Film advertisement created by JWT, Australia for Parkinson's NSW, within the category: Public Interest, NGO.

Burger King has had its fair share of hate online. Most of it stems from bad experiences with food. The brand’s recent shift towards authentic food and marketing allows for more open conversations with its customers. To announce its all-real menu, Burger King puts its haters on a pedestal and owns its flaws with a self-diss rap video, composed from real tweets. Further, branded OOH stickers that respond to real tweets meet consumers on the go and incentivise them to try the new menu. Integrated advertisement created by Miami Ad School, Germany for Burger King, within the category: Food.

Outdoor advertisement created by Grey, Turkey for Amnesty International, within the category: Public Interest, NGO.

Outdoor advertisement created by Creative Gorilla, Sudan for Fuchs, within the category: Industrial, Agriculture.

Digital advertisement created by 180LA, United States for Expedia, within the category: Professional Services.

Ambient advertisement created by Grabarz & Partner, Germany for DEVK, within the category: Finance.

Film advertisement created by JWT, Tunisia for Samsung, within the category: Electronics, Technology.

Film advertisement created by McCann, Lithuania for Lacplesis, within the category: Alcoholic Drinks.

Because, it’s time to change the rules of the game – the social inequalities of our world. This year, French people will have to choose their new President. Social inequality divides the French society and it’s critical to remind everybody the importance of this issue. Adults get used to social unfairness… But kids can’t bare it. Kids’ reactions to situations are often very interesting because they’re truthfully blunt with no preconceived or learned bias. In “The Society Game” experience, we see how they react to our unfair world. Experiential advertisement created by Herezie, France for Observatoire des Inegalities, within the category: Public Interest, NGO.

Digital advertisement created by Denizen, United States for Denizen, within the category: Agency Self-Promo.

The Music Method experiment was carried out to see if playing music can improve the working environment in terms of healthier and happier employees. Content advertisement created by Pool, Sweden for Yamaha, within the category: Electronics, Technology.

Film advertisement created by StreetArt, Russia for ATC Traffic Police, within the category: Public Interest, NGO.

Film advertisement created by mcgarrybowen, United States for Verizon, within the category: Electronics, Technology.

Film advertisement created by BBH, Singapore for NTUC, within the category: Finance.

Integrated advertisement created by John St, Canada for Heart and Stroke Foundation, within the category: Public Interest, NGO.

You could be forgiven for assuming that any comprehensive branding campaign for a B2B data analytics company would be unimaginative. However, full service creative studio Bonfire Labs, San Francisco, has made it a habit of defying the expectations of traditional B2B – infusing the category with a sense of humanity usually reserved only for B2C work. The latest example of their B2H (business-to-human) approach can be found in their work for Splunk, providers of the world's first Data-to-Everything platform. Film advertisement created by Bonfire Labs, United States for Splunk, within the categories: Electronics, Technology, Professional Services.

Film advertisement created by DDB, Latvia for LMT, within the category: Electronics, Technology.

In an industry first, john st. has launched a new cat video division, specializing in the production, filming and seeding of cat videos. Rather than opening a digital department, like other agencies, they believe this unique direction will ultimately lead to more client success. “We’ve seen phenomenal growth in this category,” says Arthur Fleischmann, President of john st. “We’re taking that learning, and applying it to our business model.” Digital advertisement created by John St, Canada for John St, within the category: Agency Self-Promo.

Are you as passionate about Kerrygold butter and cheese as this guy? Show some love using #IHEARTKG on Twitter, Facebook or Instagram and enter to win a year's supply of butter and cheese + $5,000! Digital advertisement created by Schafer Condon Carter, United States for Kerrygold, within the category: Food.

Film advertisement created by Taxi, Canada for Boston Pizza, within the category: Food.