Film advertisement created by TBWA, Canada for Yellow Tail, within the category: Alcoholic Drinks.

THIS IS THE NAUTILUS, a public art installation from Lincoln and Atlantic Re:think, created by the renowned New York City-based design studio SOFTlab. Inspired by the human-centered design of its namesake, the 2019 Lincoln Nautilus SUV, it puts control into the hands of the people who engage with it. Yes, you are the center of this artwork. To activate The Nautilus, grasp the center of one of its interactive poles. They are equipped with sensors that respond to the qualities of your unique touch. You, and those around you, will create your own symphony of light and sound. THEATLANTIC.COM/THENAUTILUS Experiential advertisement created by Hudson Rouge, United States for Lincoln, within the category: Alcoholic Drinks.

To address and fight the fact that around 450,000 people in Switzerland have to spend Christmas alone, the Swiss Federal Railway, SBB, put an unscheduled, festively decorated historic train on rails on the 24th of December. And then invited those lonely people for a festive Christmas celebration onto the train. Experiential advertisement created by TBWA, Switzerland for SBB, within the category: Transport.

Film advertisement created by Leo Burnett, United Kingdom for Betfair, within the category: Gambling.

Film advertisement created by TBWA, Netherlands for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Film advertisement created by OpenCo, South Africa for Jameson, within the category: Alcoholic Drinks.

Ambient advertisement created by Independiente, Panama for Subaru, within the category: Automotive.

Direct advertisement created by JWT, United Kingdom for Kit Kat, within the category: Confectionery, Snacks.

Digital advertisement created by VSA Partners, United States for Kleenex, within the category: Health.

Digital advertisement created by Circus Maximus, United States for Nuelle, within the category: Health.

What will the shopping experience look like in 2087? Cappasity, a software platform that creates 3D imaging for e-commerce, reached out to FGV with a dream request: create a visionary video imaging how AR will transform shopping in the future. Film advertisement created by Feel Good Video, United States for Cappasity, within the category: Electronics, Technology.

Film advertisement created by Dare, Canada for Destination British Columbia, within the category: Transport.

Digital advertisement created by McCann, Australia for Tigerair, within the category: Transport.

With this interactive installation the aim was to break down any boundaries between the festival, Down The Rabbit Hole, and the crowd, by designing a mist installation that is as curious about you as you are about her. When you look at the installation, she looks back. If you give her attention, she will flourish in psychedelica. If you shout, she echoes back and if you dance with her, she will dance with you. The more the crowd shouted into the ears of one of the periscopes, the brighter and more enticing the trippy animations in the misty cloud became.

One way to make person change his mind is to show him the consequences of his action before it actually happened. Experiential advertisement created by Miami Ad School, Germany for FCB, within the category: Health.

Film advertisement created by McCann, China for Coca-Cola, within the category: Non-Alcoholic Drinks.

F/Nazca Saatchi & Saatchi transforms Honda Fit Twist into mixing deck. Launched at the last Auto Salon in São Paulo, the new Honda Fit Twist was designed exclusively for Brazil, and is now presented to consumers in a campaign uniting music, technology and electronic music icons N.A.S.A. Ambient advertisement created by Saatchi & Saatchi, Brazil for Honda, within the category: Automotive.

Film advertisement created by Lg2, Canada for SAAQ, within the category: Public Interest, NGO.

The What Diversity Gives Us site asks a simple question, “What have [blank] done for America anyway?” Filling in the blank generates a curated list that highlights the contributions of various ethnic groups and other underrepresented identities to American culture, medicine, science, entertainment and nearly every facet of society. For example, searching “Mexicans” yields contributions including the artificial heart, e-books and popcorn. Searching “Muslims” results in surgery, chess and YouTube. Each contribution is linked to a source web site. The site includes a link to the ACLU, encouraging visitors to take action and donate. www.WhatDiversityGivesUs.com Digital advertisement created by Dailey, United States for Dailey, within the category: Agency Self-Promo.