An augmented touch-based experience: using conductive ink, the brochure becomes an interface, letting you explore Audi's new Virtual Cockpit. Direct advertisement created by Razorfish, Germany for Audi, within the category: Automotive.

Film advertisement created by O'Leary and Partners, United States for Village Inn, within the category: Food.

The Mer-Bros are back and they’re more sensitive than ever. Gorton’s Seafood is launching a new campaign that will appear on TV nationally beginning this week, created in partnership with its AOR Connelly Partners. The brand has reinvented its famous fish sticks and fillets to taste fresher than ever. So fresh in fact, that they’re earning accolades from those who know the fresh taste of the ocean best. Gorton’s is bringing back the man, the myth, the legend... the Gorton’s Fisherman -- who first appeared in 1975 -- AND his muscular Mer-Bro and Poseidon and counterparts to talk about the only seafood they trust in this fun, new campaign. There’s a perception that fish sticks are, well, processed. With Gorton’s new Fillets and Fish sticks though, consumers can feel good about what they’re putting on the table. Products are made with high-quality, sustainable wild-caught Alaskan Pollock that is flash-frozen at the peak of freshness to lock in full flavor and nutrition. The work builds on last year’s successful Trusted By Those Who Know campaign, which led to a 6% increase in base units sold in FY2018 vs. FY 2017. The goals of this year’s campaign are to re-establish Gorton’s as the quality leader in the frozen seafood category, grow household penetration and become the preferred choice for consumers. The integrated campaign will run through April and includes TV, digital, social, media, in-store and PR. Film advertisement created by Connelly Partners, United States for Gorton’s Seafood, within the category: Food.

Direct advertisement created by BBDO, Belgium for Decathlon, within the categories: Retail Services, Sports.

Film advertisement created by Weber Shandwick, United States for Flonase, within the category: Health.

Film advertisement created by Bruckner Yaar Levi, Israel for Ono Academic College, within the category: Education.

Film advertisement created by Phileas, France for CNCT, within the category: Public Interest, NGO.

Digital advertisement created by TBWA, China for Baobeihuijia, within the category: Public Interest, NGO.

Film advertisement created by Lowe, Spain for Líbero, within the category: Media.

Film advertisement created by Åkestam Holst, Sweden for Pause Home Entertainment, within the category: Electronics, Technology.

Virginia Lottery Invites you to play along this holiday season. The campaign fully embraces the holiday spirit after last year’s quieter celebrations. Themes of family, gifting, sharing and kindness are seen throughout the creative work. It spotlights all of the Virginia Lottery’s holiday offerings -- Holiday Scratchers, Virginia’s New Year's Millionaire Raffle tickets and online games to expand the joy of gifting. Integrated advertisement created by Yebo, United States for Virginia Lottery, within the category: Gambling.

Film advertisement created by TBWA, United Kingdom for University of Leicester, within the category: Education.

The video was made by creating animations out of 1,800 posts, which were transformed into the frames of the videos. The stop motion videos use Facebook’s interface as their animation platform. “The idea for the video came from the way people use mobile phones to browse Facebook; the scenes scroll down the screen like the images of a movie reel,” says Paul Sanna, Creative VP at Wunderman Brazil. Accompanied by a version of the pop song “Somewhere Only We Know,” the images depict experiences that are worth sharing and enjoying. Film advertisement created by Wunderman, Brazil for Vivo, within the category: Electronics, Technology.

Ambient advertisement created by Reforma, Bulgaria for MasterCard, within the category: Finance.

Research showed that only 9% of Golden Chick customers were first timers – meaning trial was successful at creating loyalty. And no wonder – Golden Chick’s superior quality in the QSR chicken category was obvious, as one of the few brands growing in a competitive market. To keep growth on the climb, we knew we needed to generate more trial. What better way to do that than to capture real, authentic reactions to those first-bite moments? So we took to the Golden Chick trailer to streets to sample real menu items for real people, and the results were pretty darn tasty. Experiential advertisement created by Loomis, United States for Golden Chick, within the category: Food.

Clemenger BBDO Adelaide and Anifex built the 'Delite-o-matic' - an interactive vending machine that dispenses free packs of Fantastic Delites simply by pushing a button hundreds of times or by performing challenges. The Delite-o-matic was put out on the streets to prove that because Fantastic Delites taste so good, people will go to incredible lengths to get their hands on them. Ambient advertisement created by BBDO, Australia for Fantastic Snacks, within the category: Food.

Ambient advertisement created by TBWA, France for Castorama, within the category: Retail Services.

Digital advertisement created by dim&canzian, Brazil for Adote Um Vira Lata, within the category: Public Interest, NGO.