The new Audi A5 Coupé premiere became the world’s first automobile launch event employing real-time motion tracking technology. The car’s advantages were presented in an innovative show “Artificial Intelligence vs YOU». Inspired by the global campaign “If Artificial Intelligence could dream, it would dream of the new Audi A5”, the agency demonstrated a man’s main advantage over Artificial Intelligence — Artificial Intelligence is able to set the standard and create an ideal car but it will never sit behind the steering wheel of its creation. The creative concept “AI vs YOU” was the main theme of the event and the reference point for the script of the show where real-time motion tracking technology was used. Acting as the author and the main character of its own presentation, the car effortlessly controlled the 3D mapping scenario by driving around the projected area. Special sensors were attached to the car to detect its precise location in the 500 sq.m space and to connect it to the live synchronization and rendering system creating impressive video content and controlling light fixtures in real time. Experiential advertisement created by Departament, Russia for Audi, within the category: Automotive.

The global campaign aims to inspire and educate every runner to get faster. The simple message is with ASICS Flytefoam, 'Don't run, fly'. Digital advertisement created by 180 Amsterdam, Netherlands for ASICS, within the category: Fashion.

The global campaign aims to inspire and educate every runner to get faster. The simple message is with ASICS Flytefoam, 'Don't run, fly'. Digital advertisement created by 180 Amsterdam, Netherlands for ASICS, within the category: Fashion.

Digital advertisement created by Crispin Porter + Bogusky, Sweden for Bjurfors, within the categories: Professional Services, Sports.

Film advertisement created by Nossa, Portugal for Nossa, within the category: Agency Self-Promo.

The most renowned Latvian brand of crisps - Ādažu Čipsi, launched their new communication platform with a careless and brave attitude, that is justified by slogan “Why not?”. If the answer is “Why not?” - anything goes. In this case, adding some spice to a post-soviet setting and mundane life. Film advertisement created by TBWA, Latvia for Ādažu Crisps, within the category: Confectionery, Snacks.

Film advertisement created by Dentsu, China for Nissan, within the category: Automotive.

Film advertisement created by Device, Spain for Comisión Española de Ayuda al Refugiado, within the category: Public Interest, NGO.

PittiUomo is one of the top event in Man’s Fashion. For the launch of the new F/W Collection, Napapijri wanted to seize the opportunity and engage the most sophisticated target of the planet in a truly unexpected way. We launched "The Secret Collection”. A collection to be discovered through 5 mysterious doors placed in the most unexpected spots of the city. Experiential advertisement created by Dude, Italy for Napapijri, within the category: Fashion.

Planning trips is part of our users routine. In order to optimize their experience, we created BMW Connected Trips. A proactive feature inside the app that helps to organize trips and make up plans according to user patterns. This service will induce to spend more time in the application and become an active part of customers lives. Digital advertisement created by Miami Ad School, Germany for BMW, within the category: Automotive.

Integrated advertisement created by envision, Denmark for Hummel, within the category: Fashion.

When asked to promote Adobe Portfolio at Cannes Lions, we discovered a unique medium that everyone looks at over a hundred times every day: The Cannes Lions Festival badge. It’s the first thing people look at when they meet. However: There is no useful info on it, except for your name and a barcode. We saw this wasted media space, as an opportunity. The Adobe Portfolio Badge: A clever Cannes Lions badge hack that turns your Cannes Lions festival badge into your personal portfolio. Powered by Adobe Portfolio. With a free, easy to use template anyone could submit their best work via our website (portfoliobadge.com). We would print the badge and allow them to pick up their personal Portfolio Badge at the festival. It seamlessly attached to the back of the Cannes Lions Badge. And could display your best creative work to thousands creative directors in one glance. The #1 networking tool at Cannes Lions 2016.

Film advertisement created by CP+B, United Kingdom for Letgo, within the category: Professional Services.

Film advertisement created by UltraBold, Germany for Südzucker, within the category: Food.

A swimming safety campaign which uses WIFI passwords at public swimming pools to encourage parents to watch their children, not their phone. Experiential advertisement created by Lowe, Australia for Royal Life Saving, within the category: Public Interest, NGO.

Android First Responder is an OS update designed to save lives. With First Responder turned on, Android will briefly analyze the user’s facial features every time they unlock their phone, scanning for any sign of facial droop. If a stroke is detected, the user will receive a notification, prompting them to seek immediate medical attention. With Android First Responder, strokes can be detected earlier than ever before, saving millions of lives and preventing long-term disability for even more. Digital advertisement created by Miami Ad School, United States for Android, within the category: Electronics, Technology.

Film advertisement created by Viacom Velocity, United States for Pizza Hut, within the category: Food.

Film advertisement created by Shots, Ukraine for Kolesa, within the categories: Professional Services, Public Interest, NGO.

Now open. The shop where you pay with money you draw yourself. Get creative, buy cool stuff and celebrate the BIC M10 60th birthday. Experiential advertisement created by Friendship, Belgium for BIC, within the category: Office Equipment.

In a sport where 27% of players are Hispanic, but few Latino fans are passionate about the game, MLB’s “Ponle Acento” (Put An Accent On It) campaign drove Hispanic players to embrace their heritage by adding accents to the names on their jerseys. This inspiring call to action was then adopted by US Hispanics at large, as they too joined this initiative to leave their mark both on and off the field. Soon the idea became a cultural movement that celebrities and fans joined by the millions, changing America’s pastime forever. Integrated advertisement created by Latinworks, United States for MLB, within the category: Sports.