The Mer-Bros are back and they’re more sensitive than ever. Gorton’s Seafood is launching a new campaign that will appear on TV nationally beginning this week, created in partnership with its AOR Connelly Partners. The brand has reinvented its famous fish sticks and fillets to taste fresher than ever. So fresh in fact, that they’re earning accolades from those who know the fresh taste of the ocean best. Gorton’s is bringing back the man, the myth, the legend... the Gorton’s Fisherman -- who first appeared in 1975 -- AND his muscular Mer-Bro and Poseidon and counterparts to talk about the only seafood they trust in this fun, new campaign. There’s a perception that fish sticks are, well, processed. With Gorton’s new Fillets and Fish sticks though, consumers can feel good about what they’re putting on the table. Products are made with high-quality, sustainable wild-caught Alaskan Pollock that is flash-frozen at the peak of freshness to lock in full flavor and nutrition. The work builds on last year’s successful Trusted By Those Who Know campaign, which led to a 6% increase in base units sold in FY2018 vs. FY 2017. The goals of this year’s campaign are to re-establish Gorton’s as the quality leader in the frozen seafood category, grow household penetration and become the preferred choice for consumers. The integrated campaign will run through April and includes TV, digital, social, media, in-store and PR. Film advertisement created by Connelly Partners, United States for Gorton’s Seafood, within the category: Food.

Film advertisement created by Bruckner Yaar Levi, Israel for Ono Academic College, within the category: Education.

Film advertisement created by Phileas, France for CNCT, within the category: Public Interest, NGO.

Digital advertisement created by TBWA, China for Baobeihuijia, within the category: Public Interest, NGO.

Film advertisement created by Lowe, Spain for Líbero, within the category: Media.

Film advertisement created by TBWA, United Kingdom for University of Leicester, within the category: Education.

The video was made by creating animations out of 1,800 posts, which were transformed into the frames of the videos. The stop motion videos use Facebook’s interface as their animation platform. “The idea for the video came from the way people use mobile phones to browse Facebook; the scenes scroll down the screen like the images of a movie reel,” says Paul Sanna, Creative VP at Wunderman Brazil. Accompanied by a version of the pop song “Somewhere Only We Know,” the images depict experiences that are worth sharing and enjoying. Film advertisement created by Wunderman, Brazil for Vivo, within the category: Electronics, Technology.

Ambient advertisement created by Reforma, Bulgaria for MasterCard, within the category: Finance.

Research showed that only 9% of Golden Chick customers were first timers – meaning trial was successful at creating loyalty. And no wonder – Golden Chick’s superior quality in the QSR chicken category was obvious, as one of the few brands growing in a competitive market. To keep growth on the climb, we knew we needed to generate more trial. What better way to do that than to capture real, authentic reactions to those first-bite moments? So we took to the Golden Chick trailer to streets to sample real menu items for real people, and the results were pretty darn tasty. Experiential advertisement created by Loomis, United States for Golden Chick, within the category: Food.

Ambient advertisement created by TBWA, France for Castorama, within the category: Retail Services.

Digital advertisement created by dim&canzian, Brazil for Adote Um Vira Lata, within the category: Public Interest, NGO.

Content advertisement created by Wieden + Kennedy, United States for KFC, within the category: Food.

Film advertisement created by Stack, United Kingdom for The Scotsman, within the category: Media.

Digital advertisement created by One/x, United States for Farm Sanctuary, within the category: Public Interest, NGO.

Film advertisement created by Droga5, United States for Bill, within the category: Public Interest, NGO.

Ernest Hemingway novels are universally considered to be modern masterpieces, but younger generations aren't reading them. To help peak their interest, we're taking his most famous works and turning them into :15 films which they can easily watch in their social feeds. Digital advertisement created by Ogilvy, United States for The Ernest Hemingway Foundation, within the category: Public Interest, NGO.

The world doesn’t stop when you get into your car, but the new Audi A8 grants you the freedom to concentrate on the essentials. To show Audi A8’s perfect noise insulation, we tested the car in real environment and recorded the radio commercial in the back seats of an Audi A8, in the morning traffic. We didn’t use any post audio effects, just a voice actor and a sound engineer meanwhile driving in the morning traffic for real to show the perfect of sound insulation before and after letting the window down. Experiential advertisement created by Café Communications, Hungary for Audi, within the category: Automotive.