Film advertisement created by Publicis, United States for Café Bustelo, within the category: Non-Alcoholic Drinks.

Before the Internet, there was a much better source for getting different perspectives on everyday problems. It’s pronounced “buuk.” Outdoor advertisement created by The Creative Circus, United States for US Public Libraries, within the category: Education.

Minorities make up a significant portion of the outdoor industry, yet they are barely visible looking in. Filson is changing the way we think about what it means to be outdoorsy. The Outsiders is not an ad campaign. It’s a movement to create space and growth for people of color in the outdoor community.

If there’s one thing we can agree on, it’s that robocalls are the bane of our collective existence. AT&T is leading the fight for a world where robots can’t reach you. Integrated advertisement created by The Creative Circus, United States for AT&T, within the category: Electronics, Technology.

Creative Essence is a unique blend of curiosity, passion and sweat mixed with Nordic ingredients and design. It’s a true celebration of diversity, ambition and the culture of Mirum Helsinki as each employee has been involved in the project by donating a drop of their sweat in the hopes of “seducing” brand new colleagues. To learn more about Creative Essence please visit creativeessence.mirum.fi

CHALLENGE: Buscofem is a leading brand of menstrual cramps drug in Brazil. Despite their leadership on the market, we were challenged with further increasing brand awareness and sales numbers, while also turning Buscofem into an important player in the digital environment, converting new users and engaging customers to increase loyalty. /SOLUTION So, we’ve created a movement called #mypainmatters to bring women’s pain to light, with especial focus on menstrual cramps. Using data collected through social listening and a national survey of Brazilian women (in partnership with the Sophia Mind institute), we discovered that most women suffer through menstrual cramps. Most importantly, they’ve had to miss out on activities, school or work because of their menstrual symptoms and have had their pain dismissed by others. We gave these women a voice by writing a song using the data collected in the survey, as well as creating an interactive website with key research findings, bringing light to a real social problem, at work and in their personal lives. We’ve launched the music video for the My Pain Matters song on International Women’s Day along with other materials, and used the support of bloggers and influencers to help spread the word. /RESULTS Buscofem has now the biggest fanpage in the healthcare segment according to SocialBakers® and, despite a challenging landscape, sales have increased 19% during the campaign resulting in 68% of market share in the menstrual pain category. The campaign reached over 75% of 18 to 34 year old women, 40% through paid media and the other 35% through word of mouth. Digital advertisement created by IPG, Brazil for Buscofem, within the category: Pharmaceutical.

50 years after Woodstock, the celebrated rock n’ roll photographer Henry Diltz sits in front of the camera to reminisce about how he captured one of the most influential music festivals in history, in an early release of the third part of his upcoming docu-series produced by Los Angeles-based production company Keeper. Henry Diltz | Vol.3: Woodstock, directed by Scott Hanson, takes viewers back to the summer of ‘69 with never-before-seen images of the festival and an exclusive sit-down interview with Diltz as he recounts the origin of his career as the official Woodstock photographer and the stories behind the photos that graced legendary album covers and captured a golden era of rock n’ roll.

Digital advertisement created by Wunderman Thompson, United States for Washington’s Lottery, within the category: Gambling.

BMO, proud sponsor of the MLS Montreal Impact, wanted to give back to the soccer community. We exchanged the fans’ old jerseys for the team’s new ones, then gave a second life to the collected jerseys, where it counted. Film advertisement created by FCB, Canada for BMO, within the categories: Finance, Sports.

The music video captures ‘the spirit of Harlem’ and works perfectly as a promo for the bike by packing an authentic, cultural punch. To keep the feel very real, the casting took place on the street, via Instagram, and by tapping into the Ferg crew, which encompasses visual artists, stylists, dancers, musicians and more. Film advertisement created by Herc, United States for Redline, within the categories: Automotive, Recreation, Leisure, Sports.

G2A is a marketplace for gamers where you can buy games and gaming gear, way cheaper than at any other places. In our story we show how terrible things happen when gamers overpay. Film advertisement created by Serviceplan, Poland for G2A, within the category: Gaming.

Budweiser, in collaboration with Amazon's PrimeAir, the first drone delivery system, introduces BudwaisAir, the first delivery service that lets ordinary people clean the air every time they order beer from Amazon. Integrated advertisement created by Miami Ad School, Spain for Budweiser, within the category: Alcoholic Drinks.

Film advertisement created by Africa, Brazil for Budweiser, within the category: Alcoholic Drinks.

Film advertisement created by Arthur London, United Kingdom for Action for Children, within the category: Public Interest, NGO.

Going to the emergency room isn't fun. It's even less fun a few weeks later when you get the bill. Surprising charges. Costly fees. Insurance copays. Premier ER & Urgent Care believes patients should be treated with respect, and pricing should be fair and honest. To drive that point home, they turned to Bandolier Media to create a series of spots highlighting the cavalier (and often predatory) ways the other hospitals and urgent care centers think about cost. Film advertisement created by Bandolier Media, United States for Premier ER & Urgent Care, within the category: Health.

Film advertisement created by McCann, Uruguay for Nuevocentro Shopping, within the category: Retail Services.

Film advertisement created by Decoded, United States for Penn State University, within the category: Education.

A documentary film that travels through the beautiful Angolan landscape, paying tribute to a unique project: Heroes in Blue, volunteers who take healthcare to isolated communities. Standard Bank has created this project because it shares these same values: integrity, solidarity, humanity, teamwork and giving back to society. Film advertisement created by Born, Angola for Standard Bank, within the category: Finance.

French brand of pre-packaged breads and pastries, La Boulangère is a pioneer in French fair trade. In 2012, she laid the first foundations of her approach by developing a responsible purchasing policy for her wheat flour and later for her eggs; its main agricultural raw material. Film advertisement created by Gloryparis, France for La Boulangère, within the category: Food.