Film advertisement created by Gents, Belgium for Alpro, within the category: Non-Alcoholic Drinks.

From the idea to the real business - that's a journey of an entrepreneur. Film advertisement created by Voskhod, Russia for Tochka Bank, within the category: Finance.

Film advertisement created by 11:21, Brazil for Grã Filé, within the category: Food.

Following up on the successful launch of Volkswagen BlueMotion Technologies via the innovative Fun Theory platform, Volkswagen and DDB created the Fun Theory Award, a competition which ultimately saw 699 amazing entries from more than 35 countries. The winner was the Speed Camera Lottery, created and submitted by San Francisco's Kevin Richardson, a games producer for NickelodeonKids whose idea was based around rewarding those who obeyed the speed limit with the money raised through fining those lead foot drivers who exceed it. In October 2010, the idea became reality and was tested in Stockholm, in collaboration with NTF (The Swedish road transport authority). Speed Camera Lottery worked on many levels: the average speed was reduced by 22%. Media ranging from ABC to the BBC Worldwide Service covered the campaign, the competition and the winning idea. Even better Speed Camera Lottery helped Volkswagen continue to boost share and sales in Sweden. From January to June 2010 Volkswagen market share increased almost 4% to 12.9% while sales grew by 5.8% compared to an increase of 3.9% for the overall market compared to the first half of 2009. In the eco car segment alone, Volkswagen saw market share leap from about 8% to nearly 15% proving another theory at DDB: Creating ideas that people want to play with, participate in and pass along is good for business. Ambient advertisement created by DDB, Sweden for Volkswagen, within the category: Automotive.

To celebrate the launch of Heineken City special edition in Tel Aviv, we've created Heineken Sous Vide Lab, a molecular pop up restaurant orchestrated by the israeli star chef Zoonder. Ambient advertisement created by Allenby, Israel for Allenby, within the category: Alcoholic Drinks.

November 2016, HSBC unveils Stephen and Stitt, the iconic HSBC lions have been turned into art pieces inspired by the colours of the Pride rainbow. The unveiling is the culmination of HSBC's campaign: Celebrate Pride, Celebrate Unity. Designed by a local artist and blessed by a Feng Shui master a conversation starts. A petition to have them removed is launched and a protest soon follows. HSBC stands strong by its beliefs in diversity and inclusion. The world’s media follows the story and many other local businesses join with HSBC to show their support. Ambient advertisement created by Grey, Hong Kong for HSBC, within the category: Finance.

Digital advertisement created by De Blauwe Peer, Belgium for Puur Gent, within the category: Public Interest, NGO.

This year has been a whirlwind of emotions for many of us, with moods running high and low as we struggle to create new routines in a quickly changing world. But there’s a universe that can adapt to any mood, one that has the potential to improve any situation – Just Dance, Ubisoft’s iconic dance game franchise. With the release of Just Dance 2022, Sid Lee Paris and Ubisoft wanted to show that whatever your mood, there’s a move. The new campaign, “Just Dance it Out”, invites audiences to improve any situation through Just Dance, demonstrating its effects through a pair of films showing a diversity of characters discovering there’s a move for everything in the Just Dance universe. Film advertisement created by Sid Lee Paris, France for Ubisoft, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, Italy for Top Digital, within the category: Professional Services.

Tourism New Zealand is inviting the world to PLAY NZ, emulating an open world-style gaming experience, developed by TBWA\Sydney, that lets people explore some of New Zealand’s greatest attractions in a completely new way. PLAY NZ effectively brings to life New Zealand as a game. As Australians are spending more time indoors engaging in online or virtual experiences, game usage has skyrocketed with a 75% increase since March. Designed to engage the growing online gaming audience, PLAY NZ shows off New Zealand as the ultimate place to come PLAY by gamifying the experience of visiting New Zealand. Digital advertisement created by TBWA, Australia for Tourism New Zealand, within the category: Hospitality, Tourism.

Ambient advertisement created by Cheil, South Korea for KT, within the category: Electronics, Technology.

Digital advertisement created by Dentsu, China for Lenovo, within the category: Electronics, Technology.

Film advertisement created by 180LA, United States for Sony, within the category: Electronics, Technology.

Digital advertisement created by PMK BNC, United States for Cole Haan, within the category: Fashion.

Film advertisement created by Ogilvy, India for Milton, within the categories: House, Garden, Retail Services.

Transform life’s moments into a cinematic memory in just seconds. Meet Osmo Pocket, the smallest 3-axis stabilized handheld camera DJI has ever designed. Able to capture stunning images thanks to a 1/2.3-inch sensor and 80° wide-angle lens, the Osmo Pocket is small enough to fit in your pocket and powerful enough to share your best moments at any time, no matter where life takes you.

To demonstrate the technical aspects of ASICS shoes, we created StopAtNever.com, a parallax scrolling site that houses 10 short, fun films, each about a different technical aspect of various ASICS shoes. Click to the right for a more technical look at what's being demonstrated. Film advertisement created by Vitro, United States for ASICS, within the category: Fashion.

Film advertisement created by Phenomenon, United States for intuit, within the category: Electronics, Technology.

Generation A is the follow up novel to Douglas Coupland's 1991 cult hit Generation X. As with the campaign for his 2007 novel The Gum Thief, Random House Canada again came to Crush, Toronto to create a series of films. Last time it was nine films, this time it’s three - “10 Question for Douglas Coupland”, “The Tragic Death of the Channel Three News Team” and “Colour Samples”. Film advertisement created by Crush, Canada for Generation A, within the category: Media.