Cognac’s history could be traced back hundreds of years. Though we have our own story of 90 seconds – 2160 frames - presented in the new commercial for cognac Koblevo. In every shot, we did our best to disguise typical cognac’s advertising. It’s enough! Stop keeping cognac for fancy feasts. Let the drink be free. Let it attend noisy parties, keep two lovers warm on a roof and dance with you at night clubs. It’s our manifesto with no words! Cognac is not for an old theater actor in front of his fireplace at home. It’s for every free young person out there. Screw bras and ties! You are not used to drinking cognac like this? Change your habits! Bezos became the richest person on Earth when he was 50. We don’t promise to make you a millionaire, no! But we do promise to set your mood a million times! Film advertisement created by Kinograf, Ukraine for Koblevo, within the category: Alcoholic Drinks.

Digital advertisement created by McCann, United Kingdom for cottages.com, within the category: Transport.

Digital advertisement created by Civilization, China for Pepsi, within the category: Non-Alcoholic Drinks.

Film advertisement created by Mother, United Kingdom for IKEA, within the category: Retail Services.

Since 1978 Banco de Chile has been the bank of Teletón, an NGO that raises funds to help children with disabilities across the country. This year we wanted to encourage people donation with a message of joy, unity and solidarity. Because their support is more than money, it is a light of hope. Film advertisement created by Y&R, Chile for Banco de Chile, within the category: Finance.

European Executive Creative Director: Alasdhair MacGregor-Hastie President: Ewan Veitch Film advertisement created by TBWA, France for Nissan, within the category: Automotive.

Film advertisement created by la comunidad, Argentina for ESPN, within the category: Media.

HIV is increasingly prevalent in areas throughout the UK, affecting more people across a broad spectrum of age, gender, race and sexuality. GP’s don’t think to test for HIV even when patients are presenting indicative symptoms. Our film aims to change that by getting GP’s to think to test for HIV. Film advertisement created by Havas, United Kingdom for HIV awareness, within the category: Health.

Yoga are Lenovo's laptops with four different modes of use. To show it for the consumers, we created an innovative campaign inviting four street artists to customize four Yoga laptops on social networks. The live videos took four days, with some of the best Brazilian artists: Zezao, Mari Pavanelli, Muretz, and Cranio. They had only one hour to customize one Lenovo Yoga. Everything was shot and broadcasted online, totaling over 240 minutes of live video and creating four masterpieces that wowed millions of people. Experiential advertisement created by Ampfy, Brazil for Lenovo, within the category: Electronics, Technology.

Film advertisement created by Garbergs, Sweden for City Gross, within the category: Retail Services.

This simple, voiceless campaign is titled “BOX –> OBX.” “OBX” is the Outer Banks’ signature oval destination sticker, as well as the first three characters on all Outer Banks license plates. “BOX,” of course, is what you might be in if you commute on smoggy 8-lane thruways or taxi through grid-locked city streets, if your eyes stay glued to a data-entry screen or you work late nights in a featureless complex. This campaign is like a traditional product demo (minus the shouting spokesperson), where you see the benefit happen in front of your eyes. Instead of the cleanser that removes grass and wine stains, or the knife so sharp it can cut a shoe, in our case, it’s the barrier islands that can cure the common city.” Film advertisement created by BooneOakley, United States for Outer Banks Visitors Bureau, within the category: Hospitality, Tourism.

The idea uses the AI to create a new kind of advertising to sell the Spotify Premium using the voice of famous singers. Digital advertisement created by Redhook School, Brazil for Spotify, within the category: Electronics, Technology.

Digital advertisement created by BBDO, France for CLM BBDO, within the category: Agency Self-Promo.

Digital advertisement created by McCann, Costa Rica for Gollo, within the category: Retail Services.

Why is it necessary to include the word “black” to find black people pictures on search results? This is what the NGO Desabafo Social is questioning in the experiment #SearchForEquality (#BuscaPorIgualdade, in Portuguese) addressed to the largest image banks in the world – Getty Images, Shutterstock, Depositphotos and iStock Photos. The movement #SearchForEquality has engaged millions of people in Brazil in only a week making Google, Shutterstock and Depositphotos to discuss how to change their algorithms globally. Digital advertisement created by WE, Brazil for Desabafo Social, within the category: Public Interest, NGO.

Children of the Street Society wanted to shed light on teenagers who stay silent when witnessing sexual harassment. Using a social media platform that our audience uses daily, we created a spot that shifted the focus from the victims to the passive bystanders. Film advertisement created by Cossette, Canada for Children of the Streets Society, within the category: Public Interest, NGO.

PROBLEM: Immunization lays the foundation of good health for every child. But many children do not get all the vaccines because their parents fail to understand the importance of full vaccination. This creates a gap in the child’s immune system and makes the immunization pointless. IDEA: Give a toy to children, and it will bring a smile to their face. Give them half of it, and they’ll pester their parents to get the other half. We leveraged this insight and gave half a toy as an invite to immunization awareness camps for children. Thus unconsciously, these kids stood up for their own health and pushed their parents to do their job well. IMPLEMENTATION: These toys came with a special locking system that could be joined to become complete. And so the half toy received served as a symbol of incomplete immunization, while the other half became an incentive to come to the awareness camp. We used multiple toys made of wood, and supported this activity with on-ground activations like street plays, audio miking, posters and leaflets. And, in a way, made children the guardians of their own health. The activity happened in 10 states across India : UP, Jharkhand, Rajasthan, MP, Chhattisgarh, Gujarat, Orissa, WB, Assam, Bihar. RESULTS: A 65% increase in recall of the message. 69.58% Improvement in recall of Routine Immunization schedule. 63.5% Increase in willingness to continue the immunization cycle despite many hindrances. 30.57% Increase in awareness of RI session. Direct advertisement created by JWT, India for Unicef, within the category: Public Interest, NGO.

Samsung has an objective to open more 300 stores around Brazil in 2013, bringing the technology and innovation even closer to the costumers. Considering that, Cheil Brazil created the “Reminder Wall”. Sticky Notes were placed on the wrapping in front of the Samsung stores that are going to be launched. The word “FUTURE” is designed with all these paper blocks. Each note that the visitor takes off has the message: “A new Samsung store is coming. Don´t forget it.”. Take a look at the video. Ambient advertisement created by Cheil, Brazil for Samsung, within the category: Electronics, Technology.

Film advertisement created by Wunderman Thompson, United Kingdom for Hastings Direct, within the category: Finance.

Film advertisement created by Cheil, Chile for Samsung, within the category: Electronics, Technology.