CA Technologies, the global leader in enterprise software solutions, has teamed with CNN this election season for an integrated marketing campaign centered on election coverage. The effort leverages this election’s heated and ever-changing landscape while highlighting the rising demand for new applications and experiences in the mobile world. Film advertisement created by John McNeil Studio, United States for CA Technologies, within the category: Electronics, Technology.

The campaign idea is to create a new language playing off the word cheesy - #SpeakCheesy. The media includes press, content, OOH, social media, and display. One of the pre-roll executions is a phone conversation between two characters called ‘Borisy’ and ‘Trumpsy’ speaking to each other across the Pond in the cheesy language; performed by impressionists John Culshaw and Lewis Macleod. Digital advertisement created by Now, United Kingdom for New York Bakery, within the category: Food.

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Film advertisement created by DDB, Australia for Schmackos, within the category: Pets.

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