The International Committee of the Red Cross (ICRC) has served the people of Afghanistan for 30 years. And it’s not stopping now. The organisation remains operational across the country, together with their partner the Afghan Red Crescent Society. To generate much-needed support for the organisation, Wunderman Thompson has created a data-led film, ‘React For Real’. Inspired by the timeless expression, ‘If I had a dollar for every time…’, the film demonstrates the potential monetary value of our reactions on social media. The team conducted an intensive data analysis of social media reactions as well as research on real-time needs in Afghanistan for ICRC. Anonymous data was garnered, studied, and analysed to highlight the emojis and hashtags that were most commonly used in response to this crisis. Wunderman Thompson Dubai worked together with teams in Sydney, Seattle, London, and New York to bring this global Digital advertisement created by WPP, United Arab Emirates for International Committee of the Red Cross (ICRC), within the category: Public Interest, NGO.

When Sydney, Australia, came out of lockdown, Durex wanted to make sure that everyone who was in search of a new or long lost partner, played safe. But it meant giving up something else. Film advertisement created by Inside Ideas Group, Australia for Durex, within the category: Health.

Consumers have access to more content at their fingertips, all available on their own terms, and binge viewing is on the rise. In response to that behavior, Hulu designed its Binge ad format, which uses machine learning to predict when viewers are likely to start bingeing a show, creating a unique experience connecting brands with binge watchers. In fact, in the last 6 months, 84% of Hulu's audience has binge watched at least one show. UM, Reprise and Ninja® leaned into this unique and custom opportunity to connect with viewers around Ninja®’s latest innovation, the Ninja™ CREAMi™, which transforms almost any ingredient into a frozen treat. Film advertisement created by UM, United States for SharkNinja, within the categories: Electronics, Technology, Personal Accessories.

Focusing on listening instead of being heard, CPI found a different use for twitter by turning it into an Investigative tool of 2000 free correspondents. Digital advertisement created by Centro de Periodismo Investigativo, Puerto Rico for DDB, within the category: Media.

Director Antony Hoffman Film advertisement created by Burrell, United States for Toyota, within the category: Automotive.

B2B sales and marketing techniques have gotten, frankly, a little stalker-ish over the past few years... Film advertisement created by Umault, United States for Umault, within the category: Agency Self-Promo.

Brief: Create an innovative fundraising campaign that sheds light on the global education crisis and creates active new members of the PoP movement. This 3-month fundraising campaign will raise $1,000,000 and build 40 new schools between Laos, Guatemala, and Ghana. Solution: Let people donate money they already gave away. Their refund. Advertising Agency: School: Academy of Art University, USA Digital advertisement created by Academy of Art University, United States for Re:Fund, within the category: Public Interest, NGO.

Film advertisement created by RMac Productions, United States for DTS, within the category: Recreation, Leisure.

On 31st October, world leaders from 197 countries plus the EU, will meet in Glasgow for COP26, the 26th United Nations Climate Change Conference to accelerate action towards the goals of the Paris Climate Agreement and the UN Framework Convention on Climate Change. It is among the largest international meetings in the world with complex negotiations between governments involving officials from every country as well as business leaders and the global news media. As a Principal Partner of the conference, Hitachi has launched ‘Racing to Zero’, believed to be the world's first ever Carbon Zero powered film to showcase their commitment to clean mobility solutions. The film will run on global digital channels from 15th October with media buy by Universal McCann. It will also be shown at COP26 in Glasgow from 1st November to 12th November in a dedicated IMAX cinema. Film advertisement created by Mamapool, United Kingdom for Hitachi, within the categories: Electronics, Technology, Public Interest, NGO.

Ambient advertisement created by Miami Ad School, United States for Department Of Health, within the category: Health.

