Voldemārs Dūdums, author of the concept, explained the idea behind the advertisement: February 24 is the Day of Independence of Estonia. Hopefully, on that day Estonians did not get in a situation asking for a slighting phrase “God is Latvian!” That is a typical phrase that Estonians use when in some kind of a trouble. The magazine “IR” celebrates the Estonian Independence Day devoting one issue to the exciting Northern neighbouring country and for the purposes of publicity we made an outdoor installation near the Riga Latvian Society. Technical solution, Clear Channel Latvia, Mārtiņš Zvejnieks

Film advertisement created by Publicis, Belgium for Hello bank!, within the category: Finance.

Film advertisement created by Lowe, United Kingdom for British Heart Foundation, within the category: Public Interest, NGO.

Film advertisement created by Scholz & Friends, Ukraine for life:), within the category: Electronics, Technology.

Film advertisement created by BBDO, France for Mercedes, within the category: Automotive.

Film advertisement created by Barbarian, United States for Solace, within the category: Professional Services.

Digital advertisement created by Notable, Uruguay for Motociclo Sports, within the category: Retail Services.

Film advertisement created by Y&R, Peru for Colgate, within the category: Health.

Film advertisement created by King James, South Africa for Beacon, within the category: Confectionery, Snacks.

Sunglass Hut celebrates the many shades of fall by coordinating the colors of their posts to create a gradient on their Instagram feed. Digital advertisement created by RXM, United States for Sunglass Hut, within the category: Personal Accessories.

Testicular cancer is the most common form of cancer in young men. It’s a subject matter that leaves many guys embarrassed. But if we lessen the stigma and get more guys talking about their nuts, well that’ll save many more lives. In fact, if testicular cancer is caught early enough, men have a 97% chance of survival. #LetsTalkBalls Film advertisement created by Giants & Gentlemen, Canada for Testicular Cancer Canada, within the category: Public Interest, NGO.

Outdoor advertisement created by Duval Guillaume, Belgium for AXA, within the category: Finance.

Digital advertisement created by Grey, Chile for Sky Airline, within the category: Transport.

Film advertisement created by Grabarz & Partner, Germany for Porsche, within the category: Automotive.

For some people with Parkinson's, freezing isn't a choice, it's part of everyday life. Film advertisement created by Innocean, United Kingdom for Parkinson’s UK, within the category: Public Interest, NGO.

The City of Newark taps Mayor Ras Baraka and local artist to share the rhythm and vibe of Newark. Film advertisement created by Palette Group, United States for Newark Happening, within the category: Hospitality, Tourism.

Film advertisement created by Extreme Group, Canada for Nova Scotia, within the category: Public Interest, NGO.

Film advertisement created by Wexley School for Girls, United States for Copper Mountain, within the category: Transport.

The campaign aims to raise awareness of social issues in Japan and highlights the growing number of homeless people year on year. In addition, support is always hard to come by as homelessness is seen as a personal failure and ultimately the fate that one brings upon oneself. Ambient advertisement created by Ogilvy, Japan for Moyai Support Centre for Independent Living, within the category: Public Interest, NGO.