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Film advertisement created by Publicis, France for Renault, within the category: Automotive.
Digital advertisement created by McCann, United Kingdom for Wimbledon, within the category: Recreation, Leisure.
M6 Mobile is one of the mobile leaders for teenagers in France. In 2012, they launched a campaign depicting the younger generation being able to change their world into a better, funnier and more entertaining place, thanks to their mobile carrier. Idea: Wouldn't it be cool if we just make their world better for real ? With Instagram, users take a photo of everything they find boring, ugly, sad, uncool, and propose how you would change it, improve it or enhance it. Then, they share it with the world using the hashtag #wouldn't it rock if. If the post becomes popular, we make it happen! In the following 2 months, we made the dreams of M6 Mobile fans come true, bringing to life the contributions that got the most likes. We wrote, produced, and broadcast 1 episode per week, keeping the campaign totally real-time and intimately connected to our fans. A giant graffiti painted on a wall, a cool skateboard video on the snow, a comedy, a sports program, a zombie movie and we even sent someone to the moon. Sometimes it was for real, and sometimes it was fiction but each time, the fan was the hero of the content. From a traditional campaign message, we came up with a real-time production of cool contents, intimately linked to the real everyday concerns of our fans. Digital advertisement created by Blast Radius, France for M6 mobile, within the category: Electronics, Technology.
Nada como ser creativo para reinventar un clásico, presentando a will.i.am - NESCAFÉ® Dolce Gusto® Descubre los 4 pasos para reinventar un clásico:
Paso 1 - Eligiendo los clásicos: https://youtu.be/6FjzsKMGOtk?l....ist=PL6qdwMK_t_2P_2c
Paso 2 - Controlando la presión: https://youtu.be/aiZgZYnl1lc?l....ist=PL6qdwMK_t_2P_2c
Paso 3 - Asegurando la mejor calidad: https://youtu.be/tQRITN8uPI8?l....ist=PL6qdwMK_t_2P_2c
Paso 4 - Creando hits: https://youtu.be/DOvO9GYrOQg?l....ist=PL6qdwMK_t_2P_2c
Ambient advertisement created by Ganem, Mexico for Funerarias J. García López, within the category: Professional Services.
In an industry first, john st. has launched a new cat video division, specializing in the production, filming and seeding of cat videos. Rather than opening a digital department, like other agencies, they believe this unique direction will ultimately lead to more client success. “We’ve seen phenomenal growth in this category,” says Arthur Fleischmann, President of john st. “We’re taking that learning, and applying it to our business model.” Digital advertisement created by John St, Canada for John St, within the category: Agency Self-Promo.
This film tells a real story about a father who always wanted to have a son to help him run the farm, but he only had daughters. After some challenges his youngest daughter revealed herself as a good farmer and a really good partner that her dad can trust to do the hard work in the farm, just like a Ford Ranger. Film advertisement created by GTB, Brazil for Ford, within the category: Automotive.
Poverty is a growing problem also in Finland. Salvation Army wanted to raise willingness to help. For that you need to have empathy for the people in need. This film shows that anyone can suffer misfortune. Including you. Campaign website: autaihmista.fi Film advertisement created by Make it Simple, Finland for Salvation Army, within the category: Public Interest, NGO.
Digital advertisement created by 72andSunny, United States for Skylanders, within the category: Gaming.
Film advertisement created by Ogilvy, United States for Gerber, within the category: Food.
Film advertisement created by The Red Brick Road, United Kingdom for Just Eat, within the category: Professional Services.
Digital advertisement created by Notable, Uruguay for Puma, within the category: Fashion.
This Mother’s Day, Martin Starr helps Mother New York remind us all how lucky we are to have human moms. Take a second (or 30) to truly appreciate how good you and your human mom have it versus, say, the beetle who gives birth inside an animal corpse. Yup, that actually happens. ‘Silicon Valley’ star and comedian, Martin Starr, lends his voice as narrator of the series. Film advertisement created by Mother, United States for Mother, within the category: Agency Self-Promo.
This garden set is flexible. As your relationship could be. Film advertisement created by the Smarts, Bulgaria for IKEA, within the category: House, Garden.
Audio advertisement created by Hunt Adkins, United States for iWireless, within the category: Electronics, Technology.
Film advertisement created by Ogilvy, Italy for Emergency, within the category: Public Interest, NGO.
Film advertisement created by CP+B, United States for Letgo, within the category: Professional Services.
On March 22nd, Belgium was attacked by terrorists. A month later, the impact on Brussels’ economy was enormous. Certainly for the restaurants who saw their business go down tremendously. (bankruptcy rate increased by 1500%). Together with ‘De Tijd ‘and ‘L’Echo’, Belgians national business newspapers, we decided not to sit back and wait, but to do something: we launched #DiningforBrussels. Ambient advertisement created by Famous, Belgium for De Tijd, within the category: Media.
Film advertisement created by Pargar, Iran for Áve, within the categories: Beauty, Health.