Christie's partnered with Droga5 to create a special project that would bring the world's attention to the significance of what was happening - the sale of the last Leonardo da Vinci. “The Last da Vinci” was brought back into the public eye by sharing the emotional story of how the world responded to seeing this very private painting on public view. We did this by focusing on what it is that makes the masterpiece a masterpiece. And what makes artworks like this so special. Rather than celebrate the image itself, we turned the camera around and captured the emotion of those who came to see it - in the most real and human way. The painting was placed on display and as the world looked on, Leonardo looked back. We showed exactly how breathtaking this work was by simply not showing it at all. The end result? A moving film crafted from hidden camera footage that documents real emotional reactions of visitors and showed the impact this piece of art history has on us as we look upon it. Film advertisement created by Droga5, United States for Christie's, within the category: Professional Services.

Digicel brand ambassador and world’s fastest man, Usain Bolt, shows how the famous Caribbean passion for music and sport can bring people together, no matter where they come from. The campaign will run across the Caribbean, Central America and throughout the South Pacific. Digital advertisement created by Boys & Girls, Ireland for Digicel, within the category: Electronics, Technology.

Cognac’s history could be traced back hundreds of years. Though we have our own story of 90 seconds – 2160 frames - presented in the new commercial for cognac Koblevo. In every shot, we did our best to disguise typical cognac’s advertising. It’s enough! Stop keeping cognac for fancy feasts. Let the drink be free. Let it attend noisy parties, keep two lovers warm on a roof and dance with you at night clubs. It’s our manifesto with no words! Cognac is not for an old theater actor in front of his fireplace at home. It’s for every free young person out there. Screw bras and ties! You are not used to drinking cognac like this? Change your habits! Bezos became the richest person on Earth when he was 50. We don’t promise to make you a millionaire, no! But we do promise to set your mood a million times! Film advertisement created by Kinograf, Ukraine for Koblevo, within the category: Alcoholic Drinks.

Digital advertisement created by Saatchi & Saatchi, Belgium for Samsonite, within the category: Personal Accessories.

Film advertisement created by BMF, Australia for UN Women, within the category: Public Interest, NGO.

If this were an ordinary sub, you'd eat it an ordinary way. According to science, the fastest way from table to mouth is a straight line. This is an acceptable way to eat a normal sub. But for the Chicken Bacon Dipper, with all-white-meat chicken, smoky bacon, chipotle jack bread and a zesty side of cheese sauce made for dipping, normal is not on the menu. This extraordinary sub deserves an extraordinary way to be eaten. Film advertisement created by VML, United States for Quiznos, within the category: Food.

How can we show the spirit of the "Do it yourself" line, during the holidays? We applied emotional value to the products that are considered useful, but not engaging, during the celebrations. Powerful products we can achieve fantastic, sometimes magical, things with. Involving the Bosch team, we shed light on what the festive holidays are like for Rosa, an elderly lady, who lives alone in an abandoned village in the mountains above Lake Como. Film advertisement created by A-Tono, Italy for Bosch, within the category: House, Garden.

The future of tech, as explored by a couple of whiskey-soaked, 19th Century cowboys. Digital advertisement created by BCM, Australia for BCM, within the category: Agency Self-Promo.

Film advertisement created by Johannes Leonardo, United States for Google, within the category: Electronics, Technology.

Film advertisement created by Rosapark, France for Ouigo, within the category: Transport.

Film advertisement created by Mortierbrigade, Belgium for ING, within the category: Finance.

Film advertisement created by Pinnacle Advertising, United States for WeatherTech, within the category: Automotive.

Film advertisement created by FCB, Brazil for Zap, within the category: Professional Services.

Everything begins at that magical moment when you open a KEAN juice. Don’t hold back. Let the juicy swing music and the WOW feelings carry you away. Film advertisement created by Ogilvy, Cyprus for KEAN, within the category: Non-Alcoholic Drinks.

To demonstrate the technical aspects of ASICS shoes, we created StopAtNever.com, a parallax scrolling site that houses 10 short, fun films, each about a different technical aspect of various ASICS shoes. Click to the right for a more technical look at what's being demonstrated. Film advertisement created by Vitro, United States for ASICS, within the category: Fashion.

Background: In the county of Kronoberg, Sweden, the Health Department have noticed increasing numbers of chlamydia among the youth and young adults. One of the reasons being the stigma about testing; a physical meeting with a nurse and the embarrassment it may cause. The time factor is also a barrier; many find it circumstantial to set aside time to go to a health central – let alone for a test. Task: Inform young citizens in the region about chlamydia and the fact that one can order a self-test online. You don’t even have to move away from the screen! Solution: A regional Health Department is pretty far from being down with the kids… However, we knew that millennials put a lot of confidence in peer-2-peer communication. They trust their friends and are very responsive to information coming from their own networks. The solution was to create something that they would want to consume and share voluntarily. Instead of using the county’s graphical profile, we went in the opposite direction, just offering simple entertainment – with a hook at the end. No morals. No pointers. Film advertisement created by Länge Leve Kommunikation, Sweden for The Health Department of Kronoberg, within the category: Health.

Ambient advertisement created by JWT, United Arab Emirates for Pink Caravan, within the category: Public Interest, NGO.

On New Year’s Eve, millions of people across the continent celebrated the arrival of 2014 with dinners, parties and of course fireworks. In this “Screen Age”, a staggering estimated 1.1 billion photos and videos were shared on social media platforms in the last 24 hours. In the past people used to share texts on special occasions, now they send each other Vines, Instagrams and short videos. To strengthen the Life Is For Sharing positioning, Deutsche Telekom launched the next chapter with a 90’’ film taken from crowd-sourced videos uploaded on Vine & Instagram. Little film snippets show how people across Europe welcomed 2014, and were edited through the night. The result is a feel-good 90 second film sourced from a variety of hashtags, which included #share2014. The soundtrack “Million Dollar Bills” comes courtesy of worldwide music sensation Lorde. Digital advertisement created by DDB, Germany for Deutsche Telekom, within the category: Electronics, Technology.

Did you know 50% of Canadians hardly know their own neighbour? Watch real Canadian neighbours meet for the first time over a cup of coffee with a little help from Tim Hortons. Film advertisement created by Zulu Alpha Kilo, Canada for Tim Hortons, within the category: Food.

Integrated advertisement created by Buzzman, France for Responsible Party, within the category: Public Interest, NGO.