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In Poland every year when come to pay taxes, everyone can give their 1% of tax for charity. For that You have to put KRS number into tax form. But, that number is long, and a lot of people left blank input in a form. We persuade to take a photo of KRS, and when we make form only search for photo in a cell. Cunning as a fish. Digital advertisement created by Dziadek Do Orzechow, Poland for SOS Children's Villages, within the category: Public Interest, NGO.

WVA

A tattoo that stores, distributes and eternalizes music. Ambient advertisement created by Paim, Brazil for Estudio Gorila, within the category: Professional Services.

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Film advertisement created by The Vidal Partnership, United States for Powerful Yogurt, within the category: Food.

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Joint, blunt, spliff, doobie, we all have different words to describe that thing we occasionally share, that we smoke to "relax", to "giggle", to "get high". But sadly, on the road, it will most likely make us weep. Driving under the influence of cannabis doubles the risk of causing a deadly accident, and narcotics are associated with 22% of all road fatalities. The causes: slower reaction times, impaired visual and hearing faculties, hallucinations and loss of automatic reflexes. This says it all. Getting behind the wheel after smoking a joint means gambling with one's life. It also means taking the risk of shattering the lives of family and friends. The film tells the story of a young man, victim of a car accident, who thought that driving after smoking cannabis was not dangerous… This is the story told by Sécurité Routière (France's Road Safety Authority) and its agency la chose in this new film directed by Bruno Aveillan (Quad). Here, someone who took the wheel after smoking a joint faces the dire consequences of his decision. Like too many smokers, he thought he knew what he was doing, that he was in control. He realizes his mistake too late, and by then the damage is done. Film advertisement created by La Chose, France for Securite Routiere, within the category: Public Interest, NGO.

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Outdoor advertisement created by McCann, Australia for University of Melbourne, within the category: Education.

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Film advertisement created by FCB, United States for The Shelter Pet Project, within the category: Public Interest, NGO.

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Film advertisement created by Ogilvy, United Kingdom for Persil, within the category: House, Garden.

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Film advertisement created by 20Something, Belgium for IBSR - BIVV, within the category: Public Interest, NGO.

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Digital advertisement created by Merchlar, Canada for Merchlar, within the category: Agency Self-Promo.

WVA

To make a radio campaign, you need to cast a voice. But what if that voice becomes the idea? The Belgian Foundation Against Cancer has launched a radio campaign against the use of sunbeds that was recorded by the very voice inside those sunbeds. Audio advertisement created by Happiness, Belgium for Belgian Cancer Foundation, within the category: Public Interest, NGO.

WVA

Living in the happiest country on earth it’s hard to comprehend the situation in Aleppo, Syria. But on New Year’s Eve Danes gets a taste of the chaos taking place in the middle east. Without even thinking about it. Fireworks from Aleppo is an acoustic recreation of a Danish New Year’s Eve using actual sounds of the bombardment of Aleppo, Syria. This was broadcasted across Denmark in the days following New Year’s Eve. Audio advertisement created by Uncle Grey, Denmark for Amnesty International, within the category: Public Interest, NGO.

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Film advertisement created by BETC, France for Boursorama, within the category: Finance.

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Film advertisement created by Santo, Argentina for Sprite, within the category: Non-Alcoholic Drinks.

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Film advertisement created by BBDO, Australia for GE, within the category: Electronics, Technology.

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Audio advertisement created by M&C Saatchi, South Africa for Virgin Active, within the category: Recreation, Leisure.

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Film advertisement created by Burrell, United States for Tide, within the category: House, Garden.

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Film advertisement created by Virtue, United States for Park MGM, within the category: Hospitality, Tourism.

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Film advertisement created by 72andSunny, United States for Call of Duty, within the category: Gaming.

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Digital advertisement created by Famous, Belgium for WWF, within the category: Public Interest, NGO.

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Film advertisement created by Zulu Alpha Kilo, Canada for Subaru, within the category: Automotive.




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