With solutions for today’s challenges in traffic, energy, safety and more, IBM is striving towards a ‘Smarter Planet’. A vision that goes beyond a mere business proposition. IBM wanted to get this vision across in the Netherlands. But due to a limited communications budget IBM doesn’t use mass media. So how do you tell that IBM’s Smarter Planet vision is about working on new solutions to make our world better? We needed to communicate the message that IBM strives for a Smarter Planet in a simple and compelling way. Not by telling, but by experiencing. Building a Smarter Planet starts with challenging the status quo. Thinking in an unrestricted way about what can be improved. Like children do. They come up with surprising questions and original ideas. So to come up with smarter solutions, you have to think as free as children do. We wanted people to experience the effect of this fresh way of thinking. For this real life experiment we started asking children for smart ideas. Then we chose one of the ideas and executed it. The kid’s idea was to make street crossings safer by making the zebra crossing light up when you walk on it. We built one in the busiest street of Rotterdam and watched what happened. The unique execution with the flashing zebra crossing caught the attention of the public. In combination with the billboard explaining the kid’s idea, it made people realize anything can happen if you challenge the status quo. The billboard directed people to IBM’s Smarter Planet website to see more smart solutions that kids came up with. People reacted positively surprised. It made them realize we can make the world a bit better with smart solutions. And that’s exactly what IBM wanted to convey. Ambient advertisement created by Ogilvy, Netherlands for IBM, within the category: Electronics, Technology.

Film advertisement created by Fallon, United Kingdom for Maynards, within the category: Confectionery, Snacks.

Years ago, the lovable face/logo of the Arizona Lottery vanished into thin air. Today, he’s making a triumphant return. Windfall Willie, the old gold miner has gotten a makeover as the new Chief Fun Officer of the Arizona Lottery. A complex combination of wisdom and wisecracks, Willie has evolved from a caricature to a character. Life is just one big game for Willie and his only desire is to make sure everyone’s playing and having a good time. Film advertisement created by OH Partners, United States for Arizona Lottery, within the category: Gambling.

Film advertisement created by BBH, United Kingdom for Google, within the category: Electronics, Technology.

Film advertisement created by Rethink, Canada for Variety, within the category: Public Interest, NGO.

Ambient advertisement created by Mark+, Brazil for Posto do Guga, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, Italy for Coordown Onlus, within the category: Public Interest, NGO.

Film advertisement created by CJ WORX, Thailand for Wacoal, within the category: Fashion.

Let us #LeadTheFuture. #SKYWORTH #AIoT technology is beyond your expectation. Our advanced technology focuses on making your life easier by remembering every small detail in your life to better fulfill your future needs. #ThisIsTheFuture Film advertisement created by McCann, China for Skyworth, within the category: Electronics, Technology.

Film advertisement created by DDB, United Kingdom for Harvey Nichols, within the category: Retail Services.

Digital advertisement created by BBH, United States for Google Play, within the category: Media.

Film advertisement created by Ogilvy, China for Kotex, within the category: Health.

Olvarit organises babies-only tasting at a Michelin-starred restaurant. Olvarit babyfoods have launched a new range of creative pots by inviting 20 babies to a unique tasting at one of Belgium’s finest restaurants: De Pastorie, in Lichtaart. Olvarit’s research showed that young parents prefer preparing their own meals for their baby – but that they often worry about whether they’re doing it right. Knowing which kinds of meat or fish to serve and getting the quantities just right is often more complicated than you’d expect. So the Belgian babyfood brand, part of the Nutricia group, came up with a new range of foods: Olvarit Ingredient. Six different varieties of meat or fish in just the right quantities. So you can combine their work with yours to combine with fresh vegetables to create a delicious homemade meal for your baby. There’s even an Olvarit recipe book to help make your meals even more interesting. And to show the creative possibilities the new range offered, Olvarit and advertising agency Duval Guillaume Antwerp/Modem organised a tasting with a difference. An invitation was sent out to the company’s mailing list, and 20 lucky guests were selected to be the first to try the range at one of Belgium’s finest restaurants. Chef Carl Wens conjured up two delicious courses and the babies were given free reign to enjoy their meal as only they could. Film advertisement created by Duval Guillaume, Belgium for Olvarit, within the category: Food.

Film advertisement created by Saatchi & Saatchi, Switzerland for Voltaren, within the category: Health.

Film advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Film advertisement created by Above+Beyond, United Kingdom for OnePlus, within the category: Electronics, Technology.

Film advertisement created by Decesive, France for Desperados, within the category: Alcoholic Drinks.

Film advertisement created by AKQA, United States for PlayerUnknown's Battlegrounds, within the category: Gaming.

Film advertisement created by BBDO, United States for AT&T, within the category: Electronics, Technology.