Current political tensions have led to Arabs and Muslims being mistreated at airports in the USA and Europe because of their passports. Behind this, there is a strong misconception that all arabs and muslims are terrorists and that Islam is a religion that preaches hate. So together with Amnesty International New York, we have come up with an idea that will turn these passports into messages of tolerance and peace. The Skins of Peace is a collection of passport covers that showcase messages inspired by the holy book of Islam, The Quran. Adapted into a language all airport officials will understand: English. Direct advertisement created by TBWA\RAAD, United Arab Emirates for Amnesty International, within the category: Public Interest, NGO.

Film advertisement created by JWT, United Kingdom for Patak's, within the category: Food.

Film advertisement created by BBDO, France for Masterkoo, within the category: Retail Services.

An emblematic museum in Paris, the Musée de l’homme, takes a bold step to denounce racism as the French elections come upon France in May. The museum's first year-long exhibition, named “NOUS ET LES AUTRES: Des préjuges au racisme” (Us and Them: from prejudice to racism), sheds light on the scientific factors behind racist behavior. Using an innovative app called CHROMA that detects and captures the color of people's skin, the museum has designed its exhibition featuring personalized posters of people. Using this application, the museum will then ask all of France and the whole world to become ‘the colors of the exhibition’. Users can also share their own personalized posters on social media to promote the exhibition and take a stand against racism. Integrated advertisement created by Leo Burnett, France for Musée de l’homme, within the category: Recreation, Leisure.

Film advertisement created by Garbergs, Sweden for Jula, within the categories: House, Garden, Retail Services.

Film advertisement created by Saatchi & Saatchi, Russia for Fenistil, within the category: Pharmaceutical.

Film advertisement created by Madwell, United States for Harmless Harvest Coconut Water, within the category: Non-Alcoholic Drinks.

Outdoor advertisement created by Jung von Matt, Germany for Bild, within the category: Media.

Film advertisement created by Young & Laramore, United States for Louisville Slugger, within the category: Recreation, Leisure.

Humorous re imagining of the BA 'look up' campaign. Outdoor advertisement created by Arena, United Kingdom for Domino's Pizza, within the category: Food.

Film advertisement created by Ogilvy, Turkey for KFC, within the category: Food.

Adults may think that kids have it easy – but if we look at life from a kid’s perspective, life is pretty tough. Kids face all kinds of challenges every day: eating brussels sprouts, back-to-back extra-curricular activities, and carrying backpacks that weigh more than they do. Thankfully, no matter what life throws at them there’s always one thing they can count on, and that’s a tall glass of milk. The latest campaign for “got milk?” highlights the universal truths about challenges faced throughout childhood. The key message throughout the campaign is “you can always count on milk”, which will be brought to life through a multi-pronged communications plan. The creative illustrates that no matter how tough daily life can get for the average kid, milk - dependable and trustworthy – is the one thing they can continue to count on. Film advertisement created by Grupo Gallegos, United States for California Milk Processor Board, within the category: Non-Alcoholic Drinks.

In line with the GloboNews' concept "never off", the activation happened from 7 pm to 7 am, just impacting people who never turn off along the São Paulo night. Outdoor advertisement created by Geometry Global, Brazil for Globo News, within the category: Media.

The first TV ad made from Instagram photos taken by global influential Instagramers. This campaign draws inspiration from a popular Instagram trend: the #flatlay. Film advertisement created by Kindai, France for Menlook, within the category: Retail Services.

BG worked with NJM to build these new spots in an effort to continue to build upon the fact that NJM understands their policyholders. NJM understands that you work hard to own your house, your car, your home, and those things aren’t just things. They’re where your life happens. NJM works hard to ensure that their policyholders never have to take a moment away from living their life, because they can be confident in their coverage. Film advertisement created by Brownstein Group, United States for NJM, within the category: Professional Services.

Film advertisement created by Red Urban, Canada for Richmond Optometry, within the category: Professional Services.

Ambient advertisement created by FCB, Romania for Staropramen, within the category: Alcoholic Drinks.

When you work in advertising, you're obsessed with advertising. Luckily, obsession has its place at the 2012 Dallas ADDY's. Film advertisement created by TM, United States for AAF ADDY Awards, within the category: Professional Services.

Film advertisement created by DDB, Argentina for FATH, within the category: Public Interest, NGO.

When the things go wrong, you can improvise or you can do it right. With the ProCredit FlexFund You can spend up to twice your monthly salary to cover short term financial needs. Film advertisement created by LF&T, Georgia for ProCreditBank, within the category: Finance.