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Film advertisement created by Serviceplan, Germany for Dot, within the category: Electronics, Technology.
Film advertisement created by Schafer Condon Carter, United States for Fresh Thyme Farmers Market, within the category: Food.
With a digital campaign based on the motto "Better to have than need" SIGNAL IDUNA, one of Germanys leading insurance and financial services provider, presents itself as a strong partner for supplementary dental insurance. At the center of the campaign are three digital spots where quirky misadventures create an entertaining sense of need for supplementary dental insurance. Digital advertisement created by KNSK Group, Germany for Signal Iduna, within the category: Health.
Finalist of the 'Crash the Super Bowl' competition by Doritos. From the 10 finalists, a grand-prize winner will be selected by voters' choice, and a first-prize winner will be selected by Doritos. Both will see their ads
Film advertisement created by Wieden + Kennedy, United States for Old Spice, within the category: Health.
Film advertisement created by FCB, Portugal for Rumos, within the category: Electronics, Technology.
Chloe's flagship product is the perfume line LOVE STORY. Therefore it’s not surprising that Valentine's Day was the most important event of the year for us. in order to get away from all the St. Valentine's clutter of other brands and products and take over the holiday for Chloe, we created an event like no other.GIFs - short looped frames, became the focus point of the event’s concept. They combine the most trending aspects of modern communication with the elusiveness of a romantic moment. And so the concept of the shortest love story, that anyone could share with the world, became a thing, thanks to Chloe brand. We set up 3 CHLOE stations on the most prestigious promenade in Warsaw downtown, where lovers could create their ‘shortest love story’, i.e. a GIF, which would then be screened on an 8 meter display nearby, right in the center of the city. EFFECTS The event was widely discussed in the media and on numerous lifestyle blogs.The reach in social media was nearly 1 million impressions, but the most important KPI achieved was a sales increase of 250%, compared to the previous year. Experiential advertisement created by Digital Kingdom, Poland for Chloe, within the category: Beauty.
Film advertisement created by Arcana Academy, United States for Kilz, within the category: House, Garden.
Film advertisement created by Garbergs, Sweden for City Gross, within the category: Retail Services.
Film advertisement created by 11:21, Brazil for Grã Filé, within the category: Food.
Digital advertisement created by Red Lion, Canada for Responsible Gambling Council, within the category: Public Interest, NGO.
Outdoor advertisement created by DDB, Spain for Volkswagen, within the category: Automotive.
For the launch of LG’s 2017 range of OLED and SUPER UHD TVs, LG Australia briefed their agency Tonic to develop a high impact integrated campaign challenging Australians to experience cutting edge advancements in TV technology for themselves. Going up against big brands such as Samsung and Sony, LG needed an innovative and motivating communication strategy that both challenged and educated the consumer in an entertaining way. With both TVs representing a major leap forward in picture and sound quality, Tonic and LG agreed that the campaign should focus on the amazing cinematic experience they would bring to Australian homes. The campaign was driven by the call to action, ‘BRING CINEMA HOME’ and launched in Sydney’s CBD with the construction of a highly realistic pop-up cinema and the promise of an unforgettable red carpet experience for visitors. Social posts in the days leading up to the event encouraged people to pay the cinema a visit and share their experiences online. On the day, a promo team dressed as ushers handed out popcorn and flyers and directed people to their seats inside the cinema. A short screening then focused attention on the cinematic qualities and new technology built into the OLED and SUPER UHD TVs. After each performance, viewer’s candid, unscripted responses were filmed in preparation for a TV campaign and online content. Experiential advertisement created by Tonic, Australia for LG, within the category: Electronics, Technology.
Film advertisement created by Folk, Finland for KEKKILÄ, within the category: House, Garden.
Digital advertisement created by AgencyRx, United States for AgencyRx, within the category: Agency Self-Promo.
Digital advertisement created by Doner, United States for Portfolio Night, within the category: Professional Services.
Film advertisement created by DM9 JaymeSyfu, Philippines for PLDT, within the category: Electronics, Technology.
Each video entry will be in with a chance of starring in a special 90 second Christmas day advert, played on the ad break of the most watched programme – Coronation Street. The advert will give insight into those ‘Good Times’ created on Christmas journeys, showcasing people from all across the country singing along to a festive classic. Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.
Film advertisement created by Wieden + Kennedy, Netherlands for Desperados, within the category: Alcoholic Drinks.
Ambient advertisement created by Heimat, Germany for CNN, within the category: Media.