Advertising agency barrettSF has created a multimedia marketing campaign starring WWE® Superstar “Rowdy” Ronda Rousey® to launch the latest installment in the WWE 2K video game franchise. WWE® 2K19 releases October 9 for the PlayStation®4 computer entertainment system and the Xbox One family of devices, including the Xbox One X and Windows PC. Consumers who pre-order the game at participating retailers will receive Early Access to a playable Rousey character and additional in-game bonuses beginning October 5. In the 1:15 ad, Ronda Rousey walks into a locker room and hangs the iconic leather jacket of her idol and namesake, WWE Hall of Famer “Rowdy” Roddy Piper. As she stares at the jacket, she begins to recall a conversation she and Piper had several years earlier. “The only thing I want for you is for you to be as successful as you want to be and as happy as you possibly can,” Piper says. “You’re going to give so many people hope.” The voiceover was taken from a 2015 Piper’s Pit podcast conducted shortly before Piper’s untimely death later that year. In the audio clip, Piper explains to Rousey why he was passing the torch of the “Rowdy” name to her. As Piper delivers his words of encouragement, an intense-looking Rousey dons the jacket and walks off, ready to face her opponent in the ring. A super then announces that viewers who pre-order WWE 2K19 can “play as Ronda Rousey.” The jacket was given to Rousey by the Piper family prior to her WWE debut earlier this year, and they continue supporting her as she embarks on her new career. “Roddy saw the potential in Ronda and knew she would continue to inspire! Her grit and determination shine in the WWE 2K19 trailer,” said Kitty Toombs, widow of the late WWE Hall of Famer. The ad broke on WWE’s Monday Night Raw telecast earlier this week and will air nationally on WWE programming, along with social platforms such as Facebook, Instagram and Twitter. The ad will also run as pre-roll video on WWE and through placements on Google’s True View ad platform. A second WWE 2K19 ad, which debuted in June, starred former WWE Champion Rey Mysterio®. Both spots are pieces of the global “Never Say Never” marketing campaign for the video game, with final elements currently scheduled to launch this Fall. Film advertisement created by BarrettSF, United States for 2K Sports, within the category: Gaming.

Film advertisement created by Saatchi & Saatchi, Germany for Vorwerk, within the category: Electronics, Technology.

Film advertisement created by Havas, Portugal for NOS, within the category: Electronics, Technology.

Digital advertisement created by Forsman & Bodenfors, Sweden for IKEA, within the category: House, Garden.

Film advertisement created by BBDO, United States for Claritin, within the category: Pharmaceutical.

Film advertisement created by Kemper Kommunikation, Germany for Porsche, within the category: Automotive.

Digital advertisement created by Friendship, Belgium for Mlab, within the category: Professional Services.

Film advertisement created by The Community, United States for PETA, within the category: Public Interest, NGO.

Audio advertisement created by Saatchi & Saatchi, Poland for Vice Magazine, within the category: Media.

Film advertisement created by BBDO, United States for Starbucks, within the category: Non-Alcoholic Drinks.

What would Santa look like if his legend was being created by some groovy bunch of creatives today?

Outdoor advertisement created by Creative Gorilla, Sudan for Fuchs, within the category: Industrial, Agriculture.

Advertising agency barrettSF has created an integrated holiday campaign for client Cost Plus World Market featuring a wooly llama, a mouse in a tutu, a Santa wearing scuba goggles, an introspective dinosaur, and a ceramic dog. In a series of four 30-second videos, we observe this crew of tree-bound friends as they encounter an array of English shortbread, ginger snaps and fancy Italian cakes, and discuss everything from a desire to visit Tulsa to the meaning of life. Some ads will run in :15 versions. “Cost Plus World Market has an incredibly original selection of holiday ornaments and food. Before they eat them or hang them on a tree, we thought consumers would enjoy getting to know them” said Jamie Barrett, creative director at barrettSF. Videos will air on NBC Video On Demand, Hulu and YouTube. Other media elements will include direct mail, social media and guerrilla marketing. In San Francisco, street teams will hand out coupons for CPWM treats. Film advertisement created by BarrettSF, United States for Cost Plus World Market, within the category: Retail Services.

If you like challenging your friends you’ll like Grinta. Film advertisement created by Misfits Content Creators, United Arab Emirates for Grinta, within the category: Gaming.

Direct advertisement created by DDB, Belgium for Flemish Alzheimer League, within the category: Public Interest, NGO.

Content advertisement created by Jung von Matt, Switzerland for Blick, within the category: Media.

Digital advertisement created by Lowe, Philippines for 7-Eleven, within the category: Non-Alcoholic Drinks.

Film advertisement created by Bulldozer, Sweden for Branäs Ski Center, within the category: Recreation, Leisure.

Content advertisement created by The Royals, Australia for Mercedes, within the category: Automotive.