Film advertisement created by The Richards Group, United States for GameStop, within the category: Gaming.

We used the buzz around the #mannequin_challenge to call attention to people who actually can't move - ALS patients. Film advertisement created by Michal Perry, Israel for IsrA.L.S., within the category: Public Interest, NGO.

Film advertisement created by Droga5, United Kingdom for Uniqlo, within the category: Fashion.

Experiential advertisement created by Archer Troy, Mexico for Sony Pictures, within the category: Movies.

Through the use of visually sophisticated and conceptual animations, the ad campaigns capture the essence of Dell's three new product launches: the new OptiPlex 7071 Tower – a premium business desktop designed for maximum VR performance in a sleek, compact design; the OptiPlex 7070 -- a new form factor providing a fully modular desktop experience; and the 5300/5400 Dell Latitude 2-in-1 with Chrome Enterprise OS. Integrated advertisement created by Dell Blue, United States for Dell, within the category: Electronics, Technology.

Film advertisement created by Driven, United States for Quicken, within the category: Finance.

Digital advertisement created by Triad, Czechia for Kofola, within the category: Non-Alcoholic Drinks.

Can a life philosophy that inspired a 170-year-old brand still be relevant in your life today? Probably. That’s why J.C. Jacobsen, the founder of Carlsberg, took the stage for a posthumous TEDx Talk in Copenhagen, on August 23rd. #ProbablyTEDx Content advertisement created by Happiness, Belgium for Carlsberg, within the category: Alcoholic Drinks.

Direct advertisement created by FCB, United States for Change the Ref, within the category: Public Interest, NGO.

Digital advertisement created by Bensimon Byrne, Canada for Svedka, within the category: Alcoholic Drinks.

Why is it necessary to include the word “black” to find black people pictures on search results? This is what the NGO Desabafo Social is questioning in the experiment #SearchForEquality (#BuscaPorIgualdade, in Portuguese) addressed to the largest image banks in the world – Getty Images, Shutterstock, Depositphotos and iStock Photos. The movement #SearchForEquality has engaged millions of people in Brazil in only a week making Google, Shutterstock and Depositphotos to discuss how to change their algorithms globally. Digital advertisement created by WE, Brazil for Desabafo Social, within the category: Public Interest, NGO.

Film advertisement created by BBDO, Argentina for Volkswagen, within the category: Automotive.

Behind every one of our quality Canadian products, you’ll find passionate and committed dairy producers working together. Now that’s something to feel proud of. Film advertisement created by Lg2, Canada for Agropur, within the category: Non-Alcoholic Drinks.

Film advertisement created by Marcel, France for France 24, within the category: Media.

Digital advertisement created by Soda, Russia for Nord, within the category: Retail Services.

The brewery really appreciates how their beer is served. Beginning with its glass, which is a chalice. Was sent in a box with the phrase on the outside: “In a ritual of tasting, you need more than a glass.” Upon opening, had another phrase: "You need a holy chalice." “ Direct advertisement created by Beats, Brazil for Stella Artois, within the category: Alcoholic Drinks.

The Staropramen brand has chosen several ambassadors for its new image campaign. People who approach their work and life in the same way as the brewery. Through their statements, they share common values, across different fields. Between the representatives are Jaroslav Silhavy as coach of the National soccer team, Hynek Cermak for his approach on theater stage and Staropramen’s brewmaster Jan Spacek who invented his own beer as one of his experiments. Film advertisement created by Future Bakery, Czechia for Staropramen, within the category: Alcoholic Drinks.

Film advertisement created by BBDO, Australia for Origin, within the category: Industrial, Agriculture.

Ambient advertisement created by Camisa 10, Brazil for Friendly Traffic, within the category: Public Interest, NGO.

Directors: Lernert & Sander Producer: Maarten Le Roy / WRONG Film advertisement created by N=5, Netherlands for Burgernet, within the category: Public Interest, NGO.