In April, the fee on all parking tickets in Stockholm increased. With over 50 million dollars in ticket fees given in 2018, Stockholm already stands for half of the total fees in Sweden. In Stockholm’s city center, there’s also a store named Pause – One of Sweden’s best hifi suppliers. Unfortunately, some people in the store’s surroundings have their minds set on great sound systems rather than on where they are parking. But nobody likes getting a parking ticket. However, most people enjoy great sound. And a great deal. That’s why Pause is launching ”The Pause Ticket” – an initiative turning your paid parking ticket into a voucher for speakers. Experiential advertisement created by Backroad, Sweden for Pause Ljud & Bild, within the category: Electronics, Technology.

Art Directors Ricardo Sanchez, Maurício Senise, Jorge Yoshida Digital advertisement created by Momentum, Brazil for Cia Jogo de Cena, within the category: Recreation, Leisure.

Digital advertisement created by Havas, United States for K-Y Jelly, within the category: Health.

THE TRAJECTORY OF BRAZILIAN WOMEN IN THE ENVIRONMENT OF TEACHING IS PERSEVERANCE. TO CELEBRATE THAT FORCE, Univel presents a project that contemplates the history of women in education, especially those struggles to conquer a space in the University education. Integrated advertisement created by DBPV, Brazil for Univel, within the category: Education.

Millions of children wage a war on childhood cancer. To create consciousness of their daily fight, we use words related to their treatment and highlight some syllables to ambient the effects of a real war. Now you are ready to listen a part of their war. Audio advertisement created by Agencia Orozco, Mexico for Mexican Association to Help Children with Cancer, within the category: Public Interest, NGO.

Boards of YellaWood brand pressure treated pine lumber fly into place, piece by piece, to create some very large backyard decks. For homeowners, the larger part of the campaign’s target audience, the aspirational visuals are the message. Those are some seriously impressive decks (and so easily constructed!). For the other target, contractors, it’s the text that carries the weight. The campaign’s new positioning (and its only words besides the brand’s long-running tag), holds up YellaWood as the key to “five-star back yards.” For contractors these days, star-based social ratings are practically a new business requirement. Film advertisement created by Brunner, United States for YellaWood, within the category: House, Garden.

The Belt-and-Road Initiative is a visionary blueprint for global economic development, while leading the global shift to a green economy. HSBC goes beyond understanding the potential opportunities which could result from the Belt-and-Road Initiative, while also embracing the idea of sustainable development for a greener future. Integrated advertisement created by Grey, Hong Kong for HSBC, within the category: Finance.

The film, featuring employees from The Absolut Company, humorously pays homage to classic employee induction videos and highlights its sustainable, progressive approach to creating the highest quality vodka. The nudity is used as a metaphor for their transparent production process, so rest assured, employees at the distillery are normally found fully clothed. Film advertisement created by BBH, United Kingdom for Absolut, within the category: Alcoholic Drinks.

Since 1951, South Africans have loved Volkswagen. In fact, you'll probably find one on every street, road, highway and byway in the country. We were asked to find an innovative way to celebrate the impact that Volkswagen has had on South African streets, and use it to kickstart Volkswagen South Africa's Facebook Page. Volkswagen Street Quest was a Facebook challenge to find as many Volkswagens as possible on South African streets using Google Street View in a custom-designed gaming interface. The game was played over four weeks and the player with the most Pins each week qualified for the Grand Final – a live playoff in which finalists competed for prizes worth R50 000. Digital advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Film advertisement created by Red Urban, United States for Drake General Store, within the category: Retail Services.

Film advertisement created by Kinetic, Canada for Ford, within the category: Automotive.

Film advertisement created by Make it Simple, Finland for S-market, within the category: Food.

Film advertisement created by OH Partners, United States for Arizona Lottery, within the category: Gambling.

Ambient advertisement created by FCB, Portugal for Adexo, within the category: Public Interest, NGO.

Film advertisement created by Innocean, Canada for Cycling Canada, within the category: Public Interest, NGO.

Film advertisement created by JWT, Ireland for Brennans, within the category: Food.

Film advertisement created by DDB, Australia for Don, within the category: Food.

Film advertisement created by Matter Unlimited, United States for Merck for Mothers, within the category: Public Interest, NGO.

Film advertisement created by MullenLowe Group, Australia for Budget Direct, within the category: Finance.