Film advertisement created by Grey, Germany for MTV, within the category: Media.

See all the videos here. Our objective was to increase sales of milk within a cynical teenage demographic by helping make it more socially acceptable. We wanted to make milk cool. Knowing that traditional 30-second television commercials would be lost on our jaded, media-soaked audience, we created quick, fun, and strangely animated mini-commercials called “Dot Spots” that each highlighted a single health benefit of milk in only five seconds. To date, we have created nearly 200 of these individual Dot Spots, keeping the campaign continually fresh and unexpected. Film advertisement created by Due North, Canada for Dairy Farmers of Canada, within the category: Non-Alcoholic Drinks.

Eandis and Infrax, the two large companies that were responsible for the distribution of gas and electricity in different parts of Flanders have merged. From now on, the new entity will be called Fluvius. In order to help Fluvius quickly build brand awareness and demonstrate the added value for its customers, BBDO has developed a launch campaign. Based on very smooth stories - on TV, radio, social and DM - the campaign illustrates how effortlessly Fluvius brings electricity and natural gas to the consumer. Film advertisement created by BBDO, Belgium for Fluvius, within the category: Industrial, Agriculture.

Film advertisement created by Leo Burnett, United Kingdom for Breast Cancer Care, within the categories: Health, Public Interest, NGO.

Outdoor advertisement created by BETC, Brazil for Fox, within the category: TV Promos.

Digital advertisement created by Publicis, France for Securite Routiere, within the category: Public Interest, NGO.

Ambient advertisement created by Wunderman, Peru for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by Droga5, United States for Lululemon, within the categories: Fashion, Retail Services.

With recklessness tutorials of motorcyclists Instituto Nacional de Seguros makes aware about driving with caution. If you drive through the streets of Costa Rica it is possible that some of these scenarios sound familiar: motorcycles passing by double yellow line, bordering between buses, skipping traffic lights, disrespecting the speed limit and even driving on the sidewalk. The most alarming thing is that motorcyclists, making up only 18% of the total vehicle fleet, account for 44% of deaths in traffic accidents. According to the Road Safety Council, the great majority of accidents are caused by the imprudence of drivers. For this reason Instituto Nacional de Seguros, in its most recent road safety campaign, exposes through 4 tutorials the consequences of driving recklessly, and asks drivers to “be really smart", driving with care. Each tutorial is different: "How to overtake on a turn?", "How to overtake in traffic?", "How to run a red light?" and "How to exceed the speed limit?". These tutorials are told by former motorcyclists who were real victims of motorcycle accidents and lost some of their limbs. These people agreed to be part of the INS awareness campaign and recreate the attitudes of reckless motorcyclists in order to eradicate the irresponsible culture when driving a motorcycle. These tutorials tell, step by step and in an ironic way, how to do these imprudent things, which were chosen as representative of the different types of "smart ass" that motorcycle drivers have in Costa Rica. The contents feed on the attitude of many drivers who believe that "being the smartest" or "the best at the wheel" are immune to road accidents, and forget that motorcyclists are the most exposed to suffering serious accidents. The videos aim to talk to all motorcycle riders in the country and also to those who are thinking of buying one. It is a reality that in the country motorcycles are an intelligent option for mobility, however it is imperative that there is a change in driving behavior and a strong culture of prevention so that the number of accidents is reduced. Film advertisement created by Ogilvy, Costa Rica for Instituto Nacional de Seguros, within the category: Public Interest, NGO.

Film advertisement created by BMB, United Kingdom for Nike, within the categories: Fashion, Retail Services.

Developed 3 web videos to raise awareness of the dangers of using pirated software for S.E. Asia. Mythology and supernatural themes are deeply rooted in Asian cultures. Attracting the attention of such creatures are not only taboo but seen as extremely sinister. We leverage on their fears to drive home the message of Piracy costs more than you think. Film advertisement created by Wunderman, Singapore for Microsoft, within the category: Electronics, Technology.

Digital advertisement created by eFabrika, Turkey for Turkish Airlines, within the category: Transport.

Just as the players dream of winning the Cup and celebrating with the iconic tradition of drinking beer from its bowl, fans can’t help but envision themselves doing the same. Rethink worked with Molson Canadian to create the Stanley Cup® Batch, to give fans the chance to sip beer kissed by the Cup. Accompanied by Phil Pritchard, the Hockey Hall of Fame’s curator and official Keeper of the Cup, Molson Canadian welcomed the Stanley Cup® into the Molson Brewery. Following strict sanitization protocols, some fresh Molson Canadian from this limited batch was passed through the top bowl of the Cup during the brewing process so that this playoff season, Canadians can have the chance to celebrate like their hockey heroes – getting their own small taste from Lord Stanley’s Mug. Integrated advertisement created by Rethink, Canada for Molson Canadian, within the category: Alcoholic Drinks.

Ambient advertisement created by Streuplan, Switzerland for SOS Children's Villages, within the category: Public Interest, NGO.

Digital advertisement created by Rothco, Ireland for Dublin Bus, within the category: Transport.

Imagine living a childhood without possibility of running with friends, playing ball in the yard, or even a mother’s embrace. As hard as it is to picture, this is the life of little Nastya, Max and 4,000 other kids all over Russia. They are called “the butterfly children” — those who were born with a rare genetic condition epidermolysis bullosa that occurs once in every 100,000 births. Their skin is so fragile that even the slightest touch causes pain and great damage. However, now with the help of latest banking technologies, people can help the butterfly children without a single touch. In December 2016, Citi and Mastercard launched an initiative — “The Untouchables” — with the aim to help BELA Fund raise donations to improve the lives of little patients all over the country. Even though currently there is no cure for epidermolysis bullosa, there are still ways to support butterfly children and their families in the lifelong endeavour that is living with this difficult diagnosis. To this end, a series of customized posters with built-in technology of contactless payment has been created. A person can make an instant donation in the amount of 100 Rubles by simply waving a bank card or any other payment device in front of the poster. No touch required. The posters can be found in the most popular 50 places around Moscow and St. Petersburg — restaurants, hotels, shopping malls — as well as in all Citibank branches in these cities. Outdoor advertisement created by Publicis, Russia for Citibank, within the category: Public Interest, NGO.

Waitrose today launches its Christmas campaign, ‘You Can Taste When It’s a Waitrose Christmas’, which puts delicious, quality Christmas food at the very centre of celebrations for this year’s festive season. Our 60 second advert, featuring Extras star Ashley Jensen, showcases why “the best bit of Christmas is the food”, no matter the time, place or occasion. Film advertisement created by adam&eveDDB, United Kingdom for Waitrose, within the category: Food.