‘Made in China’, ‘Made in Bangladesh’, the labels inside our clothes show us where our clothes are made, but not always how. Sustainable fashion brand Goat Organic Apparel launches a T-shirt where they place the ‘made in’ label on the outside. This comes as a statement against the low production standards fast fashion brands set in manufacturing countries such as Bangladesh. Lavinia Bakker, one of the founders of Goat: “This T-shirt is a cornerstone of our people first standards. By placing our ‘Proudly made in Bangladesh’ on the outside, we want to show that we don’t have to hide where and how our clothes are made, we are proud of it. And we would like the wearer of the tee to be that as well. We dare you to find a high-street fashion label who, with a clear conscience, will do the same.” With Goat’s ideals set in stone, the brand wants to go beyond selling clothes and has started their Taking Action platform with which they help causes that truly matter. Millions of workers in countries like Bangladesh were already struggling to get fair wages and with the COVID crisis, they are hit even harder. Therefore, the proceeds of this ‘Proudly made in Bangladesh’ T-shirt will be donated to Labour Behind the Label, a charity that provides aid to textile workers around the world. Film advertisement created by Lemon Scented Tea, Netherlands for Goat Organic Apparel, within the categories: Fashion, Retail Services.

Film advertisement created by Leo Burnett, Philippines for McDonald's, within the category: Food.

A series of short, stylised films designed to highlight the services JET provides for its customers, the campaign is a continuation of the successful Keep on Moving brand idea that launched last year. A yellow slinky in perpetual motion on a blue treadmill; inflatable ‘summer essentials’ cascading down a blue water slide; a milk carton and a loaf of bread negotiating a blue figure-of-eight Scalextric track. Each film, shot in real time, highlighting JET’s ongoing commitment to providing UK drivers everything they want and need to continue their journeys’ quickly and safely. Digital advertisement created by Isobel, United Kingdom for Jet, within the category: Other.

To launch Arsenal’s 2021/22 third jersey, Iris created ‘Where we belong’, a 3.5 minute mockumentary. Instead of focusing on well-known players, the film spotlights a 60-year-old character to launch the latest shirt - Arsenal super fan, Len. The mockumentary turns Len into a true club legend, with players past and present telling stories about him and how his belief has influenced some of the club’s most historic moments. Directed by a diehard life-time Arsenal fan, the film is littered with insights and easter eggs that only ‘true fans’, like Len, will pick up on. The campaign taps into the fact that, for fans, there is nothing more powerful than belief. Faithful Arsenal fans have always had an elite mentality and believed that no matter what happens on the pitch, they are one of the best clubs in the world and they will get back to where they belong - Len is the embodiment of that belief. Content advertisement created by Iris, United Kingdom for Arsenal, within the categories: Fashion, Retail Services, Sports.

Film advertisement created by TBWA, Switzerland for Bell, within the category: Electronics, Technology.

An ad for the startups accelerator Urban-X, powered by Mini. Film advertisement created by CRC Media, United States for Urban-X by Mini, within the categories: Automotive, Professional Services.

G-Star RAW introduces: G-Star RAW Certified Tailors. The campaign to extend the lifespan of your jeans, is developed in collaboration with The Family Amsterdam. G-Star RAW is launching a special tailor service in The Netherlands. In order to reduce your fashion footprint and stimulate consumers to get their jeans repaired, instead of throwing it away. Six local tailors have been trained and educated to denim experts, to make sure they can professionally repair your jeans when its broken. The service is offered for free to all customers in The Netherlands. The services will start as a pilot in The Netherlands. The six tailors are located in Amsterdam, Rotterdam, The Hague, Utrecht, Eindhoven and Den Bosch. G-Star is taking all costs for the reparation on them. Certified Tailors is a sustainability initiative which is part of the running RAW Responsibility program. Integrated advertisement created by The Family Amsterdam, Netherlands for G-Star RAW, within the category: Fashion.

Film advertisement created by FCB, United States for mike’s Hard Seltzer, within the category: Alcoholic Drinks.

Film advertisement created by Noble Graphics, Bulgaria for Tuborg, within the category: Alcoholic Drinks.