Film advertisement created by Javelin, Ireland for Toyota, within the category: Automotive.

Canon Brazil and Dentsu Brazil have developed a technology to allow a Canon camera “to talk” to a blind photographer. The prototype brings an unprecedented technological innovation and becomes a revolution in​​ accessibility. The Christmas gift was given to João Maia, Brazilian first blind photographer to cover the Paralympic Games in Rio 2016. The moment of the surprise was recorded and become the film of Canon’s Christmas campaign, called “A Christmas to believe”. Digital advertisement created by Dentsu, Brazil for Canon, within the category: Electronics, Technology.

Lightning is one of the most fascinating powers of nature. This year the USA counted 272 victims of lightning. Daryn Kahn made a documentary about this phenomenon in the lightning capital of the world, Florida USA. But what started as a documentary about lightning ended up with an extremely dangerous experiment.

Film advertisement created by JWT, Puerto Rico for Stride, within the category: Confectionery, Snacks.

Ambient advertisement created by Tonic, United Arab Emirates for Made in Carcere, within the category: Public Interest, NGO.

Embers of Empathy A unique collaboration between one of the world's leading humanitarian organisations and Australia's most renowned fine artists, to raise funds to support people and communities affected by natural disasters. October 2013 saw yet another spate of bushfires across New South Wales. In the Blue Mountains region alone thousands of people were evacuated and 193 homes were destroyed. This most recent tragedy, however, had another more positive consequence. It inspired a unique collaboration between Australian Red Cross and the Australian art community. It will see some of the biggest names in Australian art using the charcoal remnants of the burnt Blue Mountains landscape to create very special pieces of art over the summer months. These unique works will then be auctioned, with all proceeds going towards the vital disaster relief and recovery work of Red Cross. To find out how Red Cross work with communities to better prepare for, respond to and recover from disasters across the country visit redcross.org.au. Ambient advertisement created by Y&R, Australia for Red Cross, within the category: Public Interest, NGO.

Digital advertisement created by 180LA, United States for Virgin Mobile, within the category: Electronics, Technology.

Digital advertisement created by 72andSunny, United States for Skylanders, within the category: Gaming.

Outdoor advertisement created by dim&canzian, Brazil for AES Eletropaulo, within the category: Industrial, Agriculture.

Film advertisement created by Red Urban, United States for Richmond Optometry, within the category: Professional Services.

Film advertisement created by Ogilvy, United States for Gerber, within the category: Food.

A baggage car from Amsterdam Schiphol Airport gets lost like a tourist in Antwerp. It’s an advertising stunt for Schiphol because “Schiphol, is closer than you think.” Especially for people in Belgium who are accustomed to depart from Belgium Airports. The baggage car is driving through the main square, attracting all kinds of attention. The Dutch driver goes around asking how to get to Schiphol. Some people were helpful with instructions like “drive along the Schelde”, the river that runs in Antwerp, and “keep on for two kilometres then ask again”. Ambient advertisement created by Fama Volat, Netherlands for Schiphol, within the category: Transport.

Most of the times, Missing Children´s pictures don’t have the notoriety they should get, specially online. That leads us to analyze what was going viral on Instagram. #Art has more than 355 million mentions. So, as art is highly popular and Missing Children photos aren’t, we decided to merge them creating street murals. We contacted artists who helped us to represent the faces of lost children, so we can get people to share these murals on their social networks. The campaign with absolutely 0 budget was seen in different newspapers and became news on tv channels. Thanks to the notoriety of the campaign one of the children's was found and returned to his come. Outdoor advertisement created by DDB, Argentina for Missing Children, within the category: Public Interest, NGO.

As the original warm cookie delivery service, Tiff's Treats is legendary. So, what better way to promote a legendary brand like Tiff's than with some legendary Texas Longhorns football stars? Film advertisement created by The Shop, United States for Tiff's Treats, within the category: Confectionery, Snacks.

This garden set is flexible. As your relationship could be. Film advertisement created by the Smarts, Bulgaria for IKEA, within the category: House, Garden.

Film advertisement created by Saatchi & Saatchi, Australia for Toyota, within the category: Automotive.

Woodchuck Puppet Creators: Alterian, Inc. Film advertisement created by Smartfish, United States for Woodchuck Cider, within the category: Alcoholic Drinks.

Film advertisement created by Thinkk, Egypt for Tonger Energy Bar, within the category: Food.

At RPG, the happiness of our employees, investors, and customers is a priority. Join us as we celebrate the journey of spreading joy across the world with #HelloHappiness.

Film advertisement created by DDB, Latvia for LMT, within the category: Electronics, Technology.