The New Volvo S90 T8 Plug-in Hybrid is a premium sedan that defies the conventions of all electric cars in its class. Equipped with Volvo’s intelligent T8 Twin Engine, it generates 407 horse power to provide a V8-like performance, yet with far more fuel-efficiency and far less carbon emissions, while having zero-emissions capabilities on Pure electric mode. As the S90 T8 was expected to arrive during the peak of the thunderstorm season in Thailand, Volvo Car Thailand and GREYnJ United seized the opportunity for an unconventional campaign that paralleled the car’s uncompromising power to the most powerful, yet purest, form of electrical power on Earth. At the core of it, was the first-of-its-kind “Volvo Lightning-Powered Billboard” – a giant billboard with the exceptional ability to entice a lightning strike. In collaboration with the engineers from Macco Group, the billboard was fitted with custom-engineered lightning rods, designed to create a world-first spectacle of pure power whenever a thunderstorm occurred above. Data collected from the meteorological department allowed the tech team to monitor the approach of a thunderstorm to the billboard, and with the help of multiple cameras and infra-red sensors, consumers could witness the unique electrical phenomenon on Volvo Cars Thailand Facebook page. Outdoor advertisement created by Grey, Thailand for Volvo, within the category: Automotive.

The Agency has been exploring different ways of working, creating and producing and has launched its own Content Lab: a space where the pace is reduced, pressure from daily tasks removed along with the ability to give sufficient time to take a big step back in order to find the right partners, produce, think and put things into question. The driving force being Freedom. From this was born the Citroën Forward project. One year ago the Agency presented a wild idea to the Citroën Client and proposed a completely different way of approaching and producing it. The story of a man face to face with nature in which the Agency was free to create it's own form and tone. The car is shown in a way that has never been seen before and the brand logo appears nowhere in the film. When confronted with the question should we have a classic logo at the end of the film? The answer from Xavier Beauregard was is it possible to have missed the brand? In conclusion the Agency has produced a hybrid piece of work which is hard to identify or even name: in short an unidentified advertising object. Film advertisement created by HUMANSEVEN, France for Citroën, within the category: Automotive.

Digital advertisement created by Marcel, France for ebay, within the category: Retail Services.

Film advertisement created by Doner, United States for Tylenol, within the category: Pharmaceutical.

Ambient advertisement created by Leo Burnett, Spain for PlayStation, within the category: Gaming.

Imagine having the job as a mattress tester. Sounds bliss right? Well, what if you’re woken up every time someone watches a YouTube video? That’s what Michael had to do. See how he took to his new job advertising the new Cocoon mattress. Film advertisement created by SLG, United Kingdom for Cocoon, within the category: House, Garden.

When it comes to the last slice of pizza, blackmailing can be a very effective way to get it. Film advertisement created by Les Aiguilleurs, France for Domino’s, within the category: Food.

Digital advertisement created by Fuel, Portugal for Queer Lisboa, within the category: Recreation, Leisure.

New Zealand SPCA, MINI and DraftFCB Auckland asked: Can you teach a dog to drive? And after Porter, a 10 month old beardie cross successfully drove a MINI Countryman down a road and turned a corner on Monday night in New Zealand, the answer is resounding “yes.” The project, which began two months ago, was an effort to raise the profile of shelter and rescue dogs, and focused on three pooches, Monty, Porter and Ginny, who underwent a training process to teach them new tricks. Digital advertisement created by FCB, New Zealand for SPCA, within the category: Public Interest, NGO.

Editorial: crunchie frog inc. Additional Foundation Content Creative Credits: Curt Cooper, Jason Voke, Jenn Moody Film advertisement created by Gertrude, United States for Singha Beer, within the category: Alcoholic Drinks.

Film advertisement created by M&C Saatchi, South Africa for Virgin, within the category: Transport.

Film advertisement created by JWT, United Kingdom for Kenco, within the category: Non-Alcoholic Drinks.

Film advertisement created by Lewis, United States for Tiffin Motorhomes, within the category: Automotive.

Film advertisement created by 004, Portugal for Mansarda, within the category: Public Interest, NGO.

Digital advertisement created by Dentsu, India for Tata Harrier, within the category: Automotive.

Digital advertisement created by Etcetera, Netherlands for Ditzo, within the category: Finance.

Ambient advertisement created by Ogilvy, South Africa for Stimorol, within the category: Confectionery, Snacks.

Film advertisement created by BBDO, Australia for Transport Accident Commission, within the category: Public Interest, NGO.

A recent Monistat ad sparked a fair amount of controversy and angered women who support the wearing of granny panties. Even after a formal apology from the company, the controversy continues. URL: http://www.grannypanties.org Digital advertisement created by Allen & Gerritsen, United States for Monistat, within the category: Pharmaceutical.