Digital advertisement created by Bruketa&Zinic&Grey, Croatia for A1 Hrvatska, within the category: Electronics, Technology.

This spot for Glad garbage bags uses a long, very awkward hug to show just how much garbage collectors appreciate a garbage bag that doesn’t break. Film advertisement created by FCB, Canada for Glad, within the category: House, Garden.

Film advertisement created by Wieden + Kennedy, United States for Old Spice, within the category: Health.

Outdoor advertisement created by DDB, Spain for Volkswagen, within the category: Automotive.

The international design and consulting firm IDEO reached out to BIEN from their San Francisco office with a challenging project: help them create a marketing video for the launch of Shape, their new collaboration product. IDEO is working to solve huge global challenges, so they wanted the Shape video to reflect their current initiatives–the future of automobility. To highlight how Shape works, we used the story of Ari and how she used a proven framework to solicit ideas, gather feedback and foster close collaboration among a group of enterprise peers. In the end, Ari’s team comes up with some cool—and some wacky—ideas that could one day solve all of our mobility and traffic issues. Ari is able to quickly solicit feedback on the ideas, iterate and eventually develop a final prototype. BIEN was responsible for creative direction and animation, working hand in hand with the IDEO team and their illustration partner Cassandra Fontaine to create a unique video featuring an original music score by the talented Kevin Boenzli. The guiding strategy was to create something you’ve never seen or heard before. We didn’t want to create just another explainer style video. As a production partner, we were involved early on, shaping the overall direction and style of the video and offering visual solutions on the fly throughout the process to address client feedback. For animation, we used a variety of techniques – cel animation for the characters and 2D motion graphics for everything else. This allowed us to add some quirk and nuance to the star of the show, Ari, while keeping the budget within reasonable limits. This project required us to animate low riders, mech suits, drones and flying cars. So yeah, we had a great time doing it! We were able to use Shape to organize this project and we highly recommend you giving it a try. Learn more at IDEO.com. Content advertisement created by Bien, United States for IDEO, within the category: Electronics, Technology.

For children affected by life-threatening illnesses, a wish can be a powerful thing. It gives them hope, courage, and for 18-year old Jayden Strauss, a legacy to help grant more. An avid basketball fan, Jayden wished for a custom pair of kicks, but we knew we could step it up. Inspired by the fire in his fight, King Jay was born. A brand designed to unite us all, the shoelace is a sign of solidarity in the face of adversity. With proceeds benefitting the Children’s Wish Foundation of Canada, visit kingjay.org and join the kingdom. Because together is stronger. Film advertisement created by Mosaic, Canada for Children’s Wish Foundation, within the category: Public Interest, NGO.

According to a study by FGV/DAPP, about 20% of all political discussions on social networks in Brazil are instigated by bots. These malicious political bots impersonate real users in order to create an artificial engagement, commonly supported by fake news. That’s why, by combining an algorithm with the Twitter Streaming API, Congresso em Foco – one of Brazil’s most influential political journals – developed a platform that people could use on a daily basis to follow and compare the candidates and political subjects most mentioned on Twitter by those bots, up to election day. Digital advertisement created by FCB, Brazil for Congresso em Foco, within the category: Media.

Dahon launched the fastest foldable bicycle in the market and we want to encourage people to ride it (pun intended). We will hijack adult sites and sex shops, adding a new meaning to tags like #riding, #bendover, #legs, #fun. Instead of the usual results, people will get a glimpse of their new fun ride. Integrated advertisement created by Miami Ad School, Spain for Dahon, within the categories: House, Garden, Personal Accessories.

With solutions for today’s challenges in traffic, energy, safety and more, IBM is striving towards a ‘Smarter Planet’. A vision that goes beyond a mere business proposition. IBM wanted to get this vision across in the Netherlands. But due to a limited communications budget IBM doesn’t use mass media. So how do you tell that IBM’s Smarter Planet vision is about working on new solutions to make our world better? We needed to communicate the message that IBM strives for a Smarter Planet in a simple and compelling way. Not by telling, but by experiencing. Building a Smarter Planet starts with challenging the status quo. Thinking in an unrestricted way about what can be improved. Like children do. They come up with surprising questions and original ideas. So to come up with smarter solutions, you have to think as free as children do. We wanted people to experience the effect of this fresh way of thinking. For this real life experiment we started asking children for smart ideas. Then we chose one of the ideas and executed it. The kid’s idea was to make street crossings safer by making the zebra crossing light up when you walk on it. We built one in the busiest street of Rotterdam and watched what happened. The unique execution with the flashing zebra crossing caught the attention of the public. In combination with the billboard explaining the kid’s idea, it made people realize anything can happen if you challenge the status quo. The billboard directed people to IBM’s Smarter Planet website to see more smart solutions that kids came up with. People reacted positively surprised. It made them realize we can make the world a bit better with smart solutions. And that’s exactly what IBM wanted to convey. Ambient advertisement created by Ogilvy, Netherlands for IBM, within the category: Electronics, Technology.

Dagger's new work for United Way of Greater Atlanta's "Silence The Growl" campaign was a result of winning a creative hackathon. Atlanta's creative community turned out for a 1-day event to help increase awareness of the nearly 350,000 kids in Greater Atlanta facing hunger, especially out-of-school times like summer and school breaks when they go without the free and reduced-priced meals at school. The winning concept from Dagger integrated a mix of heart-warming UGC content (provided by Jukin Media,) music and animation to highlight the side effects of hunger, as well as the potential of what kids can achieve when NOT hungry. Digital advertisement created by Dagger, United States for United Way, within the category: Public Interest, NGO.

Film advertisement created by The Woo, United States for Warner Bros., within the category: Movies.

When the phantoms of the night appear to keep you from falling asleep with their performance of O-Zone's Dragostea din the the memorable and most obtrusive Romain Pop song there is only one solution. The product Dospinox is a spray that allows for a calm and fast sleep. Film advertisement created by Leo Burnett, Slovakia for S&D Pharma, within the category: Pharmaceutical.

Film advertisement created by Porter Novelli, United States for Glass Packaging Institute, within the category: Professional Services.

Outdoor advertisement created by DDB, India for Zee News, within the category: Media.

Ambient advertisement created by Lg2, Canada for Sears, within the category: Professional Services.

Digital advertisement created by Soda, Russia for Nord, within the category: Retail Services.

Milwaukee’s Pack Out Toolboxes are beautifully designed and full of tech while still being... well, toolboxes. Film advertisement created by The University of Alabama, United States for Milwaukee, within the category: Electronics, Technology.

The idea was to call attention to the consequences of nicotin consumption in a drastical and surprising way and create motivation for quitting smoking. Ambient advertisement created by Mediaplus, Germany for Lutz Mehlhorn, within the category: Public Interest, NGO.