Campaign goal is recruitment. The :90 Super Bowl “story intro” ad will run, nationally, just prior to halftime. We see a Mexican mother and daughter embark on a journey. The spot ends before they reach their destination. Viewers are directed online for the conclusion. See second ad above for the conclusion. Film advertisement created by Brunner, United States for 84 Lumber, within the category: Professional Services.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Film advertisement created by TBWA, South Africa for Uni-ball, within the category: Office Equipment.

Film advertisement created by Doner, United States for Core Power, within the category: Non-Alcoholic Drinks.

Film advertisement created by ADK, India for Manforce, within the category: Health.

Minnesota is full of hidden (and not so hidden treasures) - to celebrate that, the Minnesota Lottery highlighted three different locations that show some of those treasures and the people (or in this case, gnomes) who bring them to life. They have a life of their own, those gnomes. #OnlyinMN Film advertisement created by Periscope, United States for Minnesota State Lottery, within the category: Gambling.

To claim fast internet for all, VOO Telecom turns the infamous buffering wheel into a new advertising medium. Digital advertisement created by Happiness, Belgium for Voo, within the category: Electronics, Technology.

Foodsniffer is revolutionary device helping to decide whether meat, poultry or fish is fresh and still suitable for consumption. Because food poisoning sucks in a hard way. Which is kind of soft actually. Digital advertisement created by McCann, Lithuania for Foodsniffer, within the category: Electronics, Technology.

Film advertisement created by Serviceplan, United Arab Emirates for BMW, within the category: Automotive.

THERE'S SOMEONE IN THE HOUSE is an interactive advertisement that positions viewers in the midst of a home invasion in an effort to provide information about home security. It's an immersive horror - seemingly the first of its kind for advertising. Setting out to be both integrative and informative, the experience utilizes these pillars for effective presentation in a technology driven world. Digital advertisement created by NYU, United States for ADT, within the category: Professional Services.

Digital advertisement created by Interone, Germany for Horror Channel, within the category: Media.

Film advertisement created by Saatchi & Saatchi, Israel for Direct Insurance, within the category: Finance.

Film advertisement created by Mazda Amiryar Design, Canada for NHL, within the category: Recreation, Leisure.

Film advertisement created by The Marketing Arm, United States for Snickers, within the category: Confectionery, Snacks.

The first ever start-up who’s employees will go to all your meetings in your place, in all 43 destinations nationwide where Widerøe is flying, leaving you more free time. On www.norwegianmeetingservices.no, you can book a person to go to your meeting in your place, a time and a place. The website allows you to specify the type of meeting from among countless alternatives: from strategy conferences, to sales meetings to parent-teacher evenings or quiet dinners for two. And it doesn’t stop here: you can also state the details of your personality, food allergies, preferred drinks and meeting behaviours of the person you are meeting. After everything is completed, the most important part follows: Norwegian Meeting Services handpicks the meeting “stand-in” who best suits the client’s needs. Digital advertisement created by McCann, Norway for Widerøe, within the category: Transport.

Film advertisement created by Bailey Lauerman, United States for Panda Express, within the category: Food.

CONTEXT: Halloween. On the day when you have to frighten someone, we truly wanted to do something really scary for ad people only. IDEA: Who would know that only two letters could scare even the bravest ones among ad people? For ad men there’s nothing scarier than to hear BUT after receiving positive feedback. EXECUTION: As we all know, on Halloween all our deepest fears come to life. And BUT (“НО” in Russian) is not an exception. We created a set of BUT characters containing classic client’s feedback that expresses eternal pain and horror for the ad people. To make it work with zero budget, we used Facebook – a place where our target audience complains about its work routine.

Ambient advertisement created by Drap, Croatia for Beck's, within the category: Alcoholic Drinks.

Film advertisement created by Leo Burnett, France for Sidaction, within the category: Public Interest, NGO.

Series of content focusing on the passion and rivalry that football brings out in so many. Featuring real fans, the first episode launched on Thursday 5th March ahead of the highly anticipated Manchester derby. It sees two rival fan groups - Manchester United and Manchester City - pitted against each other in a penalty shoot-out. Hosted by the established and hilarious social media influencers, Yung Filly and Chunkz, the two fan groups face twists and turns as they each take a shot at goal. The losers are also subject to a little on-camera humiliation with a penalty forfeit. Running on the BBC Sport YouTube channel, three more episodes will appear ahead of the Premiership’s other hotly contested derby matches including Everton v Liverpool, Manchester City v Liverpool and the big London derby of Spurs v Arsenal. In each episode, Yung Filly and Chunkz host the rival fans of each match, peppered with chaos and humour. The content will also be broadcast on MOTDx, Match of the Day’s spin-off show, with Yung Filly appearing as a guest. MOTDx airs on Thursday evenings on BBC Two. Content advertisement created by Rapp, United Kingdom for BBC Sport, within the category: Media.