Film advertisement created by VCCP, Australia for Compare The Market, within the category: Finance.

Coyle, Kevin Lu, Shane Simpson, Domel Libid Film advertisement created by GMMB, United States for Washington Healthplanfinder, within the category: Professional Services.

Because we ignore online homophobia and transphobia online, we made it impossible to ignore. We selected, printed and displayed 74 hateful posts from the last 6 years on a wild postings palissade in Downtown Montreal. The posters were initially supposed to be on display for a few days but we got shut down by the police in less than 20 minutes. A dozen calls had already been made to report the hatred. Thing is you can still find these messages online. Experiential advertisement created by Rethink, Canada for Fondation Emergence, within the category: Public Interest, NGO.

Digital advertisement created by BBDO, Russia for ROSTELECOM, within the category: Electronics, Technology.

Film advertisement created by Y&R, United Kingdom for Vodafone, within the category: Electronics, Technology.

Ambient advertisement created by Leo Burnett, Costa Rica for Claro, within the category: Electronics, Technology.

Film advertisement created by Rain43, Canada for Ontario Toyota Dealers Association, within the category: Automotive.

The Challenge: To launch the Nissan 370Z in the region, we needed to engage young Arabs while playing up the car’s speed and agility. The Opportunity: Online gaming is ranked as one of the top 3 activities for young users across the region. So we harnessed this opportunity to reach our target. The Idea: To drive home the car’s features and activate our audience we created a Z Pilots – a social media based racing game. Players could race the 370Z against their Facebook friends on a track inspired by one of the world’s most iconic circuits – the Yas Marina circuit. The prize? The fastest of them all would win a Nissan 370Z driving experience at the actual Yas Marina Circuit along with a weekend’s stay on Yas Island. The Results: After just 4 weeks, over 41,570 players from across the region raced against each other. On average, players spent over 6 minutes on the race track. The 5 fastest laps won the Yas Marina racing experience with a real 370Z. And the fever raced across the internet, with more hits than ever expected. Z Pilots created a solid fanbase for the 370Z. The brand established street cred among the young Arab audience. And the game is still running far beyond anticipation, attracting over 61,000 players from the region to date. Digital advertisement created by TBWA, United Arab Emirates for Nissan, within the category: Automotive.

Digital advertisement created by Laika, Ecuador for GamaTV, within the category: Media.

Production Company: Code Film Inc. Film advertisement created by Grip Limited, Canada for KFC, within the category: Food.

The word "passarela" has two meanings: catwalk and footbridge. Ambient advertisement created by Leo Burnett, Brazil for FIAT, within the category: Automotive.

LYSE is a premium sachet skincare brand, specially made to treat and keep skin moisture at night for those who often have late night or sleep deprivation which is usually main cause of facial skin problems such as acne, wrinkle, dark circles, skin puffiness or dryer skin. Main target is students, freelancers, and first jobbers who are living life under motto “ WORK HARD, PLAY HARDER”. The campaign’s story is told by “The midnight house ”, series of short advertisements that tell stories of what happened in a gang of friends in the late night both good and bad. However, with Lyse night skincare, you always look perfect the next morning. Film advertisement created by Workkit, Thailand for Lyse Skincare, within the category: Beauty.

To encourage Bessies submissions, JWT created a spot that, at first glance, looks like the original Skittles lick-the-screen commercial we’ve all seen before (Also a previous Bessie’s winner). But, instead, it takes an interesting twist when BBDO’s ECD Carlos Moreno appears and, let’s just say, plays copycat… Digital advertisement created by JWT, Canada for The Bessies Award, within the category: Professional Services.

Film advertisement created by Grey, United States for Ad Council, within the category: Public Interest, NGO.

When a standard poster just won’t do to grab the attention of college students, and convince them to get a flu shot. This interactive display was installed over four hours, with 148 tissue boxes, directing students to get a flu shot. What began with hesitation from students to take a tissue, turned into a fun, interactive, and memorable experiential exhibit, and drove traffic to Student Health Services.

With this Kryptonite lock, thiefs can't turn of your iPhone without your password. This gives you extra time to use Find My iPhone to get i back and make it more risky to be a thief. Advertising School: DMJX: Creative Communication, Copenhagen, Denmark Digital advertisement created by DMJX, Denmark for Kryptonite, within the category: Personal Accessories.

Sometimes, it’s easier to find the courage to confide over a coffee. Film advertisement created by BBDO, Belgium for Douwe Egberts, within the category: Non-Alcoholic Drinks.

Film advertisement created by Mechanica, United States for Forcepoint, within the category: Professional Services.

Film advertisement created by BBDO, Argentina for Volkswagen, within the category: Automotive.