Digital advertisement created by Mazarine, France for Perrier, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Sandpit, Australia for Penguin, within the category: Media.

Every fourth woman in Bulgaria is a victim of domestic violence. Fear and shame keep many of them from sharing their problems with a friend or seeking professional help. This is why hundreds of women turn to Google for help every day. Using Google tools we found that they search for terms like “is physical violence normal in a relationship”, “my boyfriend is abusive”, “can he insult me and love me at the same time?”. As we all know Google can be a misleading therapist. Organic search results are often ranked by how attractive the result is - not by how helpful it can be. We had to change that. As a brand which has supported women for decades, Avon stepped in to help those in need. This is why on the International Day for the Elimination of Violence we launched a campaign. We created hundreds of Google Search Ads for all the phrases women search for in regard to domestic violence. Digital advertisement created by proof., Bulgaria for Avon, within the category: Beauty.

Film advertisement created by Argonaut, United States for Hostess, within the category: Food.

Film advertisement created by Mekanism, United States for World of Tanks, within the category: Gaming.

Film advertisement created by BBDO, United States for Dunkin, within the category: Food.

An unbuckled passenger can increase your chance of being seriously injured or killed in a car crash by 40 percent – even if you are buckled up. The Colorado Department of Transportation asked Amélie to bring new life to their “Beware of the Beltless” campaign, now in its third year, to raise awareness about the dangers posed by unbuckled occupants. To spread this message, we partnered with Lyft to give customers a ride they wouldn’t forget. Cue lifeguard. There’s not a lot for him to do in the winter months, so he continues to guard lives by moonlighting as a Lyft driver, encouraging people to buckle up. A lifeguard sitting in the car was an unexpected surprise for our passengers, but so were the shocking statistics he shared about seat belt use in Colorado. Footage of the lifeguard’s interactions with passengers was captured via hidden camera and turned into a series of videos. The videos will run on social and digital media throughout the month of March to spread these important messages statewide. This entertaining take on an important topic caught the attention of local media, resulting in over a dozen news stories, and touched the lives of participants and viewers alike. Digital advertisement created by Amélie, United States for CDOT, within the category: Public Interest, NGO.

Direct advertisement created by CP+B, Denmark for Tuborg, within the category: Alcoholic Drinks.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Film advertisement created by TBWA, Finland for Veikkaus, within the category: Gaming.

LG wanted to promote their new generation of Smart TV's and announce it In a viral way. The solution we gave them was a candid camera prank. The “victims” were husbands that came with their pregnant wives to an ultrasound scan they will never forget. For the prank we recruited several pregnant women and a real and very "cool" doctor that agreed to cooperate with us. During the ultrasound scan, the smart fetus that was shown on LG screen, interacted with his parents using a variety of gestures which Extorted from the stunned fathers a real excitement and very funny reactions. Digital advertisement created by TBWA, Israel for LG, within the category: Electronics, Technology.

Digital advertisement created by Leavingstone, Georgia for Bank Constanta, within the category: Finance.

A trophy made with a pre-salt rock. Ambient advertisement created by Momentum, Brazil for Petrobras, within the category: Industrial, Agriculture.

A story that goes to the heart in the truest sense of the word. The TV spot of the Swiss Heart Foundation calls attention to the most common cause of death in Switzerland: heart disease and stroke. The spot tells the wonderful story of a great, undying love, and simply shows on how precious every minute of our lives. Film advertisement created by Contexta, Switzerland for Swiss Heart Foundation, within the category: Public Interest, NGO.

Every year 2 million children under the age of 5, die of infections like Diarrhoea and Pneumonia. For the past 10 years, Lifebuoy soap has tried to help prevent these deaths by teaching children the simple act of washing hands with soap. We now take our life saving mission to Thesgora, an Indian village with one of the highest rates of Diarrhoea. Film advertisement created by Lowe, India for Lifebuoy, within the category: Health.

Film advertisement created by BBH, United Kingdom for KFC, within the category: Food.

Digital advertisement created by Darewin, France for Médecins du Monde, within the category: Public Interest, NGO.

Film advertisement created by Broken Heart Love Affair, United States for Internova Travel Group, within the categories: Hospitality, Tourism, Professional Services.