Film advertisement created by Ogilvy, Poland for SOS Children's Villages, within the category: Public Interest, NGO.

South Africa is one of the highest consumers of alcohol in the world. The problem is complex and doesn't discriminate. It is widespread across our very diverse society, regardless of race, gender or economic standing. To raise awareness of what our client, Aware.org, calls a 'silent crisis' we focussed on the way in which adults influence underage drinking in both subtle and overt ways.

Huawei P10 latest online video titled ‘What is your story?’ encourages people to see beyond what is right in front of them, and adjust their focus, shining a light on the changing landscape of a more progressive and empowered Arab female. In the first week, the online video has gathered over 9.2 million views on YouTube and social media platforms. Digital advertisement created by Saatchi & Saatchi, United Arab Emirates for Huawei, within the category: Electronics, Technology.

Joint, blunt, spliff, doobie, we all have different words to describe that thing we occasionally share, that we smoke to "relax", to "giggle", to "get high". But sadly, on the road, it will most likely make us weep. Driving under the influence of cannabis doubles the risk of causing a deadly accident, and narcotics are associated with 22% of all road fatalities. The causes: slower reaction times, impaired visual and hearing faculties, hallucinations and loss of automatic reflexes. This says it all. Getting behind the wheel after smoking a joint means gambling with one's life. It also means taking the risk of shattering the lives of family and friends. The film tells the story of a young man, victim of a car accident, who thought that driving after smoking cannabis was not dangerous… This is the story told by Sécurité Routière (France's Road Safety Authority) and its agency la chose in this new film directed by Bruno Aveillan (Quad). Here, someone who took the wheel after smoking a joint faces the dire consequences of his decision. Like too many smokers, he thought he knew what he was doing, that he was in control. He realizes his mistake too late, and by then the damage is done. Film advertisement created by La Chose, France for Securite Routiere, within the category: Public Interest, NGO.

Ambient advertisement created by TRY, Norway for DnB, within the category: Finance.

Film advertisement created by Ogilvy, United Kingdom for Persil, within the category: House, Garden.

Digital advertisement created by Merchlar, Canada for Merchlar, within the category: Agency Self-Promo.

We all know that feeling when we want to add laundry to a cycle we already started, but it's too late. In this radio spot we emphasize this struggle, as we give life to a regular washing machine that refuses to cooperate. Audio advertisement created by Leo Burnett, Israel for Samsung, within the category: Electronics, Technology.

Case study of the B2B campaign that BETC Paris created for the crime cable network 13th Street. Direct advertisement created by BETC, France for 13th Street, within the category: Media.

Film advertisement created by BETC, France for Boursorama, within the category: Finance.

Film advertisement created by Santo, Argentina for Sprite, within the category: Non-Alcoholic Drinks.

Film advertisement created by Zulu Alpha Kilo, Canada for Subaru, within the category: Automotive.

Film advertisement created by Ogilvy, India for Make Love Not Scars, within the category: Public Interest, NGO.

Online edit: De Grot / Lastpost.tv Film advertisement created by Eigen Fabrikaat, Netherlands for Takeaway.com, within the category: Professional Services.

People never forget the good memories and excitement they experienced in their childhood at Toys R Us. They can sing a song of "Toys R Us Kids" and still feel excitements even after they grew up!

Film advertisement created by JWT, Morocco for Dacia, within the category: Automotive.

Film advertisement created by TBWA, Ireland for COSC, within the category: Public Interest, NGO.

Film advertisement created by Wongdoody, United States for SIFF, within the category: Recreation, Leisure.