In these times where we spend most of the day watching a screen either on the phone or on the computer. We help Millions of Peruvians become aware of the dangers generated by the blue light emitted by them in their sight, Ocutec is one of the largest ophthalmological laboratories in Peru, and also distributes many brands of lenses with international prestige. In October 2018 I was going to launch the Futurex G3 blue protect lenses on the Peruvian market, with blue light protection but many Peruvians do not know what it is. The client needed a campaign that creates awareness of how dangerous the blue light can be for our vision and how its new lenses can help our visual health Analyzing the target, investigating more where the blue light is generated and where it has more contact with people, we find that the habit of watching movies in streaming has increased in our country considerably. Adding to this the characteristics of the damage that blue light causes silently in our sight. All this detonated the idea of ​​creating a fake horror movie to be transmitted by social networks Blue - The Silent killer We created a fan page in Facebook of the movie, we posted and uploaded the trailer, people thought it was a real movie. We made an online premiere, and in the minute 4 when the killer approached killing his victim from behind while he was on his computer, he put on a pair of glasses, disappearing the killer, then unveiled the brand with information about blue light. Data: Peru has a total growth of 9% in social netework. (source Hootsuit) Facebook grew by 4% being the most used social network. (source Hootsuit) Peru occupies the first place in Latin America in the reproduction of digital videos videos on Facebook, YouTube, Instagran and Netflix are the most watched by Peruvians. (Source ComScore) Peru is the country with the largest scope of users in social networks in Latin America. (Source ComScore) Our target audience was marked by people who already wear unprotected glasses and people who spend a lot of time in front of a screen. Then Facebook was the perfect place to capture the attention of our target, through a movie at the precise moment that the blue light was damaging his vision. Production and chronology: It did all the work like a real movie. We wrote a script of a horror movie where 3 young people move to a pension chasing their dream of independence, but this becomes a nightmare, We did a casting, we searched for locations, we created a storyboard and we shot the movie. We edit the movie, create a fan page on Facebook, create communication pieces like posters and the trailer of the movie. We announce an online premiere. Let's unveil the brand aligned to the script of the film. We change the name of the fan page for the name of the brand and its profile photo and cover. Having great acceptance of the target positioning the lens in a great way in the market. Digital advertisement created by El Brandon, Peru for Futurex, within the category: Health.

When it comes to soccer, it’s still usual to observe greater appreciation towards men players than to women players. Last year, because of the World Cup, Brazil saw more than 47 different big brands develop ads with players from the men's team. But there’s also a World Cup in 2019 – the Women's World Cup – and until by April, we'd seen zero campaigns praising the female athletes, the team, or even using them at all. Guaraná Antártica, which sponsors both Brazil men’s and women’s National Soccer Teams for 18 years already and admitting it hired very few women players in their advertisements, wishes to encourage other companies to open their doors to female players on their campaigns. With great talent on the field, they can also represent any other brand away from the four lines. And to help with this convocation, the best thing to do is to call some specialists on the subject. To do so, the soda brand is counting with the participation of striker Cristiane, midfielder Andressinha, and defender Fabi Simões in this campaign. Film advertisement created by AlmapBBDO, Brazil for Guaraná Antartica, within the category: Alcoholic Drinks.

Digital advertisement created by Miami Ad School, United States for Meow Mix, within the category: House, Garden.

Women have been disproportionately affected by the pandemic, currently spending an average of 95 hours per week in caregiving roles. That has led to elevated levels of depression and anxiety, with 35% of mothers reporting symptoms of depression last year, up from 19% pre-pandemic according to Statistics Canada. Film advertisement created by Hard Work Club, Canada for Canadian Women’s Foundation, within the category: Public Interest, NGO.

The Volunteer Center Zagreb (VCZ) asked us to create a campaign for recruiting new volunteers, the everyday superheroes. Many people are attracted to the cinemas by the superhero movies. While watching the movies, they fantasize of how would it be if they became superheroes – it is exactly what VCZ can offer them. Ambient advertisement created by Bruketa & Zinic, Croatia for The Volunteer Center Zagreb, within the category: Public Interest, NGO.

Film advertisement created by LOLA, Spain for Líbero, within the category: Media.

Film advertisement created by Rothco, Ireland for Heineken, within the category: Alcoholic Drinks.

Digital advertisement created by FCB, Venezuela for Banplus, within the category: Finance.

Online+Offline viral advertising campaign leaded by a usual raccoon, that raised sales of dishwashing machines in the online store Kaspi.kz up to 41,25%. Integrated advertisement created by Grey, Kazakhstan for Kaspi.kz, within the categories: House, Garden, Retail Services.

Film advertisement created by Barton F. Graf, United States for Clash of Clans, within the category: Gaming.

Digital advertisement created by Heimat, Switzerland for Swisscom, within the category: Electronics, Technology.

Film advertisement created by Humanaut, United States for Not Your Mother’s, within the category: Beauty.

According to a study by FGV/DAPP, about 20% of all political discussions on social networks in Brazil are instigated by bots. These malicious political bots impersonate real users in order to create an artificial engagement, commonly supported by fake news. That’s why, by combining an algorithm with the Twitter Streaming API, Congresso em Foco – one of Brazil’s most influential political journals – developed a platform that people could use on a daily basis to follow and compare the candidates and political subjects most mentioned on Twitter by those bots, up to election day. Digital advertisement created by FCB, Brazil for Congresso em Foco, within the category: Media.

Denner now offers more fresh fruit and vegetables at a low price. So, our two buddies spend a leisurely time in their garden and instead of gardening they buy fresh vegiies and fruit at Denner on their way home. Film advertisement created by tbd., Switzerland for Denner, within the category: Retail Services.

DP/Finish/Color: Michael Jensen / pixelworkers.tv Digital advertisement created by Innocean, United States for Thousand Dollar Shave Society, within the category: Retail Services.

Digital advertisement created by 358, Finland for Sol, within the category: Alcoholic Drinks.

The 'Game On' campaign was a prelude to the start of the football season.

Advertising Agency: Carmichael Lynch, USA Executive Creative Director: Marty Senn Business Manager: Vicki Oachs Production Company: 3rd St Mining Co Director: Ben and Dave Executive Producer: Jon LaChappelle Line. Producer: Ben and Dave Director of Photography: Ben and Dave Edit House: TBD Post Editor: Ben and Dave VFX House / Online Artist: CLIP / Brad Baker Telecine: CLIP / Brad Baker Audio Mix: CLIP / Brad Baker Film advertisement created by Carmichael Lynch, Uruguay for Denver Museum of Nature & Science, within the category: Recreation, Leisure.