Film advertisement created by Ogilvy, Ireland for ISPCC, within the category: Public Interest, NGO.

Film advertisement created by Laughlin Constable, United States for Boys & Girls Club of Chicago, within the category: Public Interest, NGO.

Film advertisement created by Mother, United Kingdom for IKEA, within the category: Retail Services.

Film advertisement created by TBWA, United States for Call of Duty, within the category: Gaming.

Digital advertisement created by Agency 4e7, Austria for Humanic, within the category: Retail Services.

Digital advertisement created by McCann, Israel for Shorashim, within the category: Public Interest, NGO.

McDonald’s and Cossette go big again to promote a true Quebec icon—poutine, now available in large size in their restaurants throughout the province. The campaign traces the history of the legendary poutine in a 60-second video. Shot on the outskirts of Victoriaville, the video incorporates various elements that played a role in how the recipe came to be, such as the cheesemaker in Plessisville, which supplies the cheese curds for McDonald’s poutine, and Jeannine Vaudreuil, who was in Warwick in 1956 when restaurant owner Fernand Lachance allegedly combined fries and cheese curds for the very first time. The spot features actors and non-actors from Warwick and Drummondville, adding an extra touch of authenticity to the content and reopening the debate about the dish’s origins. The energetic feel of the video was enhanced by the directing style of Le GED, and an original track composed by Vlooper of Alaclair Ensemble. Integrated advertisement created by Cossette, Canada for McDonald’s, within the category: Food.

Digital advertisement created by Atomic, United Kingdom for getitrightfromagenuinesite.org, within the category: Public Interest, NGO.

Ambient advertisement created by Åkestam Holst, Sweden for Refugee Phones, within the category: Public Interest, NGO.

Ritty/ Goombay Time Club Version / Watching You Full Club Edit Killaqueenz & South Rakkas Crew Feat. Lady Chann / Double Up The Delta Riggs / Penny Drops Metal on Metal / Nesakyk Mamai Instrumental Film advertisement created by Glue Society, Australia for Batlow, within the category: Alcoholic Drinks.

Film advertisement created by Droga5, United States for Google, within the category: Electronics, Technology.

As the original warm cookie delivery service, Tiff's Treats is legendary. So, what better way to promote a legendary brand like Tiff's than with some legendary Texas Longhorns football stars? Film advertisement created by The Shop, United States for Tiff's Treats, within the category: Confectionery, Snacks.

Night Night, herbal drink that helps people fall asleep. They want to make their debut campaign for its first product launch. But with the difficulty of noticing the instant and obvious effects of "helps you fall asleep" in first trial, so instead of just advertising it, to demonstrate our product we created a brand-new practical solution that helps people get to sleep and experience our "fall asleep" benefit by themselves. By combining ASMR technology with all-time Thais favorite movies, "Mae Nak," - and "Bad Genius," we remade it into the weirdest version - "Watch to sleep version." Each movie's iconic scenes are re-shot and imitated both visual and sound, but with a twist of using ASMR technology in every process of making to create movies that actually help people get to sleep. For visuals, we make every scene of the film a repetitive loop throughout the movie. For sound, it helps relax the brain. Film advertisement created by Choojai & Friends, Thailand for Night Night, within the category: Non-Alcoholic Drinks.

A 4 days Dune experience in Abasto Shopping, Buenos Aires. Hundred of participants devoured by the giant sand worm. More than 200 customized videos were made with almost 300 participants who were devoured by one of the greatest dangers that inhabit the deserts of the planet Arrakis: the giant sand worms. The users made their videos by standing in the center of our video capture system, looking up and acting for 5 seconds as if the sand worm was going to devour them. Outdoor advertisement created by 5SEIS, Argentina for Dune, within the categories: Media, Movies.

Did you know 50% of Canadians hardly know their own neighbour? Watch real Canadian neighbours meet for the first time over a cup of coffee with a little help from Tim Hortons. Film advertisement created by Zulu Alpha Kilo, Canada for Tim Hortons, within the category: Food.

Experiential advertisement created by Will Creative, Canada for Will Creative, within the category: Agency Self-Promo.

Help us make the Ethnic Pay Gap a visible issue. Digital advertisement created by Publicis, United Arab Emirates for LeCran x State of African Diaspora, within the category: Public Interest, NGO.

Copywriters: Antonin Jacquot / M.R.L.Z. Ambient advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

Ambient advertisement created by Saatchi & Saatchi, Italy for T-Mobile, within the category: Electronics, Technology.

Ambient advertisement created by K2, Poland for Żywiec Zdrój, within the category: Non-Alcoholic Drinks.