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Soccer Without Borders, ‘Girls In The Game,’ Highlights The Unique Challenges Faced by Under-Served Youth And Inequalities in Sport. Nemo Design partners with NFP during 2019 FIFA’s Women’s World Cup to create inspiring film for young female players experiencing cultural barriers, discrimination and violence. Film advertisement created by Nemo Design, United States for Soccer Without Borders, within the category: Sports.
Our Alpha creators are ones who dare to imagine, push boundaries and are relentless in perfecting their craft. Alphas see where others don’t and go where others won’t. We come from all walks of life. Film advertisement created by Collabtive, Singapore for Sony, within the category: Electronics, Technology.
Integrated advertisement created by BBDO, United Kingdom for Guinness, within the category: Alcoholic Drinks.
Digital advertisement created by Left Productions, France for Deliveroo, within the category: Food.
The youth today loves to travel. They are always ready to pack their bags and head out. The only thing that they never pack is a condom. Durex wants these wanderers to carry a condom with them on all their adventures. So, we turned Durex condoms into little pocket-passwords for free Wi-Fi hotspots, or as we call them, d-spots. d-spots are placed at locations most frequented by youngsters. Youngsters can simply scan a Durex condom to connect to a d-spot, thanks to object recognition technology. Go ahead young ones, we’ve got you covered. Integrated advertisement created by Miami Ad School, Germany for Durex, within the category: Health.
For all of us who dream of space. Film advertisement created by Jorge M. Rodrigo Ad Studio, Spain for ESA, within the category: Public Interest, NGO.
Brand Video created by DAf for bourbon barrel-aged wine 1000 Stories, within the category: Wine & Spirits. Consumer video for Fetzer Vineyards’ bourbon barrel-aged wine 1000 Stories, a leader in the U.S. bourbon barrel-aged wine category. Filmed in Mendocino Country, DAf worked with the tagline “Never the Same Story” to create a mid-century U.S. literary aesthetic that captures the wine’s small-batch technique and nods to individual creativity through the American gift for storytelling. Integrated advertisement created by DAf, United States for 1000 Stories, within the category: Alcoholic Drinks.
Galamb (Pigeon) Tailoring is a bespoke tailor shop in the heart of Budapest. Beside their custom designed, high-quality suits, the salon brought out a new collection: these suits are not exclusively designed for special occasions or holidays, but also for everyday wear. We defined this ordinary reality by the character who stumbles and falls in everyday situations. We follow the day-to-day life of the protagonist from one situation to the other and freeze every scene for a moment when the image turns into a well-composed fashion photo. Between the scenes, we also progress in an ordinary, “making of” way: it is not a problem if the lamp hangs in the scene or the edge of the set is visible. The movement of our only character is not visible as he runs from one set to the other while the camera is in motion. With this contrast between the puritan, everyday definition and the composed scenes that freeze for some moments, we formulated an "everyday yet high-fashion" message.
Equinox, the global high performance lifestyle leader, today launched its “Life’s a Ball” campaign, celebrating Pride and the New York City Ballroom community, and benefitting House Lives Matter, the only organization for the House Ballroom Community by the House Ballroom Community. Equinox has partnered with the Icons and Legends in the New York City Ballroom community including Legendary Veronica Miyake Mugler, Legendary Chyna Prodigy, Legendary Asia Balenciaga, Legendary Tamiyah Miyake Mugler, the Icon Sinia Alaia, the Icon Leiomy Maldonado and Up-and-Coming Legendary Tati Finesse to star in the campaign. “Life’s a Ball” honors the power and magnificence of trans women of color in their performance element and shares a message of equality, fostering sisterhood and expressing pride all through movement. Each woman delivers a winning performance, dancing solo in a frame surrounded by her sisters, each showcasing one iconic element of vogue performance: Dips, Spins, Catwalks, Hands, Hair Whip, Duck Walk, and Floor Performance. Content advertisement created by RanaVerse, United States for Equinox, within the category: Public Interest, NGO.
Partnering with agency RanaVerse, Unilever saw the opportunity to turn over the status of being an “official WorldPride sponsor” to six grassroots organizations, which otherwise would not have had access to a corporate Pride sponsorship. As part of the campaign, Unilever and RanaVerse created films for each organization, each featuring a different ambassador. Content advertisement created by RanaVerse, United States for Unilever, within the categories: Beauty, Health, House, Garden.
goodwine is a local Kyiv wine and grocery store. In 2018 they completely reimagined their loyalty programme making it as personalized as possible. All customers received exclusive offers based on their preferences. So basically every single user was given an own unique loyalty programme. The brief was to create an identity that will go beyond boring and corporate norm of all shops’ loyalty programmes. goodwine is very human. The brand has always supported the uniqueness of every employee and customer. To support the customization of the loyalty programme and the diversity of thousands of goodwine’s people we came up with the idea to create thousands of different identities. We created naive visual style. Then we programmed an algorithm that randomly shuffles elements and creates thousands of designs. We used them to make an exclusive branding for every customer personal card. Now there are no two identical cards because there are no two identical customers. goodwine employees became the part of identity. The posters were placed in the exact store departments next to workplaces of exact people. The heroes of posters ‘explained’ how the loyalty programme worked in their department. We also saved the exclusive speech patterns of employees in copywriting. So that you feel that a real person is talking to you. Usually people don’t like anything new. But this time 85% of old clients switched to the new programme. And 28 459 goodwine’s visitors became new loyal customers. Design advertisement created by Banda, Ukraine for Goodwine, within the category: Retail Services.
www.moonpig.com/uk/ Film advertisement created by Quiet Storm, United Kingdom for Moonpig, within the category: Retail Services.
We live in a world with so much injustice, that sometimes we just forget about it. Millions of people still suffer violence, malnutrition, discrimination, abuse, and persecution. But in the age of big data, mere numbers alone don't cause an impact. They are so hard to grasp that we end up feeling isolated by the shocking facts. It seems impossible to even thing about changing the times we live in. But it isn't. That's the idea behind our newest campaign for Change.org #ChangeTheTimes, to remind us that even the littlest changes can cause huge transformations. We have individualized human rights and environmental crimes by changing them into seconds represented by a GIF that is played as often as the fact. Digital advertisement created by TBWA, Spain for Change.org, within the category: Public Interest, NGO.
After receiving a golden ticket, a Kymono customer enters a magical shop to find out about a new service offer: The Office Design. Film advertisement created by Sens, France for Kymono, within the category: Office Equipment.
A seagull and three individual fishermen try to cope and survive on stormy seas. But due to the resulting chaos, the fishermen come up with the idea to work together to be more successful. The fishermen make a net out of their fishing lines and throw it out to catch a big fish.
Experiential advertisement created by TBWA, Belgium for Telenet, within the category: Electronics, Technology.
Film advertisement created by Mito, Hungary for Flip, within the category: Electronics, Technology.
Ambient advertisement created by Miami Ad School, United States for The Art Of Bleeding, within the category: Public Interest, NGO.
Vehicle testing. There are a thousand ways to do it, and sometimes, the impossible happens. But in Colombia, despite great development advances, there is still much to be done. That's why at Chevrolet we believe that to make a real difference we could take better advantage of our test drives, to help those in need. Experiential advertisement created by BBDO, Colombia for Chevrolet, within the category: Automotive.
Genelec joined forces with Boiler Room and created a true 360 campaign taking in: event, premium content and contest. Results: Purchase intent increased by over 80%. The live broadcast audience was 2,1 million people all over the world.