on women 18-35 years old and showed them it’s easy with Oriflame to become a star and be successful! We motivate them to join their name and face with the Oriflame brand and say to themselves and those close to them, “I’ve got it!” We have created a personalized video where any woman can play the lead role. It’s simple, entertaining and full of emotions!! The star of a video produced by women began to spread virally, reaching more than 33,200 views in the first 30 days. Digital advertisement created by 2CREATE, Slovakia for Oriflame, within the category: Health.

Flying is a difficult feeling to explain. Maybe that's why Albatros Airlines created this airline: to get on board and discover it for yourself. Film advertisement created by RG2, Venezuela for Albatros Airlines, within the category: Transport.

It’s getting harder and harder to focus on just one thing. And when it comes to UEFA Champions League matches, every blink could be crucial. Heineken decided to find and reward the most concentrated fans by challenging them to a stare-down with one of the most cool-headed football players — Andrea Pirlo. We created a website that tests the concentration of each visitor in a battle with Pirlo himself. Using AI-powered face tracking technology, we detected the movement of each player’s eyes, both on desktop and mobile devices. Those who managed to withstand Pirlo’s stare the longest without blinking or looking away won a ticket for an exclusive screening of the Final. Digital advertisement created by NEXT-DC, Bulgaria for Heineken, within the category: Alcoholic Drinks.

Integrated advertisement created by Wunderman Thompson, Brazil for Avon, within the category: Beauty.

URL: http://www.barbieproject.com Barbie. It's amazing how one doll can conjure so many different feelings and spark so much conversation. To learn more about how kids and their parents really feel about playing with Barbie, we started The #BarbieProject. No scripts. No rehearsals. Just real kids, real parents, telling their stories. What do you see when your kids play with Barbie? Join the conversation by sharing your story using #BarbieProject.

Digital advertisement created by Media Contacts, Brazil for Media Contacts, within the category: Fashion.

Heineken opens your world. So we went all out to prove it, sending one man to Inner Mongolia with the challenge of making his way back home to Bangkok with no money, no map, just Heineken. He had to exchange Heineken for a lift, exchange Heineken for directions and even exchange Heineken with a Inner Mongolian wrestler, all in the name of adventure, and beer. Digital advertisement created by Iris, Singapore for Heineken, within the category: Alcoholic Drinks.