Amnesty International Ukraine held a performance in one of Kyiv movie theaters. In the middle of the film viewing people in camouflage uniforms burst into the cinema hall and violently took two viewers away. We made a short video of the “abduction” and with the help of ambush marketing it became a viral and has collected tens of thousands views on YouTube. The initiative took place in support of annual Writing the Letters Marathon initiative organized by Amnesty International. Ambient advertisement created by Tabasco Ukraine, Ukraine for Amnesty International, within the category: Public Interest, NGO.

Copywriters: Antonin Jacquot / M.R.L.Z. Ambient advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

We changed the famous car sign "FOR SALE" for a new one: "FOR DONATION", calling people's attention to the importance of donating blood. This way, we started to transform drivers into campaign supporters.

Ambient advertisement created by Duval Guillaume, Belgium for Opvoedingslijn.be, within the category: Public Interest, NGO.

Film advertisement created by BBDO, United Kingdom for Walkers Crisps, within the category: Food.

10th anniversary celebrating & empowering women through 10 statements. Monki is owned by H&M and is a global fashion brand for women. #Monkifesto is a value-driven campaign empowering women all over the planet. This is a bold and important campaign containing 10 statements delivered by 10 brilliant and edgy women – Kiran Gandhi, Karley Sciortino, Rita Popova and many more. It's OK to masturbate (we all do it). It should be ok to be gay or transgender. It´s NORMAL (painful and messy) to have your period. It´s OK to be a drama queen. The campaign boosts Monki's target audience to believe in themselves and to go their own way. Our deliverables contain communication concept, creative direction in collaboration with Monki and photo and film production. We took the content; the ambassadors and the statements and made them the actual visual language for the campaign. Creating all the set design and typography by hand on banners, flags, and signs. Digital advertisement created by Snask, Sweden for Monki, within the category: Fashion.

Zuzu and Mouf are graffiti artists with Austin based SprATX, who were tasked with creating new artwork for Bud Light bottles to be distributed during SXSW. This is their story of how they developed the art, and what inspires them. Film advertisement created by The Infinite Agency, United States for Bud Light, within the category: Alcoholic Drinks.

If posters could talk, they would say that the street is ruthless to all who find themselves on it. That's what the social campaign for the Nochlezhka charity organization with Boris Grebenshchikov, Noize MC, Grechka and Kirill Ivanov was about. The campaign consisted of two parts: 1. The celebrities spoke to the viewer from real posters on the streets using AR. 2. To increase the coverage of the campaign, we made a video for TV and Youtube, where "the voices of the streets" conveyed a simple message: even those whom the street says "Nobody here cares about you", can get out with our support. Integrated advertisement created by Great, Russia for Nochlezhka, within the category: Public Interest, NGO.

Executive Director of Integrated Production: Liza Near Film advertisement created by Mullen, United States for truTV, within the category: Media.

Film advertisement created by JWT, Italy for Heineken, within the category: Alcoholic Drinks.

The campaign aims to highlight the emotional connections we have with the things we insure. Film advertisement created by 18 Feet & Rising, United Kingdom for Allianz, within the category: Finance.

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Film advertisement created by Y&R, Mexico for Special Olympics, within the category: Recreation, Leisure.

A group of teen friends prepare to experience 'Zombieland: Blast Off' at MOTIONGATE Dubai, vulnerably unaware what is lurking around the corner... Film advertisement created by 815 Studios, United Arab Emirates for Motiongate, within the category: Recreation, Leisure.

The naming ceremony is quite symbolic in Nigeria, and mothers-in-law often “compete” for who really owns the child. This story is about how the more data-savvy mother-in-law tries to outshine her somewhat conservative peer, who unknown to many, also has a data side to her Film advertisement created by Noah's Ark Creative, Nigeria for Airtel, within the category: Electronics, Technology.

Online edit: De Grot / Lastpost.tv Film advertisement created by Eigen Fabrikaat, Netherlands for Takeaway.com, within the category: Professional Services.

HIV spreads via sexual contact. Polish Red Cross decided to warn young people, how dangerous it is to have sex with someone you barely know. We used basic feature of facebook as the main medium of communication – Friend Request. We created a profile of a beautiful young woman and sent the friend requests to young polish facebook users. They had to decide whether they want to confirm the relationship, basing only upon her name and photo – just like it happens in a pub when you meet someone new. If they confirm the request, they can see the only post that Alice has on her wall – a video that reveals how the facebook user met her. Facebook user becomes the hero of the movie. By this way we warn people to be more cautious in real life and not to accept sex proposals from the strangers. Other credits: Jola Mazurek, Anna Janicka, Kasia Borowicz, Karol Góreczny, Marek Palak, Aleksandra Mączak, Julia Dziurbiejko, Piotr Jakubowski, Michał Księżuk, Sylwia Sencekova, Stanisław Kociołek, Tomasz Kuczma, Bartek Kaczmarek, Kuba Pietrzak, Kasia Godlewska, Teodor, Sen Pszczoly, Box Postproduction, Dynamo, Delapost, tjfk.pl Film advertisement created by Saatchi & Saatchi, Poland for Red Cross, within the category: Public Interest, NGO.

Using patent pending technology from Newsfeed SmartApps (https://www.newsfeedsmartapps.com) this was an interactive facebook post for Game of Thrones where fans had a chance to test their knowledge by arranging characters in their respective positions on the GoT family tree. The faster they got it right, the higher their chance to win exclusive merchandise!

Film advertisement created by Kairo, Egypt for Freska, within the category: Confectionery, Snacks.