Ambient advertisement created by Rethink, Canada for Splashdown Waterpark, within the category: Recreation, Leisure.

Some people just can't stop themselves. That's why the new Golf 7 comes with Brake Assist. Audio advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Film advertisement created by Goodby Silverstein & Partners, United States for California Milk Processor Board, within the category: Non-Alcoholic Drinks.

Douwe Egberts used facial recognition software to dispense coffee to tired passengers at O.R. Tambo International Airport in South Africa. All you had to do was yawn, and your caffeine fix appears right in front of your eyes.

Digital advertisement created by BBH, United Kingdom for Weetabix, within the category: Food.

Film advertisement created by Isobar, India for Visa, within the category: Finance.

An integrated action that has been causing a lot of fuss in our advertising market here in Brazil. The client is the El Ojo de Iberoamerica advertising festival, that will take place in Buenos Aires, this November. We sent to some of the most prestigious agencies in Brazil (DDB, Ogilvy, Draft,+FCB, BBDO, etc) a El Ojo Grand Prix inside a shockproof pod. All trophies will self destruct in the exact date the jury decides the GPs in Buenos Aires: November 25th. For real. Well, not all. If one of the agencies actually wins a Grand Prix, its trophy will be safe. How? You’ll see in the video. We shot a funny and well produced viral video to spread the word about the trophy. And now, every agency that enters at least 50 pieces in the El Ojo Festival can ask for a Self Destructible Trophy to place it on the awards shelf. At least until November 25th. Sound Production: Satélite Trilha: Satélite e Sonoplastik Music Ambient advertisement created by Santa Clara, Brazil for Festival El Ojo, within the category: Professional Services.

Ambient advertisement created by Lowe, Philippines for Surf, within the category: Public Interest, NGO.

Digital advertisement created by Studio Output, United Kingdom for PlayStation, within the category: Gaming.

Film advertisement created by Young & Laramore, United States for Trane, within the category: Electronics, Technology.

To promote the 2012 Argentina New Cinema Film Festival in Hollywood, we wanted to leverage a painfully obvious reality: Hollywood loves to produce American remakes of successful foreign films, and when it does, the results are often far from ideal. Film advertisement created by Saatchi & Saatchi, United States for Argentina New Cinema Film Festival, within the category: Professional Services.

Digital advertisement created by MVNP, United States for Hawaii Visitors and Convention Bureau, within the category: Transport.

Ambient advertisement created by Saatchi & Saatchi, Brazil for Nike, within the category: Fashion.

Film advertisement created by Limitlines, United Arab Emirates for Ayandeh Bank, within the category: Finance.

Commonwealth’s South America Business Director: Martin Ortells Film advertisement created by Commonwealth, United States for Chevrolet, within the category: Automotive.

Spanish people cared about food quality and authenticity more and more, and even more in the QSR sector. KFC needed to find a quick and simple way of demonstrating its product’s authenticity. We started with a deep analysis of people’s main worries regarding food quality. As a conclusion, we identified two key insights: 1. “Fast food chicken is not chicken but rushed chicken pasta." Other competitors’ chicken hamburgers and nuggets have generated negative ideas that directly affects our product. 2. “All pictures from the adds are modified. They are not real." People know the visual codes in ads and assume that what they see is fake. The conclusion was that one of the most effective paths to communicate quality and authenticity was proving it scientifically. We contacted specialists so that they could take radiographs of the different parts of KFC fried chicken. We documented the process and we turned these diagnostic tests into communication pieces, using the billboards as light boxes. Outdoor advertisement created by PS21, Spain for KFC, within the category: Food.