Film advertisement created by Deutsch, United States for Sony, within the category: Electronics, Technology.

Film advertisement created by Innocean, India for Hyundai, within the category: Automotive.

Film advertisement created by Colangelo, United States for Trojan, within the category: Health.

Lightning is one of the most fascinating powers of nature. This year the USA counted 272 victims of lightning. Daryn Kahn made a documentary about this phenomenon in the lightning capital of the world, Florida USA. But what started as a documentary about lightning ended up with an extremely dangerous experiment.

Content advertisement created by Anomaly, United States for Johnnie Walker, within the category: Alcoholic Drinks.

Real women who’ve survived domestic violence are giving their voices to scenes from silent movies where female characters are being abused by men, in support of a Romanian domestic violence charity. In Unquiet Voices, a 40-minute film created by Cheil Centrade on behalf of Romanian charity ANAIS, scenes from seven different silent films are intertwined with narratives of romances that became nightmares for women. It is estimated that every 30 seconds, a Romanian woman becomes a victim of domestic abuse, but very few are empowered talk about their experience. The idea of Unquiet Voices is to reveal the almost unnoticed portrayal of violence against women in films and how men copy this wrong behaviour in real life. ANAIS, which supports domestic violence victims, wanted to undo the wrong. With the loss of copyright of dozens of these silent movies on January 1 2019, ANAIS wondered if they could be turned into an empowering cinematographic product for the next generation? The real-life stories brought to life in the movie show different types of abuse, from psychological to economic. sexual, and even attempted murder. The movie talks about physically assaulted women who are left breathless on the floor, men who should be in jail but are walking freely, and children witnessing tragedies. The footage from each movie chapter was taken from seven different silent movies, then rearranged to fit the real stories of victims, whose voices are recorded over the footage to finally unsilence every violent scene. Movies used in the campaign: A Woman of Paris, directed by Charlie Chaplin - 1923 Our Hospitality, directed by Buster Keaton and John G. Blystone - 1923 Flaming Youth, directed by John Francis Dillon- 1923 Safety Last!, directed by Fred C. Newmeyer and Sam Taylor- 1923 Souls for Sale, directed by Rupert Hughes- 1923 Where the North Begins, directed by Chester M. Franklin- 1923 Scaramouche, directed by Rex Ingram- 1923 Digital advertisement created by Cheil, Romania for Anais Association, within the category: Public Interest, NGO.

Growing up, we listened to many fairy tales. Then, as adults, we told those tales to our own kids. And without realizing, we taught them unequal gender roles by doing so. Snow White was given an apple by a witch and waited helplessly for a prince’s kiss to save her. Cinderella suffered for a long long time and the only way out was a prince’s affection. Red Riding Hood was naive enough to believe the wolf and ended up being eaten. Can’t we have different tales? Maybe “fair” tales? Can there be princesses with fierce courage and wits to match and princes who have golden hearts? Do stepmoms always have to be wicked? Do princesses have to wait for the princes for their salvation? Is bringing salvation the only duty of princes? If we change gender roles in fairy tales, the unequal roles in society will change as well. We believe in an equal future and thus present Fair Tales. Fair Tales from Odeabank. Let the kids wake up to a fair future. Integrated advertisement created by BBDO, Turkey for Odeabank, within the category: Finance.

Digital advertisement created by VCCP, Spain for El Corte Inglés Seguros, within the category: Finance.

In-store, 12-foot wide by 27-inch tall digital menu boards, showcasing the making of delicious Wetzel’s Pretzels snacks. Outdoor advertisement created by O'Leary and Partners, United States for Wetzel's Pretzels, within the category: Food.

Film advertisement created by Berlin Cameron, United States for AIG, within the category: Finance.

Film advertisement created by TBWA, Spain for Association for the right to die with dignity, within the category: Public Interest, NGO.

Film advertisement created by Volcano, South Africa for Cash Converters, within the category: Finance.

Ambient advertisement created by Saatchi & Saatchi, South Africa for Tuffy, within the category: House, Garden.

Film advertisement created by METAphrenie, Qatar for Al Kass, within the category: Recreation, Leisure.

Film advertisement created by Lucky Generals, United Kingdom for Amazon, within the category: Retail Services.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Film advertisement created by Happiness, Belgium for Record Bank, within the category: Finance.

Film advertisement created by Miami Ad School, United States for Boston Pizza, within the category: Food.

Direct advertisement created by Kausa, Paraguay for Amnesty International, within the category: Public Interest, NGO.