In 2017, fentanyl claimed the lives of over 1400 people in B.C. In 2018, 81% of overdose deaths involved fentanyl. It’s becoming more and more evident that this is not just an issue that effects heavy drug users, with traces of fentanyl being found in drugs popular amongst teenagers like Molly, Cocaine, and counterfeit prescription drugs, like Xanax. The Vancouver Police Department partnered with TAXI Vancouver to create a fentanyl awareness campaign to show teens that they’re gambling with their lives when they take drugs. ‘Flirting With Death’ came from the insight that there is no way to know what’s in the drugs they’re taking, regardless of how invincible they think they are. Film advertisement created by Taxi, Canada for Vancouver Police Department, within the category: Public Interest, NGO.

Film advertisement created by Dandelion, United States for Popchips, within the category: Food.

Ronseal knows everyone tries to put off DIY as long as possible, especially the less than glamorous job of painting a fence or staining a door. So why would anyone listen to an ad that asks them to get on with it - unless that ad actually hypnotises them. Film advertisement created by BJL, United Kingdom for Ronseal, within the category: House, Garden.

"Feed little moments of happiness" is a story about the tiny details of life. Which can come in unexpectedly and on an ordinary day, but also bring you the most joyful moments. Moments that you will remember. Film advertisement created by McCann, France for Chocapic, within the category: Food.

Created by HearLife Clinic and FP7/McCann in Dubai, “Lost Frequency” is a series of self-diagnosing radio adverts for hearing loss. With 500,000 people affected with hearing loss in the UAE, the challenge for HearLife was to get the 35% of sufferers unaware they have a problem, to take a hearing test. The early symptoms of hearing loss are difficulties hearing high frequency and low sounds, often only discovered in an audiology exam. In the examination, ranges of sounds tested patients hearing: those unable to hear above 4kHz+ are diagnosed with hearing loss. To make the test something everyone would want to listen to, the team took the science of a hearing test and disguised it as wildlife documentary. Because birds, crickets and dolphins all naturally sing in the 4kHz+, they could use these animals to help self-diagnose hearing loss. In a series of 3 radios, take a quick dive with dolphins, listen to the birds, and join thousands of crickets on a summer’s night. For the first time, those who didn’t know they had a problem were self-diagnosed and offered a solution. Audio advertisement created by FP7, United Arab Emirates for HearLife Clinic, within the category: Health.

Experiential advertisement created by Stendahls, Sweden for Göteborg Film Festival, within the category: Retail Services.

There's a time when vacations are not fun anymore...at least not for the parents. For this time of the year and for parents' relief, Plaza Vea has all to get back to school. Film advertisement created by DDB, Peru for Plaza Vea, within the category: Retail Services.

Film advertisement created by Fenton Stephens, Australia for iSelect, within the category: Finance.

Digital advertisement created by Etcetera, Netherlands for Ditzo, within the category: Finance.

Burger King’s current Halloween campaign doesn’t get enough attention from millennials. We decided to drive millennials to stores by targeting their nostalgia and adding a Halloween twist. Integrated advertisement created by S.I. Newhouse School of Public Communications, United States for Burger King, within the category: Food.

Film advertisement created by Glory Paris, France for PeopleCare, within the category: Public Interest, NGO.

Due to strict regulation law’s regarding the advertisement of alcoholic beverages, Teperberg winery had to reinvent it’s advertising strategy. Film advertisement created by McCann, Israel for Teperberg, within the category: Alcoholic Drinks.

Digital advertisement created by Grey, Malaysia for The Body Shop, within the category: Retail Services.

The campaign focuses on what to do when you recognize abuse and how to report it, making the community's role more visible while inspiring action. Film advertisement created by Offspring, United States for Child Abuse Prevention, within the category: Public Interest, NGO.

Film advertisement created by Joint, United Kingdom for Amazon, within the category: Retail Services.

Digital advertisement created by Publicis, France for Renault, within the category: Automotive.

Digital advertisement created by Saatchi & Saatchi, Belgium for Samsonite, within the category: Personal Accessories.

Film advertisement created by Burrell, United States for Tide, within the category: House, Garden.

Film advertisement created by FCB, Portugal for Rumos, within the category: Electronics, Technology.

Film advertisement created by The Pencil Agency, United Kingdom for Agent Provocateur, within the category: Fashion.