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Digital advertisement created by FCB, South Africa for Toyota, within the category: Automotive.

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Ever wonder what your cat does when you're not home? Digital advertisement created by Team Detroit, United States for Etch-A-Sketch, within the category: Gaming.

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No matter how the world tries to show the impact of violence against women using manipulated images through ads, in this campaign we want to reflect that this is not enough since the reality of it still more brutal. Digital advertisement created by Bold, Saudi Arabia for Alwaleed Philanthropies, within the category: Public Interest, NGO.

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Chick-fil-A’s latest installment of their annual holiday campaign invites fans back to the world of Evergreen Hills with a new animated short film and interactive web experiences that encourages viewers to find joy in the unexpected this holiday season. In the film, our main character Sam returns to help a new friend CeCe repair a cherished family ornament. With a little help from a quirky baker in Evergreen Hills, they discover the ability to transform an unexpected moment into something wonderful. Film advertisement created by McCann Worldgroup, United States for Chick-fil-A, within the category: Food.

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Film advertisement created by Dentsu, Japan for Marukome, within the category: Food.

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Film advertisement created by McCann, Peru for Domund, within the category: Public Interest, NGO.

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Film advertisement created by R&R Partners, United States for Las Vegas, within the category: Transport.

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From November, PayPal takes the floor again with its agency Buzzman in a wide integrated multimedia campaign. Deployed in more than 15 european countries, the brand reaffirms its commitment: to pay in one click and in safe with the buyer protection and returns on Us on millions of sites*. Christmas is this friendly and warm moment, when young and old enjoy to gather around a good meal and offer presents to those they love. However, when some are impatient to these moments, others fear to open their gifts. In this new film, PayPal stages a teenager unenthusiastic to see her uncle again and to unwrap his present… This uncle who always a little « too much » in her eyes. This uncle who wears the same sweater every year for Christmas. This uncle who always tells the same jokes. This uncle who always makes the wrong gift…But this year, she could be surprised, thanks to Paypal! From November, the campaign will be declined in 60″, 45″, 20″ via a cinema and digital, spread in 15 european countries. *Buyer Protection & Returns on Us exclusions apply. Available on eligible purchases only. See full terms and conditions. Film advertisement created by Buzzman, France for PayPal, within the category: Finance.

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Film advertisement created by BBDO, United Kingdom for BT Sport, within the category: Media.

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Clinical skills serve as the base of professional nursing practice, however, compassion is a key building block in quality nursing care. Let's hear what our HKU nursing students say about their clinical experience. #HKUNursing #hkuson #proudtobeanurse Digital advertisement created by Photoblog.hk, Hong Kong for University of Hong Kong, within the category: Education.

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Film advertisement created by MacLaren, Canada for YMCA, within the category: Public Interest, NGO.

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Digital advertisement created by BBDO, United States for Bombay Sapphire, within the category: Alcoholic Drinks.

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You've spent the last year working your tail off, only to feel like the taxman has taken more than their fair share. This spot takes the viewer through a dream-state showing what all that money you're leaving on the table could be when you file properly. Take down the taxman and take back what's owed to this tax season. Film advertisement created by Sid Lee, Canada for H&R Block, within the category: Finance.

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Film advertisement created by Red Urban, Canada for Volkswagen, within the category: Automotive.

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Film advertisement created by Handsome, Romania for Hartl Connect, within the category: Transport.

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Despite the fact that nowadays family compositions and the roles within are changing, many women continue to be responsible for all logistics and decision-making in the home. This is why 71% of them suffer from mental load compared to only 12% of men. This is reflected in the study carried out on P&G's Próxima a ti website. As its name suggests, mental load is an invisible burden created by the constant mental effort, assumed by those responsible for what happens in the home. The person who carries this load is generally the one who ensures that everything is working correctly within a family. This doesn't mean that tasks are not being shared between the couple, but the responsibility tends to fall to the woman to coordinate and ensure that the day to day needs are met. Confronting this situation, P&G working with Proximity Madrid has developed the #descargamental (#MentalDownload) project. It has involved carrying out a study, interviewing over 2,400 people, men and women, between the ages of 25 and 49, living as a couple, with or without children, across Spain, and covering the issue of daily responsibilities in the home. You can see the results via this link www.descargamental.es As well as the study, P&G carried out an experiment to demonstrate the problem. They asked 5 couples with different profiles to make lists of their mental tasks in the notes app on their mobile phones. The couples then swapped phones and read each other's lists aloud. The result was striking. The men's notes related to their work and focused on personal matters, while the women not only had more items on their lists, but the majority of these were closely linked to the household, showing the inequality in responsibilities between them. You can watch the full experiment here: The idea is for the #MentalDownload project to be the first step towards changing this imbalance. The aim is to contribute to the recognition of this reality and create spaces for fraternity and empathy between couples. Thus, through the website Próxima a ti, a platform for helping families in the 21st Century, P&G provides a guide for identifying the division of responsibilities in the home as well as advice from experts to make their daily tasks more manageable. In short, the website www.descargamental.es seeks to address the issue of mental load, to raise awareness in society, to promote #mentaldownload, and help families at every stage of their lives. Digital advertisement created by Proximity, Spain for P&G, within the category: Public Interest, NGO.

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Film advertisement created by Dentsu, Japan for Yamaha, within the category: Music.

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Film advertisement created by Pitch, United States for Burger King, within the category: Food.

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Film advertisement created by Saatchi & Saatchi, United Kingdom for Direct Line Group, within the category: Finance.

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Film advertisement created by Host, Australia for Hotels.com, within the category: Professional Services.




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