Film advertisement created by Ogilvy, France for Allianz, within the category: Finance.

Film advertisement created by VCCP, United Kingdom for Cadbury, within the category: Confectionery, Snacks.

Village Roadshow transformed a JCDecaux INNOVATE panel in Melbourne’s Southern Cross Station using touch-activated LCD screens to promote the launch of biggest shark flick of the year, ‘The Meg’. The custom JCDecaux INNOVATE panel featured a touch-activated LCD screen that displayed a mysterious, murky deep-sea scene when not in use. Passers-by were encouraged to ‘knock at their own risk’ to activate the action. When the touchscreen was activated, a giant shark emerged from the murky waters and ‘attacked’ the LCD screen - creating a dramatic faux shattered glass effect giving passers-by an equally dramatic shock!

Direct advertisement created by Grey, Malaysia for Telekom Malaysia, within the category: Electronics, Technology.

Ambient advertisement created by Lukas Lindemann Rosinski, Germany for Mercedes, within the category: Automotive.

Who better than children to remind us of what's at risk when we're on the road. That's why we teamed up with SA school kids to make this film. It drives home the message that it's not worth risking everything, just to read a text or save a few minutes. Their message is that if we can all change one small thing about how we drive, we can all be safe on the road. Film advertisement created by The Core Agency, Australia for QBE Insurance, within the category: Finance.

Digital advertisement created by FCB, Brazil for Smiles, within the category: Finance.

Audio advertisement created by Master, Brazil for 91 Rock, within the category: Media.

With countless boring cars on the road, it can sometimes feel like everything just blends into the background. But with Rukus by Toyota, this is never the case. Thanks to its sharp angles and head-turning looks Rukus always stands out, as demonstrated in this spot by Oddfellows, Sydney. Film advertisement created by Oddfellows, Australia for Toyota, within the category: Automotive.

Film advertisement created by Periscope, United States for Trolli, within the category: Confectionery, Snacks.

Created by HearLife Clinic and FP7/McCann in Dubai, “Lost Frequency” is a series of self-diagnosing radio adverts for hearing loss. With 500,000 people affected with hearing loss in the UAE, the challenge for HearLife was to get the 35% of sufferers unaware they have a problem, to take a hearing test. The early symptoms of hearing loss are difficulties hearing high frequency and low sounds, often only discovered in an audiology exam. In the examination, ranges of sounds tested patients hearing: those unable to hear above 4kHz+ are diagnosed with hearing loss. To make the test something everyone would want to listen to, the team took the science of a hearing test and disguised it as wildlife documentary. Because birds, crickets and dolphins all naturally sing in the 4kHz+, they could use these animals to help self-diagnose hearing loss. In a series of 3 radios, take a quick dive with dolphins, listen to the birds, and join thousands of crickets on a summer’s night. For the first time, those who didn’t know they had a problem were self-diagnosed and offered a solution. Audio advertisement created by FP7, United Arab Emirates for HearLife Clinic, within the category: Health.

Film advertisement created by Kairo, Egypt for Three Chefs, within the category: Food.

Film advertisement created by Dandelion, United States for Popchips, within the category: Food.

Digital advertisement created by Leo Burnett, Italy for Samsung, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, United Kingdom for European Tour, within the category: Recreation, Leisure.

Digital advertisement created by Kempertrautmann, Germany for Edding, within the category: Office Equipment.

To celebrate mothers in the Middle East, around Mother’s Day recently, Babyshop, a leading Middle East retailer, along with its agency, has created a new Arabic word: Al Umobuwah. Arabic contains a variety of words that stem from paternal-centered roots, including the word for “parenthood”. Written “الابوة” and pronounced “Al Obuwah”, it translates into “fatherhood”, omitting mention of the mother. Other words for “parenthood” such as the one from UN called “Walediya” are also derived from paternal-centered roots. To represent a brand that stands for “Celebrating parenthood”, the agency worked with a team of Arabic writers to introduce a new Arabic word to include mothers and fathers. “الأموبوة”, pronounced “Al Umobuwah” translates into “Motherhood & Fatherhood”, and gives both parents equal representation in the word. With the introduction of “Al Umobuwah”, Babyshop wishes to recognize and celebrate mothers not just for Mother’s Day, but for every other day. An online video launched to share the idea and purpose behind the campaign, features people who have embraced and used the word. Arab Influencers have shared the idea and are endorsing it and are creating social media interactions with their followers around it. The word will also be shared across schools. A new clothing line titled“Al Umobuwah” has been launched for toddlers, infants, kids, teens and adults with a show planned to introduce the collection. The campaign includes in-store and out-of-store interactive experiences, to get people acquainted with the word, eventually aimed at getting this word into the Arabic dictionary. Film advertisement created by FP7, United Arab Emirates for Babyshop, within the category: Retail Services.

Film advertisement created by Serviceplan, Germany for ZDF, within the category: Media.

Film advertisement created by Sibling, Australia for Westfield, within the category: Fashion.