Non-profit organization Change The Ref (CTR) is on a mission to maintain awareness about school shootings. It’s their hope that a new disruptive campaign – Bring Back Lockdown – will do just that by urging Americans to push their representatives to legislate stricter gun control measures. Gun-related violence in schools is a pervasive issue and has greatly increased in recent years. However, for the first time in decades, school shootings stats have decreased – only due to the COVID-19 lockdown. It’s shocking to think that it took a global pandemic to reduce America’s school violence epidemic; but it’s important for people to realize that one problem (COVID-19 pandemic) can’t be the only way to solve another problem (school shootings). Children should feel safe in their schools regardless of societal conditions. As the world opens and people reemerge, school shooting survivors are making their voices heard – they demand action; they demand security. ‘Bring Back Lockdown’ leverages CTR’s use of urban art and nonviolent creative confrontation to expose the disastrous effects of the mass shooting pandemic to spark the conversation from the ground up. The film is a creative misdirection on Covid and the resulting lockdown. Its intention is to make people stop and think. Featuring Parkland student liana Waitze Zuckerman, 'Bring Back Lockdown’ leverages the Covid lockdown as a metaphor intended to spark debate and encourage people to visit BringBackLockdown.com, where they can petition their local congressperson, pressuring them to act on gun reforms. Film advertisement created by Ogilvy, United States for Change the Ref, within the category: Public Interest, NGO.

Following two years of consultation and intensive international negotiations, the 193 Member States of UNESCO have agreed to adopt a normative framework on the ethics of artificial intelligence, combining impact-oriented actions and universal principles. Among the issues covered by these actions and principles, probably one of the most urgent is the right to privacy. Today, most personal data are gathered using a familiar form of AI: cookies. As part of a global communication campaign, UNESCO launched a unique digital experience: Cookie Factory It’s an extension available on Google Chrome that allows everyone to browse the internet under an assumed identity and to see how their personal data are collected. From a die-hard cat fan to a hermit, a survivalist and a conspiracy theorist, Cookie Factory allows you to adopt the identity of one of thirty-six fictitious profiles or to create your own profile based on age, gender and some eighty themes. Experiential advertisement created by Omnicom, France for UNESCO, within the category: Public Interest, NGO.

Thirty-two million children with disabilities around the world do not have access to school. And yet they have so much to give and so much talent to nurture. Teacher Kids is a school that’s open to the world, where everyone can learn from these children - a school where every child can be a teacher, in their own way. Like Neymar Jr, discover how much each child has to contribute and help them build a future for themselves by making it possible for them to go to school. Film advertisement created by Herezie, France for Humanity & Inclusion, within the category: Public Interest, NGO.

Film advertisement created by Droga5, United Kingdom for Diet Coke, within the category: Non-Alcoholic Drinks.

Integrated advertisement created by Grey, Malaysia for WWF, within the category: Public Interest, NGO.

Digital advertisement created by Saatchi & Saatchi, Israel for Super-Pharm, within the category: Health.

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Digital advertisement created by Snoop, Spain for Primavera Sound, within the category: Recreation, Leisure.

Film advertisement created by Grey, India for Cipla, within the category: Pharmaceutical.

Film advertisement created by Havas, France for CNCT, within the category: Public Interest, NGO.

Film advertisement created by Hub, United States for Sega, within the category: Gaming.

‘Morning Ritual’ tells an everyday story of a young woman getting ready for work at the start of the day. She gets dressed, greets her dog and makes her morning coffee. It’s only when she checks the weather that we realize how Alexa can help with the seemingly simplest of things. It follows on from the successful ‘Sharing is Caring’ and ‘Sisters’ films for Alexa released earlier this year. The spot is airing across the UK, Germany, France, Spain and Italy. Film advertisement created by Joint, United Kingdom for Amazon, within the category: Retail Services.

Digital advertisement created by 3A Worldwide, Brazil for Café Mundial, within the category: Non-Alcoholic Drinks.

Film advertisement created by David, United States for Budweiser, within the category: Alcoholic Drinks.

Film advertisement created by DDB, United States for Destiny, within the category: Gaming.

Film advertisement created by M&C Saatchi, Italy for BMW, within the category: Automotive.

Digital advertisement created by DDB, United States for Wildlife Conservation Film Festival, within the category: Public Interest, NGO.

Film advertisement created by BBDO, United Kingdom for Stroke Association, within the category: Public Interest, NGO.