Serving up a very British antidote to a category awash with pristine portrayals of home fitness, Wattbike’s campaign shows real people working out after a long shift, squeezing in a session before breakfast or on daddy-duty and whilst borrowing an ironing board as a makeshift laptop stand. The TV and VoD campaign for this extensive campaign which runs from October through to January was planned and bought by Bountiful Cow. Film advertisement created by Matta, United Kingdom for Wattbike, within the categories: Health, House, Garden, Sports.

Guinness celebrates batik as the symbol that binds all Indonesians by collaborating with two unique artists, Darbotz and Yhka Amelz, to create the new One Indonesia limited edition packs. To commemorate National Batik Day, Guinness launches a digital film that celebrates these two Indonesia designers from different backgrounds, to demonstrate that in a society with increasing polarities in opinion, opposites can come together to create something more. Film advertisement created by BBDO, Indonesia for Guinness, within the category: Alcoholic Drinks.

Integrated advertisement created by Zulu Alpha Kilo, Canada for Interac, within the category: Finance.

Film advertisement created by Mother, United Kingdom for Stella Artois, within the category: Alcoholic Drinks.

Film advertisement created by Lowe, Philippines for Manila Bulletin, within the category: Media.

It’s the fourth consecutive time that Formula 1 Mercedes-AMG Petronas team won the World Championship. An extraordinary result, especially because the challenge was against the only true legend of world circuits: the Ferrari. For this reason, we wanted to celebrate the victory with a tribute to the “Cavallino Rampante” to underline Ferrari greatness in relation to Mercedes-Benz victory because “The value of a victory is to be found in the greatness of the opponent." Digital advertisement created by Gruppo Roncaglia, Italy for Mercedes-Benz, within the category: Automotive.

In Canada, stick figure decals representing family members are placed on the rear window of a vehicle as a symbol of that vehicle’s precious cargo. Film advertisement created by FREE, Canada for MADD, within the category: Public Interest, NGO.

Film advertisement created by WCRS, United Kingdom for Betfair, within the category: Gaming.

Film advertisement created by Target, Canada for Newfoundland and Labrador Tourism, within the category: Transport.

Children in industrialized nations are eating too much fast food and sweets. The result: diabetes and adiposity. To change this FYFFES initiated a global campaign: The “Banana Comic Week 2013”. In collaboration with the famous CARLSEN Comics the comic-hero “FYFE” was developed – a boy who turned into a superhero by eating a banana. For the very first time and with the help of an innovative laser-print technique six different comics were printed on banana skins. The “Banana Comic Week 2013” were a great success in each of the 9 countries and every school and convinced children and parents how delicious and powerful bananas are. Daniele DelNero Direct advertisement created by Serviceplan, Germany for Fyffes, within the category: Public Interest, NGO.

Digital advertisement created by Goodby Silverstein & Partners, United States for DontAcceptRape.com, within the category: Public Interest, NGO.

Film advertisement created by the Smarts, Bulgaria for Night of the Theatres, within the category: Recreation, Leisure.

Film advertisement created by mcgarrybowen, United States for Oscar Mayer, within the category: Food.

Film advertisement created by Yard, United States for Isopure, within the category: Non-Alcoholic Drinks.

Film advertisement created by Rosebud, Spain for Valencia FC, within the category: Recreation, Leisure.

Film advertisement created by BETC, Brazil for Curaprox, within the category: Health.

We created a gourmet meal made entirely from garbage ingredients to raise awareness for hungry homeless youth. Digital advertisement created by Grey, Israel for Shanti House, within the category: Public Interest, NGO.

Due to ongoing public demand on social media, bathstore and Saatchi & Saatchi actually made the app which launches on June 5th 2016 to celebrate World Environment Day. Digital advertisement created by Saatchi & Saatchi, United Kingdom for Bathstore, within the category: Retail Services.

Film advertisement created by DDB, New Zealand for Lotto New Zealand, within the category: Gambling.