Sofitel Hotels & Resorts has turned to a pop music group to create its new brand song. The track called « Rêverie » is used in all sound branding of the luxury hotels chains : openings, press events, conventions and speeches, on-hold music, advertising and promotional videos. The concept was brought to life by agencies BETC Pop and BETC Luxe. Digital advertisement created by BETC, France for Sofitel, within the category: Hospitality, Tourism.

Today, DDB Worldwide has unveiled an evolved brand positioning brought to life by a billboard running in one of the least expected places imaginable - a sheep farm in Garston, New Zealand. Carrying the address www.unexpectedworks.com, the billboard redirects to DDB’s homepage featuring the refreshed visual identity. While the campaign may seem like an antithetical way to launch a new brand positioning with Garston having a population of 100 humans and 40,000 sheep, it recognizes creativity is the most powerful when it's unexpected. DDB Worldwide has a rich history of tapping into the unexpected dating back to Volkswagen ‘Lemon’ and finding more contemporary interpretations in campaigns, including Skittles ‘Broadway Musical’, Marmite ‘Gene Test’ and Stayfree ‘Project Free Period’. “The formula for creating breakthrough creative work that drives business results is timeless,” DDB Worldwide Chief Creative Officer Ari Weiss said. “It’s how we bring that formula to life that changes on a daily basis. We’re not reinventing the wheel here. We’re simply putting more focused language around a truth that anyone who has ever worked at DDB can feel in their bones: Unexpected Works.” Integrated advertisement created by DDB, United States for DDB, within the category: Agency Self-Promo.

Film advertisement created by Creative Energy, United States for Pal's, within the category: Food.

Film advertisement created by Creative Energy, United States for Pal's, within the category: Food.

“The Chairman” is a bi-weekly webisode series presented by Village Voice and New York Writes Itself staring “Goodwife” actor, Kevin Conway as The Chairman. Conway reads the best and most impactful excerpts from the official New York Writes Itself script from his iconic chair at various locations throughout New York City. Created by Leo Burnett New York, “New York Writes Itself” is an ongoing series of creative productions fueled by the real people of New York – what people see and hear in the city is recorded as a script, which forms the inspiration for music, creative writing, art exhibitions and more. Production: @radical.media Film advertisement created by Leo Burnett, United States for Village Voice, within the category: Media.

Film advertisement created by TBWA, United States for Taco Bell, within the category: Food.

Film advertisement created by DDB, United States for WATERisLIFE, within the category: Public Interest, NGO.

Digital advertisement created by Hungry Boys, Russia for Soglasie, within the category: Finance.

Digital advertisement created by Matter, United States for Unicef, within the category: Public Interest, NGO.

Film advertisement created by BBH, United Kingdom for Trainline, within the category: Transport.

Film advertisement created by JWT, United Kingdom for First Direct, within the category: Finance.

Film advertisement created by Sapient Nitro, United States for Lavazza, within the category: Non-Alcoholic Drinks.

Film advertisement created by BBH, United Kingdom for Tango, within the category: Non-Alcoholic Drinks.

Content advertisement created by BBDO, Brazil for Getty Images, within the category: Professional Services.

Film advertisement created by Mekanism, United States for HBO, within the category: Media.

Carlsberg stunts in Belgium with 148 bikers in a movie theatre. Some innocent couples want to take their seat, but the room is filled with not-so- friendly gentlemen... How will they react?

In today's era, technology has become an integral part not just for students, but also for teachers. Hear from Mrs. Gauri- a principal; on how technology in the hands of a great teacher can transform society.

Inspired by the Champions League, the biggest interclub soccer championship in the world, Pepsi invited some soccer tickets collectors and asked them to exchange their most valued one for a Champions League finals ticket. Some of them have said "yes," others "no." And those that had proved their true love for the sport have won the real prize. Experiential advertisement created by Rapp, Brazil for Pepsi, within the category: Non-Alcoholic Drinks.

Transavia offers to all frequent breakers who don’t have time to visit a city on a week-end, the opportunity to go back on holidays without paying an expensive ticket, thanks to its low cost tickets. Film advertisement created by HUMANSEVEN, France for Transavia Airlines, within the category: Transport.