When children hear stories, they use them to make sense of the world. It shapes how they think and affects choices they make even later in life. Most fairytales we’ve grown up with reiterate toxic gender roles by conditioning kids to think girls must be beautiful and docile while boys must be strong and violent, or they're simply not good enough. If we want to change how kids see themselves, we need to change the narrative of stories they're being told. Presenting Plot Twist - an AI-based personalised and interactive storytelling experience with Alexa on Amazon FreeTime. Our little reminder to kids that they can be whoever they want to be. Digital advertisement created by Miami Ad School, India for Amazon Echo Dot Kids Edition, within the category: Electronics, Technology.

Whether it’s from birth or excessive sports training, foot deformities are more common than you think. It only makes sense that you should invest in quality footwear to improve your quality of life. Introducing Nike Sculpt iD, 3D printed shoes tailored to fit your unique feet.

On international Gamers Day, Pilsen Callao as the original beer of friendship, took the role no one else wanted in a Dota 2 game to stand up for friendship. Digital advertisement created by DDB, Peru for Pilsen Callao, within the category: Alcoholic Drinks.

Integrated advertisement created by Cairo Ad School, Egypt for Dove Men+Care, within the category: Health.

2019 Clio Juror: Stina Lütz Film advertisement created by TBWA, Finland for Telia, within the category: Electronics, Technology.

Film advertisement created by Ogilvy, United Arab Emirates for IKEA, within the category: House, Garden.

IKEA’s newest Greenwich store is its most sustainable ever. In a bid to further reduce IKEA and its customers’ carbon footprints, a bespoke outdoor campaign repurposes posters as directional signage, encouraging people to travel to the store in the most sustainable way: on foot (or public transport if they don’t have the stamina). Outdoor advertisement created by Mother, United Kingdom for IKEA, within the category: House, Garden.

The problem with how the news reaches us today, is that its not usually our choice what we read. Tailored algorithms on social media platforms populate our feeds with news articles that only confirm what we already believe about the world. 

Nothing can really be done about what articles we see on our News Feeds, until The Times and Sunday Times found a loophole: Banner Ads, the one thing that follows us everywhere, regardless of social media's algorithms. And that's how The Times and Sunday Times challenge us to think again. Introducing The Parallax Banner Ad, an interactive banner ad whose algorithm processes the article you're reading and offers a Times headline on the same topic, but with a different view. These banner ads will appear next to articles from publications with strong leanings, offering a way out of our echo chambers. Digital advertisement created by Miami Ad School, United States for The Times, within the category: Media.

Experiential advertisement created by Academy of Art University, United States for The New York Times, within the category: Media.

Film advertisement created by TBWA, Belgium for Lotus, within the category: Non-Alcoholic Drinks.

The coffee shop where you reduce your cholesterol levels. The only coffee shop in Chile where you eat and at the same time, lower your cholesterol levels.

Flowing free and creatively building a gender-balanced workspace that inspires everyone around us. That’s what we do too. This doesn't end on International Women's Day. But is the beginning of a new flow of thought in action!

The Gate London collaborated with charity Lives Not Knives to create a disruptive tactical ad this Mother’s Day to discourage young people from carrying knives. As the people who would miss them most, Mums ask for their children’s safety this Mother’s Day above all else. The message of “Don’t Bring Mum Flowers” was displayed in funeral flower wreaths on a hearse and driven around residential areas before visiting Parliament Square. Lives Not Knives, founded by Eliza Rebeiro, is the charity working with young people to forge connections with prospective employers by developing their skills, providing emotional support and inspiring them to trade their knives for a better, more fulfilled life. Ambient advertisement created by The Gate, United Kingdom for Lives Not Knives, within the category: Public Interest, NGO.

PawsToy is an exact plush toy replica of an actual animal from the shelter. It enables parents to monitor a child's responsibility before adopting a real pet. Pet Shelter Horjul was facing a challenge: every December, people called them to get puppy dogs and cats, which would eventually become Christmas gifts. The problem followed when a few weeks later the same animals got left on the street or were returned to the shelter. To deal with this situation the agency was asked to come up with a solution that exposed the problem and offered a relevant solution. The idea was to offer an alternative to adopting a pet without thinking it through – we designed plush animals that looked exactly like shelter animals, so parents could give them as presents instead of real animals. The solution talked directly to parents and children, who wanted a puppy. It also enabled parents to monitor how determined the child is when it comes to daily pet responsibilities, which were also introduced on the design's packaging in the form of "tips and tricks" video animation. The products, presented at on a special website, were the focal point of the campaign, which quickly spread on social media and was followed by exposure on national media portals. The idea was presented in Slovenia only since the legislation only enables its residents to adopt pets from shelters. The campaign positioned Pet Shelter Horjul as innovative raised donations and resulted in all products getting sold and subsequently, none of the adopted animals was returned to the shelter. Digital advertisement created by Pristop, Slovenia for Pet Shelter Horjul, within the category: Pets.

A fast paced film to announce ADNOC as an official partner in the 2019 Abu Dhabi F1 Frand Prix. Film advertisement created by All About Brands, United Arab Emirates for ADNOC, within the category: Industrial, Agriculture.

Film advertisement created by The Brand Agency, Australia for The Races WA, within the category: Recreation, Leisure.

Film advertisement created by The Richards Group, United States for AE Dairy, within the category: Non-Alcoholic Drinks.

HeForShe Arts Week is a project launched by UN Women. It unites art institutions to raise gender equality issue. Our goal was to create Arts Week's identity and organize the ceremony of the first Ukrainian award Women In Arts. The project was aimed to pay attention of our society to talented women in arts (artists, directors, writers, curators, actresses). Design advertisement created by ekonomika+, Ukraine for UN Women, within the categories: Public Interest, NGO, Recreation, Leisure.

2019 Clio Juror: Sophy Holland

Film advertisement created by Joint, United Kingdom for Amazon, within the category: Retail Services.