Film advertisement created by JWT, United Kingdom for Debenhams, within the category: Retail Services.

Film advertisement created by Arts & Letters Creative Co., United States for ESPN, within the category: Sports.

Thinking that ice cream always has a lot of calories, we often feel guilty when eating it. But with CoolWay low-calories ice cream, you don’t have to feel guilty of being yourself. Film advertisement created by Ogilvy, Canada for Coolway, within the category: Confectionery, Snacks.

Integrated advertisement created by TBWA, South Africa for MTN, within the category: Electronics, Technology.

Film advertisement created by SS+K, United States for Jet.com, within the category: Retail Services.

Ambient advertisement created by BBDO, Colombia for El Tiempo, within the category: Media.

Film advertisement created by BBDO, United States for National Geographic, within the category: Media.

Digital advertisement created by Publicis, France for Renault, within the category: Automotive.

Film advertisement created by RTO+P, United States for Reyka, within the category: Alcoholic Drinks.

What if hybrids existed? Would we be ready to welcome them into our world? We took a human/owl hybrid out for a stroll in LA to see how people would react. Experiential advertisement created by whoisthebaldguy, United States for Sweet Tooth, within the categories: Media, TV Promos.

Ambient advertisement created by Ignited, United States for Greater Palm Springs, within the category: Transport.

Film advertisement created by McCann, Peru for Domund, within the category: Public Interest, NGO.

Film advertisement created by Wieden + Kennedy, Netherlands for Netflix, within the category: Media.

Film advertisement created by 72andSunny, United States for Bobble, within the category: House, Garden.

Film advertisement created by Burrell, United States for Tide, within the category: House, Garden.

Concern are a charity that carry out aid work which reaches the world's poorest, no matter where they are. Sometimes that means the only way to access people is on foot. We needed to tell the story behind the charity's workers in a way that a new, younger audience would understand because right now the perception is that Concern is "old and stuffy". To do this we decided to tap into their world and use a medium they actively engage with, vlogs. We contacted New York based vlogger Seth Fowler and asked him to do a shoe review with a difference, because these shoes belonged to someone different and they had a story to tell. Film advertisement created by Guns or Knives, Ireland for Concern, within the category: Public Interest, NGO.