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Film advertisement created by Publicis, France for Renault, within the category: Automotive.

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Digital advertisement created by McCann, United Kingdom for Wimbledon, within the category: Recreation, Leisure.

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Titan has launched ‘Tune for Ma’, a refreshing new take on the iconic Titan tune. In this film, Titan shares an evocative message on the healing power of Mothers and Music. The brand has also asked it audience to capture their special wishes and moments with their Mothers with #TimeWithMa on their social handles. Film advertisement created by Ogilvy, India for Titan, within the categories: Personal Accessories, Public Interest, NGO.

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Digital advertisement created by JWT, Italy for ANT, within the category: Public Interest, NGO.

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Tourism New Zealand is inviting the world to PLAY NZ, emulating an open world-style gaming experience, developed by TBWA\Sydney, that lets people explore some of New Zealand’s greatest attractions in a completely new way. PLAY NZ effectively brings to life New Zealand as a game. As Australians are spending more time indoors engaging in online or virtual experiences, game usage has skyrocketed with a 75% increase since March. Designed to engage the growing online gaming audience, PLAY NZ shows off New Zealand as the ultimate place to come PLAY by gamifying the experience of visiting New Zealand. Digital advertisement created by TBWA, Australia for Tourism New Zealand, within the category: Hospitality, Tourism.

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Give life an easier start – More hands on the maternity ward. Saatchi & Saatchi Copenhagen chose to support the Danish midwives because of the massive cuts in their resources over the last years. We wanted to dramatize the stress this placed on the Danish maternity wards. And we wanted bus passengers to help us. So we created an image where it looks like the busy passengers are abandoning a woman giving birth. Outdoor advertisement created by Saatchi & Saatchi, Denmark for The Danish Association of Midwives, within the category: Public Interest, NGO.

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To make a radio campaign, you need to cast a voice. But what if that voice becomes the idea? The Belgian Foundation Against Cancer has launched a radio campaign against the use of sunbeds that was recorded by the very voice inside those sunbeds. Audio advertisement created by Happiness, Belgium for Belgian Cancer Foundation, within the category: Public Interest, NGO.

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In their first collaboration, Bos and the Montreal SPCA have created a spot for the Web and TV starring Sultan, a womanizing tomcat who’s a compulsive breeder. The campaign aims to educate people on the importance of sterilizing their pets, especially in Montreal where there's an overpopulation of cats. Film advertisement created by Bos, Canada for ASPCA, within the category: Public Interest, NGO.

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Film advertisement created by Ageisobar, Brazil for Mattel, within the category: Gaming.

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Ambient advertisement created by Publicis, Brazil for Dorflex, within the category: Health.

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Direct advertisement created by BBDO, Belgium for BBDO, within the category: Agency Self-Promo.

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Audio advertisement created by WE, Brazil for Mix Radio, within the category: Media.

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Film advertisement created by Playground Production, South Korea for Hyundai, within the category: Automotive.

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Film advertisement created by BBDO, United States for Guinness, within the category: Alcoholic Drinks.

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Film advertisement created by The Red Brick Road, United Kingdom for Just Eat, within the category: Professional Services.

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Editorial Company: Nomad Editing Co. Film advertisement created by Party, United States for MTV, within the category: Media.

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Digital advertisement created by Interone, Germany for BMW, within the category: Automotive.

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Film advertisement created by FCB, Brazil for Brazilian Creative Club, within the category: Professional Services.

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Film advertisement created by Grabarz & Partner, Germany for Burger King, within the category: Food.

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You could be forgiven for assuming that any comprehensive branding campaign for a B2B data analytics company would be unimaginative. However, full service creative studio Bonfire Labs, San Francisco, has made it a habit of defying the expectations of traditional B2B – infusing the category with a sense of humanity usually reserved only for B2C work. The latest example of their B2H (business-to-human) approach can be found in their work for Splunk, providers of the world's first Data-to-Everything platform. Film advertisement created by Bonfire Labs, United States for Splunk, within the categories: Electronics, Technology, Professional Services.




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