To make a radio campaign, you need to cast a voice. But what if that voice becomes the idea? The Belgian Foundation Against Cancer has launched a radio campaign against the use of sunbeds that was recorded by the very voice inside those sunbeds. Audio advertisement created by Happiness, Belgium for Belgian Cancer Foundation, within the category: Public Interest, NGO.

Rich people have a tendency to throw away more food before its expiration date because they can afford it. So we'll hack another one of their spending habits to show them the value of the food they're actually wasting. We'll create a gallery with paintings made by renowned artists and have a silent auction for people to buy them. Once all the art pieces are sold, we'll reveal exactly how they were made — by using the food they just wasted as painting materials. Showing people that the expensive art they just bought is worth the same as the food they just threw out. Integrated advertisement created by Miami Ad School, United States for Hellmann's, within the category: Food.

There was one day of the year when only 100% clean was good enough - Yom Kippur. It’s the holiest day of the year and Jewish people repent for their sins and fast for 25 hours. The country shuts down – no traffic, no media, no eating. If you eat anything – even the smallest morsel of food – during that period, you are destined to an early death, according to Jewish law. It’s no wonder that 70% of Israelis observe the fast… just to be on the safe side! And a mouth that’s anything less than 100% clean could mean you accidently swallow some of the food particles lodged between your teeth. We hijacked the day with a 100% clean teeth message. Instead of a boring Dentist ad we've used a true Rabbi instead. We gained backing from Israel’s rabbinical authority and amplified their advice through digital, out-of-home, print and eCommerce. A live demo was conducted, pitting a manual brush against Oral B's, proving our 100% claim. The results – certified by an eminent dentist and Israel’s highest rabbinical authority, proved that only electric brushing could save fasters from sin. Integrated advertisement created by Grey, Israel for Oral-B, within the category: Health.

Film advertisement created by BBDO, United States for Starbucks, within the category: Non-Alcoholic Drinks.

Australia is prone to some of the most devastating bush fires in history. But after two wet seasons in rural NSW, what fire fighters feared more than the driest summer in decades was in fact 'apathy'. People needed to know how to protect themselves more than ever preceding the summer of 2013 by downloading a bush fire survival plan immediately. Film advertisement created by JWT, Australia for NSW Rural Fire Service, within the category: Public Interest, NGO.

Digital advertisement created by Lg2, Canada for Marketing Awards 2014, within the category: Professional Services.

Film advertisement created by Ogilvy, United States for Gerber, within the category: Food.

Film advertisement created by Red Urban, United States for Richmond Optometry, within the category: Professional Services.

For the exclusivity seeking consumer, it’s hard to beat an experience that is truly bespoke. With our new campaign KFC 'I-Box' we are using technologies like 3D Printing that will enable consumers to put a personal stamp on their 'KFC 5-in-1 Longer Meal Box' by creating a mini version of themselves at select KFC stores. Integrated advertisement created by Blink Digital, India for KFC, within the category: Food.

This Mother’s Day, Martin Starr helps Mother New York remind us all how lucky we are to have human moms. Take a second (or 30) to truly appreciate how good you and your human mom have it versus, say, the beetle who gives birth inside an animal corpse. Yup, that actually happens. ‘Silicon Valley’ star and comedian, Martin Starr, lends his voice as narrator of the series. Film advertisement created by Mother, United States for Mother, within the category: Agency Self-Promo.

Film advertisement created by FCB, United States for PFLAG, within the category: Public Interest, NGO.

Ambient advertisement created by FCB, New Zealand for Brothers In Arms, within the category: Public Interest, NGO.

One wall, two trucks, free beers. Let's give America time to think it through. Many people think of a foreigner as a threat, someone to fear. The President of the United States, Donald Trump, wants them out of his country - and he’s building a huge wall along its border with Mexico, so they won’t have an easy time walking in. Budweiser is a brand that values tolerance and friendship, that’s why we thought it could help us saying that raising walls is not the solution. So this is the idea: two Budweiser trucks will be sent full of beers for the workers, one along each side of the wall. When you buy a Budweiser, they’ll be given one for free - because sharing is caring! We want to make them lose focus and slow down the construction. Using the hashtag #SloWall on social media, we could show people’s posts on trucks-mega-screens and remind them that America’s diversity is what made it great. Experiential advertisement created by NABA Nuova Accademia di Belle Arti, Italy for Budweiser, within the category: Alcoholic Drinks.

Film advertisement created by Grabarz & Partner, Germany for Burger King, within the category: Food.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Co Production Company / Radioaktive Film Film advertisement created by Co Plus, Denmark for Bang & Olufsen, within the category: Electronics, Technology.

Ambient advertisement created by TBWA, France for SNCF, within the category: Transport.

Film advertisement created by Not Perfect, Latvia for Tele2, within the category: Media.

An authentic revolution in city training. A Total-Body approach with high technology, energy and involvement, Programmed to enhance the body by simultaneously stimulating the muscles and the mind. A Fit-Fusion philosophy at kilometer 0: in the center of Milan, with the pay-per-train app, At rhythm of sound vibrations, light effects and inspirational videos. A new Cycling Community led by a Master Coach of international experience, Real heroes and motifs of Deep Training. Central figures of a new wave of sport based on advanced performance And the absolute balance between intensity, quality and emotion. Welcome to the age of the ENTERTRAINING! Film advertisement created by Lab81, Italy for Virgin Active, within the category: Recreation, Leisure.

Canon Brazil and Dentsu Brazil have developed a technology to allow a Canon camera “to talk” to a blind photographer. The prototype brings an unprecedented technological innovation and becomes a revolution in​​ accessibility. The Christmas gift was given to João Maia, Brazilian first blind photographer to cover the Paralympic Games in Rio 2016. The moment of the surprise was recorded and become the film of Canon’s Christmas campaign, called “A Christmas to believe”. Digital advertisement created by Dentsu, Brazil for Canon, within the category: Electronics, Technology.