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We recovered, edited and organized in chronological order more than 550 audio files from different radios that transmitted what was happening in the 11th September, 1973. Compiling all this material in a minute by minute timeline to relive through audio the chilean coup d'état (the first day of a 17 years dictatorship), just how it happened. All this material was broadcasted during the 11th September, 2018 (the 45 anniversary of that fatal day), on one of the AM radio stations that were shut down by Pinochet in 1973, starting the transmission at 8am to match the minute by minute of which was happening that day, creating an immersive experience that impacted a whole new generation of people who didn't live those times to made them feel the uncertainty, the fear, the impotence. And from there, open a conversation about the value of human rights. Audio advertisement created by Wolf BCPP, Chile for Museum of Memory and Human Rights, within the category: Recreation, Leisure.
In Dubai, 83% of the population is composed of expats. Since social recognition is an important factor when deciding to buy a luxury item, that can be a problem for selling a car like INFINITI's. Our solution is to do a simple intervention at the showroom and offer a deal to possible customers. If they bought the cars, we would publish a press ad in their hometowns, sharing the good news with family and friends. An old-fashion press used to convince someone to buy a car thousands of miles away from where it was published. Film advertisement created by MulleLowe, United Arab Emirates for Infiniti, within the category: Automotive.
A young family is a learning experience. Everyone talks about the good aspects and neglects to mention the difficult aspects of raising a family. There are no rules and at times it can be hectic, wild and unexpected. Let's bring the challenging nature of a young family into the spotlight. How? Nature documentaries. Film advertisement created by BMG, Canada for ReMax, within the categories: House, Garden, Professional Services.
Digital advertisement created by S.I. Newhouse School of Public Communications, United States for Burger King, within the category: Food.
Film advertisement created by TBWA, United States for Travelers, within the category: Finance.
In Brazil, talking about sex during gynecologic consultation is still considered a taboo. This issue becomes even more evident with cancer patients. The purpose of the film, shown both in the social media of the brand and the NGO that supports the patients (Laço Rosa Foundation), was meant to provoke an open debate about this cause. The film was released and boosted in the social media during the October Rosa, the month dedicated to the international movement for breast cancer control awareness. Film advertisement created by Camisa 10, Brazil for FQM Farma, within the categories: Health, Pharmaceutical, Public Interest, NGO.
This new Volkswagen brand activation was created to take part during the 60 most busy days during summer on the coastal área of Argentina, the cities of Pinamar and Carilo. These are the two most popular and crowded beaches in Argentina, where Amarok’s target market gathers there to spent their summer holidays. These are two cities with very high standards and have the peculiarity of having sand built streets. This is the best terrain to launch a new brand building action for a 4x4 Pickup. We thought on creating a new media by developing this simple but creative idea of carving the Amarok Pickup wheels with the brand’s identity logo. The pickup will start circulating on the beaches and Streets from very early in the morning covering more tan 40 kilometers per day. Using a very pure and simple material to print the Amarok logo, became a new media and most important; it became a totally sustainable Brand experience, on the lowest budget reaching more than 800,000 using just two wheels. Ambient advertisement created by Geometry, Argentina for Volkswagen, within the category: Automotive.
Developing world problems are transplanted into a first world setting we all recognise by now... If you've ever perused the sheer deluge of indulgent cookery and recipe videos on the internet in a post-M&S and Tasty world, this clever & provocative satire of them descends into a shock actuality. A suitably off-kilter visual execution, the advertisement for global charity World Vision hits with powerful tonal shifts to serve it's message about digital-age desensitisation towards the plight of the planet's poorest. Film advertisement created by Thumbstoppers, United Kingdom for World Vision, within the category: Public Interest, NGO.
Now in its third "season," the Classic Dad original series Lawn Whisperers is back and sponsored by Scotts. The series follows three guys obsessed with their lawns. Film advertisement created by Bandolier Media, United States for Scotts, within the category: House, Garden.
Film advertisement created by Erich & Kallman, United States for Reese’s, within the category: Confectionery, Snacks.
Coop Bank believes that life in Estonia shouldn’t only be possible in bigger cities. We bring elementary banking services into every nook and cranny of Estonia – to places where other banks have closed their doors or where they have never even been available. To illustrate this idea, the fictional Isle of Rahnu is created – a symbol that living conditions improve everywhere with Coop Bank. Film advertisement created by Optimist Creative, Estonia for Coop Bank, within the category: Finance.
To help sell season tickets swedish elite soccer team GAIS let a fan coach the team. It was during a local rival derby that the worlds first Fanager took place in the dugout. Season ticket holders could apply to the position as the Fanager. One lucky fan got the chance to coach the team for one game.During the season the Fanager acted as a link between fans and players on social media. Breaking the barrier between fans and the club increased season ticket sales with 21.9 % And proved that soccer is a team effort where players and fans win and lose together. Experiential advertisement created by Milk, Sweden for GAIS, within the category: Sports.
Experiential advertisement created by Stendahls, Sweden for Göteborg Film Festival, within the category: Retail Services.
We did a digital campaign in which our smartphone witnessed the best moments of the 2018 World Cup in Russia. Digital advertisement created by mcgarrybowen, Mexico for Huawei, within the category: Electronics, Technology.
Film advertisement created by Quiet Storm, United Kingdom for Moonpig, within the category: Retail Services.
"Feed little moments of happiness" is a story about the tiny details of life. Which can come in unexpectedly and on an ordinary day, but also bring you the most joyful moments. Moments that you will remember. Film advertisement created by McCann, France for Chocapic, within the category: Food.
A campaign to show everyone what fun you can have while working out at Crunch Gym, while reinforcing the philosophy of ‘No Judgments’. We want everyone to see that working out doesn’t have to be a drag.” Film advertisement created by Strawberry Frog, United States for Crunch Fitness, within the category: Recreation, Leisure.
A campaign to show everyone what fun you can have while working out at Crunch Gym, while reinforcing the philosophy of ‘No Judgments’. We want everyone to see that working out doesn’t have to be a drag.” Film advertisement created by Strawberry Frog, United States for Crunch Fitness, within the category: Recreation, Leisure.
A Space battle simulation promoting high speed mobile internet by Vodafone Albania. Film advertisement created by JWT, Albania for Vodafone, within the category: Electronics, Technology.
We are at a funeral. The person who has died was very good at his job, but did not pass his professional skills forward. The priest is very disappointed about this. He thinks it's a huge waste of talent, skills, experience and knowledge. Film advertisement created by Le Bureau, Sweden for WorldSkills, within the category: Education.