Film advertisement created by Ogilvy, India for Make Love Not Scars, within the category: Public Interest, NGO.

Film advertisement created by Mekanism, United States for World of Tanks, within the category: Gaming.

Online edit: De Grot / Lastpost.tv Film advertisement created by Eigen Fabrikaat, Netherlands for Takeaway.com, within the category: Professional Services.

Digital advertisement created by Broca & Wernicke, France for Action Against Hunger, within the category: Public Interest, NGO.

On the 10th anniversary of Pink Ribbon Switzerland we created a climbing route with holds shaped as breasts under the motto “The right grip may save lives”. In this way, women were reminded that conscious gripping is important not only for climbing, but also for early detection of breast cancer. To bring people to the climbing route, we created this event-poster. Experiential advertisement created by Publicis, Switzerland for Pink Ribbon, within the category: Public Interest, NGO.

Film advertisement created by Godfather, Argentina for Wine On, within the category: Electronics, Technology.

Film advertisement created by JWT, Morocco for Dacia, within the category: Automotive.

Film advertisement created by Saatchi & Saatchi, Australia for Cadbury, within the category: Confectionery, Snacks.

Film advertisement created by Miami Ad School, Spain for IKEA, within the category: House, Garden.

Film advertisement created by TBWA, Ireland for COSC, within the category: Public Interest, NGO.

Film advertisement created by Javelin, Ireland for Toyota, within the category: Automotive.

Ambient advertisement created by Ogilvy, Germany for Powerade, within the category: Non-Alcoholic Drinks.

On April 9, 2019, a new 360° commercial in action genre by PocketBook launched on YouTube. The producer of e-readers revived well-known book heroes by combining classic literature with the latest technologies. The spectator will become a part of a big grotesque battle of good against evil while fleeing from Dracula’s teeth with Sherlock Holmes. It’s not enough to be just a spectator. It’s time for immersive experience. The story begins with Sherlock Holmes entering a vintage elevator without even imagining that the craziest adventure in his life awaits for him ahead. And then events develop with the speed of a twister: first, Professor Moriarty peeks into the elevator and drops a hint that things will come off very badly for Sherlock. And he is right! The epic battle with Dracula, the fatal misunderstanding with the seductive Snow Queen, the fencing lessons from the Headless Horseman - it's not a full list of odd and dangerous events that the hero has to go through. Digital advertisement created by Moon Studio, Ukraine for PocketBook, within the categories: Media, Recreation, Leisure.

Film advertisement created by AKQA, United States for Palms, within the category: Recreation, Leisure.

Recognizing that electric vehicle range anxiety is still very much an issue in consumers’ minds, Chevrolet created the first-ever 520km-long banner. The brand used innovative Android-based technologies to interactively demonstrate the Bolt EV’s long-range capabilities. Converting kilometers into pixels – 1,965,379,091 pixels to be exact – Chevrolet designed a mobile experience that challenged Android users to swipe and drive their virtual Bolt EV down a 520km-long scrolling banner until they reached the finish line. It took Android users five and a half hours of continuous scrolling to reach the end of the banner – no easy feat! Fortunately, the journey was filled with Easter Eggs and encouraging quotes to keep the scroller going. During the 2-week campaign, users spent 852 hours (35.5 days) on the banner and made a whopping 1,525,348 finger scrolls down the road. Average time spent on the banner was 8.37 seconds, which is over 9x the average time a user spends on any banner. In total, all users scrolled enough to travel 37,975,000 kilometers. For comparison, that’s almost 100x the distance from the Earth to the Moon. To prove digital doesn’t just stay in the virtual world, the participation users put into our banner ended up with 40 footfall leads to showrooms. Digital advertisement created by McCann, United Arab Emirates for Chevrolet, within the category: Automotive.

Film advertisement created by Aktuellmix, Brazil for Hershey's, within the category: Confectionery, Snacks.

Ambient advertisement created by McCann, Canada for GMC, within the category: Automotive.