Despite the fact that nowadays family compositions and the roles within are changing, many women continue to be responsible for all logistics and decision-making in the home. This is why 71% of them suffer from mental load compared to only 12% of men. This is reflected in the study carried out on P&G's Próxima a ti website. As its name suggests, mental load is an invisible burden created by the constant mental effort, assumed by those responsible for what happens in the home. The person who carries this load is generally the one who ensures that everything is working correctly within a family. This doesn't mean that tasks are not being shared between the couple, but the responsibility tends to fall to the woman to coordinate and ensure that the day to day needs are met. Confronting this situation, P&G working with Proximity Madrid has developed the #descargamental (#MentalDownload) project. It has involved carrying out a study, interviewing over 2,400 people, men and women, between the ages of 25 and 49, living as a couple, with or without children, across Spain, and covering the issue of daily responsibilities in the home. You can see the results via this link www.descargamental.es As well as the study, P&G carried out an experiment to demonstrate the problem. They asked 5 couples with different profiles to make lists of their mental tasks in the notes app on their mobile phones. The couples then swapped phones and read each other's lists aloud. The result was striking. The men's notes related to their work and focused on personal matters, while the women not only had more items on their lists, but the majority of these were closely linked to the household, showing the inequality in responsibilities between them. You can watch the full experiment here: The idea is for the #MentalDownload project to be the first step towards changing this imbalance. The aim is to contribute to the recognition of this reality and create spaces for fraternity and empathy between couples. Thus, through the website Próxima a ti, a platform for helping families in the 21st Century, P&G provides a guide for identifying the division of responsibilities in the home as well as advice from experts to make their daily tasks more manageable. In short, the website www.descargamental.es seeks to address the issue of mental load, to raise awareness in society, to promote #mentaldownload, and help families at every stage of their lives. Digital advertisement created by Proximity, Spain for P&G, within the category: Public Interest, NGO.

Film advertisement created by Dentsu, Japan for Yamaha, within the category: Music.

Film advertisement created by Pitch, United States for Burger King, within the category: Food.

Film advertisement created by Saatchi & Saatchi, United Kingdom for Direct Line Group, within the category: Finance.

Film advertisement created by Host, Australia for Hotels.com, within the category: Professional Services.

Film advertisement created by Change, France for Daikin, within the category: Electronics, Technology.

Film advertisement created by Ignited, United States for Sanuk, within the category: Fashion.

It is more quiet than usual in the streets of Norway due to the lockdown. To thank all the people who are staying home, and inspire more people to do the same, we have been out in the streets of Oslo to document the results of the ongoing work to stop the coronavirus, COVID-19. Thank you for staying home, thank you for contributing. Film advertisement created by AVIA, Norway for AVIA Produksjon, within the categories: Agency Self-Promo, Public Interest, NGO.

The idea behind the concept was really to play on spontaneity. With a teasing campaign on Facebook and an ePanel installed at the Geneva and Basel train station, easyJet was inviting fans and travel enthusiasts to join a live contest that would take place between 4pm and 5pm at the train station. Participants should come with a friend, their luggage, their passport and the easyJet App on their smartphone ready to take off to a surprise destination in Europe. About 300 people joined each of the 4 events hoping to win one of the 5 free weekends (flight + Hotel) offered by easyJet. Participants could register directly on the ePanel to participate to the prize draw. Every 10 minutes, the winners, the destination and the departure time were displayed on the screen after a countdown full of suspense and enthusiasm. The winners were immediately invited to check-in for their flight before heading to the airport. The first event took place on September 6th at the Geneva train station and was live streamed on Facebook. A small video of the event was then used for PR and for teasing during the next events that took place later in Geneva and Basel. Experiential advertisement created by Creatives, Switzerland for EasyJet, within the category: Transport.

A couple of babies wake up in their bedroom. During the day they get older and older until they reach their adult age. But when they fall asleep, they again wake up as babies… Film advertisement created by Grey, Poland for IKEA, within the category: Retail Services.

Film advertisement created by Quiet Storm, United Kingdom for Young's Gastro, within the category: Food.

A woman spots love at first sight at a Las Vegas craps table and rolls the dice with one wish in mind. Film advertisement created by Virtue, United States for Park MGM, within the category: Hospitality, Tourism.

Omnisend – an ecommerce-tailored email & SMS marketing automation platform – has launched its first ever video campaign “Small business stories. Literally.” The campaign video encapsulates in a light-hearted mood the difficulties that a lot of small businesses are facing when they begin to outgrow their limited conditions. These limited conditions can be the tools they use, the products they launched with, the suppliers they’ve been using, or even their physical locations. This last limitation is what Omnisend decided to focus on in order to tell the story: small businesses that are literally, physically small, and have already outgrown their surroundings. Digital advertisement created by Clinic212, Lithuania for Omnisend, within the categories: Electronics, Technology, Professional Services.

Jesus did miracles alone. In 2013 use crossmedia. Film advertisement created by Prime Field, Lithuania for Cross Media Zen, within the category: Professional Services.

Jeep Renegade appears on a dark plane until the car metamorphoses into a dragon, iconic figure of the plot. In addition to being communicated on TV, the video was also shared on the channel's social networks. Film advertisement created by F.biz, Brazil for Jeep, within the category: Automotive.

Film advertisement created by Ogilvy, South Africa for Lucozade, within the category: Non-Alcoholic Drinks.

Digital advertisement created by M&C Saatchi, South Africa for Maglite, within the category: House, Garden.

Film advertisement created by R&R Partners, United States for NHL, within the category: Sports.

Film advertisement created by Rosapark, France for ParionsSport, within the category: Gambling.