Film advertisement created by Serviceplan, Germany for BMW, within the category: Automotive.

DKNY has tapped the sultry Emily Ratajkowski yet again to star in their Spring 2018 Intimates campaign video. Emily is the embodiment of the multidimensional DKNY girl- glamorous yet natural, romantic yet sporty and feminine yet totally a tomboy.Emily has never been afraid to flaunt her sensational physique so it comes as no surprise to hear her describe herself as being her 'most comfortable' while naked.

Ambient advertisement created by Grabarz & Partner, Germany for DEVK, within the category: Finance.

Digital advertisement created by Tag.Creative, Russia for Boxing Club, within the category: Recreation, Leisure.

Film advertisement created by BETC, France for Loto, within the category: Gaming.

Film advertisement created by Hometown, United Kingdom for 888poker, within the category: Gaming.

Ambient advertisement created by IGPDecaux, Italy for Paramount Pictures, within the category: Media.

Film advertisement created by Karmarama, United Kingdom for Bombardier, within the category: Alcoholic Drinks.

IKEA’s mission is to get Belgians to fully enjoy their homes, their time and their lives. The living room plays an essential role in this. The new IKEA TV spot shows a couple of older figure skaters once again enjoying ‘skating’ and reliving their passion. They do this by first moving the chairs, sofas and tables aside to create space and then slide around on their socks. This romantic scene takes them back to their glory days. The living room is totally transformed into a real ballroom and easily becomes the ideal setting to express their emotions and have fun. Film advertisement created by DDB, Belgium for IKEA, within the category: House, Garden.

Film advertisement created by Jandl, Slovakia for Jandl, within the category: Agency Self-Promo.

The first rule in advertising is that you should never scare your brands, you should make them love you, but we think that one day a year scaring our brands was the best way to make them love us. That day was Halloween and this is the way we made it. Digital advertisement created by Estimado Jose Alfredo, Spain for Estimado Jose Alfredo, within the category: Agency Self-Promo.

Film advertisement created by Rosapark, France for Brother, within the category: Electronics, Technology.

Under the concept "You need a smartphone" Claro reminds us in a simple, fun and direct way the importance of having a smartphone. The four spots show young people what they are missing by not having a smartphone. Film advertisement created by FCB, Peru for Claro, within the category: Electronics, Technology.

Last year, Cancer@Work unveiled the "Fighting Cancer" campaign with the FamousGrey Paris agency. This campaign has enabled the Cancer@Work association to change the way we look at cancer patients by creating the first LinkedIn skill that valorize their experience with illness. This year, Cancer@Work has chosen to go even further, by giving former patients the opportunities to re-enter the labor market, by creating The Unstoppable Résumé. Nowadays, the recruiting world is more and more computerized: 95% of large companies and 50% of SMEs use recruitment software called ATS (Applicant Tracking System). This software is programmed to analyze CVs. They cross-reference dates or ranges of experiences and search for specific keywords. Therefore, they are able to exclude a CV that contains a period of inactivity like a recovery period. For people affected by cancer, finding work is extremely complicated because of the blank space left by the disease on their CV. To give cancer patients as much chance as other candidates to get interviews, Cancer@Work has created an online platform called The Unstoppable Résumé. By connecting on unstoppableresume.com with their LinkedIn account, cancer patients can automatically generate a CV that transforms this blank space that could exclude them from the process into a strength. This period is filled with a text that contains the skills they developed during their fight against cancer. Written in white on white, this text, invisible to the naked eye, allows CVs generated via the platform to pass through the filters of recruiters’ software. The Unstoppable Résumé is therefore a great tool to help cancer patients get the interviews they deserve. Digital advertisement created by Grey, France for Cancer@Work, within the category: Public Interest, NGO.

Poor people of Ecuador are marginalized and suffer the drama of not having basic services like water, health services and roads. The government ignores them and the world are invisible as if ghosts were. "Fantasmas del Chimborazo" is a campaign of the NGO Codespa that seeks to give visibility to some of the stories that show that they have not disappeared and need your help to get out of the shadows. Experiential advertisement created by Good Rebels, Spain for Codespa, within the category: Public Interest, NGO.

Direct advertisement created by Isobar, Hungary for Brewdog Beer, within the category: Alcoholic Drinks.

Digital advertisement created by Miami Ad School, Brazil for BBC, within the category: Media.

Ingame: Young boys open up about life struggles and mental health in Fortnite. Many young boys in Norway struggle with poor mental health. One in three fail to complete their education by the normal school leaving age, and twice as many start claiming benefits immediately after leaving school compared with 10 years ago. Suicide is the most common cause of death. The organisation Mental Helse Ungdom (Mental health for youth) believes this is because they do not talk about their problems. Ninety six percent of Norwegian boys aged between 9 and 18 play computer games. When they are not gaming themselves, they watch others play on YouTube. Mental Helse Ungdom therefore decided to set up Ingame in partnership with the Norwegian advertising agency Hausmann. Ingame is a panel program on the inside of a computer game, where boys can talk anonymously through their game character. Together with two of Norway’s most popular gamers, Noobwork and Niklas Baarli, the boys played Fortnite, whilst being able to talk about things that were important to them, such as body image, friends, divorced parents, self-image and loss. This resulted in five episodes on Noobwork’s YouTube channel. Without any promotion budget, Ingame has attracted a huge amount of attention in the Norwegian media and on social media, helping to place the mental health of young boys on the agenda. Digital advertisement created by Hausmann, Norway for Mental Helse Ungdom, within the category: Public Interest, NGO.

Film advertisement created by Altmann + Pacreau, France for Smartbox, within the category: Retail Services.

Film advertisement created by JWT, Australia for Kelloggs, within the category: Food.