Made specifically for YouTube, this Pre-roll unexpectedly reminds parents that McDonald's is the one place where kids can truly play with their food. Digital advertisement created by Tribal, Canada for McDonald's, within the category: Food.

Film advertisement created by Cossette, Canada for McDonald's, within the category: Food.

Film advertisement created by GSD&M, United States for Alzheimer's Association, within the category: Public Interest, NGO.

Film advertisement created by Madwell, United States for Bugaboo, within the category: Personal Accessories.

Film advertisement created by JWT, United Kingdom for Berocca, within the category: Pharmaceutical.

Film advertisement created by TBWA, France for Aides, within the category: Public Interest, NGO.

Canadian Tire is lighting up the holiday season and spreading cheer across the Canada with the unveiling of the first tree powered by Christmas spirit. Every time a Christmas message, tweet, blog post, news story, or forum post is shared online, it illuminates the tree. So as Christmas spirit grows stronger and stronger, the Christmas Spirit Tree shines brighter and brighter. Ambient advertisement created by DDB, Canada for Canadian Tire, within the category: Retail Services.

Film advertisement created by Milk, Lithuania for Valdorfo, within the category: Food.

Film advertisement created by Barkley, United States for Tomb Raider, within the category: Gaming.

Digital advertisement created by Alquimia, Italy for HaiQ, within the category: Other.

We created a mechanic utilizing that insight and challenged our clients to imagine ice cream with whatever elements they had at their disposal. Like that, we decided to awaken our client’s inner creativity, making them part of our campaign and inviting them to win more pounds of ice cream. Digital advertisement created by Craniux, Paraguay for Amandau, within the category: Food.

Film advertisement created by Anomaly, United States for Johnnie Walker, within the category: Alcoholic Drinks.

In an industry like Real Estate that is inundated with mundane fact-based advertising, we aimed to create a refreshing campaign that brings a smile to most folks. Film advertisement created by Lazaro Advertising, India for Goyal & Co, within the category: Professional Services.

Film advertisement created by TN Reklame, Denmark for Lej Et Lig, within the category: Automotive.

For our client The Dalí Museum in Florida, we wanted to play with the Dalí brand of surrealism and create something nonsensical out of something very familiar. Surely you've had a good old fashioned starting contest in your time but this app lets you compete against Dalí himself through your iPhone's front-facing camera. There's a catch, of course, in that the Dalí you compete against is just a picture of him. So you always lose. "The Dalí Staring Contest" (http://staringapp.com/) app is also supported by mirror decals inside the museum’s bathroom that pit “You vs. You.” Additionally there are two instructional videos, an abbreviated :51 second video and a full two hour video—a play on how long you can go. Digital advertisement created by Goodby Silverstein & Partners, United States for The Dalí Museum, within the category: Recreation, Leisure.

Film advertisement created by Base2, South Africa for Ultra Mel, within the category: Non-Alcoholic Drinks.

Film advertisement created by Preston Kelly, United States for Twin Cities YMCA, within the category: Public Interest, NGO.

Integrated advertisement created by Serviceplan, France for Andros, within the category: Food.

Film advertisement created by Wieden + Kennedy, United States for ESPN, within the category: Media.