Ambient advertisement created by RGA, United States for Ad Council, within the category: Public Interest, NGO.

A hungry young man gets served some serious food for thought when a sausage starts telling his dramatic life story. What he hears will change his life forever. Production Company: IamErika.tv

Film advertisement created by SS+K, United States for U.S. Chamber of Commerce, within the category: Public Interest, NGO.

In 2018 one of the world’s greatest classics celebrates its 50th anniversary: the Big Mac. The only sandwich that’s present in all of McDonald’s restaurants around the world, Big Mac continues to conquer different generations and has made thus far without changing any of its ingredients. Since this cultural heritage deserves a historical celebration, Coca-Cola, another icon that is a perfect combination to the Big Mac, joins the brand for an unprecedented action developed by the ad agency DPZ&T: the Big Mac can, a limited edition Coca-Cola can with a design that alludes to the sandwich’s original recipe: two hamburgers, lettuce, cheese, special sauce, onions and pickles on a sesame seed bun. Design advertisement created by DPZ&T, Brazil for McDonald's, within the category: Food.

Art Series Hotel’s have launched ‘Art in Micro’ an exhibition of micro art - the next big thing in the art world. Guests will be given the opportunity to win a trip for two to Le Louvre, Paris during their stay. On check-in they’ll be handed a magnifying glass, along with a catalogue of the artwork and prompted to find every micro art piece - some of which may prove to be all too tricky to see with just the naked eye. Experiential advertisement created by Thinkerbell, Australia for Art Series Hotels, within the category: Recreation, Leisure.

Film advertisement created by BBDO, United Arab Emirates for Johnson & Johnson, within the category: Health.

Film advertisement created by Saatchi & Saatchi, New Zealand for Tourism Fiji, within the category: Hospitality, Tourism.

What is the very thing a Brazilian sports father fear the most? Seeing a son support the rival team. With that insight, Bandsports created the Anti-Rival Vaccine: an idea that used rivalry to support the children immunization campaign against H1N1. During an outbreak of the virus in São Paulo, we set up a special clinic for football enthusiasts. In there, consultation rooms were fully decorated with the colors of the four major São Paulo soccer teams. Doctors and nurses had jersey-like uniforms and even the syringes were customized. Fathers just had to choose a rival team and their sons H1N1 immunization took place at that team's room. The vaccines were the regular approved ones, only the environment changed. All to make children associate the pain of that experience with the rival, protecting them from the disease and from the wrong team. With Bandsports Anti-Rival Vaccine, sports fathers had two reasons to rest easy: no H1N1 and none of that rival nonsense. Ambient advertisement created by Ogilvy, Brazil for BandSports, within the category: Media.

Using only items he found on eBay, Matthew Healey (aka best dad ever) blew his son's mind with this fun-filled dino-hideout.

Film advertisement created by Droga5, United Kingdom for Bulk Powders, within the category: Health.

Black & Abroad, a multi-platform travel & lifestyle company dedicated to redefining world experiences for the modern Black traveler, hijacks the racialized and derogatory phrase “Go back to Africa” (#GoBackToAfrica) for a pan-African tourism campaign. By blacking out hate-fueled Twitter posts and reframing them against words and images showing the beauty and diversity of all African countries, the brand is putting a positive and uplifting spin on a negative and disparaging narrative. www.gobacktoafrica.com/ Digital advertisement created by FCB, United States for Black & Abroad, within the category: Hospitality, Tourism.

Since the Lunar New Year celebration is going to be fairly quiet this year due to the pandemic, we decided to bring the excitement and celebration of Chinese’s culture and tradition through this short video. The Spirit Awakens - Our forefathers brought along the Chinese culture as they travelled south from mainland China. The Chinese always have an appetite for an eventful Lunar New Year and with all these iconic Chinese traditional performances and the presence of supportive multicultural leaders in the state, we hope to keep the spirit and legacy of our forefathers alive, eventually inspiring the younger generation. Digital advertisement created by Sarawak Eye, Malaysia for Sarawak Eye, within the categories: Agency Self-Promo, Hospitality, Tourism, Public Interest, NGO.

The Volkswagen Polo is one of the most desired car models for young people. In order to foster engagement amongst the digital native target, DDB developed a strategy in social networks aimed to convert the brand in the first topic of conversation on Twitter for a day. The focus of the action was the creation of the hashtag #Polowers, to give a name the followers of the VW Polo in the network. And the reason for the meeting was the celebration of the 1st Polowers Race on Twitter. In terms of results, the campaign generated more than 150,000 tweets 8 hours after launching, at a rate of 5 tweets per second. And it did so on more than 10% of Twitter´s total audience in Spain, in addition to leading the Top 10 trending topics. Also, the game generated a vast amount of visits to Polo´s product section on www.volkswagen.es, reaching a record of its history. Digital advertisement created by DDB, Spain for Volkswagen, within the category: Automotive.

Ronseal knows everyone tries to put off DIY as long as possible, especially the less than glamorous job of painting a fence or staining a door. So why would anyone listen to an ad that asks them to get on with it - unless that ad actually hypnotises them. Film advertisement created by BJL, United Kingdom for Ronseal, within the category: House, Garden.

Last November 2020, CANAL+ launched an ad campaign where stars of the network, including famous actor Kad Merad, were looking for their login information to access the channel. The ad turned out to be so successful that the actor now gets constantly asked by everybody for his CANAL+ password, whether it's on TV, in the street, at family dinners, on set ... Riffing on the widespread joke, CANAL+ and BETC created the fictionalized daily life of the actor since the launch of the previous commercial. How far would the running gag take him? Film advertisement created by BETC, France for Canal+, within the category: TV Promos.

Film advertisement created by Wieden + Kennedy, United Kingdom for Hudl, within the category: Electronics, Technology.

Brusnika is a federal developer. The company’s philosophy is that everyone can afford to have a nicer life. It is nothing but normal to live in a cozy and spacious apartment, feel safe and be surrounded by beauty. The developer employs engineer and scientific approach to everything they do. There’s nothing random in how Brusnika projects and designs their houses. Nature is the most skilful engineer, and Brusnika learns from the best. Studying natural processes, the company adopts the best practices to create the perfect environment for their clients. An aesthetic and functional yard requires daily year-round work of the company's employees: they develop a methodology for plants selection, think over a planting calendar, calculate the volume of soil for the root system of seedlings, and take into account solar motion. The soundtrack is a nostalgic song from a nationally loved classical Soviet movie. “Every kind of weather is a blessing; rain or snow, we should be grateful anyway”. Andzej Gavriss filmed the spot using 16 mm film: “We chose film because it takes away extra detalization while adding up on sensuality and sentimentality. To humanize the gardening topic, we spotlighted the value of the relationship between people was placed at the center of the plot.” Film advertisement created by Voskhod, Russia for Brusnika, within the categories: House, Garden, Industrial, Agriculture.

Film advertisement created by Alma, United States for State Farm, within the category: Finance.

Mecal International Short And Animation Film Festival from Barcelona celebrates its 20 anniversary with this campaign that shows how people reacted to the different movies showed over this 20 years of festival. Film advertisement created by Snoop, Spain for Mecal, within the category: Recreation, Leisure.