Digital advertisement created by Mustache, United States for Netherlands Board of Tourism & Conventions, within the category: Transport.

People are generally unaware about psychological abuse: 1 of 2 Ukrainians unable to recognize manifestations of psychological violence according to InMind research for UNICEF Ukraine. However, 75% of children in Ukraine are regularly subjected to violent discipline, as well as 1 100 000 Ukrainian women are facing domestic violence every year. Anti-violence campaigns in Ukraine have usually targeted victims of physical abuse, rarely – the abusers themselves. Thought, the domestic violence situation hasn’t got any better. Striving to make a positive impact we went to the problem’s roots: psychological abuse. We aimed at engaging with everyone, since anyone can be a victim, an abuser or a witness of psychological violence during their lifetime. Violence triggers people, and while trying to stop psychological violence having no idea of how to do it properly, many people start fighting it, practicing and provoking even more violence. We decided not to fight, but to talk against violence. In order to motivate people to have a talk with their families, and thus not to let violence in their relations in future we did a real neuroscience experiment to show people what psychological violence is and why it is so destructive for people. Film advertisement created by Be-it, Ukraine for Unicef, within the category: Public Interest, NGO.

Ambient advertisement created by Tonic, United Arab Emirates for Made in Carcere, within the category: Public Interest, NGO.

Embers of Empathy A unique collaboration between one of the world's leading humanitarian organisations and Australia's most renowned fine artists, to raise funds to support people and communities affected by natural disasters. October 2013 saw yet another spate of bushfires across New South Wales. In the Blue Mountains region alone thousands of people were evacuated and 193 homes were destroyed. This most recent tragedy, however, had another more positive consequence. It inspired a unique collaboration between Australian Red Cross and the Australian art community. It will see some of the biggest names in Australian art using the charcoal remnants of the burnt Blue Mountains landscape to create very special pieces of art over the summer months. These unique works will then be auctioned, with all proceeds going towards the vital disaster relief and recovery work of Red Cross. To find out how Red Cross work with communities to better prepare for, respond to and recover from disasters across the country visit redcross.org.au. Ambient advertisement created by Y&R, Australia for Red Cross, within the category: Public Interest, NGO.

Film advertisement created by BBDO, Turkey for Smart, within the category: Automotive.

Unique from all other sports books, Betser is introducing ‘Balls and Brains’, which rewards the player’s courage and skills. In the campaign we gathered the biggest balls and brains personalities throughout history to let them convince each other on how to bet – with your balls or your brain. Film advertisement created by Jack Russel, Sweden for Betser, within the category: Gambling.

Film advertisement created by DDB, New Zealand for Lotto New Zealand, within the category: Gambling.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Digital advertisement created by Interone, Germany for BMW, within the category: Automotive.

Film advertisement created by McCann, Venezuela for TeleCaribe, within the category: Public Interest, NGO.

Film advertisement created by Havas, United Kingdom for Optrex, within the category: Pharmaceutical.

Ambient advertisement created by TBWA, France for SNCF, within the category: Transport.

Film advertisement created by Saatchi & Saatchi, Brazil for Mizuno, within the category: Fashion.

Film advertisement created by FCB, United Kingdom for Department for Education, within the category: Public Interest, NGO.

To make a radio campaign, you need to cast a voice. But what if that voice becomes the idea? The Belgian Foundation Against Cancer has launched a radio campaign against the use of sunbeds that was recorded by the very voice inside those sunbeds. Audio advertisement created by Happiness, Belgium for Belgian Cancer Foundation, within the category: Public Interest, NGO.

Poverty is a growing problem also in Finland. Salvation Army wanted to raise willingness to help. For that you need to have empathy for the people in need. This film shows that anyone can suffer misfortune. Including you. Campaign website: autaihmista.fi Film advertisement created by Make it Simple, Finland for Salvation Army, within the category: Public Interest, NGO.

Film advertisement created by We Are Social, France for Renault, within the category: Automotive.

Cars can get fixed and bones can heal, but the emotional impact that accompanies drinking and driving incidents never goes away. It’s an aftertaste that will linger on your conscience for the rest of your life. Don’t drink and drive. It’s not worth it. Drink responsibly. #avoidtheaftertaste Film advertisement created by TBWA, South Africa for Tops at Spar, within the category: Alcoholic Drinks.

Film advertisement created by Ogilvy, United States for Gerber, within the category: Food.

Editorial Company: Nomad Editing Co. Film advertisement created by Party, United States for MTV, within the category: Media.