Copywriters: Nikhil George, Devika Srivastava Agency Producer: Manoj Joshi, Porus Kharegat Account Management: Sonali Sehgal, Bhavna Thakur, Mallika Raina Art Director:  Vipul Indulkar Animators: Mukund Bhaleghare, Arun Rane, Sandeep Meher, Bhasker Shinde, Krishna Kedar Film advertisement created by Ogilvy, India for Cadbury, within the category: Confectionery, Snacks.

Digital advertisement created by JWT, Canada for Canadian Film Fest, within the category: Recreation, Leisure.

Zero cavities is a campaign where Folktandvården, the public dental service in Stockholm, informs the citizens about their right to dental care. They took their vision to the city of Stockholm to see how people would react when holes are removed from where people are accustomed to find them. Experiential advertisement created by Garbergs, Sweden for Folktandvården, within the category: Health.

Despite the prevailing opinion, there are more things in the world that connects us, rather than separate us. Maybe it sounds unbelievable, but one of them is religion. When you compare the basic principles of Islam and Christianity, you will see that they are almost the same! This is what the ‘One book’ is about. Bringing together two religions to bring peace and harmony to the world! "One book for peace" gathers teachings from the holy books of the Bible and the Quran, comparatively showing how similar messages from each are. By showing resemblance between the two, the purpose of the book is to bring to life inter-religious dialogue and discussion among ordinary people. The book represents 10 verses from the Bible and 10 verses of the Quran, on ten universal topics, close to all people in the world: One God, Peace, Justice, Love, Family and Neighbors, Sanctity of Life, Compassion, Forgiveness, Helping Others and Hope. The book is prepared by experienced journalist Mirnes Kovač, with the help of two theologians Muhamed Fazlović (Islam) and Pavle Mijović (Christianity). Theologians have chosen verses from their holy books, which they want people from other religions to read. Project ‘The One’ is created as a joint project between New Moment and Y&R, for Inter-religious Council in Bosnia and Herzegovina, with the mission to bring down prejudice and raise awareness of the importance of inter-religious dialogue. The book has its premiere on Al Jazeera Channel, and will be sent to the world’s most influential leaders, such as His Holiness Pope Francis, Donald Trump, Vladimir Putin, Angela Merkel and many others around the world. In order to provide access to the book to as many people as possible, the book has its online and audio version. Direct advertisement created by New Moment, Slovenia for One Book For Peace, within the category: Public Interest, NGO.

Audio advertisement created by Atomic, Ireland for Cornetto, within the category: Food.

Film advertisement created by Delight, Netherlands for Qmusic, within the category: Media.

Film advertisement created by FCB, Canada for BMO, within the category: Finance.

Every official football game starts with a coin toss to determine who starts the game, and the coin? It goes back to the referee's pocket. But not this time... Thanks to an inspiring campaign, for the first time ever, in every football game of the Israeli premier league, that coin was donated to a non-profit organization helping terminally ill children fulfill their dream. Ambient advertisement created by Bruckner Yaar Levi, Israel for Fulfilling Dreams, within the category: Public Interest, NGO.

Ambient advertisement created by Luis Saldeño Publicidad, Argentina for Hogar Institute, within the category: Public Interest, NGO.

Film advertisement created by MullenLowe Group, Australia for Budget Direct, within the category: Finance.

Film advertisement created by The Hive, Canada for Wonder Bread, within the category: Food.

Seventy years are not met every day and we thought that the best way to celebrate it was to put in front those who have helped us reach this digit; Our consumers. Thanks to them we have managed to create a series of very small stories that result in a campaign with very great emotions. Film advertisement created by RKpeople, Spain for La Quiniela, within the category: Gambling.

Film advertisement created by Circus Maximus, United States for Roman, within the category: Health.

Scania presents Angel Call, a unique mobile application that aims to improve highway safety by using an effective and efficient way for truck drivers’ nearest and dearest to help them stay awake while driving. Angel Call connects to the Scania Fleet Management system (which monitors the condition of their drivers on the road) and uses the most powerful means of saving a driver from falling asleep: the driver’s nearest and dearest, who act as guardian angels. Should the system detect that a driver has exceeded the labour requirement time limit for driving, it alerts the nominated angel who then calls the driver and keeps them company until they stop. This creative concept was developed by Geometry Global Moscow. Transforming mechanical, impersonal and sometimes irritating automated messages into a real person who cares was central to the success of the project. Ambient advertisement created by Geometry Global, Russia for Scania, within the category: Automotive.

Refuge is marking 50 years of fighting domestic abuse in a new campaign created by BBH, which highlights the insidious ways technology is being used by abusers to monitor and control their partners, and how this makes the charity’s job more complex than ever. At the heart of the campaign is a 40-second film which, at first glance, appears to be promoting a new smartphone. But as the camera lingers on its elegant design and a voiceover details its features, things take a sinister turn. Maps in real time, we are told, can “keep you up to date with traffic in your area… and her movements”, while smart home features can be used to adjust the heating and lights “even when you’re not at home, so you can control her from wherever you are”. It ends by reminding us that as domestic abuse gets smarter, the job of Refuge gets harder, along with details of how to make a donation. Integrated advertisement created by BBH, United Kingdom for Refuge, within the category: Public Interest, NGO.

Brand experience agency Geometry Prague and NeuroDigital, in collaboration with the Leontinka Foundation, has made art more accessible to the blind with an immersive VR experience using VR haptic glove technology. Three of the world’s most iconic sculptural masterpieces – Michelangelo’s David, Venus de Milo and the bust of Nefertiti – have been transformed into virtual objects which people can “see” through haptic glove technology for the very first time. The art experience is housed at the Touching Masterpieces exhibition, staged by Geometry at the National Gallery of Prague. The haptic gloves control realistic hands in virtual space. When the virtual hand touches a 3D object in the virtual world, the technology identifies the object and sends feedback in the form of vibrations. The Avatar VR glove has been customized specifically for “Touching Masterpieces” and are enriched with multi-frequency technology able to stimulate different types of skin cells’ tactile responses – to provide the blind with the most accurate perception of the 3D virtual object. Digital advertisement created by Geometry Global, Czechia for National Gallery of Prague, within the category: Recreation, Leisure.

Film advertisement created by Ogilvy, United States for Nascar, within the category: Recreation, Leisure.

Film advertisement created by Ogilvy, Hong Kong for BRAC, within the category: Public Interest, NGO.

Film advertisement created by DDB, Latvia for LiveRiga, within the category: Hospitality, Tourism.

With Project Life Jacket, an initiative launched by the organisations The Voice Of Thou- sands, Borderfree and Schwizerchrüz, Jung von Matt is calling for the displaced to be viewed as people once more and not merely as refugees. Supported by more than 20 organ- isations throughout Europe, the initiative is aiming to put the refugee crisis back on the agenda of politicians, the media and EU citizens. Project Site: https://projectlifejacket.com Thunderclap Campaign: https://www.thunderclap.it/projects/50518-projectlifejacket-help-now Integrated advertisement created by Jung von Matt, Switzerland for The Voice of Thousands, within the category: Public Interest, NGO.