Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Film advertisement created by Lowe, Czechia for For a Better Life in Prague, within the category: Public Interest, NGO.

Life of George is the world’s first interactive game combining real LEGO bricks with apps for your iPhone/iPod Touch. Follow George around the world as he challenges you to a series of fun building tasks. Build as fast as possible, capture your model with your iPhone/iPod camera and get scored on your building skills. Challenge your friends to see who’s the fastest and best Lego builder. Digital advertisement created by Hello Monday, Denmark for Lego, within the category: Gaming.

Film advertisement created by Terri & Sandy, United States for Emojibator, within the category: Health.

Digital advertisement created by BBDO, Germany for Caritas, within the category: Public Interest, NGO.

Direct advertisement created by McCann, Romania for Mega Image, within the category: Retail Services.

After several attempts to eradicate the theft of french fries in the past, McDonald's created a possible solution to this ongoing problem. The McFries in Disguise System consists of 3 packages to disguise the McFries and avoid fries theft. The Disguise System will be available in Puerto Rico to celebrate International French Fry Day. #InternationalFrenchFryDay Direct advertisement created by TBWA, Puerto Rico for McDonald's, within the category: Food.

Direct advertisement created by Publicis, Italy for Renault, within the category: Automotive.

Film advertisement created by Publicis, Canada for Centraide, within the category: Public Interest, NGO.

Film advertisement created by BBDO, United States for Visa, within the category: Recreation, Leisure.

Synesthesia is the joint assimilation of different senses in the same perceptive act. A person with synesthesia can hear colours, taste words or (even) feel a complete sensory journey through the air on the skin. Film advertisement created by THIS is UMAMI, Spain for Hitachi, within the category: Electronics, Technology.

Apa Nova, the leading water management company in Romania, announces the launch of a fresh and innovative campaign meant to capture people’s attention regarding the correct use of the sewage system. ‘’Happy ending stories’’ is the concept by which Apa Nova brings to Bucharest’s attention that the sewage system is not a rubbish bin. The forbidden waste thrown in the toilet or in the drain affects both the sewer system and the environment. The campaign was developed by Porter Novelli, a communication agency based in Bucharest, Romania. The campaign was born out of the necessity for a more responsible sewage use: one without forbidden waste disposal such as fats, personal hygiene items, hair, detergents, food scraps and various other items that affect the sewer and the environment in the long run. ‘’Change your ways before your loved one changes their mind about you.’’ is the tagline that encourages the people of Bucharest to become better and more responsible. The campaign is centered around three types of waste which are frequently thrown in the sewer: hair, oil and condoms. These common-use items acquire symbolic value and become a behavioral catalyst for change. Film advertisement created by Porter Novelli, Romania for Apa Nova, within the category: Industrial, Agriculture.

Film advertisement created by TBWA, United States for Brooklyn Film Festival, within the category: Recreation, Leisure.

In the financial jungle you are an easy target for fast loans, tempting offers and complex terms. In the financial jungle you need a reliable guide, that will help you not to get lost. Film advertisement created by Weekend, Latvia for WestKredit, within the category: Finance.

We created a gourmet meal made entirely from garbage ingredients to raise awareness for hungry homeless youth. Digital advertisement created by Grey, Israel for Shanti House, within the category: Public Interest, NGO.

Breaking TechRewards challenges, a novice programmer becomes an experienced developer and get a prestigious job in a large corporation. Animation for Microsoft Tech Rewards conference in San Francisco, USA. ​​ Digital advertisement created by BeaversBrothers, Russia for Microsoft, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, Brazil for Skol, within the category: Alcoholic Drinks.

Most of the times, Missing Children´s pictures don’t have the notoriety they should get, specially online. That leads us to analyze what was going viral on Instagram. #Art has more than 355 million mentions. So, as art is highly popular and Missing Children photos aren’t, we decided to merge them creating street murals. We contacted artists who helped us to represent the faces of lost children, so we can get people to share these murals on their social networks. The campaign with absolutely 0 budget was seen in different newspapers and became news on tv channels. Thanks to the notoriety of the campaign one of the children's was found and returned to his come. Outdoor advertisement created by DDB, Argentina for Missing Children, within the category: Public Interest, NGO.

Sweden is a cold and dark country to live in during winter. As a consequence, sales of Gillette Venus razors and blades plummet for 5 months every year. On top of that, the brand's main target group is getting increasingly hard to reach using traditional media. So Procter & Gamble Nordic needed a campaign that could connect the Venus brand with the target group during the dark season and boost sales when it's -30°c outside. In January, Saatchi & Saatchi Stockholm launched Tag the Weather and made the tough weather conditions work in Swedish women's favor. Digital advertisement created by Saatchi & Saatchi, Sweden for Gillette, within the category: Health.