goodwine is a local Kyiv wine and grocery store. In 2018 they completely reimagined their loyalty programme making it as personalized as possible. All customers received exclusive offers based on their preferences. So basically every single user was given an own unique loyalty programme. The brief was to create an identity that will go beyond boring and corporate norm of all shops’ loyalty programmes. goodwine is very human. The brand has always supported the uniqueness of every employee and customer. To support the customization of the loyalty programme and the diversity of thousands of goodwine’s people we came up with the idea to create thousands of different identities. We created naive visual style. Then we programmed an algorithm that randomly shuffles elements and creates thousands of designs. We used them to make an exclusive branding for every customer personal card. Now there are no two identical cards because there are no two identical customers. goodwine employees became the part of identity. The posters were placed in the exact store departments next to workplaces of exact people. The heroes of posters ‘explained’ how the loyalty programme worked in their department. We also saved the exclusive speech patterns of employees in copywriting. So that you feel that a real person is talking to you. Usually people don’t like anything new. But this time 85% of old clients switched to the new programme. And 28 459 goodwine’s visitors became new loyal customers. Design advertisement created by Banda, Ukraine for Goodwine, within the category: Retail Services.

www.moonpig.com/uk/ Film advertisement created by Quiet Storm, United Kingdom for Moonpig, within the category: Retail Services.

We live in a world with so much injustice, that sometimes we just forget about it. Millions of people still suffer violence, malnutrition, discrimination, abuse, and persecution. But in the age of big data, mere numbers alone don't cause an impact. They are so hard to grasp that we end up feeling isolated by the shocking facts. It seems impossible to even thing about changing the times we live in. But it isn't. That's the idea behind our newest campaign for Change.org #ChangeTheTimes, to remind us that even the littlest changes can cause huge transformations. We have individualized human rights and environmental crimes by changing them into seconds represented by a GIF that is played as often as the fact. Digital advertisement created by TBWA, Spain for Change.org, within the category: Public Interest, NGO.

After receiving a golden ticket, a Kymono customer enters a magical shop to find out about a new service offer: The Office Design. Film advertisement created by Sens, France for Kymono, within the category: Office Equipment.

A seagull and three individual fishermen try to cope and survive on stormy seas. But due to the resulting chaos, the fishermen come up with the idea to work together to be more successful. The fishermen make a net out of their fishing lines and throw it out to catch a big fish.

Experiential advertisement created by TBWA, Belgium for Telenet, within the category: Electronics, Technology.

Film advertisement created by Mito, Hungary for Flip, within the category: Electronics, Technology.

Ambient advertisement created by Miami Ad School, United States for The Art Of Bleeding, within the category: Public Interest, NGO.

Genelec joined forces with Boiler Room and created a true 360 campaign taking in: event, premium content and contest. Results: Purchase intent increased by over 80%. The live broadcast audience was 2,1 million people all over the world.

Film advertisement created by El Ruso de Rocky, Spain for J&B, within the category: Alcoholic Drinks.

Film advertisement created by Houdini, Peru for Cristal, within the category: Alcoholic Drinks.

To celebrate Halloween, we made the Burger King drive-thru to die for. Tune in to our radio station which will accompany you through a hell of mediocre burgers, ghoulish characters, and spooky sounds. Film advertisement created by The Creative Circus, United States for Burger King, within the category: Food.

In the past years, countless historic buildings in the Middle East have been destroyed by countless wars. This huge cultural loss has an even greater impact for the next generations, which will never be able to see or visit these places. Having this in mind, the History Blocks project was created with the support of UNESCO. It is an initiative that takes place inside Minecraft Education Edition, a Microsoft platform with a pedagogical purpose used in schools around the world. The project counted on the participation of teachers who guided – through a pedagogical plan – the collaborative building of monuments that had been destroyed in the Middle East and that had already been projected in the platform. Experiential advertisement created by Africa, Brazil for UNESCO, within the category: Public Interest, NGO.

Integrated advertisement created by LIDA, United States for Christie's, within the category: Professional Services.

After robbing a train, two friends are pinned down by a Mexican army ready to meet their fate together. Film advertisement created by Anorak, Norway for Komplett.no, within the category: Retail Services.

Film advertisement created by RGA, United States for Mercedes, within the category: Automotive.

Film advertisement created by TDA_Boulder, United States for First Bank, within the category: Finance.

Experiencing things together with long-distance friends can be difficult. Introducing Harmony by Netflix, an in-app feature that allows users to and synchronizes content viewing. Digital advertisement created by The Creative Circus, United States for Netflix, within the category: Media.

There are over 70,000 Alzheimer’s Disease patients in Puerto Rico. With the help of renowned local artists and Glidden Ultra Extremely Durable Paint, we transformed the memories they would never want to forget into works of art. The artists painted them inside their homes to help these patients hold on to their memories longer. To help support more patients the murals were reproduced and sold on our website www.recuerdosqueduran.com to get funds for De Frente Al Alzheimer Association. Film advertisement created by McCann, Puerto Rico for Glidden, within the category: House, Garden.

The Hush Pad is a product innovation that is solving the social issue of buying and disposing of pregnancy tests in India. It will be done in collaboration with "Stayfree", one of India's leading women's hygiene brand; which will help teenage girls check for pregnancies. Integrated advertisement created by Miami Ad School, India for Stayfree, within the category: Health.