Humanaut launched an integrated marketing campaign for client Organic Valley, an all-organic cooperative of more than 2000 family farmers producing milk, eggs, cheese, and butter. The campaign aims to build the brand's awareness amid a growing flood of greenwashing and confusing health claims in the food and beverage industry. The new campaign calls out how the competition uses sunny marketing images and vague jargon to cover up for less-than-ideal farming practices. The ads make a sharp contrast between industrial farming practices and the way Organic Valley food is made, on small family farms, without the use of toxic chemicals, hormones, GMOs or antibiotics. Film advertisement created by Humanaut, United States for Organic Valley, within the categories: Food, Non-Alcoholic Drinks.

We challenged the team to come up with the best, most relevant, insightful, 6 second, 30 second, 2 minute, warm-hearted, feel good, entertaining, hilarious, Facebook-friendly, Snapchat ready, Instagram story, Bitcoin-focused video to wish all of our friends, clients, & partners a happy holidays. This is what we came up with. Enjoy!

Maynards candies are just like you and me. They like normal things like tennis and picnics. The only difference is they live in constant fear for their delicious little lives. Film advertisement created by The Hive, Canada for Maynards, within the category: Confectionery, Snacks.

Film advertisement created by 180 Amsterdam, Netherlands for Replay, within the category: Fashion.

Film advertisement created by DDB, France for McDonald's, within the category: Food.

Film advertisement created by Little Big Engine, United States for Chirp, within the categories: Health, Personal Accessories.

Heineken Communication Manager Global Commerce: Dario Gargiulo Marketing & Communications Manager Venticento: Gabriella Lazzaro Ambient advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by Sra.Rushmore, Spain for International Committee of the Red Cross, within the category: Public Interest, NGO.

Film advertisement created by Red Keds, Russia for Central Bank of Russia, within the category: Finance.

Digital advertisement created by TMW, United Kingdom for GSMA, within the category: Electronics, Technology.

Digital advertisement created by FCB, Switzerland for Zurich, within the category: Finance.

Film advertisement created by INNORED, South Korea for Eucerin, within the categories: Beauty, Pharmaceutical.

Film advertisement created by FCB, Argentina for Glovo, within the category: Professional Services.

The One Club for Creativity has opened the call for entries for the prestigious 2018 One Show awards, and today kicks off the humorous “Be Famous Famous” campaign developed by J. Walter Thompson New York. The One Show entries can be submitted at http://www.oneshow.org, with third-quarter deadline November 30, 2017 and final deadline January 31, 2018. Juries will be announced shortly. The integrated “Be Famous Famous” campaign from JWT, which includes print, video and interactive, makes a comical statement about how winning a coveted One Show Pencil is the only way to be not just industry famous, but “famous famous”. Film advertisement created by JWT, United States for One Show, within the category: Professional Services.

Film advertisement created by Ogilvy, China for HTC, within the category: Electronics, Technology.

Digital advertisement created by TDA_Boulder, United States for Merrick Pet Care, within the category: Pets.

Film advertisement created by Coming Soon, Portugal for SOS Voz Amiga, within the category: Public Interest, NGO.

Film advertisement created by Leo Burnett, Brazil for ABTO, within the category: Public Interest, NGO.

Ambient advertisement created by DDB, Singapore for DBS Bank, within the category: Finance.