The global campaign aims to inspire and educate every runner to get faster. The simple message is with ASICS Flytefoam, 'Don't run, fly'. Digital advertisement created by 180 Amsterdam, Netherlands for ASICS, within the category: Fashion.

Aussies who ordered KFC home delivery on Halloween were in for a “spooky surprise” thanks to a KFC activation campaign created by Ogilvy Sydney and brought to life in partnership with Menulog, opr, MediaCom and Geometry. By simply selecting the "Trick or Treat" menu item on their Menulog order, KFC customers received a special Halloween-themed KFC delivery, from delivery drivers dressed as Cursed Colonels, to a KFC three-piece band & popcorn chicken treats. The activation aimed to surprise, thrill and delight unsuspecting customers. Film advertisement created by Ogilvy, Australia for KFC, within the category: Food.

Film advertisement created by Ogilvy, United States for American Diabetes Association, within the category: Public Interest, NGO.

A game of poker with four of the best chefs in Portugal. They don't know much about the game, but they still go all in with their favourite ingredients.

Film advertisement created by Wieden + Kennedy, United Kingdom for 3 Mobile, within the category: Electronics, Technology.

Film advertisement created by Juniper Park, Canada for YWCA, within the category: Public Interest, NGO.

The advertising industry has always contributed to a sexist culture, creating stereotypes like the “perfect mother” and the “sexy beer girl”. It's not surprising that 65% of women don’t identify with their portrayal in traditional advertising, even though they account for 85% of all consumer purchases. Ironic, but there is an explanation: women make up for only 20% of creatives in advertising agencies in Brazil. Troubled by this scenario, Laura Florence and Camila Moletta, creative leaders at Dentsu Aegis Network, created MORE GRLS. The first roadmap to female creative talent in advertising, design and content. Mapping talents is the first step towards changing this reality. We need to know and value the creatives that, despite the hostile environment, are still working in the field. It’s important to emphasize that it is not only a "portfolio showcase", it’s also a hub for journalists and festival organizers to find the best women for their editorials and jury panels - women also face low visibility and participation in awards. The platform (www.moregrls.com.br) categorizes talents according to creative field, skills, experience and city. It also tells you who is available for freelancing or willing to move for an opportunity. The launch campaign film was directed by Juliana Curi from Damasco Filmes and included an entire set made up of only women. Besides talking about the platform, it shows how this kind of gender inequality affects the whole society, not just the advertising industry. MORE GRLS also set up goals for different stakeholders: for agencies, the goal is to have 50% of women in creative departments by 2020; for journalists in specialized media, the mission is to interview at least one creative woman per issue; for recruiters, we recommend recruiting the same number of men and women for job opportunities; and finally, our special request to clients, the ones that will truly accelerate change: watch your agency closely and make sure that the 50/50 by 2020 goal was achieved. Next steps include mapping new creative fields, take the platform to other countries and use its data to inform the industry. As with every initiative that aims to generate impact, we know there’s a lot to be done. And MORE GRLS is the first step.

Bimbo Integrated is an idea born from the need of the brand to continue building on its platform "feed a better world". That's why we integrate, for the first time in history, all varieties of Bimbo bread in a single pack. A pack with a single purpose. To educate about tolerance and diversity. Together with integrated education professionals, we present Bimbo Integrated in various educational institutions through an educational plan designed with bread in the center and complement it by launching it in networks through influential chefs and integrating recipes. Direct advertisement created by Ogilvy, Argentina for Bimbo Bakeries, within the category: Food.

Film advertisement created by Ampfy, Brazil for Iguatemi, within the category: Retail Services.

We are at a funeral. The person who has died was very good at his job, but did not pass his professional skills forward. The priest is very disappointed about this. He thinks it's a huge waste of talent, skills, experience and knowledge. Film advertisement created by Le Bureau, Sweden for WorldSkills, within the category: Education.

When it comes to buying food on the go, it’s so easy to say yes to going large, adding a side or making it a meal deal. But these little unnecessary extras are having a huge impact on our health. As a society, we need to be more aware of the techniques used to make us buy more than we need. Food Standards Scotland approached the Union to increase awareness around upsizing. An integrated campaign, consisting of outdoor digital 6-sheets and three TV ads, addresses this serious issue in a fun and engaging way, and tells everyone that when it comes to upsizing, it’s time to say no. Film advertisement created by The Union, United Kingdom for Food Standards Scotland, within the category: Public Interest, NGO.

To warn young girls of the dangers of pimp’s gifts on IG, we hijacked Instagram shopping tags on International Women's Day. Digital advertisement created by DDB, Canada for YWCA, within the category: Public Interest, NGO.

Site: http://www.doritos.nl Fitzroy Amsterdam has developed a very bold new campaign for the new Doritos flavour: Sensational Salsa. An online campaign within the Benelux, which gives young people the chance to invite two complete strangers to form a threesome with them. Aptly named Skip or Trip! If these two strangers do not respond within 9 hours, they will be stuck with each other. Creating the chance that you will be going on a Late Night Triangle Trip to Moscow, Istanbul and Berlin, to experience the nightlife each city has to offer. Skip or Trip is played on a night version of Google Maps in which young people can locate themselves (addresses) on the map. They are given the opportunity to form exciting threesomes, in the wee-hours of the night, with whom to discover the nightlife of Moscow, Istanbul and Berlin. Digital advertisement created by Fitzroy, Netherlands for Doritos, within the category: Confectionery, Snacks.

Ford Focus is a model with a long history. Many stories have been collected from Ford Focus owners and for the launch of the new Focus Blue Hive, we picked the best stories and turned them into web episodes. https://www.afocusonyourlifetime.com

Three anonymous men drive off into the night and begin digging in a fenced-off location. Only the closing titles reveal the reason behind this clandestine activity. They are treasure-hunters (an illegal activity that often culminates in a harvest of priceless artefacts). The clip is a short promo made by The Stone Twins for 'Underground' - an exhibition on archaeology and treasure hunting - at the Zeeuws Museum, Middelburg, opening October 15th. Film advertisement created by The Stone Twins, Netherlands for Zeeuws Museum, within the category: Recreation, Leisure.

Drivers and cyclists have never really got along. But, you don't have to like each other to keep each other safe. You just need to give each other space. Film advertisement created by One Twenty Three West, Canada for CAA, within the category: Public Interest, NGO.

The idea behind the concept was really to play on spontaneity. With a teasing campaign on Facebook and an ePanel installed at the Geneva and Basel train station, easyJet was inviting fans and travel enthusiasts to join a live contest that would take place between 4pm and 5pm at the train station. Participants should come with a friend, their luggage, their passport and the easyJet App on their smartphone ready to take off to a surprise destination in Europe. About 300 people joined each of the 4 events hoping to win one of the 5 free weekends (flight + Hotel) offered by easyJet. Participants could register directly on the ePanel to participate to the prize draw. Every 10 minutes, the winners, the destination and the departure time were displayed on the screen after a countdown full of suspense and enthusiasm. The winners were immediately invited to check-in for their flight before heading to the airport. The first event took place on September 6th at the Geneva train station and was live streamed on Facebook. A small video of the event was then used for PR and for teasing during the next events that took place later in Geneva and Basel. Experiential advertisement created by Creatives, Switzerland for EasyJet, within the category: Transport.

Film advertisement created by China, Spain for Schweppes, within the category: Non-Alcoholic Drinks.

Film advertisement created by Pereira & O’Dell, United States for Annie's Homegrown, within the category: Food.