The big danish bacon pre-roll

What happens when you merge a great insight in an industry with an internet phenomenon, put it on YouTube and target a business segment? You get a 13-minute-long pre-roll with just a piece of bacon being cooked. Doesn’t exactly sound like a recipe for success, but that is exactly what the danish meat exporter, Danish Crown did, and the results are clear. 993 hours spend on a single pre-roll. Digital advertisement created by Hjaltelin Stahl, Denmark for Danish Crown, within the category: Food.