In October 2019, Chile underwent the most significant social outcry in its history, in which millions of Chileans came out to protest, demanding equity and fairness. Unfortunately, the occupation of the streets also meant irreparable losses to small and medium-sized businesses, which account for 70% of the country's workforce. Since Entel, the largest telecommunications company in Chile, and its division called "Entel Empresas" work directly in developing the country's companies, had to come to the rescue with a sound action plan. So we put forward an idea that would generate sales so that those businesses wouldn't go under and continue offering their products and services as usual as possible. Direct advertisement created by McCann, Chile for Entel, within the category: Electronics, Technology.

Film advertisement created by TBWA, Spain for PlayStation, within the categories: Automotive, Electronics, Technology.

McDonald´s presents Big Good, a hamburger intended to help the agricultural sector face the crisis provoked by COVID-19. The creative agency TBWA\Spain has taken part in this process of co-creation together with the brand to launch this new product. Big Good was created by the union of local livestock and agricultural producers from various regions throughout Spain who were affected by the COVID-19 crisis. They have joined together with the company’s regular food supply chain to create a team of more than 2,000 agricultural suppliers. Big Good was born from the need to support this sector, helping to reactivate their demand and contribute to their economic recuperation. Content advertisement created by TBWA, Spain for McDonald's, within the category: Food.

Throughout history, photojournalists have been on the frontline bringing us images that force us to confront the unspeakable. They help humanize the numbers and statistics to make them comprehensible.

We stumbled upon the saying “No man’s land”, which stresses that exploring and conquering always has belonged to men. It’s time to put women on the map. The idea is simple: if it’s not a man’s land - it has to be women’s. The North Face discovers - A Woman’s Land. Expeditions to inspire all women to explore the unknown and to write new history. ​​​​​​​ Integrated advertisement created by Berghs School Of Communication, Sweden for The North Face, within the categories: Fashion, Retail Services.

Health & Happiness Agency LRXD is flexing more than its creative muscle with the launch of “Ad Bodz,” a live workout series it will host on Zoom with certified trainer Mike Davidov. The fitness program is composed of strength training and conditioning exercises that are designed to keep clients and fellow agencies active and toned during the COVID-19 crisis. Sample workout titles: SEO: Squat Engine Optimization, This Concept Has Legs, The Booty Brief, New Business Peach, and Rock-hard Ads. The agency will host the live, daily, 40-minute Ad Bodz workouts each Monday through Friday at 7:30 a.m. MST on Zoom. “Our brains have been working overtime the past few weeks, so we’re ready to give our creative minds a rest and get our muscles moving!” the announcement on Facebook, Instagram and LinkedIn reads. “Starting tomorrow, LRXD is inviting the advertising community to get up and sweat it out with us. So, we can keep the ad community strong… and our abs stronger.” No equipment is necessary to participate. “In these mighty unmotivating times, pre-recorded workout vids weren’t exactly getting us out of bed,” said creative director Jamie Reedy. “So, we came up with this idea to do live weekday workouts to give ourselves and everyone else who wants to tune in an a.m. kick-in-the-pants. It’s a way for the Health & Happiness Agency (i.e., us) to give back to the greater ad community by keeping people’s bodies strong during conditions that are making that more and more difficult.” Integrated advertisement created by LRXD, United States for LRXD, within the categories: Agency Self-Promo, Public Interest, NGO.

Film advertisement created by Bold, Saudi Arabia for Domino's, within the category: Food.

After a long day in front of Photoshop, altering photos and creating ground-breaking compositions, all designers have felt the urge of doing so in the real world. Using a bit of imagination, Adobe gives the audience a sneak peek into all the magical tools you can use. Film advertisement created by Savannah College of Art & Design, United States for Adobe Photoshop, within the category: Electronics, Technology.

More and more people are considering going electric with their next car purchase. Whilst some people might not be ready to make the leap to full electric, BMW offers a range of Plug-in Hybrid (PHEV) cars, which combine a combustion petrol engine and an electric motor to offer the driver the benefit of both petrol and electric. BMW Plug-in Hybrids (PHEV) are available on many of existing models in the range, from a saloon to an SUV. A PHEV is every inch a BMW, so they look, feel and drive exactly as you would expect the ultimate driving machine to. This ground-breaking range of cars needed a show-stopping campaign. Creative agency FCB Inferno was briefed to create a campaign that clearly communicated how PHEVs offer the performance of petrol, with the efficiency of electric, in one BMW. The campaign idea is strikingly simple. In the films, each time a BMW PHEV switches from petrol to electric, it glows with pure white light. When it changes back to petrol, the light disappears. In other words, the car is ‘Sometimes electric. Always BMW.’ Achieving this effect in a way that felt realistic was much harder than it looked, and the BMW PHEV shoot included a lot of firsts. A pioneering LED lighting rig was custom built specifically for the campaign, to give a real illumination effect rather than relying on special effects. An anamorphic camera normally used for IMAX movies gave a more cinematic feel. Add in flying drone shots through a working city, and a cameraman on rollerblades who used to skate at the X Games, and you get a sense of the level of craft that went into creating the campaign. The result is an elegant visual metaphor that brings to life the PHEV range’s hidden yet innovative functionality. The film forms the first part of a wider programme that will be running throughout the year with the aim of helping consumers understand better the PHEV technology and the positive realities of living with it every day. Film advertisement created by FCB, United Kingdom for BMW, within the category: Automotive.

