Showing how a craft almond toffee maker fails at everyday tasks like taking a picture and charging a phone while it excels at gifting is the strategy behind the campaign. Enstrom Candies embraces the art of gifting so fully, it’s all they know how to do. Film advertisement created by Vladimir Jones, United States for Enstrom, within the category: Confectionery, Snacks.

To learn more about The Year of Alabama Arts, visit the microsite at http://www.artthatspeaks.com

Audio advertisement created by Publicis, Venezuela for Asociación Civil Voluntarios por los animales, within the category: Public Interest, NGO.

Liqui-Fruit asked us to come up with a TV campaign to promote their new packaging. The most notable change to the pack is the removal of the straw, a characteristic that led us straight to a simple, humorous insight. Film advertisement created by Bester Burke, South Africa for Liqui-Fruit, within the category: Non-Alcoholic Drinks.

Film advertisement created by Republika, Macedonia for Government of Macedonia, within the category: Public Interest, NGO.

Ambient advertisement created by BBDO, Ukraine for Chernigivske, within the category: Alcoholic Drinks.

February 8th marks the beginning of the Chinese New Year, with millions of people around the world coming together to celebrate the Chinese Year of the Monkey. But this year, with momentum building to finally stop the illegal ivory trade and end the years-long poaching war on elephants, WildAid is calling on the world to help make 2016 the first ever Year of the Elephant. Digital advertisement created by Grey, United Kingdom for WildAid, within the category: Public Interest, NGO.

Ambient advertisement created by Artplan, Brazil for Brazilian Symphony Orchestra, within the category: Recreation, Leisure.

Pepsi ran a brand awareness campaign to reinforce its connection to a young audience with music by engaging its audience through a bot for Messenger, resulting in a 5-point increase in awareness.

Inspired by the artistic project “Imagética” from the photographer Rogério Mesquita, the campaign illustrates one of the most painful aspects of violence against women: silence. Film advertisement created by Africa, Brazil for Instituto Maria da Penha, within the category: Public Interest, NGO.

Film advertisement created by BBDO, United States for California Coastal Commission, within the category: Public Interest, NGO.

Film advertisement created by You To You, France for Garnier, within the category: Health.

2019 Clio Entertainment Juror: Allan Gungormez Content advertisement created by hi5.agency, United States for Netflix, within the category: TV Promos.

Film advertisement created by VML, United States for NAPA Auto Parts, within the category: Automotive.

Film advertisement created by Beattie McGuinness Bungay, United Kingdom for Rubicon, within the category: Non-Alcoholic Drinks.

Clickbait has a negative association, tricking people into clicking on wild and crazy stories or images. In this unique campaign, Big Brothers Big Sisters of Tampa Bay is using it in a positive way to surprise people and grab their attention. The initiative enlists the help of the often ridiculed, wacko ‘Florida Man’ himself, by letting him do what he does best: bring the crazy. When eager users click, to have another laugh at the Florida Man’s expense, they are instead surprised with a rewarding mentorship experience. The initiative piggybacks on actual trending Florida Man headlines, to leak equally outrageous Florida Man headlines created by 22squared. The message is also being pushed out organically with replies in the comments of actual trending Florida Man stories across social media. 22squared is using donated native content to specifically geo-target Tampa area men. Digital advertisement created by 22squared, United States for Big Brothers Big Sisters, within the category: Public Interest, NGO.

J.Walter Thompson Brazil could not have chosen a better way to celebrate its 150th anniversary and its 85 years of operations in Brazil. Few agencies have the luxury of commemorating this mark, and the beer should match the occasion. The agency decided to create its own brew and celebrate this special moment with a campaign for the J.Walter Thompson Craft Beer. http://www.jwt150beer.com Digital advertisement created by JWT, Brazil for JWT, within the category: Agency Self-Promo.

Film advertisement created by RK Venture, United States for New Mexico Department of Transportation, within the category: Public Interest, NGO.