Digital advertisement created by The Martin Agency, United States for One Show, within the category: Professional Services.

Ambient advertisement created by JMW, Sweden for Microsoft, within the category: Electronics, Technology.

Film advertisement created by DDB, France for Médecins du Monde, within the category: Public Interest, NGO.

Glad has always been a brand that promises a stronger stand against waste, they were already innovating around 2 of the 3 R’s: Reduce (by utilizing less plastic in our bags¬) and Recycle (by supporting recycling programs, like Keep America Beautiful and creating specialized products). But the question remained: how could they apply the 3rd R (Reuse) to their bags? Additionally, although the kitchen is usually their domain and Women (homemakers) are their target, we wanted to go broader (waste happens everywhere!) and younger (connect with consumers before and as they enter the category). So we came up with an idea that would help the brand and their target take the fight against waste from the kitchen to the (outside) world, applying the “Reuse” principle to their product and building a relevant connection with Millennials. And so The Glad Tent was born, a product intended to be used as a tent during Music Festivals (where people camp for days), and as a bag, at the end of the Festival, to dispose of people’s trash. This way Glad would make the stand against waste – even when people are just thinking of having fun – easier and cooler. Ambient advertisement created by Alma, United States for Glad, within the category: House, Garden.

Film advertisement created by ADK, India for Mankind Pharma, within the category: Pharmaceutical.

Film advertisement created by Grey, Argentina for Magistral, within the categories: Food, House, Garden.

More than 10 million people in Brazil can’t control the urge to urinate and, consequently, avoid an active social life. The campaign approaches an important moment in life being disturbed by the pee, precisely to make the patient face these improper breaks as real problems. Wedding march... If the urge to go to the toilet breaks the best moments in your life. Access: pauseaincontinencia.com.br. A message from the Brazilian Society of Urology in partnership with Astellas Farma Brasil. Audio advertisement created by Triunfo Sudler, Brazil for Astellas Farma Brasil, within the category: Pharmaceutical.

URL: http://www.facemother.co FaceMother is an app that discovers the right gift for your mother. Sound Design: Combustion.ws Digital advertisement created by Morya, Brazil for Sicredi, within the category: Electronics, Technology.

Ambient advertisement created by Ogilvy, Brazil for Santa Cruz Skateboards, within the category: Personal Accessories.

Film advertisement created by BEING, France for Wiser, within the category: Electronics, Technology.

Film advertisement created by Lowe, Canada for Arthritis Research Foundation, within the category: Public Interest, NGO.

Digital advertisement created by David, Argentina for MACMA, within the category: Public Interest, NGO.

Film advertisement created by Tonic, United Arab Emirates for Burger King, within the category: Food.

Transgender model asks “Why don’t you?” on Blood Donors Day The transgender modeling agency BOLD and WATConsult join hands to launch a new campaign #WhyDon’tYou http://www.whydontyou.in/ Digital advertisement created by WATConsult, India for Bold, within the category: Professional Services.

Film advertisement created by Soho Square, Greece for Fischer, within the category: Alcoholic Drinks.

Film advertisement created by TRY, Norway for Rema 1000, within the category: Retail Services.

Film advertisement created by The Gate, United States for Marcum, within the category: Professional Services.

Producer Tracy Broaddus Film advertisement created by Venables Bell & Partners, United States for Clear, within the category: Electronics, Technology.

Film advertisement created by Leo Burnett, Switzerland for Switzerland Tourism, within the category: Transport.