Years ago, the lovable face/logo of the Arizona Lottery vanished into thin air. Today, he’s making a triumphant return. Windfall Willie, the old gold miner has gotten a makeover as the new Chief Fun Officer of the Arizona Lottery. A complex combination of wisdom and wisecracks, Willie has evolved from a caricature to a character. Life is just one big game for Willie and his only desire is to make sure everyone’s playing and having a good time. Film advertisement created by OH Partners, United States for Arizona Lottery, within the category: Gambling.

Film advertisement created by Rosapark, France for ING, within the category: Finance.

Film advertisement created by Brothers and Sisters, United Kingdom for The Fableists, within the category: Fashion.

Film advertisement created by Passion, Finland for HJK Helsinki Football Club, within the category: Recreation, Leisure.

Film advertisement created by Lowe, France for KFC, within the category: Food.

Unique from all other sports books, Betser is introducing ‘Balls and Brains’, which rewards the player’s courage and skills. In the campaign we gathered the biggest balls and brains personalities throughout history to let them convince each other on how to bet – with your balls or your brain. In part 2 Napoleon and Einstein “discuss” how to win in Betser League. Film advertisement created by Jack Russel, Sweden for Betser, within the category: Gambling.

Digital advertisement created by Ogilvy, United States for Caterpillar, within the category: Electronics, Technology.

The pictures displayed in the video correspond to words commonly used in Brazil to refer to the female sexual organ. Film advertisement created by Filadelfia, Brazil for Ragga Magazine, within the category: Media.

Film advertisement created by BBDO, United Kingdom for Lotto, within the category: Gaming.

Film advertisement created by FCB, South Africa for NetFlorist, within the category: Professional Services.

Integrated advertisement created by Havas, United Kingdom for Heathrow Airport, within the category: Transport.

Film advertisement created by Red Fuse, United States for Hill's, within the category: Pets.

Film advertisement created by Cundari, Canada for Subway, within the category: Food.

Adults may think that kids have it easy – but if we look at life from a kid’s perspective, life is pretty tough. Kids face all kinds of challenges every day: eating brussels sprouts, back-to-back extra-curricular activities, and carrying backpacks that weigh more than they do. Thankfully, no matter what life throws at them there’s always one thing they can count on, and that’s a tall glass of milk. The latest campaign for “got milk?” highlights the universal truths about challenges faced throughout childhood. The key message throughout the campaign is “you can always count on milk”, which will be brought to life through a multi-pronged communications plan. The creative illustrates that no matter how tough daily life can get for the average kid, milk - dependable and trustworthy – is the one thing they can continue to count on. Film advertisement created by GALLEGOS United, United States for California Milk Processor Board, within the category: Non-Alcoholic Drinks.

Digital advertisement created by VML, United States for Gatorade, within the category: Non-Alcoholic Drinks.

Creative Director: Eric Eisele Art Directors: Matthew McDonald, Justin Harris, Matt Davis Strategic Planner: Cliff Adams Production Company: Camp 4 Collective Colorist: Will Renton Audio Post Company: Dean Hurley Digital advertisement created by The Martin Agency, United States for BFGoodrich, within the category: Automotive.