A1 Wallet. You go out with just a phone. You get back with a story. The most memorable moments are not planned. A1 Wallet gives you the freedom to live them at the fullest and even have a plan for the unplanned. Now you can afford to go out with just a phone, experience interesting things, meet new people, do stuff, go places and come back home with a whole new story. Film advertisement created by Saatchi & Saatchi, Bulgaria for A1 Bulgaria, within the category: Finance.

For 11 years, many Saudis had confused Saudi Telecom Company’s @stc_ksa Twitter account with that of Chris Rowland - an American living in New Jersey who joined Twitter under the handle @stc after his college nickname St. Chris. In 2019, stc reached an agreement with Chris to hand over his Twitter handle, and the company’s objective was to communicate to their followers that @stc was now officially stc group’s handle and no longer Chris’ handle. Not exactly earth shattering news, unless of course you know the backstory. Who would ever have imagined that through this hilarious twist of fate, Chris Rowland would be exposed to Saudi culture, interact with the thousands of followers, and even manage to reply to them in Arabic? Drawing inspiration from the rise of docutainment, JWT KSA developed a compelling short film, shot on location in New Jersey. It explored Chris’ side of the story, with a dramatic storyline. Scenes build to a heroic announcement that is as engaging as it is informative. Content advertisement created by JWT, Saudi Arabia for STC, within the categories: Electronics, Technology, Professional Services.

How to explain digital transformation with plastic balls. Charles and Ray Eames’ design philosophy was all about embracing playfulness. Whether they were designing furniture, toys, or iconic exhibits such as 1961’s Mathematica – a partnership with IBM. Inspired by the Eameses early work with IBM, the experiential agency GPJ partnered with production company 1stAveMachine to create a 10-foot tall, interactive, fully-analog machine. The installation uses playful metaphors to show how IBM’s products and solutions can help businesses overcome their struggles with digital transformation. The behavior of the plastic balls as they travel through the tracks and mechanisms of the machine helps to visualize the key steps to a more modern organization. In essence, proving the power of design to make the complex, simple. Currently touring the US and appearing at large industry events such as CES, this self-perpetuating machine is also accompanied by voice-over narration that syncs with each of the 8 “teachable moments," reinforcing IBM’s point of view. Film advertisement created by GPJ, United States for IBM, within the category: Electronics, Technology.

People who are missing aren't always close to home. Often - especially in cases involving human trafficking - people end up being taken to other regions or countries. That's why Impar (Instituto Ana Paula Moreno) decided to show missing people on a world scale, through a project named #FindHope. 2019 was the year with the highest human trafficking rate of the decade. UN data say the problem affects 24.9 million worldwide. And to find and help the victims, the project seeks help through everyone's eyes, adding the photos and data of these missing people to the photos that everyone sees on Instagram. On the date of each famous global event, the institution publishes photos of missing people using hashtags on the rise. Thus, when someone searches for the event, they are impacted by photographs of missing persons, increasing the chances of the victims to be found. The project happens in the hashtags of each important event - such as #Grammy2020, #EmmyAwards, #Oscar2020 and #SuperBowl. In addition to the social network initiative, it has a website on which it is possible to register other people or send information to help find them: www.findhopeproject.com Digital advertisement created by Havas, Brazil for Impar, within the category: Public Interest, NGO.

Created for Western retailer Cavender’s, this TV and online video features real cowboys, unscripted and unstaged. The creative team even included several people from Western backgrounds, such as the co-directors of the award-winning documentary “Cowboys.” Film advertisement created by Balcom Agency, United States for Cavender's, within the category: Fashion.

Film advertisement created by TBWA, United States for Gatorade, within the category: Non-Alcoholic Drinks.

Adidas Paris trusts Birth Productions for the launch of its iconic Predator football boot, freshly redesigned for 2020. Our duo of directors, Yohan Ungar and Valentin Guiod, immerses us into the Parisian streets and bypasses its walls with a thrilling energy. The new generation of young players are competing, not always by the rules, because the smartest have sometimes to be unfair to win and impress. The film, through all these different formats, builds a relentless rhythm and a strong collage aesthetic.

With 100 years of passion and innovation, we enter the next century with hope. Digital advertisement created by THREE59, United Arab Emirates for Mazda, within the category: Automotive.

They say no man is an island and the same can be said about our beloved pets. Even though it might weigh on our consciences, most pets are left alone at home while their owners work to pay for their treats, leaving our furry, feathery and scaly buddies with a couple hours of, let’s admit, sheer boredom. Well music streaming giant Spotify with the help of Stink Studios comes to the rescue with new content curated especially for stay-at-home pets. “My Dog’s Favourite Podcast” and a large array of algorithmically supported playlists are now available for the platform’s 133 million subscribers, matchmaking an owner’s musical tastes to their pets’ needs.