It’s easier than ever to support a good cause – all you have to do is hit the like button. The organization gets one more supporter and you get positive publicity among your friends. But even though it’s important to be liked, likes can’t fund medicine, water or food. In this campaign for Unicef Sweden, we highlight the absurdness of our blind faith in likes, to raise money for vaccine. Film advertisement created by Forsman & Bodenfors, Sweden for Unicef, within the category: Public Interest, NGO.

Outdoor advertisement created by 2CREATE, Slovakia for Red Cross, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, South Africa for KFC, within the category: Food.

Film advertisement created by Ogilvy, Tunisia for Association for the Rights of Immigrants and Refugees in Tunisia, within the category: Public Interest, NGO.

Film advertisement created by Art&C, Brazil for KIA, within the category: Automotive.

Ambient advertisement created by Grey, Ecuador for AER, within the category: Public Interest, NGO.

Felix is unhealthily indecisive, that’s why he always flips a coin before every decision, no matter how serious the consequences are. Film advertisement created by Filmakademie Baden-Württemberg, Germany for Mentos, within the category: Confectionery, Snacks.

Film advertisement created by O&M, India for Anouk, within the category: Fashion.

Ambient advertisement created by TBWA, Paraguay for WWF, within the category: Public Interest, NGO.

Digital advertisement created by Heat, United States for EA Games, within the category: Gaming.

Digital advertisement created by Grey, Belgium for Bite Back, within the category: Public Interest, NGO.

Film advertisement created by VCCP, Australia for Compare The Market, within the category: Finance.

Coyle, Kevin Lu, Shane Simpson, Domel Libid Film advertisement created by GMMB, United States for Washington Healthplanfinder, within the category: Professional Services.

Because we ignore online homophobia and transphobia online, we made it impossible to ignore. We selected, printed and displayed 74 hateful posts from the last 6 years on a wild postings palissade in Downtown Montreal. The posters were initially supposed to be on display for a few days but we got shut down by the police in less than 20 minutes. A dozen calls had already been made to report the hatred. Thing is you can still find these messages online. Experiential advertisement created by Rethink, Canada for Fondation Emergence, within the category: Public Interest, NGO.

Digital advertisement created by BBDO, Russia for ROSTELECOM, within the category: Electronics, Technology.

Film advertisement created by Y&R, United Kingdom for Vodafone, within the category: Electronics, Technology.

Ambient advertisement created by Leo Burnett, Costa Rica for Claro, within the category: Electronics, Technology.

Film advertisement created by Rain43, Canada for Ontario Toyota Dealers Association, within the category: Automotive.

The Challenge: To launch the Nissan 370Z in the region, we needed to engage young Arabs while playing up the car’s speed and agility. The Opportunity: Online gaming is ranked as one of the top 3 activities for young users across the region. So we harnessed this opportunity to reach our target. The Idea: To drive home the car’s features and activate our audience we created a Z Pilots – a social media based racing game. Players could race the 370Z against their Facebook friends on a track inspired by one of the world’s most iconic circuits – the Yas Marina circuit. The prize? The fastest of them all would win a Nissan 370Z driving experience at the actual Yas Marina Circuit along with a weekend’s stay on Yas Island. The Results: After just 4 weeks, over 41,570 players from across the region raced against each other. On average, players spent over 6 minutes on the race track. The 5 fastest laps won the Yas Marina racing experience with a real 370Z. And the fever raced across the internet, with more hits than ever expected. Z Pilots created a solid fanbase for the 370Z. The brand established street cred among the young Arab audience. And the game is still running far beyond anticipation, attracting over 61,000 players from the region to date. Digital advertisement created by TBWA, United Arab Emirates for Nissan, within the category: Automotive.

Digital advertisement created by Laika, Ecuador for GamaTV, within the category: Media.