Film advertisement created by Latinworks, United States for La Alianza, within the category: Public Interest, NGO.

Advertising agency Spawn Ideas has launched the latest edition of its 90x2020 initiative for the United Way of Anchorage, a multi-year, integrated-marketing campaign that aims to raise funds that the organization will use to increase the local high school graduation rate to 90% by 2020. “Look Beyond the Labels” is the tagline for the 2019 campaign, which is targeting TV, print, radio and digital media to show people the various barriers that keep students from getting an education. “The strategic idea was to give Anchorage a story they could root for and include them in the solution,” said Kaylee Devine at Spawn Ideas. “So many times, people look at kids who skip school or who do poorly as bad or lazy, when the truth is we don't know what they're going through. They might have to take care of younger siblings or maybe don't get enough to eat and can't concentrate enough to do well.” The objective of “Look Beyond the Labels” is to tell stories that create empathy for students who are having trouble staying in school and, it is hoped, to generate donations to United Way programs that research has shown can help them graduate. The initiative has been successful thus far: When it began in 2005, the graduation rate was 59.6% [compared with the national average of 73%]. It has risen to 81.6% in 2019. In one TV ad, set in a classroom, the camera focuses on a student who stares straight ahead with a dead-eyed glaze. “I’M NOT SMART ENOUGH,” the screen reads. However, as the camera pans back, additional text appears, making the picture—and the kid’s words—come into better focus. “It’s not that I’M NOT SMART,” the young man explains. “I just can’t think when I don’t get ENOUGH to eat.” In “I HATE SCHOOL,” we learn that what a teenage girl actually loathes is getting teased by other students about wearing dirty clothes to class. “There’s more to every kid’s story,” a female narrator says, before directing viewers to the 90by2020.org website to learn more about how they can help Anchorage students graduate. Print ads use a similar tack and feature teens with sensational labels like, “I’M A LOST CAUSE” or “I’M JUST LAZY.” However, when we look closer and read between the lines, we see smaller text that helps tell a more complete story. The campaign is running as both paid media (radio, TV, digital) and PSAs (TV) in Anchorage, Alaska. PSAs will continue throughout spring 2019. The digital buy was enhanced with Google AdWords and had a strong presence at local newspaper site ADN.com. Integrated advertisement created by Spawn Ideas, United States for United Way of Anchorage, within the category: Public Interest, NGO.

Film advertisement created by Brand Place, Poland for Tiger Energy Drink, within the category: Non-Alcoholic Drinks.

The Music Method experiment was carried out to see if playing music can improve the working environment in terms of healthier and happier employees. Content advertisement created by Pool, Sweden for Yamaha, within the category: Electronics, Technology.

Film advertisement created by David, Argentina for MACMA, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Australia for Toyota, within the category: Automotive.

Film advertisement created by Grupo Gallegos, United States for JC Penney, within the category: Retail Services.

Film advertisement created by Ames Scullin O'Haire, United States for Georgia Center for Nonprofits, within the category: Public Interest, NGO.

Hanukkah (the Jewish Christmas) is well known for its traditional holiday doughnut, the… Sufganiyah. Roladin, Israel's no. 1 patisserie & bakery chain is well known for its special Sufganiyot collection This fact made Roladin inseparable from Hanukkah. In order to maintain this leadership and to empower this perception Roladin came up with a new complementary product: The Kfafganya The new way to eat a Sufganiyah. Kfafganya - A combination of two words in Hebrew: Glove and Sufganiyah. Direct advertisement created by M&C Saatchi, Israel for Roladin, within the category: Food.

Due to Covid, the charity sector has been struggling for the past year. To celebrate the brand's fundraising initiative, Woodie's Heroes, and inspire generosity, Rothco and Woodie's created a heart-warming ad to encourage donations. The initiative has been running for the past six years, raising money to support four different charities. For 2021 these charities are Barnardos, Down Syndrome Ireland, Autism Assistance Dogs Ireland and Childline. Rothco came up with an idea that unites them all (all four charities offer different services) - an owl nightlight. The watchful owl symbolises the charities which are always there looking our for children and their families across Ireland. Film advertisement created by Rothco, Ireland for Woodie's, within the category: Retail Services.

Film advertisement created by Publicis, Hungary for Zwack, within the category: Alcoholic Drinks.

On March 22nd, Belgium was attacked by terrorists. A month later, the impact on Brussels’ economy was enormous. Certainly for the restaurants who saw their business go down tremendously. (bankruptcy rate increased by 1500%). Together with ‘De Tijd ‘and ‘L’Echo’, Belgians national business newspapers, we decided not to sit back and wait, but to do something: we launched #DiningforBrussels. Ambient advertisement created by Famous, Belgium for De Tijd, within the category: Media.

Film advertisement created by Madre, Argentina for Aerolineas Argentinas, within the category: Transport.

Film advertisement created by CP+B, United Kingdom for Letgo, within the category: Professional Services.

Lightning is one of the most fascinating powers of nature. This year the USA counted 272 victims of lightning. Daryn Kahn made a documentary about this phenomenon in the lightning capital of the world, Florida USA. But what started as a documentary about lightning ended up with an extremely dangerous experiment.

Film advertisement created by DDB, United Kingdom for Skittles, within the category: Confectionery, Snacks.

Film advertisement created by Taxi, Canada for Boston Pizza, within the category: Food.

Film advertisement created by Zulu Alpha Kilo, Canada for ParticipACTION, within the category: Public Interest, NGO.

Film advertisement created by Underdog Entertainment, United States for Hallmark, within the category: Other.

What if you don’t go to school on the 1st of September, but instead, have to beg? SOS Children’s Villages was present at the Belgian Championships ‘Living Statues’ to bring a message around this topic, hard reality for 50,000 children in Senegal.