Even knowing its wrong, people stop on disabled people parking space. To solve this problem, we created a totem that recognizes and fines in real time drivers unauthorized to park on those spaces. Herb, The GuardThe solution for predatory parking. Integrated advertisement created by Miami Ad School, Brazil for Google, within the category: Electronics, Technology.

Ambient advertisement created by Lowe, Costa Rica for Fox Sports, within the category: Media.

We created a gourmet meal made entirely from garbage ingredients to raise awareness for hungry homeless youth. Digital advertisement created by Grey, Israel for Shanti House, within the category: Public Interest, NGO.

Every Red Nose Day, celebrities take on huge, daunting challenges to raise money. We brought a beloved brand mascot – PG tips Monkey – to life in the real world. This animatronic Monkey took on a towering feat: climbing Europe’s tallest building. A 360 campaign, including hilarious film of the stunt, asked fans to support Monkey’s heroics by buying special packs. Case study: https://vimeo.com/130204607 Ambient advertisement created by Hey Human, United Kingdom for PG Tips, within the category: Non-Alcoholic Drinks.

This isn't friendship, this is fanship.

Climate change is making our oceans more acid, with the coastal areas bearing the majority of the impact, killing reefs and threatening ecosystems. Smartwax is a natural surf wax formula that reverses this acidification by simply asking surfers to modify their regular behavior. Every single surfer who uses the wax can neutralise up to 1.3m3 of water. And with over 35 million active surfers worldwide, they could rebalance over 1,000,000 swimming pools worth of acidic water each year. To launch the wax, special samples were created in the shape of US president, Donald Trump, and Brazil’s president, Jair Bolsonaro, two of the world’s most infamous climate change deniers. The new wax formula gave the million-strong global surfing community the opportunity to be part of the solution. Their response was so overwhelming that one month after the launch, 70% of the global market have asked for the formula, with 8 brands are already using it. And what started as a little drop in the ocean is getting bigger every day as Clean Ocean Foundation currently explores other materials to apply the additive that makes SmartWax, including sunscreen, hull sealants, life jackets, dive gear, anchors, jet skis and swimwear. In the hope that we save our oceans, one wave at a time. Experiential advertisement created by McCann, Australia for Clean Ocean Foundation Australia, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Brazil for Skol, within the category: Alcoholic Drinks.

#THEPRINCEISBACK This was the headline broadcast by Belgian Royal Soccer Club Anderlecht on Sunday at midday. Just four words, but they sent a chill down the spines of everyone who loves the mauves: legendary soccer player Vincent Kompany would be coming home. Digital advertisement created by Branded by Geronimo, Belgium for Anderlecht, within the category: Sports.

After several attempts to eradicate the theft of french fries in the past, McDonald's created a possible solution to this ongoing problem. The McFries in Disguise System consists of 3 packages to disguise the McFries and avoid fries theft. The Disguise System will be available in Puerto Rico to celebrate International French Fry Day. #InternationalFrenchFryDay Direct advertisement created by TBWA, Puerto Rico for McDonald's, within the category: Food.

Outdoor advertisement created by JWT, Colombia for Kit Kat, within the category: Confectionery, Snacks.

Film advertisement created by Publicis, United Kingdom for Morrisons, within the category: Retail Services.

Film advertisement created by BBDO, United States for Sandy Hook Promise, within the category: Public Interest, NGO.

At RPG, the happiness of our employees, investors, and customers is a priority. Join us as we celebrate the journey of spreading joy across the world with #HelloHappiness.

Film advertisement created by Banda, Ukraine for KIAF, within the category: Professional Services.

Film advertisement created by DPZ&T, Brazil for Renault, within the category: Automotive.

Digital advertisement created by Ogilvy, India for Ministry of Tourism India, within the category: Transport.

Film advertisement created by McCann, Greece for efood, within the category: Professional Services.

Ideas Festival is the biggest intellectual festival in Ukraine. The festival has changed a lot, so organisers wanted to refresh and implement new vision and ideas into the festival’s visual identity. When we started looking for a new symbol of ideas, we didn’t want to use cliche associations like lamps or mind bubbles. We’ve conducted a small research and found-out, that people themselves are the best metaphor for ideas. Because people are those who create, share and implement ideas in real life. Profiles of real people have become the main element of branding: they communicate on a live brand pattern, share their experiences with each other. A Greek-style font resembles the Greek roots of the word “idea”, and peoples’ profiles remind us of pictures of ancient Greek thinkers. Design advertisement created by ONCE, Ukraine for Ideas Festival, within the category: Professional Services.

Ford Focus is a model with a long history. Many stories have been collected from Ford Focus owners and for the launch of the new Focus Blue Hive, we picked the best stories and turned them into web episodes. https://www.afocusonyourlifetime.com

Ambient advertisement created by Saatchi & Saatchi, Guatemala for Pictionary, within the category: Gaming.