The Scratch Poster was created to launch Urban Ears new product Slussen, a mobile DJ mixing system app for iPhone in Denmark. The illustration is engraved with ridges, that produce sound as they are scratched with your fingernail, emulating vinyl record scratch techniques used when mixing. The posters where put up in selected shops, flyposted around town, and used in a big event where people could scratch their hearts out to a thumping beat. Outdoor advertisement created by Grey, Denmark for Urban Ears, within the category: Recreation, Leisure.

Digital advertisement created by FCB, India for Fuji, within the category: Recreation, Leisure.

Since the Harvey Weinstein story broke and the #MeToo hashtag swept the globe, Violence Against Women and Girls (VAWG) has never been higher in people’s consciousness’s – making Saturday’s International Day for the Elimination of Violence Against Women on Saturday, November 25th more important than ever - 1 in 4 women in the UK still being affected (and this rises to up to 70% in some parts of the world). To mark this hugely important day we created #DrawALine for UN Women UK – a social campaign using celebrities such as Benedict Cumberbatch, Deliciously Ella, and Gemma Styles and began with us drawing a physical orange line across Covent Garden. Film advertisement created by JWT, United Kingdom for UN Women, within the category: Public Interest, NGO.

Film advertisement created by BBDO, United Kingdom for BT Mobile, within the category: Electronics, Technology.

Since appearing as the first metal-cased G-Shock in 1996, 20 years ago, MR-G has continued to evolve along with G-Shock’s history as the brand’s premier model. Now, to celebrate the series’ 20th anniversary, we unveil “G-SHOCK x BONSAI”—art pieces that embody MR-G’s product concept. The Japanese traditional horticultural craft of bonsai encapsulates the beauty and harshness of nature in a small universe and is able to keep living for centuries. In the same way, with its solar battery and titanium casing, MR-G encapsulates the technologies to keep perpetual time in its small body. What ties them together is the Japanese passion for precision and craftsmanship, and both have been represented inside the watch box. The concept video shows how MR-G continues to keep accurate time within the bonsai as it grows, weathering rain and wind. Over a three-month period, we captured over 70,000 shots in time-lapse photography, which have been edited together into this video. Contained within a diameter of just 50mm is precision technology to keep time in perpetuity. The marriage of state-of-the-art technology and advanced craftsmanship has borne MR-G, the epitome of Japanese watch-making. Film advertisement created by McCann, Japan for G-SHOCK, within the category: Personal Accessories.

Design advertisement created by Leo Burnett, Italy for MIA, within the category: Public Interest, NGO.

Malmö Hardware Store needed an idea to be able to compete with the giant home improvement chains that are taking over the market. We learned that the stores main earnings comes from supplies, not from expensive tools. So we created ToolPool. It works just like a carpool, but with tools. And it's for free. All we ask in return is that you share our message on Facebook. During the very first month, ToolPool received extensive media coverage, over 600 members and sales in the store increased by 25%. Digital advertisement created by The Fan Club, Sweden for Malmö Hardware Store, within the category: Retail Services.

Film advertisement created by TBWA, United States for Travelers, within the category: Finance.

Film advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Film advertisement created by Buzzman, France for Burger King, within the category: Food.

Ambient advertisement created by INNORED, South Korea for The North Face, within the category: Fashion.

To extol the meat, specialty of Pobre Juan restaurant, Dentsu agency has created the “Sacred Poster”, composed by a series of stained glasses installed on urban furniture. The purpose of the communication is to show that even with the growth of the chain of stores across the country, Pobre Juan still follows their traditions on preparing their dishes handcrafted, taking care of their holiest ingredient: the meat. Those concepts were an inspiration at the time of advertising the restaurant. That is why the choice of an artistic approach completely manual and at the same time that shows how much the meat is important. Outdoor advertisement created by Dentsu, Brazil for Pobre Juan, within the category: Food.

Film advertisement created by CustomInk, United States for CustomInk, within the category: Professional Services.

Flytoget is the fastest way to travel from Oslo Airport. Being official partner of Oslo Pride, they wanted to contribute to this year's festival in order to celebrate diversity and universal love. Digital advertisement created by Geelmuyden Kiese, Norway for Flytoget, within the category: Transport.

Film advertisement created by Bromley, United States for United Communities of San Antonio, within the category: Public Interest, NGO.

Film advertisement created by Brothers and Sisters, United Kingdom for Sunny, within the category: Finance.

Film advertisement created by Wonderhood Studios, United Kingdom for Sumup, within the category: Finance.

To communicate a drink-driving message to some of the heaviest drinkers on St. Patrick’s Day, we tweaked the karaoke lyrics of famous Irish drinking songs to carry a sobering message. As karaoke always seems like a great idea to people who’ve had a few too many, they unwittingly became the message, singing an SOS to call them a taxi home. Ambient advertisement created by Saatchi & Saatchi, Germany for Your's Irish Bar, within the category: Recreation, Leisure.

Ambient advertisement created by Tonic, United Arab Emirates for Made in Carcere, within the category: Public Interest, NGO.

Film advertisement created by Playground Production, South Korea for Hyundai, within the category: Automotive.