Film advertisement created by Serviceplan, France for Cash Converters, within the category: Finance.

Movie Piracy has been a tremendous damage to the movie stores. In Brazil, more than 900 stores were closed. Video Hobby challenged us to create something new that would take customers to their new mega store. So, we thought: What if we used piracy against itself to take customers to the store? The case study shows the results of the action. Ambient advertisement created by Propeg, Brazil for Video Hobby, within the category: Professional Services.

Film advertisement created by BBDO, Italy for Yamaha, within the category: Automotive.

Film advertisement created by BWM, Australia for realestate.com.au, within the category: Professional Services.

Seat belt use, helmet use, sober driving … Today these safety habits seem self-evident to everyone, but that wasn't always the case. This film digs through historical video archives that show the ongoing misconceptions and unhappiness of the French public, who have all too often resisted new safety measures, forgetting that Sécurité Routière's sole concern has always been the preservation of their lives and that of their loved ones. Film advertisement created by La Chose, France for Road Safety, within the category: Public Interest, NGO.

Digital advertisement created by McCann, Israel for EL AL, within the category: Transport.

Film advertisement created by 4creative, United Kingdom for Channel 4, within the category: Media.

Film advertisement created by Preston Kelly, United States for Twin Cities YMCA, within the category: Public Interest, NGO.

Film advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

Film advertisement created by Shackleton, Spain for Shackleton, within the category: Agency Self-Promo.

When MasterCard Canada started the search for their 2013 interns, they wanted applicants to share their vision of how much better a cashless world could be. By showcasing common cash related problems in a futuristic context, these videos were created to inspire and drive applicants to enter at the MasterCard #Internswanted Facebook page. Film advertisement created by MacLaren, Canada for MasterCard, within the category: Finance.

Outdoor advertisement created by JCDecaux, Australia for Surf Life Saving, within the category: Public Interest, NGO.

URL: http://WTFU2012.com

Film advertisement created by Delantero, Brazil for Lookbook, within the category: Retail Services.

In order to draw attention to the large deforestations of fir trees around Christmas, a renowned Romanian Choir interpreted a modified version of "Oh, Christmas Tree". The famous carol was rewritten in tone with the reality of cut-down forests in Romania and was interpreted during their Extraordinary Carol Concerts, inside a full-house Romanian Athenaeum. Content advertisement created by Friends, Romania for Fundația Conservation Carpathia, within the category: Public Interest, NGO.

Film advertisement created by H-Paris, France for Citroën, within the category: Automotive.

Pretty in Pink and Sixteen Candles…the time-honored high school dramas. But how does the classic teen story translate to a modern social world? On Instagram of course! "The Benzacs" – an engaging teen insta-dramedy, lets you witness the angst, hilarity, romance, and group dynamics of four East Sandalwood High School friends—Ivy, Cam, Oak and Essy— as they strive to be cool while still being true to themselves! The Benzacs focuses on all the fun, friendship and day-to-day teen drama—including the ultimate goal of clearer skin. Digital advertisement created by Deutsch, United States for Benzac, within the category: Pharmaceutical.

Film advertisement created by BBDO, United States for American Family Insurance, within the category: Finance.

Film advertisement created by Africa, Brazil for Mitsubishi, within the category: Automotive.

Film advertisement created by Drake Cooper, United States for Don't Fail Idaho, within the category: Public Interest, NGO.