The experimental project, being used by the Dorina Nowill Foundation for the Blind, is a new literacy tool and inclusion called "Braille Bricks"; the initiative was made into a mini documentary that shows the children's real reactions and invites the public to use the hashtag #BrailleBricksForAll. Digital advertisement created by TBWA, Brazil for Dorina Nowill Foundation for the Blind, within the category: Public Interest, NGO.

Inspired on web videos of army men and woman that spent time away from their children, this DLC/Ogilvy & Mather Puerto Rico Christmas Card reminds everyone that in the marketing world, we are also on duty. Digital advertisement created by Ogilvy, Puerto Rico for Ogilvy, within the category: Agency Self-Promo.

Android First Responder is an OS update designed to save lives. With First Responder turned on, Android will briefly analyze the user’s facial features every time they unlock their phone, scanning for any sign of facial droop. If a stroke is detected, the user will receive a notification, prompting them to seek immediate medical attention. With Android First Responder, strokes can be detected earlier than ever before, saving millions of lives and preventing long-term disability for even more. Digital advertisement created by Miami Ad School, United States for Android, within the category: Electronics, Technology.

Campbell Ewald just launched this fun interactive video campaign for Valentine's Day for their client Snuggle. Users can upload photos to create custom video valentines featuring the iconic Snuggle bear mascot serenading their special someone — all to the tune of famous love songs like Lovin' You and I've Had the Time of My Life from Dirty Dancing. Campaign website: https://www.snuggleserenades.com/home Digital advertisement created by Campbell Ewald, United States for Snuggle, within the category: House, Garden.

Digital advertisement created by BEE Environmental Communication, Hungary for BEE Environmental Communication, within the category: Agency Self-Promo.

Editor: J.P. Bernardo

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Volkswagen announces the New Beetle in a video that clicks “skip ad” for you. To announce the New Beetle, AlmapBBDO created a YouTube action showing the benefits of the DSG Tiptronic transmission. In a differentiated way, the film uses the pre-roll format, commercials that are displayed before the video is watched. In the intervention, in the end of the 5 seconds of mandatory waiting time, the video clicks the “skip ad” button. The lettering explains: “New Beetle with DSG Tiptronic transmission. You don’t shift gears. Neither does the commercial”. Digital advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

It is neither the first, nor the last move by Vodafone Egypt to impact people's lives and transform mindsets. "E3rafli" is one of the newest initiatives by the Sustainable Business unit in Vodafone Egypt. E3rafli is a mobile application that is meant to empower the visually impaired public with a set of necessary tools to be more independent. Additionally, what makes this initiative remarkably indubitable is that the owner himself is visually impaired; proving that the lack of sight is irrelevant in the minds of a true visionary. Although TMI. MEA had the pleasure to work on this project shy of just a couple of months ago, our strategy in TMI was to turn a communications piece into a beautiful story with the essential purpose of inspiring the visually impaired demographic in Egypt through a lovely sound experience, as well as inspiring the entire Egyptian community through demonstrating the use of the application in real life. The copywriting came very descriptive to visualize what we see on screen for the visually impaired people, coupled with brilliant musical tones to be able to touch the hearts of the audience. We meant to create a story that is more of a short film than a commercial, thus literally bringing the film industry to the advertising world! Digital advertisement created by TMI, Egypt for Vodafone, within the category: Electronics, Technology.

Ambient advertisement created by Publicis, Portugal for Renault, within the category: Automotive.

Film advertisement created by Åkestam Holst, Sweden for Arla, within the category: Non-Alcoholic Drinks.

Spectacular, super-slow motion stretches everyday moments into epic representations of the Nissan Navara N-Guard’s design and USPs contrasted against the rugged environments it’s made for. The scenes are almost on pause, everything moves only slightly, tough is the new stylish. The styling beauty caught - frozen in time is design to grab the eye, frescoes made for the Instagram generation. The beauty of the moments are revealed in extreme detail from floating dust particles to owners’ emotions, before time shifts back to normal speed and shows the Navara N-Guard in action. Film advertisement created by Publicis, France for Nissan, within the category: Automotive.

Film advertisement created by Shackleton, Spain for Carrefour, within the category: Retail Services.

Digital advertisement created by MUH-TAY-ZIK | HOF-FER, United States for Oxo, within the category: House, Garden.

Production company: karmafilm.dk

Film advertisement created by Y&R, Peru for Británico, within the category: Education.

Kiwis love their sport, so much so that in any given week 95% of young people and 73% of adults take part in it. And sport not only benefits our physical health, it helps with our mental well-being, social cohesiveness and community. ANZ has been supporting Kiwi sport for over 20 years with grassroots and professional sponsorships across cricket, netball, the Olympics and the Paralympics. Now, they are investing in a new ‘good sport’ initiative. Film advertisement created by TBWA, New Zealand for ANZ, within the category: Finance.

The idea behind the concept was really to play on spontaneity. With a teasing campaign on Facebook and an ePanel installed at the Geneva and Basel train station, easyJet was inviting fans and travel enthusiasts to join a live contest that would take place between 4pm and 5pm at the train station. Participants should come with a friend, their luggage, their passport and the easyJet App on their smartphone ready to take off to a surprise destination in Europe. About 300 people joined each of the 4 events hoping to win one of the 5 free weekends (flight + Hotel) offered by easyJet. Participants could register directly on the ePanel to participate to the prize draw. Every 10 minutes, the winners, the destination and the departure time were displayed on the screen after a countdown full of suspense and enthusiasm. The winners were immediately invited to check-in for their flight before heading to the airport. The first event took place on September 6th at the Geneva train station and was live streamed on Facebook. A small video of the event was then used for PR and for teasing during the next events that took place later in Geneva and Basel. Experiential advertisement created by Creatives, Switzerland for EasyJet, within the category: Transport.

Outdoor advertisement created by Grey, Turkey for Amnesty International, within the category: Public Interest, NGO.