Film advertisement created by Kairo, Egypt for Three Chefs, within the category: Food.

Film advertisement created by Dandelion, United States for Popchips, within the category: Food.

An innovative bra that helps underprivileged women in Pakistan detect breast cancer early, overcoming cultural taboos. The Pink Bra turns the everyday action of slipping money inside the bra into a breast cancer self-examination exercise. Direct advertisement created by Tonic, United Arab Emirates for Pink Ribbon, within the category: Public Interest, NGO.

To celebrate mothers in the Middle East, around Mother’s Day recently, Babyshop, a leading Middle East retailer, along with its agency, has created a new Arabic word: Al Umobuwah. Arabic contains a variety of words that stem from paternal-centered roots, including the word for “parenthood”. Written “الابوة” and pronounced “Al Obuwah”, it translates into “fatherhood”, omitting mention of the mother. Other words for “parenthood” such as the one from UN called “Walediya” are also derived from paternal-centered roots. To represent a brand that stands for “Celebrating parenthood”, the agency worked with a team of Arabic writers to introduce a new Arabic word to include mothers and fathers. “الأموبوة”, pronounced “Al Umobuwah” translates into “Motherhood & Fatherhood”, and gives both parents equal representation in the word. With the introduction of “Al Umobuwah”, Babyshop wishes to recognize and celebrate mothers not just for Mother’s Day, but for every other day. An online video launched to share the idea and purpose behind the campaign, features people who have embraced and used the word. Arab Influencers have shared the idea and are endorsing it and are creating social media interactions with their followers around it. The word will also be shared across schools. A new clothing line titled“Al Umobuwah” has been launched for toddlers, infants, kids, teens and adults with a show planned to introduce the collection. The campaign includes in-store and out-of-store interactive experiences, to get people acquainted with the word, eventually aimed at getting this word into the Arabic dictionary. Film advertisement created by FP7, United Arab Emirates for Babyshop, within the category: Retail Services.

For this year’s Superbowl, Jeep has recreated the Jeep/T-Rex chase scene from Jurassic Park, in anticipation of the upcoming launch of Jurassic World Fallen Kingdom. This epic spot was shot by Colin Trevorrow (director of Jurassic World), animated by Tippet Studio (creators of the original Jurassic Park VFX), while sound was created at Skywalker Ranch. Film advertisement created by DDB, United States for Jeep, within the category: Automotive.

Digital advertisement created by Marcel, France for ebay, within the category: Retail Services.

Ambient advertisement created by Leo Burnett, Spain for PlayStation, within the category: Gaming.

Film advertisement created by M&C Saatchi, South Africa for Virgin, within the category: Transport.

Film advertisement created by Lewis, United States for Tiffin Motorhomes, within the category: Automotive.

Film advertisement created by 004, Portugal for Mansarda, within the category: Public Interest, NGO.

Digital advertisement created by Dentsu, India for Tata Harrier, within the category: Automotive.

A game for english students to practice their pronunciation skills with Google's speech recognition service. Check it out at http://www.easywaytest.com Digital advertisement created by Loducca, Brazil for Easy Way, within the category: Education.

Film advertisement created by Draftz, Brazil for Unimed Araçatuba, within the category: Health.

Ambient advertisement created by Ogilvy, South Africa for Stimorol, within the category: Confectionery, Snacks.

Film advertisement created by M&C Saatchi, Australia for Ugg, within the category: Fashion.

Film advertisement created by JWT, Italy for Aperol Spritz, within the category: Alcoholic Drinks.

Film advertisement created by la comunidad, United States for Time Warner Cable, within the category: Electronics, Technology.

Sequel to the film deer. In this film he meets a new friend. Film advertisement created by Cheil, United States for Samsung, within the category: Electronics, Technology.

Film advertisement created by Campbell Ewald, United States for Energy Upgrade California, within the category: Industrial, Agriculture.