Ambient advertisement created by JWT, South Africa for J&B, within the category: Alcoholic Drinks.

Film advertisement created by Faster Horses, United Kingdom for Uniqlo, within the category: Fashion.

Film advertisement created by Longplay, Brazil for Corcoran, within the category: Recreation, Leisure.

PROBLEM: Coca-Cola wanted to connect with Muslim consumers over Ramadan, the most auspicious month of the Islamic calendar. Over a million Canadian Muslims celebrate the month by fasting from sunrise to sunset. How would a beverage brand connect with consumers that don't eat or drink all day? SOLUTION: Understanding the anticipation that Muslims feel going hungry and thirsty in the heat of summer, we focused on the Iftar: the sunset meal at the end of a 14 to 17 hour long fast. Our campaign became a countdown in the mouth-watering wait to sunset, with each post tied together by the simple greeting, #IftarMubarak (Arabic: “Have a blessed meal”). Digital advertisement created by McCann, Canada for Coca-Cola, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Propeg, Brazil for Villa Forma Gym, within the category: Recreation, Leisure.

Film advertisement created by Fox P2, South Africa for Cape of Good Hope SPCA, within the category: Public Interest, NGO.

After centuries of rapid industrialisation and unprecedented urban development, bees have to fly much further in search of the plants they need. Long distances exhaust them. This is putting them on the verge of extinction. That’s why we created Bee Saving Paper - an innovative, biodegradable material that can be used for many purposes and works like an energy drink for bees to help them fly further. More information at beesavingpaper.com Design advertisement created by Saatchi & Saatchi, Poland for City Bees, within the category: Public Interest, NGO.

Digital advertisement created by Leo Burnett, United Kingdom for Aussie, within the category: Health.

Film advertisement created by TBWA, New Zealand for Noel Leeming, within the category: Retail Services.

Two years after Hurricane Maria devastated Puerto Rico, so much still needs to be done and too many families are waiting for the help they desperately need. PRxPR is a private, non-partisan, no overhead fund, was purposefully created to help Puerto Rico in the aftermath of two deeply devastating and unprecedented hurricanes. Digital advertisement created by Richards/Lerma, United States for PRxPR, within the category: Public Interest, NGO.

Film advertisement created by PureGrowth, United States for SK Energy, within the category: Non-Alcoholic Drinks.

Film advertisement created by Young & Laramore, United States for Louisville Slugger, within the category: Recreation, Leisure.

Film advertisement created by WNP, France for OPnGO, within the category: Electronics, Technology.

Film advertisement created by Havas, United Kingdom for Optrex, within the category: Health.

Film advertisement created by DDB, United Kingdom for Virgin Media, within the category: Electronics, Technology.

Director Jessica Edwards uniquely captures Amber Joliat's practice at her Misfit Studio in Toronto. The goal was to create an artful spot that showcases the practice of movement.

O2 launched campaign to show their customers, how are they missing the experience of 4G LTE network, if their phones are not set right. To demonstrate it, they came up with main tv ad, which was showing the difference between fully coloured underwater world and black & white animated world. The 4G LTE network represented the change of experience between these two worlds. Our goal was to bring the similar experience to their flagship store. To interact with customers in POS and start a discussion with them about the experience of 4G LTE network. Film advertisement created by Elite Solutions, Slovakia for O2, within the category: Electronics, Technology.

Digital advertisement created by Ogilvy, India for Channel V, within the category: Media.

Sorry for wrecking the expectations about the “Rack IT Half” video game but it is our April fools’ prank. Make no mistake, cutting data center costs by up to 50% is a real thing.

Ambient advertisement created by Ageisobar, Brazil for Hot Wheels, within the category: Gaming.