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Titled "Does Love Exist?", this hour-long documentary Film advertisement created by Ogilvy, Greece for Lacta, within the category: Confectionery, Snacks.
Digital advertisement created by República, United States for Segura Viudas Cava, within the category: Alcoholic Drinks.
Film advertisement created by Republika, Macedonia for Government of Macedonia, within the category: Industrial, Agriculture.
Film advertisement created by Oneightyº, Puerto Rico for Honda, within the category: Automotive.
Every year, people die because they fall into frozen rivers and lakes – even despite laws and warning signs. Therefore, the Frankfurt Fire Department was launching a campaign that points out this deadly danger. Photos of people frozen in the ice created the impression that they were trapped beneath the surface. An urgent warning to all passers-by in Frankfurt's parks and green spaces: Keep off the ice. Danger! Ambient advertisement created by Leo Burnett, Germany for Frankfurt Fire Department, within the category: Public Interest, NGO.
Digital advertisement created by eFabrika, Turkey for Turkish Airlines, within the category: Transport.
ibis is dedicating its first line of shirts, tailor-made directly from the finest new ibis bedsheets, to anyone who dreams of staying in bed following a good night’s sleep. The exclusive “Dream Apparel” initiative has been specially created for members of the ibis BUSINESS program, with the idea of prolonging their perfect night into a dream day. They will be offered a custom-tailored shirt during their stay in an ibis hotel. A professional tailor will take guests’ measurements on their arrival at the hotel and will present their handmade shirt to them the following day. Film advertisement created by Gloryparis, France for IBIS, within the category: Hospitality, Tourism.
According to recent studies (Cambridge, at European Union level) The Czech Republic has been recorded as one of the most racist and nationalistic countries in Europe. Living here, we can say that the people are mostly accepting and nice. Unfortunately, people aren’t quite as nice online. The internet has become a breeding ground for awful, hateful messages, made worse by anonymity. Usually made toward those who are most vulnerable - the refugees. So, Nadace Varietas - the Czech NGO for an open society and supporting the integration of foreigners - decided to do something to challenge and change mentalities. “Hate Unplugged” – a project that evaluates all the negative energy wasted online (by writing hateful posts) and transforming it into positive by donating free electricity and data to the people in need (the exact people that were targeted by that hate online). Using a mixture of social listening and complex sentiment analysis tools, we monitored the internet for months, recording the most hateful comments and negative energy, and calculating how much energy was wasted in the process. Applying a simple algorithm (how much a human being consumes as energy in a hateful manifestation + the energy consumed by the device he used, multiplied by the number of hateful post we found every day = 259 300 watts per year! We used the equivalent of this “wasted” negative energy to donate it to the people in need – the Nakivale Refugee Settlement in Uganda, where we've build Hello Hubs (hubs that’ll give free electricity and data) with the help of the Hello World organisation. Digital advertisement created by McCann, Czechia for Hello Hub, within the category: Public Interest, NGO.
Digital advertisement created by McCann, Costa Rica for Gollo, within the category: Retail Services.
Film advertisement created by Tribe, Latvia for Latvian National Armed Forces, within the category: Public Interest, NGO.
Experiential advertisement created by Geometry Global, Czechia for Salvation Army, within the category: Public Interest, NGO.
Kiwi children are facing an upbringing that is increasingly dominated by technology – the struggle to find balance in today’s fast-paced environment is an ongoing challenge for New Zealand families. In partnership with Gilbert Rugby, Nakatomi, child psychologist Dr Emma Woodward and Colenso BBDO, Spark is developing a Bluetooth-enabled smart rugby ball to help families achieve a healthy balance of screen time and active playtime. The product is currently a prototype, with a New Zealand trial underway with local families. Experiential advertisement created by BBDO, New Zealand for Spark, within the category: Toys.
Every end of the year Google looks back at the past 12 months with their Zeitgeist: Year In Review video. This year the Dutch Alzheimer’s Foundation created their own version of Zeitgeist 2014 that shows the effects of Alzheimer’s disease. Film advertisement created by N=5, Netherlands for Alzheimer Nederland, within the category: Public Interest, NGO.
Art Director:Prasun and Gauri Film advertisement created by TBWA, India for Kuoni, within the category: Transport.
Digital advertisement created by Swing Swing, United States for Camper, within the category: Fashion.
When MasterCard Canada started the search for their 2013 interns, they wanted applicants to share their vision of how much better a cashless world could be. By showcasing common cash related problems in a futuristic context, these videos were created to inspire and drive applicants to enter at the MasterCard #Internswanted Facebook page. Film advertisement created by MacLaren, Canada for MasterCard, within the category: Finance.
Digital advertisement created by SMFB, Norway for GEOX, within the category: Fashion.
Digital advertisement created by Media Contacts, Brazil for Media Contacts, within the category: Fashion.
Experiential advertisement created by McCann, Hong Kong for Cathay Pacific, within the category: Transport.
#CleanMyCity is a series of urban cleanups initiated by CleanMyMac X. To promote our 2019 cleanup challenge, we created Junkman, the first hero made entirely out of junk. Can you scare people into being litter-conscious? We’ve been trying to figure out just that with our CleanMyCity prank inspired by CleanMyMac X. Whenever unsuspecting folks would drop a piece of litter onto the pile, the “junk” would suddenly rise up and chase them back. This simple idea helped us get attention for our #CleanMyCity urban cleanups. Although CleanMyMac X is only a junk cleaner app, we believe that fighting junk should go beyond digital. And everyone can remove a bit of waste from this planet, whether it’s gigabytes or garbage bags.