The idea behind the concept was really to play on spontaneity. With a teasing campaign on Facebook and an ePanel installed at the Geneva and Basel train station, easyJet was inviting fans and travel enthusiasts to join a live contest that would take place between 4pm and 5pm at the train station. Participants should come with a friend, their luggage, their passport and the easyJet App on their smartphone ready to take off to a surprise destination in Europe. About 300 people joined each of the 4 events hoping to win one of the 5 free weekends (flight + Hotel) offered by easyJet. Participants could register directly on the ePanel to participate to the prize draw. Every 10 minutes, the winners, the destination and the departure time were displayed on the screen after a countdown full of suspense and enthusiasm. The winners were immediately invited to check-in for their flight before heading to the airport. The first event took place on September 6th at the Geneva train station and was live streamed on Facebook. A small video of the event was then used for PR and for teasing during the next events that took place later in Geneva and Basel. Experiential advertisement created by Creatives, Switzerland for EasyJet, within the category: Transport.

Film advertisement created by BMF, Australia for Amaysim, within the category: Electronics, Technology.

The Salvation Army and GREY Canada have launched a new campaign that uses tourism to bring awareness to the issue of hidden poverty during Canada’s 150th birthday celebration. While most of Canada, and numerous brands, celebrate a milestone birthday, this campaign reveals that despite being a great place to live, Canada is not yet great for everyone. Film advertisement created by Grey, Canada for Salvation Army, within the category: Public Interest, NGO.

A couple of babies wake up in their bedroom. During the day they get older and older until they reach their adult age. But when they fall asleep, they again wake up as babies… Film advertisement created by Grey, Poland for IKEA, within the category: Retail Services.

A woman spots love at first sight at a Las Vegas craps table and rolls the dice with one wish in mind. Film advertisement created by Virtue, United States for Park MGM, within the category: Hospitality, Tourism.

Digital advertisement created by VCCP, Spain for Madrid Fusion, within the category: Recreation, Leisure.

Jesus did miracles alone. In 2013 use crossmedia. Film advertisement created by Prime Field, Lithuania for Cross Media Zen, within the category: Professional Services.

Film advertisement created by SLA, Brazil for Defensoria Pública do Estado da Bahia, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, South Africa for Lucozade, within the category: Non-Alcoholic Drinks.

Film advertisement created by BETC, France for Young Director Award, within the category: Professional Services.

Digital advertisement created by M&C Saatchi, South Africa for Maglite, within the category: House, Garden.

Film advertisement created by R&R Partners, United States for NHL, within the category: Sports.

If you haven’t rolled down Franklin in beautiful Eugene, OR in a minute, it’s got a bit of a makeover, and we’re talking a facelift, tummy tuck, calf implants and botox. Their brand new $220+ million dollar basketball arena is seriously legit. Some may even say it’s 2 legit 2 quit. Thanks Uncle Phil. They wanted help putting some asses in seats, so they came to us to do ‘em up with some videos to draw attention to their basketball squad. These are those fateful videos. Film advertisement created by Super Top Secret, United States for University of Oregon, within the category: Education.

Film advertisement created by Rosapark, France for ParionsSport, within the category: Gambling.

Film advertisement created by Leo Burnett, Russia for Sberbank, within the category: Finance.

The documentary is part of a larger initiative demonstrating L'Oréal USA's focus on the “beautiful pursuit”— the celebration of the strides toward improvement rather than only the end goal. The content shows how L'Oréal goes beyond common beauty brand presumptions. Digital advertisement created by Rain, United States for L'Oreal, within the category: Health.

For 75 years, Kit Kat kept saying "Have a Break, Have a Kit Kat". Entering the Facebook era, we offered our fans easy-to-digest content, that should be seen as the break itself: a daily dose of funny news, posted at 13:55 sharp. We commented upon the most important events in a Kit Kat way, illustrating it cleverly. Digital advertisement created by Interactions, Romania for Kit Kat, within the category: Confectionery, Snacks.

Digital advertisement created by NOA, Denmark for Danish Cancer Society, within the category: Health.

Film advertisement created by JWT, India for Reliance Mutual Fund, within the category: Finance.