Film advertisement created by Miami Ad School, United States for Respect For Animals, within the category: Public Interest, NGO.

Digital advertisement created by Scorch London, United Kingdom for Twinings, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Scorch London, United Kingdom for Twinings, within the category: Non-Alcoholic Drinks.

Experiential advertisement created by BBH, United Kingdom for Virgin Media, within the category: Electronics, Technology.

According to one of the leading research agency in U.K. named Flint, there report shows that 84% of all UK adults use social media, and two-thirds of UK adults use social media every day. And they all use hashtags. But as we all know, most hashtags are made up of basic words such as drink, eat, yolo, etc. So, what if Pearson created an app that automatically finds synonym of your hashtag and suggest new vocabularies to use it as a hashtag? This won Platinum - 2017 Creativity International Award and Bronze - Ad Stars International Advertising Awards Digital advertisement created by School of Visual Arts, United States for Pearson, within the category: Education.

Following the initial contest portion of the Pure Life campaign, in which children submitted drawings for a chance to be printed on the brand’s labels, two of those labels were chosen for Aardman Nathan Love to feature in their animations. The studio aimed to preserve the kids’ original drawing styles while incorporating their own unique CG and 2D animation. Film advertisement created by 360i, United States for Nestle, within the category: Non-Alcoholic Drinks.

Film advertisement created by Copacino+Fujikado, United States for Seattle Mariners, within the category: Sports.

Abuse and aggression towards health workers has become a serious issue in South Australian Emergency Departments (ED). Filmed entirely in a working ED using real hospital staff, our gritty CCTV style film, exposes this selfish behaviour by demonstrating that in ED's lives literally depend on staff treating the people who need it most, first. Film advertisement created by Showpony, Australia for SA Health, within the category: Public Interest, NGO.

PagesJaunes turned to Sid Lee Paris to help them take a stand against the Do It Yourself movement and, with a dash of humor, remind us that nobody does it like a professional. To prove their assertion, the the agency created 3 videos of a whole new genre: Tutorials about how to not do it yourself. PagesJaunes asked 3 of the most followed French tutorial YouTubers to try something new - create their own satirical tutorials wherein they sit idly by while a PagesJaunes professional gives a demonstration of their know-how - the way it should be done if you want the best results. Digital advertisement created by Sid Lee, France for Yellow Pages, within the category: Media.

Film advertisement created by Wieden + Kennedy, Netherlands for Milka, within the category: Confectionery, Snacks.

Digital advertisement created by Digitas, France for Nissan, within the category: Automotive.

The Challenge: Help film lovers swap endless searching for instant satisfaction with a scene-stealing idea for MUBI. Idea: Ads that are as fast as finding a great film on Mubi. Online pre-roll videos show the plot of a great film from Mubi in the first 5 seconds, one word at a time, before the viewer has a chance to skip. The remaining 10 seconds of the ad lets the user know that Mubi is the only place where film lovers can find a great flick without wasting any time. The idea also extended to film lovers on foot or on the road with billboards and walkway posters. Digital advertisement created by Miami Ad School, United States for Mubi, within the category: Recreation, Leisure.

Digital advertisement created by Digitas, France for Nissan, within the category: Automotive.

The Adris Foundation has supported hundreds of educational and scientific projects in Croatia. Twenty-four of the best Croatian illustrators portrayed those projects for this book. Seeing them gathered inside, you feel hope that Croatia has a good future. The book’s cover is sensitive to touch. The more it is used, the more hope there is (the word “nada” on the book’s covers means “hope” in Croatian). Direct advertisement created by Bruketa & Zinic, Croatia for Adris Group, within the category: Public Interest, NGO.

Film advertisement created by la comunidad, United States for Corona Beer, within the category: Alcoholic Drinks.

The new Audi A5 Coupé premiere became the world’s first automobile launch event employing real-time motion tracking technology. The car’s advantages were presented in an innovative show “Artificial Intelligence vs YOU». Inspired by the global campaign “If Artificial Intelligence could dream, it would dream of the new Audi A5”, the agency demonstrated a man’s main advantage over Artificial Intelligence — Artificial Intelligence is able to set the standard and create an ideal car but it will never sit behind the steering wheel of its creation. The creative concept “AI vs YOU” was the main theme of the event and the reference point for the script of the show where real-time motion tracking technology was used. Acting as the author and the main character of its own presentation, the car effortlessly controlled the 3D mapping scenario by driving around the projected area. Special sensors were attached to the car to detect its precise location in the 500 sq.m space and to connect it to the live synchronization and rendering system creating impressive video content and controlling light fixtures in real time. Experiential advertisement created by Departament, Russia for Audi, within the category: Automotive.

The global campaign aims to inspire and educate every runner to get faster. The simple message is with ASICS Flytefoam, 'Don't run, fly'. Digital advertisement created by 180 Amsterdam, Netherlands for ASICS, within the category: Fashion.

The global campaign aims to inspire and educate every runner to get faster. The simple message is with ASICS Flytefoam, 'Don't run, fly'. Digital advertisement created by 180 Amsterdam, Netherlands for ASICS, within the category: Fashion.