Film advertisement created by Ogilvy, Singapore for Pond's Men, within the category: Beauty.

Film advertisement created by JWT, United Kingdom for MCAC, within the category: Public Interest, NGO.

A good video game is like a good movie: it needs a good bad guy. And a bad guy is someone with a history. In Far Cry 5, the villain is called Joseph Seed. He is the prophet of the Eden’s gate church in Montana. Joseph has a very precise mission in this life: save 3000 souls before the end of the world. Whether they want it or not. Film advertisement created by DDB, France for Ubisoft, within the category: Gaming.

Digital advertisement created by Publicis, France for Securite Routiere, within the category: Public Interest, NGO.

Sangbad Pratidin looked to bridge the dichotomy between custom and enjoyment during the celebration of Durga Puja through a creative digital innovation. As the new generation invests in longer screen time on their mobile devices, Sangbad Pratidin used the Facebook Mobile App as the optimum preferred medium and AR technology as a tool to engage with the digitally inclined youth.

At the feet of Baux-de-Provence, Opel has entrusted two Sports Tourer version of his Insignia to the French Folks, a collective of French photographers.. Film advertisement created by X-Prime, France for Opel, within the category: Automotive.

When fast food-chain Sibylla launched their new Extra Everything Hot Dogs, we were asked to make radio spots to highlight the news. But these weren’t your ordinary hot dogs, so we figured we shouldn’t do ordinary radio spots. Instead, together with professional musicians, we interpreted the three hot dogs in three full songs in three extra everything-genres. The songs were then released on Spotify – A soul version with extra wail, a trap remix with extra bass, and a death metal edition with extra growl. They became the center of a campaign with radio spots on FM-radio and Spotify, and music videos on social media. But what version you got to see or hear, depended on your taste of music. On Spotify and Social media, the dominate genres on your playlists decided what version you would see/hear, and on FM radio we adapted the spots to the genre the stations focused on. Film advertisement created by Volt, Sweden for Sibylla, within the category: Food.

Film advertisement created by Y&R, United Kingdom for M&S, within the category: Retail Services.

Digital advertisement created by Digitas, United Kingdom for DigitasLBi, within the category: Agency Self-Promo.

Film advertisement created by Forsman & Bodenfors, Sweden for Polestar, within the category: Automotive.

Film advertisement created by Ageisobar, Brazil for ADD, within the category: Public Interest, NGO.

Turkcell was launching new smart phones bundled with mobile internet and wanted to create awareness among the heavy internet users. We created a first of it’s kind live competition that took place in the home ground of the Turkish heavy user: Twitter. Digital advertisement created by Rabarba, Turkey for Turkcell, within the category: Electronics, Technology.

Film advertisement created by Cheil, Romania for First Bank, within the category: Finance.

Ambient advertisement created by Nextround, South Korea for Incheon, within the category: Transport.

Film advertisement created by Ogilvy, France for Allianz, within the category: Finance.

Film advertisement created by VCCP, United Kingdom for Cadbury, within the category: Confectionery, Snacks.

Village Roadshow transformed a JCDecaux INNOVATE panel in Melbourne’s Southern Cross Station using touch-activated LCD screens to promote the launch of biggest shark flick of the year, ‘The Meg’. The custom JCDecaux INNOVATE panel featured a touch-activated LCD screen that displayed a mysterious, murky deep-sea scene when not in use. Passers-by were encouraged to ‘knock at their own risk’ to activate the action. When the touchscreen was activated, a giant shark emerged from the murky waters and ‘attacked’ the LCD screen - creating a dramatic faux shattered glass effect giving passers-by an equally dramatic shock!

Direct advertisement created by Grey, Malaysia for Telekom Malaysia, within the category: Electronics, Technology.

Who better than children to remind us of what's at risk when we're on the road. That's why we teamed up with SA school kids to make this film. It drives home the message that it's not worth risking everything, just to read a text or save a few minutes. Their message is that if we can all change one small thing about how we drive, we can all be safe on the road. Film advertisement created by The Core Agency, Australia for QBE Insurance, within the category: Finance.