Film advertisement created by BBDO, United Kingdom for Guinness, within the category: Alcoholic Drinks.

Hennessy x NBA Film advertisement created by Droga5, United States for Hennessy, within the category: Alcoholic Drinks.

Inspired by true events, this story is about a boy who managed to make meaningful progress in his life, not only because he believed in himself, but also because his two biggest supporters believed in him. Happy Chinese New Year from all of us at RHB. #TogetherWeProgress Film advertisement created by FCB, Malaysia for RHB Group, within the category: Finance.

Digital advertisement created by Saatchi & Saatchi, Italy for World Down Syndrome Day, within the category: Public Interest, NGO.

Digital advertisement created by White Label, United Kingdom for Laphroaig, within the category: Alcoholic Drinks.

Film advertisement created by Glow, Germany for Innocence In Danger, within the category: Public Interest, NGO.

Film advertisement created by DDB, Argentina for Ineco, within the category: Public Interest, NGO.

My Blood is red and black is a campaign created by Leo Burnett Tailor Made for Hemoba (The blood bank of Bahia State) and E.C.Vitória. It raised blood donations in 46% and got national and international repercussion. Direct advertisement created by Leo Burnett, Brazil for Hemoba Foundation, within the category: Public Interest, NGO.

In the middle of the technological universe of the 21st century, every moment, every landscape or situation is recorded by the lens of a photographic camera, whether it is professional, amateur or smartphones. This moment is even more important when the access to these resources becomes democratic and easily to all. In this concept, Artplan had turned a book jacket advertising of Metro Newspaper into a Pinhole, a camera without lens. The purpose of the action was to communicate the Metro Photo Challenge and the winners of 2017 Metro Newspaper photography contest in Brazil and worldwide, as well as encouraging participation for 2018 edition. "We started from the concept that in the contest, the world's most democratic photo shoot, even those who do not have a camera, can use the newspaper to create their own and participate", says Zico Farina, Artplan Creative Director. The communication contemplated a book jacket advertising in São Paulo city. In order to disclose the action, two films were produced: the first one invites a professional photographer and a "non-photographer" to create a Pinhole and perform the best clicks with the equipment. The results can be checked in Metro Newspaper’s social networks. The second film brings a tutorial on how to set up your own Pinhole. Metro Newspaper is freely distributed in more than 21 countries, reaching an estimated audience of more than 16 million people. Film advertisement created by Artplan, Brazil for Metro, within the category: Media.

Film advertisement created by Underdog Entertainment, United States for Hallmark, within the category: Other.

To take advantage of the first opening of the commercial premises in the pandemic, we launch a different promo and at the same time pay tribute to the heroes who day after day fought against covid 19. That is why we decided to replace the credits of the films and we hide special promotions on the credits to celebrate world doctor's day. Integrated advertisement created by Independiente, Panama for Panafoto, within the category: Retail Services.

Historically Costa Rica has had an image of “green country”, other countries have applauded the initiatives from this little place in Central America. Sadly, costarican politicians were not doing their work to keep on that commitment. One example was Bill 20.985, regarding the ban of single use plastic focused on straws, bags and bottles. It was presented to Congress more than 10 years ago, without any progress at all. We launched Strawmitments, a social movement that invited people to fabricate a commitment ring from their last plastic straw, as a symbol to show the commitment they have with the planet. Together with an online petition to approve Bill 20.985, citizens showed the kind of commitment the government has been lacking for decades about the issue. Integrated advertisement created by Orson, Costa Rica for Marviva, within the category: Public Interest, NGO.

Why is it necessary to include the word “black” to find black people pictures on search results? This is what the NGO Desabafo Social is questioning in the experiment #SearchForEquality (#BuscaPorIgualdade, in Portuguese) addressed to the largest image banks in the world – Getty Images, Shutterstock, Depositphotos and iStock Photos. The movement #SearchForEquality has engaged millions of people in Brazil in only a week making Google, Shutterstock and Depositphotos to discuss how to change their algorithms globally. Digital advertisement created by WE, Brazil for Desabafo Social, within the category: Public Interest, NGO.

Film advertisement created by Barton F. Graf, United States for Supercell, within the category: Gaming.

Digital advertisement created by Staff, Brazil for SUIPA, within the category: Public Interest, NGO.

Film advertisement created by Svensson, Sweden for UNHCR, within the category: Public Interest, NGO.

Film advertisement created by BMF, Australia for Amaysim, within the category: Electronics, Technology.

Le Mans Université (France) presents a palindrome style video showing two sides of a story: the first part is about just being a number and that not everyone can succeed at the University. Too many students go to University. Nobody really cares about your future. You don't really count. The second part tells a totally different message with the exact same text but backwards. The reverse is a positive message supported by Le Mans Université: we care about you, about each student, because you do count, we believe in you, in your success, each of you. Our ambition is YOU. Digital advertisement created by Campus Com, France for Le Mans Université, within the category: Education.

Film advertisement created by BBDO, United States for Pearle Vision, within the category: Personal Accessories.

Film advertisement created by Saatchi & Saatchi, United States for Mended Little Hearts, within the category: Public Interest, NGO.