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Digital advertisement created by Choojai, Thailand for Knorr, within the category: Food.
Film advertisement created by TBWA, France for SNCF, within the category: Transport.
One of India's largest online furniture stores, Urban Ladder opened its first physical store in July 2017. These radio spots were released to let people know of our on-ground presence.
In 2011 speed cameras were introduced to Latvian drivers, but as it soon turned out – it wasn't for the noble cause of speeding elimination but was a cheeky money making scheme and it wasn't the country that won in this war. We started a social campaign–The National Radar. The idea: take your old fridge, make it look like radar and place it on a highway where it doesn't interfere with traffic. We only started a Facebook page to promote it but in couple of weeks the campaign was all over the news. Digital advertisement created by !Mooz, Latvia for National Radar, within the category: Public Interest, NGO.
Ambient advertisement created by Halva Kungariket, Sweden for Mobilia shopping mall, within the category: Automotive.
Ambient advertisement created by Åkestam Holst, Sweden for Refugee Phones, within the category: Public Interest, NGO.
Film advertisement created by la comunidad, Argentina for FilmSuez, within the category: Recreation, Leisure.
The weiser way to meet. Digital advertisement created by Miami Ad School, United States for Budweiser, within the category: Alcoholic Drinks.
Film advertisement created by Alazraki, Mexico for Scotiabank, within the category: Finance.
Digital advertisement created by Republique, Lebanon for Mukhi Sisters, within the category: Personal Accessories.
Film advertisement created by David&Goliath, United States for Esperanza Immigrant Rights Project, within the category: Public Interest, NGO.
Film advertisement created by Sens, France for Helpling, within the category: Professional Services.
Digital advertisement created by Geometry Global, Japan for Kanagawa Prefectural Government, within the category: Public Interest, NGO.
Quality is key. NHK (Nippon Hōsō Kyōkai) – Japan Broadcasting Corporation knows it very well. The company has launched two new channels with 4K & 8K images only. Together with the amazing Takcom director & Neandertal agency we've created a few promotional videos for his innovative TV station.
The new campaign by Brussels Mobility, intended for young people aged 18-30, diverts the codes of sports betting with biting humour as a reminder that, no matter what mode of transport used, driving under the influence (of drugs and alcohol) kills. Summer is coming, putting an end to months of lockdown; restaurants and outdoor terraces are welcoming us back to celebrate meeting up again and one month of the Euro Soccer Championship… The time has come to remind people that taking to the road after drinking alcohol or smoking a joint is anything but banal, whether you travel home by car, bike or scooter! Further to its “Barlos" campaign in 2020, Brussels Mobility is hitting hard. The new campaign, starring the Belgian actor Guy Staumont (Dikkenek), displays resolutely biting humour and surfs on the wave of sports betting, with a message: "Beat the odds". “This campaign is a throwback to the cult character from the film Dikkenek", explains Nicolas Gaspart, copywriter for mortierbrigade, the agency that designed the campaign with VO. Baudouin tells us how he made a fortune through betting... on future road traffic accidents among young people who get behind the wheel under the influence. Armed with statistics, he speaks directly to viewers and shares his tips and tricks “to make big money!” Film advertisement created by Mortierbrigade, Belgium for Brussels Mobility, within the category: Public Interest, NGO.
TASK: To make Mastercard a multi-sensory brand by building a new channel of brand communication with the audience through senses that have not previously been used for advertising purposes. Engage the Atlas Weekend audience and reach an additional 1.5 million target audience with minimal media costs. SOLUTION: Let those who are unable to hear the sound—feel the sound. We invited the American music translator, Amber Galloway Gallego. Amber is the author of a unique style of translating music into sign language. At the event, she conducted a series of trainings for a Ukrainian team of sign language translators who also contributed to interpreting performances. At a special sensor field called #MastercardVibes, visitors with hearing impairments were able to feel the music through special built-in areas. Sound was experienced as never before, with some feeling its vibrations through touch. Special SubPac ripple vests made it possible to feel deep bass frequencies throughout the entire body. RESULTS: The total media coverage of the project was 17,455,039, which is 872% more than planned. More than 200 hearing impaired people took advantage of the #MastercardVibes activity. More than 100 songs were translated during the performances. Over 70 media resources lighted up the information for free. Thanks to a master class from Amber Galloway Gallego and her team, a new profession has emerged in Ukraine—sign language interpreters specializing in translating music. Experiential advertisement created by Adsapience, Ukraine for MasterCard, within the categories: Finance, Public Interest, NGO.
Film advertisement created by We Are Social, France for Renault, within the category: Automotive.
Ambient advertisement created by Tsjee, Netherlands for House of shoes, within the category: Fashion.
Film advertisement created by BBDO, Brazil for Pedigree, within the category: Pets.