There was one day of the year when only 100% clean was good enough - Yom Kippur. It’s the holiest day of the year and Jewish people repent for their sins and fast for 25 hours. The country shuts down – no traffic, no media, no eating. If you eat anything – even the smallest morsel of food – during that period, you are destined to an early death, according to Jewish law. It’s no wonder that 70% of Israelis observe the fast… just to be on the safe side! And a mouth that’s anything less than 100% clean could mean you accidently swallow some of the food particles lodged between your teeth. We hijacked the day with a 100% clean teeth message. Instead of a boring Dentist ad we've used a true Rabbi instead. We gained backing from Israel’s rabbinical authority and amplified their advice through digital, out-of-home, print and eCommerce. A live demo was conducted, pitting a manual brush against Oral B's, proving our 100% claim. The results – certified by an eminent dentist and Israel’s highest rabbinical authority, proved that only electric brushing could save fasters from sin. Integrated advertisement created by Grey, Israel for Oral-B, within the category: Health.

The bug is the only animal that would survive a nuclear attack and is the inspiration for the carpet art of Boicut. Fans of bugs and carpets have a chance to purchase this carpet by auction and all the proceeds will go to the Childrens Cancer Foundation of Austria. Camera & Cut: Barry Horvath, Shut! Digital advertisement created by Traktor, Austria for Remington, within the category: Electronics, Technology.

Outdoor advertisement created by dim&canzian, Brazil for AES Eletropaulo, within the category: Industrial, Agriculture.

Ambient advertisement created by Society, South Africa for Steri Stumpie, within the category: Confectionery, Snacks.

Film advertisement created by BBH, Singapore for NTUC, within the category: Finance.

Digital advertisement created by M&C Saatchi, Sweden for LG, within the category: Electronics, Technology.

In the spring of 2016 Henkell & Co released their non-alcoholic sparkling wine - Henkell Non alcoholic. An elegant and luxurious wine sold in ordinary grocery stores (ICA and Coop). We invited Martin Schmetzer to interpret the campaign “For life’s all festive moments” with a typographic illustration. With an artistic expression and craft we hope that Henkell Non-alcoholic will be the natural choice for the dinner, the party, the Swedish “Fredagsmys” and for life’s all other festive moments. We want to inspire the choice of a festive and non-alcoholic alternative. Film advertisement created by Bacill, Sweden for Henkell, within the category: Non-Alcoholic Drinks.

Monterrey's pioneer in mixology makes a stand for every other cocktail bar in town, leading the way with a uber-detailed approach to mixology we call Fixology. Film advertisement created by Analog, Mexico for Maverick, within the category: Alcoholic Drinks.

Film advertisement created by McCann, Greece for efood, within the category: Professional Services.

First video of the #InRandomWeTrust campaign for French Fried; an all around restaurant-bar-terrace-VIP-ping-pong-parlor-dj-jazz-stand-up-art-gallery place. Music licensed by James Pollis & See Through, 2016. Film advertisement created by Analog, Mexico for French Fried, within the category: Food.

Digital advertisement created by NYU, United States for Microsoft, within the category: Electronics, Technology.

Film advertisement created by BBDO, United States for Starbucks, within the category: Non-Alcoholic Drinks.

Art Direction: Nagu.R.K Film advertisement created by BBDO, India for Moods Condoms, within the category: Health.

Digital advertisement created by 180LA, United States for Virgin Mobile, within the category: Electronics, Technology.

Digital advertisement created by Lapiz, United States for Chicago Latino Film Festival, within the category: Recreation, Leisure.

Australia is prone to some of the most devastating bush fires in history. But after two wet seasons in rural NSW, what fire fighters feared more than the driest summer in decades was in fact 'apathy'. People needed to know how to protect themselves more than ever preceding the summer of 2013 by downloading a bush fire survival plan immediately. Film advertisement created by JWT, Australia for NSW Rural Fire Service, within the category: Public Interest, NGO.

Film advertisement created by Red Urban, United States for Richmond Optometry, within the category: Professional Services.

Film advertisement created by Y&R, United States for We Save Lives, within the category: Public Interest, NGO.

Experience the interactive film on www.force-for-good.de Digital advertisement created by La Red, Germany for Nummer gegen Kummer, within the category: Public Interest, NGO.

Film advertisement created by Grupo Gallegos, United States for JC Penney, within the category: Retail Services.