Tourism Victoria employs futuristic phone booths to deliver a uniquely Victoria experience to consumers via tablet-based telephones offering first person point of view video tours of key attractions. At random times during the day the tablet telephone rings and consumers are connected via live video chat with a Tourism Victoria representative giving away two night stays and cash! www.victoriacalling.com Ambient advertisement created by Inventa, Canada for Tourism Victoria, within the category: Transport.

A campaign to remember Brazil’s worst environmental disaster. In November 2015, a mining dam collapsed in the city of Mariana, Brazil. 40 billion liters of toxic mud destroyed villages, left 19 people dead, hundreds homeless, and flowed down 600km to the sea, killing fish, flora and aquatic life, contaminating water sources in 30 cities along the way. Two years after the tragedy, people have forgotten what happened. The news doesn’t cover the subject anymore. Yet, no company or person has been punished. Just 2% of green areas and 10% of water sources have been recovered. Half of the people did not receive emergency help. And the final compensation for permanent damages have yet to be defined by Brazilian justice system. To raise awareness and bring the subject into the spotlight again, we created the movement #DontForgetMariana. We invited a Brazilian celebrity, the actress Mariana Ximenes, who happens to have the same name as the city where the catastrophe took place. Film advertisement created by Filadelfia, Brazil for Dont Forget Mariana, within the category: Public Interest, NGO.

Film advertisement created by Voskhod, Russia for Accu-Chek, within the category: Pharmaceutical.

Cherkashin meat factory has launched a new line of dietary products. The first one is turkey ham named Fitness with energy value equal to that of low-fat cottage cheese. The video features all kinds of hilarious gym-related fails. We see amateur athletes and their first time in the gym: they work out their abs on the rowing machine and lift the bar with their puffy bellies. Do not despair if you’re not so good at his. The real fitness starts with the right ham! Film advertisement created by Voskhod, Russia for Cherkashin Meat Factory, within the category: Food.

Digital advertisement created by Grey, Poland for Affidea, within the category: Health.

Film advertisement created by MullenLowe Group, Spain for Krispy Kreme, within the category: Food.

Film advertisement created by mcgarrybowen, United States for Intel, within the category: Electronics, Technology.

The Tepelene Water comes from an ancient water source in the south of Albania, and it is where one of the country's a famous aqueducts was built around 250 years ago. To bring the viewer closer to this natural piece of history, the commercial was filmed in the mountains of Tepelene and the campaign was launched with this powerful commercial through a poetic manifesto. The Albanian iso-polyphony, being an important part of the traditional folkloric music and UNESCO's intangible cultural heritage list, was finely integrated in the ad. A very well-known song from that area titled “Give me a drop of water” was selected as a soundtrack, and brought as a remake with a modern twist of electronic vibes and nature sounds. Integrated advertisement created by McCann, Albania for Tepelene Water, within the category: Non-Alcoholic Drinks.

Direct advertisement created by VML, Poland for PZU Foundation, within the category: Public Interest, NGO.

Film advertisement created by kwp!, Australia for Sip'n Save, within the category: Retail Services.

Statistics show that the number of people suffering from skin cancer is incrementing and our clients at Subaru are no exception to that reality. This is why we have chosen to give them additional protection against the harmful rays of the sun to help them when as they go about their outdoor leisure or sports activities. With the aid of the new Subaru Forester we travelled in search of the Jagua, a fruit used for generations by the Emberá, an indigenous community in the northern region of Panama, which uses the ink extracted from the fruit to paint their body and protect themselves from the harmful rays of the sun when they go hunting or fishing. We later returned to the city and with the assistance of two artists, which learned this ancient technique from the Emebrá, we gave this extra protection against the harmful rays of the sun to our clients that were constantly exposed to the sun during their outdoor sport activities. It is important to point out that this protection from the sun lasts for two weeks on your skin and then fades away. Experiential advertisement created by Independiente, Panama for Subaru, within the category: Automotive.

Outdoor advertisement created by Lapiz, United States for Mexico Tourism Board, within the category: Transport.

Challenge: Samsung GALAXY S III’s positioning line ‘Inspired by nature. Designed for humans” leaves many befuddled. The challenge was getting people to understand what true design for humans means in relation to a smartphone. Insight: Humans appreciate personalised services and offerings that speak to them. Digital advertisement created by Cheil, Singapore for Samsung, within the category: Electronics, Technology.

Film advertisement created by Innocean, South Korea for Ministry of Environment South Korea, within the category: Public Interest, NGO.

Camaieu didn’t wait for inclusion to become a buzzword; they’ve been offering fashion for all women, regardless of style, age, morphology or purchasing power since 1984. Well established on the French territory with more than 500 stores, Camaieu is the ready-to-wear brand closest to French women. Their mission is to offer to all women ways to feel good, pretty and strong on their day-to-day, regardless of their way of life. As the years went by, the French brand has created loyalty with its customers by offering: superior quality at an affordable price and diverse styles within feminine fashion that’s easy to wear daily, to give them self confidence as well as pride in their own personalities. Integrated advertisement created by Buzzman, France for Camaieu, within the categories: Fashion, Retail Services.

Ambient advertisement created by OpusMultipla, Brazil for IPTRAN, within the category: Public Interest, NGO.

Film advertisement created by BBDO, France for Mario + Rabbids Kingdom Battle, within the category: Gaming.

Film advertisement created by McGarrah Jessee, United States for Shiner Beer, within the category: Alcoholic Drinks.