Street Musician's Day (Gatvės Muzikos Diena) is an annual music event which was initiated by Lithuanian musician and actor Andrius Mamontovas. Anyone, who plays any instrument, no matter whether one can play several chords or are professional musicians, may become a participant of the festival. To show that anyone can play any instrument and anyone is welcome no matter how good he/she is, we made this experiment and played music with hair. A material that looks impossible to play with at first glance.

A music video was produced featuring a throat cancer survivor performing a shocking version of a pop hit adored by teens. The performance gives nicotine addiction a voice to remember, not only a sound but also a look that will stay in teens heads and affect their decision making when choosing whether to use tobacco products or not. Film advertisement created by Havas, Finland for Cancer Society of Finland, within the category: Public Interest, NGO.

Ambient advertisement created by Serviceplan, Belgium for Frisk, within the category: Confectionery, Snacks.

Ambient advertisement created by JWT, South Africa for J&B, within the category: Alcoholic Drinks.

Film advertisement created by Faster Horses, United Kingdom for Uniqlo, within the category: Fashion.

Film advertisement created by Longplay, Brazil for Corcoran, within the category: Recreation, Leisure.

PROBLEM: Coca-Cola wanted to connect with Muslim consumers over Ramadan, the most auspicious month of the Islamic calendar. Over a million Canadian Muslims celebrate the month by fasting from sunrise to sunset. How would a beverage brand connect with consumers that don't eat or drink all day? SOLUTION: Understanding the anticipation that Muslims feel going hungry and thirsty in the heat of summer, we focused on the Iftar: the sunset meal at the end of a 14 to 17 hour long fast. Our campaign became a countdown in the mouth-watering wait to sunset, with each post tied together by the simple greeting, #IftarMubarak (Arabic: “Have a blessed meal”). Digital advertisement created by McCann, Canada for Coca-Cola, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Propeg, Brazil for Villa Forma Gym, within the category: Recreation, Leisure.

Film advertisement created by Fox P2, South Africa for Cape of Good Hope SPCA, within the category: Public Interest, NGO.

After centuries of rapid industrialisation and unprecedented urban development, bees have to fly much further in search of the plants they need. Long distances exhaust them. This is putting them on the verge of extinction. That’s why we created Bee Saving Paper - an innovative, biodegradable material that can be used for many purposes and works like an energy drink for bees to help them fly further. More information at beesavingpaper.com Design advertisement created by Saatchi & Saatchi, Poland for City Bees, within the category: Public Interest, NGO.

Digital advertisement created by Leo Burnett, United Kingdom for Aussie, within the category: Health.

Film advertisement created by TBWA, New Zealand for Noel Leeming, within the category: Retail Services.

Two years after Hurricane Maria devastated Puerto Rico, so much still needs to be done and too many families are waiting for the help they desperately need. PRxPR is a private, non-partisan, no overhead fund, was purposefully created to help Puerto Rico in the aftermath of two deeply devastating and unprecedented hurricanes. Digital advertisement created by Richards/Lerma, United States for PRxPR, within the category: Public Interest, NGO.

Film advertisement created by PureGrowth, United States for SK Energy, within the category: Non-Alcoholic Drinks.

Film advertisement created by Young & Laramore, United States for Louisville Slugger, within the category: Recreation, Leisure.

Film advertisement created by WNP, France for OPnGO, within the category: Electronics, Technology.

Film advertisement created by Havas, United Kingdom for Optrex, within the category: Health.

Film advertisement created by DDB, United Kingdom for Virgin Media, within the category: Electronics, Technology.

Film advertisement created by Red Lion, Canada for Canadian Film Fest, within the category: Recreation, Leisure.

Director Jessica Edwards uniquely captures Amber Joliat's practice at her Misfit Studio in Toronto. The goal was to create an artful spot that showcases the practice of movement.