Ambient advertisement created by Elvis, United Kingdom for Compassion In World Farming, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, United States for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by China, Spain for Schweppes, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Miami Ad School, United States for AT&T, within the category: Electronics, Technology.

Audio advertisement created by Bleublancrouge, Canada for SERIES+, within the category: Media.

Audio advertisement created by Bleublancrouge, Canada for SERIES+, within the category: Media.

Film advertisement created by Boomtown, South Africa for Axxess, within the category: Electronics, Technology.

The Super Interessante Magazine just launched the fim "Recipe", produced by Kombat Films, which is the continuation of the campaign "Starving Minds". Film advertisement created by Moma, Brazil for Super Interessante, within the category: Media.

Like the official game, 'Scrabble Wifi' is a playful way to get free wifi connection by spelling words. People's words served as WIFI passwords, and their scores into free minutes of connection. Based on scrabble rules, the higher the score, the longer the connection. Ambient advertisement created by Ogilvy, France for Scrabble, within the category: Gaming.

Digital advertisement created by Longplay, Brazil for Hot Park Water park, within the category: Recreation, Leisure.

We've developed a new TVC for the leading Tunisian brand in sanitary towels, pretty unusual for the category in a very conservative market (Arabic country). The idea addresses a specific and explicit message to women (to show a sanitary napkin on television was a first in Tunisia) while giving men the means to pass the time that the commercial is on by watching images specially tailored towards them such as scenes from action movies, football matches or auto stunts. A simple idea to reunite men and women around a topic which had divided them for ages. Film advertisement created by BBDO, Tunisia for Miss Lilas, within the category: Health.

Film advertisement created by Iris, United States for Sony, within the category: Electronics, Technology.

Technology should keep us connected. With Spotify Swap, we can share a moment with music lovers anywhere. Ambient advertisement created by Miami Ad School, Sweden for Spotify, within the category: Media.

Digital advertisement created by Buzzman, France for MTV, within the category: Media.

The Montreal Canadiens, the most celebrated team in hockey history, has one of the most passionate and diehard followings in the NHL. So during this year’s Stanley Cup run, Coors Light teamed up with MEC Canada andDraftFCB Montreal to create an interactive outdoor experience called “L’action sur la glace” or “The Action’s On The Ice”, bringing the fans even closer to the action. Outside of Montreal’s Bell Centre, the home of the Habs, Thinkingbox digital production company built a custom 240 square foot ‘shooter’ platform where fans were able to take their best and hardest “slap shot”. Each time, the strength and speed of the shot would trigger a specific 3D animation that appeared on a 45’ HD LED video wall. For example, if the puck was hit hard enough to score a goal, an animation showing the ice shattering as well as a 3D modeled representation of Bell Centre and the Montreal Canadiens’ locker room would appear. Everything was done to recreate and simulate the experience of scoring a goal for the average fan. The activation included a custom iPad application that controlled the flow of the event. It was synced with social sharing technologies so players could publish their experience on their respective networks. The platform included a puck track containing IR sensors and micro-controllers that converted fans’ shots from microseconds to km/h. Ambient advertisement created by FCB, Canada for Coors, within the category: Alcoholic Drinks.

Film advertisement created by Saatchi & Saatchi, Brazil for Leica, within the category: Electronics, Technology.

Film advertisement created by Accenture Interactive, Denmark for Copenhagen Metro, within the category: Transport.

This Christmas, Save the Children has launched a new kind of gift shop with AR gifts that challenge excessive Christmas consumption and unnecessary gifts. From a sock wearing camel that comes to life in your living room to a sweater designed by Bea Åkerlund, giving you a hug, each virtual gift can be explored in 3D on your mobile. The store is an innovative approach to the traditional Christmas gift, providing a fun and interactive experience for both the gift giver and receiver, while also helping to make a difference for children in need. https://www.raddabarnen.se/stod-oss/ar/shop/ Digital advertisement created by B-Reel, Sweden for Save the Children, within the category: Public Interest, NGO.